Institutions and Audiences

Overview of the unitSample exam questions

Key ConceptsThe Case Studies

Over view

• Section B of the exam (Section A is Television Drama)• Same weighting as Section A – 50 marks so spend

equal time on it!• Section B will assess – Your understanding of how media institutions (film

companies) currently operate– Your ability to explore ideas about how audience use

media (in particular Film)– Your understanding of the relationship between

audiences and institution

Key Terms

• Audience• Institutions• Production• Distribution• Marketing• Exhibition• Consumption

• Horizontal Integration• Vertical Integration• Conglomerate• Multi National• Cross Media Ownership• Convergence• Synergy• Digital Technology

The Media TriangleMedia TextWhat has been produced

Target AudienceWho has the text been made for andwhat do they do with it

InstitutionWho has produced the text

Exam Questions

• Look at the past questions• What key words/themes do you notice

What the Spec says

• Read through the hand out carefully• This is the outline provided by OCR.• What topics have come up in the past?• What could still come up?

Case Study One• The Hobbit – An unexpected journey• 2012 • American Fantasy Epic! • Directed by Peter Jackson• Key Cast Ian McKellen Martin Freeman

Richard Armitage Ken Stott Graham McTavish William Kircher James Nesbitt

• Budget – between $200 and $315 million!!!!• Box Office – over $1 billion so far…• New Line Cinema (Time Warner)

Case Study Two

• The Fifth Estate• 2013• American Thriller????• Directed by Bill Condon• Starring Benedict Cumberbatch Daniel Brühl

Anthony Mackie David Thewlis Stanley Tucci• Budget: $26 million• Box Office: $8.5 million• Touchstone (Disney)

Case Study Three

• Shifty• 2009• British urban thriller• Writer/Director Eran Creevy. • Starring Riz Ahmen, Daniel Mays, Jason Flemyng,

Jay Simpson, Francesca Annis• Budget £100,000• Box Office $244,579• BBC Films, Film London, Between the Eyes

Case Study Four• 12 Years a Slave• 2013• UK/US (Coproduction) Historical Drama• Directed by Steve McQueen• Staring Chiwetel Ejiofor, Michael Faisbender,

Benedict Cumberbatch, Lupita Nyong’o Brad Pitt• Budget $22 mill• Box Office - $187.7 mill • Regency Enterprises, Plan B Film4 (Distributed by

Fox – News Corp)

Case Study Five

• Frozen• 2013• American 3D animated musical fantasy-comedy

film• Directed by Chris Buck and Jennifier Lee• Starring Idina Menzel, Kristen Bell, Jonathan Groff,

Josh Gad, Santino Fontana• Budget $150 m• Box Office $1.2 bill

Personal Case Studies

Big Budget US Film

• Gravity• The Dark Knight• Any Avengers film• RIPD• John Carter• Green Lantern• The Wolf of Wall Street• The Hunger Games• Lone Ranger• 47 Ronin

Smaller budget/ Independent films

• Philomena• Precious• The Kings Speech• Dallas Buyers Club• This is the End• The Interview• The Imitation Game• The Theory of Everything• The Boat that Rocked• American Sniper????

Researching a Case Study

• You are going to pick a case study out of the box

• You need to complete all the sections on the sheet and your work will be photocopied for the rest of the class so do a good job! TYPE IT UP!!!!

• You have the rest of this lesson to complete this activity. Work hard!