1.galvea lelly join the facebook movement. power to the people!
DESCRIPTION
presentation from SNS 2011TRANSCRIPT
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Facebook:
It’s all about
people
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GALVEA KELLY
BBLS, MBS, QFA,
Diploma Online
Marketing &
Advertising
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52% of Online
Population
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26,219,500 Facebook Fans
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What do fans do on Facebook?
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Beverage Industry
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Diageo Approach
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Diageo Results
3.5 million fans
400 million friends of these fans
20% increase in sales
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Financial Services
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Results
5,500 people watching
30 million people reach
20,000 fans
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2 week Advertising Campaign
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Results
33,000 samples delivered to target
528,000 fans base growth
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Sample Conversation Calendar
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68% of CMO’s feel unprepared for Social Media
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Facebook Best Practices
1. Have a plan and strategy
2. Use custom tab applications
3. Emphasise interaction
4. Social Media response rates
5. Measure analytics
6. Be flexible
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