THE COMPLETE GUIDE

Building a Profitable Personal Brand

G R O W A N D S C A L E Y O U R B U S I N E S S B Y G E T T I N G M O R E L E A D S A N D

C U S T O M E R S

W W W . K I M A N D K A L E E . C O M

T h i s f r e e g u i d e m a y c o n t a i n a f f i l i a t e l i n k s . A l l o p i n i o n s s h a r e d a r e m y o w n . C l i c k t o v i e w o u r f u l l d i s c l o s u r e .

Places to GrowYour Brand Online

There are dozens of places to establish your brand online!

Here are just a few popular places:

Social Media Channels -

Facebook, Instagram, Pinterest,

Twitter, Linkedin, & Youtube

Video Content (Youtube,

Facebook Lives, Instagram

Lives)

eBooks

Other Content Sites like Medium and

Reddit

Through a Blog

Podcasts

Email Lists

Webinars

Presentations

We suggest focusing on 2-3 places to start with, and then you can

venture out to new channels.

The idea is that you'll build a follow and expertise on one platform

before moving on to the next.

This way you can dig deep into what works on that one platform and

create a system for it.

Then - you can expand into another area that makes sense for your

brand. You don't have to be on every platform either.

Repurposing Content

Facebook or Instagram Live with a Q&A

Twitter Live Q&A Chat

Video which we put on YouTube and on the blog

post

Lead magnet with additional tips for our email list

Podcast where we recap the post

Facebook, Instagram or Pinterest post with a

gorgeous picture and teaser tip.

As you create high-quality content for one platform think

about where else you could use it.

For example, when we create a blog post, we can

repurpose that content into a:

READ THE BLOG:HOW TO BUILD A PROFITABLE

BRAND ONLINE.

THIS 1 PIECE OF HIGH-QUALITY CONTENT

JUST CREATED 6 NEW PIECES OF

CONTENT PRETTY QUICKLY!

While we covered our top 15 Hacks to Building a Profitable

Brand on our website, we do have a few additional pieces

of advice for you to market yourself online!

Other Notes on Online Branding

12

3

P A T I E N C E

E N G A G E

K e e p i n m i n d , n o o n e b u i l d s a n a u d i e n c e o v e r n i g h t . I t ' s s l o w ,

s t e a d y g r o w t h . T r y n o t t o c o m p a r e y o u r s e l f t o o t h e r b r a n d s .

P I C K A N D C H O O S E

Y o u d o n ' t h a v e t o b e o n e v e r y p l a t f o r m . P i c k o n e t o t h r e e a n d

d i g i n t o t h o s e b e f o r e t r y i n g s o m e t h i n g e l s e .

B u i l d i t a n d t h e y w i l l c o m e d o e s n ' t w o r k o n l i n e . Y o u w i l l n e e d t o e n g a g e

w i t h y o u r a u d i e n c e o n s o c i a l m e d i a a n d p r o v i d e c o n t e n t t h e y w a n t o n

y o u r w e b s i t e . 4A S K I N G F O R F E E D B A C K

B e c a r e f u l w h o y o u a s k f e e d b a c k f r o m . W h e n w e s t a r t e d o u r b u s i n e s s ,

w e w a n t e d f e e d b a c k f r o m j u s t a b o u t a n y b o d y . T h e p r o b l e m w i t h t h i s i s

t h a t e v e r y o n e i s n ' t y o u r t a r g e t m a r k e t , a n d t h e y m i g h t n o t u n d e r s t a n d

y o u r n i c h e . T h e y m a y a l s o b e t o o c l o s e t o y o u t o s e e y o u r l a r g e r v i s i o n .

I f y o u w a n t f e e d b a c k - a s k s o m e o n e t h a t i s y o u r i d e a l c l i e n t a n d a s k f o r

s p e c i f i c s . R a c h e l H o l l i s a l s o g o e s o v e r t h e d r a w b a c k s t o a s k i n g f o r

f e e d b a c k i n G i r l , S t o p A p o l o g i z i n g . W e h i g h l y r e c o m m e n d r e a d i n g i t .

6T E S T I M O N I A L S

N E T W O R K I N G

T h e m o r e y o u c a n c o n n e c t w i t h b r a n d s a n d o t h e r i n f l u e n c e r s t h e f a s t e r

y o u c a n g r o w . J u s t l i k e y o u r c o n t e n t s t r a t e g y , y o u s h o u l d f o c u s o n

g i v i n g a s m u c h a s y o u c a n ( w i t h i n r e a s o n ) t o b u i l d t h e s e r e l a t i o n s h i p s .

Y o u c a n d o c o l l a b o r a t i o n s t o g e t y o u r b r a n d i n f r o n t o f n e w p e o p l e .

I f y o u ' r e s e l l i n g a p r o d u c t o r s e r v i c e s t a r t b u i l d i n g y o u r t e s t i m o n i a l s

n o w ! T h i s c a n b e a s k i n g s o m e o n e t o r e v i e w y o u r p r o d u c t o n A m a z o n ,

a d d i n g r e v i e w s t o y o u r F a c e b o o k p a g e , o r j u s t a s k i n g t h e m t o e m a i l y o u

a t e s t i m o n i a l y o u c o u l d f e a t u r e o n y o u r b l o g , n e w s l e t t e r , o r s o c i a l

m e d i a c h a n n e l . T e s t i m o n i a l s w i l l b u i l d y o u r b r a n d ' s t r u s t a n d

c r e d i t a b i l i t y .

5

BUY THE BOOKGIRL, STOP APOLOGIZING

READ THE BLOG:HOW TO BUILD A PROFITABLE

BRAND ONLINE.

Your Brand - OfflineThere are so many ways you can build brand awareness

and authority offline, too.

We suggest focusing on relationships as the foundation of

your offline branding strategy.

Through relationships you can help others learn and grow,

as well as, get your brand in front of new people faster

(and often times - for free!)

Join communities on LinkedIn, Facebook and

other social media.

Check Meetup.com for groups matching your

interests

Share links to content and people you love (books,

blogs, etc)

Go to at least one conference per year in your

industry

Follow hashtags relating to that conference and

network that way, as well as, in person

A Few Ways to Grow Your Network Are:

A Bonus to Your Bonus Guide

Simple Name

Double Check Your Bio - It should share who you are, what you

do, who you help, and how to contact you.

Use the Name Field to Share Your Top Targeted Keywords

Create a Branded Hashtag like #BoldlyDaring

Add a Call-To-Action for the Link in Your Bio

Make your posts cohesive or in a theme

Add your handles to your email signature

Collaborate and do "Takeovers" with other influencers in your

niche

Branding Yourself on Instagram

8 tips to get you going!

READ THE BLOG:BUILDING YOUR FOLLOWING

ON INSTAGRAM GUIDE

READY TO DIVE DEEPER?

We really hope these branding strategies and tips help you grow your brand to

new heights! We've seen how much an online business can do over the past 8

years, and we're so excited that you found our page and connect with us!

Keep an eye on your inbox for additional tips, motivation and fun!

Let's keep in touch!

We'd love to chat more

HOW TO START A BLOG GUIDE

More resources to get you started with your businessClick to find out more

GROWING A FOLLOWING ON IG

WWW.KIMANDKALEE.COM

MARKETING IMPACT ACADEMY

ONE MONTH FREE FOR TAILWIND

BUILDING YOUR STORYBRAND