1.final cafe go green
TRANSCRIPT
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PADMASHREE DR. D. Y. PATIL UNIVERSITY
DEPARTMENTOF BUSINESS MANAGEMENT
Subject : Business Policy And Strategic Management
Topic : Opening A Restaurant
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GROUP MEMBERS
No. Name Roll No.
1. Navin Roy 010114
2. Sidhant Agrawal 010163
3. Mayur H 010170
4. Suraj Kadam 010119
5. Dipak Pansare 010145
6. Lilesh Koli 010196
7. Deepak K 010178
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BUSINESS PLAN
FOR
ECO-CAFE
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ABOUT COFFEE INDUSTRY
Cafs are increasingly becoming more than
places to sip coffee.People are willing to spend
on luxury. India has now become one of the
fastest growing coffee markets in the world.
The caf industry in India is growing at the rate of
7%.
Key players in Caf industry are CCD , Barista,Costa Coffee .
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COMPANY PROFILE
Eco-cafe is a partnership firm of 7 members.
The investment would be of Rs. 60 lakh .
The opening of the restaurant will be in October 2011.
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MISSION
The mission is to provide quality service at an
affordable price. We at eco-cafe try to get you
maximum worth of your visit to us. We believe that
every customer comes with a belief and trust on us.
Eco-Cafe will make it best effort to create a unique
place where customers can, socialize with each other
in a comfortable and relaxing environment
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KEYSTO SUCCESS
Product quality: Food and coffee-based beverages
are our products. They must be of the high quality
and value.
Service: Each member of the staff will be efficient,
and attentive.
Marketing: Local T.V Channel, Pemplets .
Management: Proper inventory, employee
management, and quality control is key.
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GROWTH TRENDS IN THIS
BUSINESS
After establishing as leading caf/ restaurant we will try
to go for chain of our caf.
To motivate our worker we provide incentives, wageincrement and to make our worker perfect in their fields
we provide them proper and regular training because
taste and preferences are dynamic in nature.
A survey system is also taken in action to know
satisfaction and further requirements of consumers.
We try to provide world class facility to retain our
customer for future.
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COMPETITORS
Hotel Spice & Grill
Hotel Ambika
Hotel Royal Rasoi
Chaat K Thaat
(They are not a core competitor . So there is lesscompetition)
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MARKETING MIX
PRODUCT
Eco-caf is an themed restaurant. Its theme
based on GO GREEN.
It is a caf/coffeehouse/gift house
The venue features brewed coffee and
espresso-based beverages, natural ice-cream,fruit creams and natural juices, and other
beverages typically associated with a coffee
shop.
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PRODUCT MIX
Coffee Quick Bites CoolRefreshers
Eco caf special Samosa Fruit Juices
Cappuchino Puff Fruit Creams
Caf Latte Pizza Cold Drinks
Irish Coffee French Fries Mocktels
Cold Coffee Wraps Fruit Bear
Iced Eskimo Burger Lime Soda
Sweet Mint Sandwiches Mineral Water
Espresso Cakes, Pastries Milk Shakes
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OUROTHERPRODUCTSARE
G IFTS
SOFT TOYS,CHOCHOLATES,MUGS,PERFUMES,SHOW
PEACES,WALLATE,CARDS,WATCHES,FASHION ACCESORIES ETC
COFFEE BEANS
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PRICE
Our food, drinks options are priced to give us
an attractive margin
And at the same time offering value to the
consumer
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PLACE
Eco caf khargar navi mumbai
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PROMOTION
Local T.V channels
Banners, Posters, Pamphlets
Discount coupons
Internet
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ECO CAF
Address : Swarna Building , Shop No 12 & 13, Sector - 7 ,
Kharghar (main road),Navi Mumbai 410210 .
Web Add : www.ecocafe.com
E-mail Id : [email protected]
This place is residential and also has lots of educationalinstitutes like :
ITM college, Bharti Vidyapeeth , A C Patil, Y.M.T medical
college, National Institute of fashion Technology.
mailto:[email protected]:[email protected] -
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FEATURES
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SHOWPIECES
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KITCHEN & UTENSILS
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START-UP REQUIREMENTS
Legal
Stationery etc.
Brochures
Consultants
Insurance
Licenses/Tax/Deposits
Expensed Equipment
Employee/Payroll
Accounting
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LICENSES
We require some licenses which are as follows
Food license
Approval from state government.
NOC from fire department.
Playing music license.
Municipal council.
Environmental license.
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PREMISES
Space requirement 60x40=2400 sq
feet.
Kitchen area = 300 sq feet.
Space for customer =1500 sq feet.
Gift Gallery =300sq feet. Office area = 150 sq feet.
Reception area = 150 sq feet.
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FINANCIALS
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CASHINFLOW
Partners: 7 X Rs 500000 = Rs.35 lakh
Bank loan = Rs. 25 lakh
Total cash inflow = Rs. 60 lakh
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Shop (Rent) = 75000 Rs/month
Deposit = 5 lakh
License and registration = 5 7 lakh
Promotions = 2 lakh
Kitchen and crockery = 5 lakh
Interior designing = 10 lakh
Furniture = 10 lakh
Liquid cash in hand = 20 lakh
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SALES
Expected average sale 100 units per day.
Average sale in Rs 180/- per unit.
180*100= 16,000/- Rs Per day.
18000*30*12= 64,80,000/- per year.
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EXPENSES
Employees salary Rs.7000*10*12= Rs 840,000/- yearly.
Elect & tele 20000*12 = Rs 2,40,000/- yearly.
Rent 75000*12= Rs 9,00,000/- yearly.
Bank loan EMI 45833*12= Rs 5,49,996/- yearly.
Raw material 1,50,000*12= Rs 1000000 /- yearly.
Stationary 3000*12=Rs 36000/- yearly.
Maintenance = Rs 500000/- yearly.
Other expenses 20000*12= Rs. 2,40,000/- yearly.
Total expenses =Rs 4305996/- yearly
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PROFIT
EXPECTED SALES =6480000
TOTAL EXPENSES =4305996
INCOME =2174004
(earning before tax)
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RETURN ON INVESTMENT
ROI
EBIT/TOTAL INVESTMENT*100
EBIT=EARNING BEFORE INTEREST AND TAX
2174004/6000000*100 = 36% approx
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