8/14/2019 1)Critical Thinking and Reasoning: More Specifically,

1/9

8/14/2019 1)Critical Thinking and Reasoning: More Specifically,

2/9

1)Critical thinking and reasoning: more specifically, analyzing critically the tasks of marketing under

contemporary conditions, and examining the majorfunctions that comprise the marketing task;

evaluating various types of strategies that can be

employed in guiding marketing activity, and developing an awareness of the major types of problems

faced by organizations, with an emphasis on soundapproaches to effective decisions.

2)Marketing knowledge and conception

3)International perspective

8/14/2019 1)Critical Thinking and Reasoning: More Specifically,

3/9

10 minutes for review and attendance5 minutes for media watch 40 minutes for lecture/

discussion/activity/presentation

5 minutes for take home activity

8/14/2019 1)Critical Thinking and Reasoning: More Specifically,

4/9

Course Materials Marketing Management:Kotler, Keller, Koshy and Jha-South Asian

Perspective(Pearson Ed.) Marketing Management : Ramaswamy and Namakumari(MacMillan) Marketing In India(Cases and readings): S.Neelamegham(Vikas Pub.) Marketing Concepts and cases:Etzel,Walker,Stanton,Pandit-SIE(Tata McGraw)

Marketing Management:Lal, Quelch,Rangan-SIE(Tata McGraw Hill) Marketing Management:Kumar, Meenakshi( Vikas Publishing) Global Marketing Management:Lee,Carter(Oxford University Press) Marketing Management(ICFAI CMR) Day-to-day Power point slides Handouts

8/14/2019 1)Critical Thinking and Reasoning: More Specifically,

5/9

http://www.bized.co.uk http://www.marketingpower.com http://www.oup.com http://www.knowthis.com http://www.marketingteacher.com http://www.hbsp.harvard.edu http://www.tutor2u.net www.wikipedia.com http://www.businessworld.in/content/view/900/955 http://www.cba.uni.edu/slides/ / http://www.learnmarketing.net/slides.htm www.allaboutmarketing.com, www.wikipedia.org, www.swlearning.com/marketing, www.allaboutbranding.com, www.businessweek.com, Business standard Business week Domain-b.com http://www.businessandeconomy.org/sresult.asp?sin=videos&pageno=1 www.traininglibrary.com, www.prenhall.com/chet_kotler_marketing, www.businessworld.com,, ocw.mit.edu/OcwWeb/Sloan-School-of-Management, www.icmr.icfai.org/casestudies. http://faculty.lebow.drexel.edu/RosenbloomB/

http://www.imds.iupui.edu/imds/M200bb.shtml http://www.docstoc.com/docs/273319/Lecture-2-ch-2b http://people.bath.ac.uk/cg255/

http://highered.mcgraw-hill.com/sites/0070887292/student_view0/additional_video_cases.html http://marketingmix.tripod.com/#(for cases and presentations) http://people.senecac.on.ca/tim.richardson/MRK106/outline106a.htm(fpr power points)

http://www.bized.co.uk/educatorshttp://www.marketingpower.com/http://www.oup.com/http://www.knowthis.com/http://www.marketingteacher.com/http://www.hbsp.harvard.edu/http://www.tutor2u.net/http://www.wikipedia.com/http://www.businessworld.in/content/view/900/955/http://www.businessworld.in/content/view/900/955/http://www.learnmarketing.net/slides.htmhttp://www.allaboutmarketing.com/http://www.allaboutmarketing.com/http://www.wikipedia.org/http://www.allaboutbranding.com/http://www.allaboutbranding.com/http://www.businessandeconomy.org/sresult.asp?sin=videos&pageno=1http://www.traininglibrary.com/http://www.traininglibrary.com/http://www.prenhall.com/chet_kotler_marketinghttp://www.businessworld.com/http://www.businessworld.com/http://www.icmr.icfai.org/casestudieshttp://www.icmr.icfai.org/casestudieshttp://www.docstoc.com/docs/273319/Lecture-2-ch-2bhttp://people.bath.ac.uk/cg255/http://highered.mcgraw-hill.com/sites/0070887292/student_view0/additional_video_cases.htmlhttp://marketingmix.tripod.com/http://people.senecac.on.ca/tim.richardson/MRK106/outline106a.htm(fprhttp://people.senecac.on.ca/tim.richardson/MRK106/outline106a.htm(fprhttp://marketingmix.tripod.com/http://highered.mcgraw-hill.com/sites/0070887292/student_view0/additional_video_cases.htmlhttp://people.bath.ac.uk/cg255/http://www.docstoc.com/docs/273319/Lecture-2-ch-2bhttp://www.icmr.icfai.org/casestudieshttp://www.businessworld.com/http://www.prenhall.com/chet_kotler_marketinghttp://www.traininglibrary.com/http://www.businessandeconomy.org/sresult.asp?sin=videos&pageno=1http://www.allaboutbranding.com/http://www.wikipedia.org/http://www.allaboutmarketing.com/http://www.learnmarketing.net/slides.htmhttp://www.businessworld.in/content/view/900/955/http://www.businessworld.in/content/view/900/955/http://www.wikipedia.com/http://www.tutor2u.net/http://www.hbsp.harvard.edu/http://www.marketingteacher.com/http://www.knowthis.com/http://www.oup.com/http://www.marketingpower.com/http://www.bized.co.uk/educators

8/14/2019 1)Critical Thinking and Reasoning: More Specifically,

6/9

Class Participation and Discussion

This is a READING, THINKING, ANDDISCUSSION INTENSIVE course.

It is critical that you READ and THINKABOUT the assigned task PRIOR to eachclass.

Do not be reluctant to voice your opinion.

8/14/2019 1)Critical Thinking and Reasoning: More Specifically,

7/9

What do you know aboutmarketing?

8/14/2019 1)Critical Thinking and Reasoning: More Specifically,

8/9

8/14/2019 1)Critical Thinking and Reasoning: More Specifically,

9/9

For an organization of your choice,study in detail how it has changed itsproduct offering over time in responseto various changes in market demand