CASE 20 The Walt Disney Company: Its diversifcation strategy in 2012GROUP 5ZAR! "ATI#A$ WA%# A$#AD 11110&0%ARA$ A'D() AZIZ 112*112ARI!A DI+A!A$ AZWA 111,00-A(!I IZZATI AZ$AR 122,2./ZA"IRA$ RAI$A! A$#AD )(0#A! 11111./#2T -./0 %trategic #anagement%ection 1Introd3ction1 , 1 ,1 , 1 ,W a l t D i s n e y v e n t 3 r e d i n t o a n i m a t i o n1 , 2 01 , 2 0" o 3 n d e d I 4 e r 5 s 6 D i s n e y C o m m e r c i a l A r t i s t s 4 i t h ( 7 I 4 e r 5 s1 , 2 21 , 2 2" o 3 n d e d ) a 3 g h 6 8 6 2 r a m s 9 s o l d s h o r t c a r t o o n s1 , 2 11 , 2 1% t a r t e d D i s n e y ' r o t h e r s % t 3 d i o s : ) a t e r n a m e d W a l t D i s n e y; r o d 3 c t i o n s 1 :a1:73estion194hatdoesa,6cell ind3stryattractivenessG73siness strengthmatriHdisplayingWalt DisneyCompanyFs73siness3nits loo5li5eADra4adiagramto ill3strate yo3r ans4erB *siness Strength$igh )o4"nd

str+ Attra!tiveness$igh)o4#edi3m#edi3mInteractive #edia;ar5s and Resorts#edia !et4or5sCons3mer ;rod3cts%t3dio ntertainment>1:DoesWaltDisneyFsport=olioeHhi7itgood strategicftAWhatval3echainmatch63psdoyo3 seeAWhatopport3nities=ors5illstrans=er9cost sharing9or7randsharingdoyo3seeADisc3ssB ;rovide a Ta4hidic paradigm in yo3r disc3ssionBWalt DisneyFs acI3ired media net4or5s and have par5s and resorts9 st3dio entertainment also not to mentioned the cons3mer prod3ctsB That indicates Disney has a good strategyB ;C8T9 Disneyland ;ar5 :Anaheim9 CA