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©1999 Prentice Hall Watson’s Extreme Environmentalism “Give me a dozen healthy infants, well- formed, and my own special world to bring them up in, and I’ll guarantee to take any one at random and train him to be any type of specialist I might select - doctor, lawyer, artist, merchant-chief, and yes, beggar-man and thief, regardless of his talents, penchants, tendencies, abilities, vocations, and race of his ancestors.” John Broadus Watson, 1928

TRANSCRIPT

Page 1: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Learning

Chapter 7

Page 2: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Learning Classical conditioning. Classical conditioning in real life. Operant conditioning. Operant conditioning in real life. Learning and the mind

Page 3: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Watson’s Extreme Environmentalism

“Give me a dozen healthy infants, well-formed, and my own special world to bring them up in, and I’ll guarantee to take any one at random and train him to be any type of specialist I might select - doctor, lawyer, artist, merchant-chief, and yes, beggar-man and thief, regardless of his talents, penchants, tendencies, abilities, vocations, and race of his ancestors.” John Broadus Watson, 1928

Page 4: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Classical Conditioning Defining learning, behaviorism, and

conditioning. New reflexes from old Principles of classical conditioning What is actually learned in classical

conditioning?

Page 5: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Defining Learning, Behaviorism and Conditioning Learning

A relatively permanent change in behavior (or behavior potential) due to experience.

Behaviorism. Research on learning has been influenced by this

approach to psychology that emphasizes the study of observable behavior and the role of the environment as a determinant of behavior.

Conditioning the association between environmental stimuli and the

organisms responses.

Page 6: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Classical Conditioning The process by which a previously neutral

stimulus acquires the capacity to elicit a response through association with a stimulus that already elicits a similar or related response.

Page 7: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Pavlov’s Apparatus Harness and fistula (mouth tube) help keep dog in a consistent

position and gather uncontaminated saliva samples. They do not cause the dog discomfort.

Page 8: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

New Reflexes from Old Unconditioned stimulus (US).

Elicits a response in the absence of learning.

Unconditioned response (UR). The reflexive response to a

stimulus in the absence of learning.

Page 9: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

A neutral stimulus is then regularly paired with an unconditioned stimulus.

New Reflexes from Old

Page 10: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Conditioned stimulus (CS). An initially neutral stimulus that comes to elicit a

conditioned response after being paired with an unconditioned stimulus.

Conditioned response (CR). A response that is elicited by the conditioned

stimulus. Occurs after the CS is associated with the US. Is usually similar to US

New Reflexes from Old

Page 11: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Principles of Classical Conditioning Extinction. Higher-order conditioning. Stimulus generalization. Stimulus discrimination.

Page 12: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Extinction The weakening and eventual disappearance of a

learned response. In classical conditioning, it occurs when the

conditioned stimulus is no longer paired with the unconditioned stimulus.

Page 13: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Acquisition and Extinction

Page 14: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Higher-Order Conditioning A neutral stimulus can become a conditioned

stimulus (CS) by being paired with an existing conditioned stimulus (CS).

Page 15: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Stimulus Generalization In classical conditioning, occurs when a new

stimulus that resembles the conditioned stimulus, elicits the conditioned response.

Page 16: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Stimulus Discrimination The tendency to respond differently to two

or more similar stimuli. In classical conditioning, it occurs when a

stimulus similar to the condition stimulus (CS) fails to evoke a conditioned response (CR).

Page 17: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

What is learned in classical conditioning? For classical conditioning to be most

effective, the stimulus to be conditioned should precede the unconditioned stimulus.

We learn that the first event (stimulus) predicts the second.

Page 18: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Classical Conditioning in Real Life Learning to like. Learning to fear.

Page 19: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Learning to Like. Where do sentimental feelings come from? Objects have been associated in the past

with positive feelings.

Page 20: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Learning to Fear

Research suggests we can learn fear through association.

Watson and Raynor conditioned “Little Albert” to be afraid of white rats by pairing the neutral stimulus (rats) with a unconditioned stimulus (loud noise).

Within days, Albert was not only afraid of the rats, his fear had generalized to other furry objects.

Page 21: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Unlearning Fear Counterconditioning.

The process of pairing a conditioned stimulus with a stimulus that elicits a response that is incompatible with an unwanted conditioned response.

Another child’s fear of rabbits was removed by pairing the stimulus which elicited fear with a stimulus that elicited happiness.

Page 22: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Operant Conditioning Defining operant conditioning. The consequences of behavior. Reinforcers and punishers. Principles of operant conditioning. Schedules of reinforcement. Shaping. Operant conditioning in real life.

Page 23: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Operant Conditioning The process by which a response becomes

more or less likely to occur depending on its consequences.

Page 24: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Consequences of Behavior A neutral consequence neither increases or

decreases the probability that the response will recur.

Reinforcement strengthens the response or makes it more likely to recur.

Punishment weakens a response or makes it less likely to recur.

Page 25: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Reinforcement A stimulus strengthens or increases he

probability of the response that it follows. Primary reinforcers are inherently reinforcing

and typically satisfy a physiological need. Secondary reinforcers are stimuli that have

acquired reinforcing properties through associations with other reinforcers.

Page 26: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Types of Reinforcement Positive reinforcement

when a pleasant consequence follows a response, making the response more likely to occur again.

Negative reinforcement when a response is followed by the

removal of something unpleasant, making the response more likely to occur again.

Page 27: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Punishment The process by which a stimulus or even weakens

or reduces the probability of the response that it follows.

Primary punisher Something that is inherently punishing such as

electric shock Secondary punisher

A stimulus that has acquired punishing properties through an association with other punishers.

Page 28: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Types of Punishers Positive punisher

When something unpleasant occurs after a behavior.

Negative punisher When something

pleasant is removed after a behavior

Page 29: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

The Skinner Box

Page 30: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Principles of Operant Conditioning Extinction

In operant conditioning, it occurs when a response is no longer followed by a reinforcer.

Stimulus generalization Stimuli that are similar to the original stimulus

are more likely to trigger a response. Stimulus discrimination

The tendency of a response to occur in the presence of one stimulus but not another.

Page 31: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Schedules of reinforcement Continuous

A particular response is always reinforced. Intermittent (Partial)

A particular response is sometimes but not always reinforced.

Fixed-ratio, variable-ratio, fixed interval, and variable-interval.

Best choice for response to continue.

Page 32: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Schedules of Reinforcement Simple reinforcement

schedules produce characteristic response patterns

Steeper lines mean higher response rates

Ratio schedules produce higher response rates than interval schedules

Page 33: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Partial Reinforcement

Page 34: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Shaping

To teach complex behaviors, may need to reinforce successive approximations of a desired response.

For example, training animals, getting children to make their beds.

Page 35: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Classical Conditioning in Real Life The pros and cons of Punishment

When punishment works. When punishment fails.

The problems with reward.

Page 36: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

When Punishment Works Immediately punishing a self-destructive

behavior eliminates it. Milder punishments appear to work as well

as harsh ones. Consistency is important.

Page 37: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

When Punishment Fails People often administer punishment

inappropriately. The recipient responds with anxiety, fear,

or rage. The effectiveness is often temporary. Most misbehavior is hard to punish

immediately. Punishment conveys little information. An action intended to punish may instead

be reinforcing.

Page 38: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

External and Internal Reinforcers External reinforcers.

Reinforcers that are not inherently related to the activity being reinforced.

Internal reinforcers Reinforcers that are inherently related to the

activity being reinforced. External reinforcers may undermine

internal reinforcers.

Page 39: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Why Rewards Can Backfire Preschoolers played

with felt-tipped markers and observed

Divided into 3 groups: Given markers again

and asked to draw Promised a reward for

playing with markers Played with markers,

then rewarded

Page 40: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Learning and the Mind Latent learning. Social learning theories

Page 41: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Latent Learning

Rats: one maze trial/day. One group found food every time (red line). Second group never found food (blue line). Third group found food on Day 11 (green line).

Sudden change, Day 12. Learning isn’t the same as performance.

Page 42: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Social Learning Social cognitive theories emphasize how

behavior is learned and maintained: through observation and imitation of others, positive consequences, cognitive processed such as plans, expectations, and

beliefs. Observational learning involves learning new

responses by observing the behavior of another rather than through direct experience.

Page 43: ©1999 Prentice Hall Learning Chapter 7. ©1999 Prentice Hall Learning Classical conditioning. Classical conditioning in real life. Operant conditioning

©1999 Prentice Hall

Bandura, Ross and Ross, 1963. Nursery school children watched a film of

2 men (Johnny and Rocky) playing with toys.

Johnny refuses to share and Rocky hits him, ending up with all the toys.

Children who watched the video were significantly more violent than children in a control group.