1980-1989

D A N T E R O B I N S O N

D E C A D E S

ASPECTS OF THE EIGHTIES

• Flashy

• Birth

• Revival

• Introduction

FADS

• Jumpstarted struggling products

• Lexa Doig on the eighties

• Return of the eighties

• Some examples of eighties fads• Strawberry Short Cake• Video Games

Atari Computers

THE NEW FORM OF ENTERTAINMENT

• Studies done in Spring 2008

• First Video Game, 1958

• Atari Computers started in 1972

• Video Games in Copyright office, 1980

• Take a Look Around You!Photo of William Higinbotham

STRAWBERRY SHORTCAKE

• Designed in 1980

• Surprising Success

• $500 million by 1981

• Many faces of Strawberry• House Wares and Apparels

CARE BARES• Similar to Strawberry

Shortcake

• American Greetings

• Marketing Approach

• Rioting in early release

• $2 billion, 5 years

• Also marketed many ways

MUSIC AND DANCE

• Defined the Eighties

• Spawned Alternative Genres

• Created New Genres

• Brought Existing Genres to Light

• Revived Dying Genres

HIP-HOP MAKES A NAME

• Familiar to only underground audiences

• Fought to be heard

• MTV opens a door

• A few breakthrough artists• Queen Latifah, Run DMC, LL Cool J

• Controversial Genre

CREATION OF POP MUSIC

• Born in the eighties

• Michael Jackson, Whitney Houston, Madonna

• Defining Pop Music

• Overlaps other genres

• Dominates music today

MUSIC…ON TELEVISION?

• What was MTV?

• Introduced new ways of marketing music

• Stepping Stone in Music

• Carries on today

THE MAN

• Jackson 5, 1960’s

• Solo Career begins, late 1970’s

• Thriller(1982)

• Choreographed music videos + performances

THE MYTH

THE LEGEND

THE END

• Eighties all around

• Flashiness remains

• Utilized many things

• Brought life