1976 establis hed in taiwan by stan shin 1987 changed name to acer put into strategies in usa 2000...
TRANSCRIPT
1976
Est
ablis
hed
in
Taiw
anB
y S
tan
Shi
n
1987
Cha
nged
nam
e to
Ace
r
Put
into
st
rate
gies
in
US
A
2000
Div
ided
of
f PC
Est
ablis
hing
ne
w d
ivis
ion
2002
Inco
rpor
ated
as
Wis
torn
C
orpo
ratio
n
History
The types of PC
desktop laptop
netbook
TabletPC
Ultra-Mobile PC
Pocket PC
Industry Analysis
AcerGlobal expansion&Challenge
Major target Markets
Multi-Brand strategyBrands of Acer Inc:
Advantages from Implement the multi-brand strategy worldwide•with differentiated multi-brand products to satisfy diverse customer and market segments.•Expand Acer Group’s global PC market share.•Maintain control and minimize operating expenses.
Global expansion
• In 2007,Acer used $710 million to acquire Gateway.
• Get experience from Gateway
• Enjoy the Gateway’s market share
Acer in AmericaAcer in America
Global expansion
AsiaAsia• In china, Acer
ranks No.2 in terms of sales incoming.
• Acer via sponsors series of sports events to improve brand recognition
EuropeEurope
• In 2008, Acer announced it had acquire 75% stakes of Packard Bell.
• At same year, Acer has 38.9% growth for sale, the 15.7% of market share growth
Global expansion
ChallengeChallenge
• Highly competitive , many competitors such as HP, Lenovo, TOSHIBA, Dell, Apple
• Economic crisis & PC market shrink
• The period of computer industry update is becoming shorter and shorter-----quickly as computer obsolete and depreciation
• Keep innovation
SWOT Analysis
• Economic recession
• Mainland China market
Many competitors all over the world
Substitute products
Lenovo
Perfect and efficient service
Good performance in Chinese market
Short-term Recommendation
Long-term Recommendation
Conclusion
Conclusion
Conclusion
Conclusion