1964 marketing electoral

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Análisis de la campañas de 1964 en Estados Unidos, entre Lyndon B. Johnson y Barry Goldwater. El famoso Daisy Spot, La niña de la Paz o el anuncion de la niña de la margarita. Material complementario ela curso de marketing electoral.

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4president Corporation: http://www.4president.org/ocmi1964.htm

Biblioteca y Museo de la Casa Blanca: http://www.whitehouse.gov

Biblioteca Presidencial y Museo John F. Kennedy: http://www.jfklibrary.org

Biblioteca Presidencial y Museo Lyndon B. Johnson: http://www.lbjlib.utexas.edu

Biblioteca Presidencial y Museo Ronald Reagan: http://www.reagan.utexas.edu

HBO (2006) Mr. Conservative: Goldwater. http://www.youtube.com/watch?v=zRq-gelZFgg

Instituto Eagleton de Política: http://www.eagleton.rutgers.edu/programs/egov/ap_1964.php

Museo Americano de la Imagen en Movimiento, The Living Room Candidate. http://www.livingroomcandidate.org

Museo de Americano de Telecomunicaciones, http://www.museum.tv/

PBS-Television Winsconsin, The 30 Seconds Candidate http://www.pbs.org

Proyecto de Campañas de la Universidad de Wisconsin-Madison http://wiscadproject.wisc.edu

Schwartz (2009) Pionero de los medios y documentalista de audio. http://www.tonyschwartz.org

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