19 mr 2014 winter report

8/9/2019 19 MR 2014 Winter Report

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Dr. Irfan Butt

Marketing ResearchReport & Presentation

Lahore School of Economics

Winter 2014


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No universally accepted standardformat.

Dierent researchers may prepare theirreports dierently.

Technical Report: researchers, research managers or other people

familiar with and interested in the technicalities.

Popular Report: a more general audience, interested mainly in

the research ndings as it is nontechnical innature.

Report !ormat


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I. "itle page

II. #etter of transmittalIII. "a$le of contentsI%. #ist of ta$les%. #ist of graphs%I. #ist of appendices%II. #ist of ehi$its

%III. 'ecuti(esummarya. Ma)or ndings$. *onclusionsc. Recommendations

I+. Introduction

a. Background to thepro$lem

$. tatement of the pro$lem

+. -pproach to thepro$lema. *onceptual !ramework$. Research uestionsc. /ypotheses

+I. Research design

a. "ype of research design$. Information needsc. Data collection from secondary sourcesd. Data collection from primary sourcese. caling techni0uesf. uestionnaire de(elopment andpretestingg. ampling techni0ues

h. !ield work

+II. Data analysisa. Methodology$. Plan of data analysis

+III. Results

+I%. #imitations and ca(eats

+%. *onclusions and recommendations

+%I. -ppendia. uestionnaires and forms$. tatistical outputc. #ists

Report !ormat 1


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"itle Page

the title Provide a brief but concise indication of the

purpose of the research pro&ect.

for 'hom the report 'as prepared by 'hom it 'as prepared date of release or presentation

%ddresses and titles of the preparer and recipient

may also be included.


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#etter of "ransmittal

Releases or delivers the report tothe recipient in relatively formal and very formal

reports.


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"ampleLetter of

Transmittal


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"a$le of *ontents

list the divisions and subdivisionsof the report 'ith page references.


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"ampleTable of

Contents


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'ecuti(e ummary

"(eleton of your report $ncludes

Research ob&ective

)ethodology )a&or *ndings Conclusions Recommendations


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Introduction

Research #ac(ground Research +b&ectives ,uestions to be ans'ered by

Research

Informatio

n 3eeds


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Research Methodology

Describes the structure andtechnical procedures of thepro&ect

Research design "ample design

Data collection and *eld'or(

%nalysis


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Results

Presents the *ndings of thepro&ect. $t includes tables/ charts/ and

their interpretation.


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#imitations

"omething that holds you bac( Could have improved yourresearch outcome


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onc us onRecommendations

"ynthesi0e and summari0e ma&orresults and provide suggestions foraction.

%ddress Research ,uestions


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-ppendi

Contains material that is tootechnical or too detailed to go inthe body

includes materials of interest only tosome readers


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Report !ormat

19 mr 2014 winter report

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