1.8 vs. 5.3 benefits and risks of social media in healthcare andy malinoski director of risk...
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1.8 vs. 5.3
Benefits and Risks of Social Media in Healthcare
Andy MalinoskiDirector of Risk Management
What is Social Media?
• Social media is the use of online, web based tools for social networking. – Social networking websites– Online blogs– Instant messaging– Vlogging– Online forums
Social Media Dominates
• It took radio 38 years to reach 50 million users.
• It took TV 13 years to reach 50 million users.
• It took the internet 4 years to reach 50 million users.
• It took Facebook 9 months to reach 100 million users.
Social Media Dominates
• More than 110 billion minutes spent on social networks and blog sites per month
• More than 22 percent of all online time is spent on Social Media
• Facebook boasts more than 500 million members
Benefits
• Public education of accurate medical information
• Professional education / sharing of ideas
• Marketing of new services
• Cost effective
Risks and Cautions• Violation of patient privacy / HIPAA
• Postings may be PERMANENT (even when deleted)
• Destroys reputations
• Affects employment opportunities
• Disciplinary actions / Fines
• Civil / criminal litigation
• Career Suicide
Are Patients Your “Friends”?Risk: Blurs Patient/Provider
Professional Boundaries
Video from National Council of State Boards of Nursing
Damaging Headlines
Well Intentioned Posts Can Also Be Misinterpreted
• “Thanks to everyone who helped out during this long, short-staffed week!”
NCSBN Survey
• 33 of 46 Boards reporting had complaints• 26 took disciplinary actions• Board actions:
Letters of concernCensuring the nurseConditions on the licenseSuspending the license
Gray Areas / Court Battles
• Labor laws
• First Amendment rights to free speech
Common Myths Regarding Social Media
• Communication is accessible only by the intended recipients
• Content that can be deleted is no longer accessible
• Disclosing private or confidential information is harmless if only accessed by the intended recipient
• De-identifying patients is acceptable
Social Media…Do or Don’t?
http://www.acog.org/~/media/ACOG%20Today/acogToday201211.pdf
NCSBN Guidelines
1. Recognize obligation to maintain privacy and confidentiality.
2. Don’t disseminate information that will degrade or embarrass the patient.
3. Don’t transmit patient related information.
NCSBN Guidelines
4. Do not post information that could reasonably identify the patient.
5. Do not refer to patients in a disparaging manner.
6.Do not take photos or videos of patients, unless authorized.
NCSBN Guidelines
7.Maintain professional boundaries.
8.Consult employer policies.
9.Report breaches of confidentiality or privacy.
NCSBN Guidelines
10. Be aware of employer policies on the use of computers, cameras, etc.
11. Do not post disparaging remarks about coworkers.
THINK BEFORE YOU POST