The Art ofBuilding a Brand

Martha Stewart, #inbound14 brought to you by Fractl

Business is being done in many different ways now, and we have to take advantage of what’s available for us. It’s very exciting.

Martha Stewart, #inbound14 brought to you by Fractl

I really encourage entrepreneurs, if they have a great idea, to run with it. Find ways to finance, build, market.

Martha Stewart, #inbound14 brought to you by Fractl

I think of the brand as an insertion of value, to give it substance and meaning.

Martha Stewart, #inbound14 brought to you by Fractl

Ideas grow and evolve over time.

Martha Stewart, #inbound14 brought to you by Fractl

Try to reach a new customer. Not just a luxury customer, but the vast market which is down the retail pyramid.

Martha Stewart, #inbound14 brought to you by Fractl

If we show you how to plant a tree today, and we find a better way to plant a tree in five years, we will alter our information, but we always to get that information to you.

Martha Stewart, #inbound14 brought to you by Fractl

We try to stay curious; we’re constantly looking for new ideas. Use your curiosity and research to create beautiful imagery and informative stories.

Martha Stewart, #inbound14 brought to you by Fractl

You should love playing with learning.

Martha Stewart, #inbound14 brought to you by Fractl

To make sure we don’t dilute the brand, we only do things we love.

Martha Stewart, #inbound14 brought to you by Fractl

I’m paying attention to what our brand can do to grow and succeed in the future.

Martha Stewart, #inbound14 brought to you by Fractl

I really admire family businesses that are able to continuously evolve and grow.

Martha Stewart, #inbound14 brought to you by Fractl

Q: How do you approach your digital content in a way that works so well when so many other marketing brands have struggled? A: We have a vast content library, with 25 years of amazing, finely researched, well-designed, beautiful imagery, and thousands of great recipes and decorating techniques. That library is being combed through and rearranged daily for the Internet user.

Martha Stewart, #inbound14 brought to you by Fractl

Q: How have you made sure your culture supports your values? A: The people who come to work for us are like-minded people.

Martha Stewart, #inbound14 brought to you by Fractl

Q: Are you trying to set trends, or watch the horizon to jump on new trends?A: It’s both. It’s just a question of being enthusiastic about what you’re doing, building carefully, having passion for your ideas.

Martha Stewart, #inbound14 brought to you by Fractl

Q: When there is a setback, what is the best way to respond? A: Be very frank, open, honest, calm, and forthright. Change course as quickly as possible.

Martha Stewart, #inbound14 brought to you by Fractl

Q: What do you think it is in your upbringing that you can do it when others struggle? A: I was brought up to believe in myself. I was encouraged to do what I thought was right, good, and productive. My father said you can do anything you want if you work hard enough. That’s a very important work ethic to instill in your children.

Martha Stewart, #inbound14 brought to you by Fractl

Q: You created this category, and now you have competitors that followed your path. How do you stay a step ahead? A: Like who? I have been pitted against some beautiful, talented, amazing girls, and it’s so silly. There is room for a lot of great stuff. The world has become extremely crowded and competitive. And if I can be a mentor and a helper, that’s great.

Martha Stewart, #inbound14 brought to you by Fractl

Martha Stewart, #inbound14 brought to you by Fractl

Q: What do you hope your legacy is? A: To have been a really good teacher. And to have been a successful entrepreneur who did things that made living every day better.