“DAVID & GOLIATH:THE POWER OF THE UNDERDOG”

Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

Manage your fear.

Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

Inbound marketing is at a point of convergence with inbound sales.

Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

People like to buy from humans, not faceless companies.

Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

Transformation is much more than using skills, resources, and technology. It’s all about habits of mind.

Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

Transforming your business takes the right attitude and courage.

Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

Seemingly small innovation can revolutionize industries when we look for new solutions to old problems.

Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

It’s simply not enough to have great ideas, focus, and disincline; you also need to be the kind of person who will tune out the naysayers.

Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

There is one emotion that no relationship can stand: contempt.

Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

The world doesn’t embrace you if you’re doing something transformative. They look at you as if you’re a weirdo.

Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

You have to have the courage to stand up and say, “I have a new way of doing things, and I don’t care if you think I’m crazy.”

Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

Was Steve Jobs smarter than the guys at Xerox? No, Xerox was smarter. They were first to invent the mouse, and Steve Jobs just stole it. Was Steve Jobs wiser? No, Xerox was wiser. They had the insights into the future of PCs. So what was the advantage Steve Jobs had? Why do we use Apple and not Xerox? It was because Steve Jobs was in a hurry; he had a sense of urgency.

Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

The people who came before Malcolm McLean conceived of containers in the context of their own existing business model. They approached business as tweaking or improving, instead of revolutionizing.

Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

As human beings we are hardwired to want the approval of our peers.

Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

Successful transformations reframe the problem that makes the solution possible. They erase existing boundaries and start from scratch.

Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

Powerful, important, profitable businesses with enormous customer bases are gone. Why? Because they couldn’t accept the simple act of reframing. They lacked the imagination to see how to change the world.

Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

The most successful entrepreneurs not only have courage and imagination, they also have a sense of urgency. They’re not willing to wait. They have a burning desire to get something done.

Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

Urgency, courage, and imagination are not dependent on intelligence, skills, and resources. The latter is important, but you need the former to understand the foundation of transformation.

Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

You are what you publish online. If you’re not publishing, you’re nothing.

Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl