8,000+VISITORS

80+SPEAKERS

50+ HOURS OF CONTENT

18-20 October 2016 ExCeL, London

@VRARWorld #VRARworld

tmt.knect365.com/vr-ar-world

Media Partners

UNLOCKING THE COMMERCIAL POTENTIAL

Partners

Drawing together seniorlevel decision-makersspanning the full VR &AR global ecosystem:

• Enterprise sector• Technology Manufacturers• Content developers• Production companies• Broadcasters• Hardware and software vendors• Investors• Analysts and Researchers• Academics and Media• Hotel & hospitality• Film Studios• Retail• Design• Real Estate• Healthcare• Gaming• Construction

Join your peers for three action-packed days full of presentations,debates and networking to discoverwhat Virtual and Augmented Realitymeans for the future of entertainment,enterprise and the entire televisualexperience.

• Network with the leading players inVR, AR and 360 video across the world

• Learn from over 80 speakers from theforefront of Virtual and AugmentedReality worldwide

• Experience the latest technologythrough manufacturer demonstrations

• Immerse yourself into the futurethrough case studies and in-depthdebates from right across theecosystem

This is a purely standalone show,entirely dedicated to VirtualReality and Augmented Reality,bringing the whole ecosystemtogether under one roof

Learn from key players aroundthe world leading the way in VRand AR innovation through apurposefully case-study richagenda

Join in the debate with ourinsightful panel discussions,workshop sessions and AnalystBreakfast Briefings

Benefit from Hands-OnTechnology Demonstrations anda wide variety of consumer andenterprise Case Studies

Pre-arrange 1-on-1 meetingsthrough our online networkingapp

Find out about new technologiesand techniques at our StartUpInnovation Zone

Try out the VR and AR technologyfirst hand at our large InteractiveExhibition

Develop profitable newrelationships through StructuredNetworking Opportunities

Gain permanent post-event access to presentations and slides

1-2-1 introductions with selectbusiness targets through ourexecutive meetings service

WHY GET INVOLVED IN 2016

Access Unparalleled Knowledge, Highly Specialist Skills,Insight and Services“

“

EUROPE'S ONLY DEDICATED, ENTERPRISE-FOCUSED VR AND AR EVENTDAY TWOWEDS 19 OCTOBER 2016

DAY THREETHURS 20 OCTOBER 2016

DAY ONETUES 18 OCTOBER 2016

Keynote Session:Opening the Door to Commercialisation and Profitability• Inspirational industry keynotes• Commercialising VR and AR: Where Do the

Opportunities Lie?• Forecasts and Predictions for AR & VR Industry Growth• VR AR = MR: Adapting the Best of AR and VR to create

a Mixed Reality World• Gaming and App Development for VR and AR

VR & AR Awards and Party Afternoon Forum Keynote

Looking to the FutureAugmenting Reality Meetup Group:

’The Future of Augmented and Virtual Reality’

Join us as we gaze into our virtual crystal ball,looking into the future to see what it holds for

Augmented Reality and Virtual Reality in the next 2,5 and 10 years.

Hosted by Steve Dann, CEO, Amplified Robot and guests

Virtual Reality• Taking VR Beyond

the EntertainmentSector

• VR in the Military• VR in Retail• VR for Education• VR for Real Estate

AugmentedReality• AR in Gaming• AR for M-Health • AR for Education• AR for Museums

and Theatres• AR in Industry:

Spacial Ergonomics

Virtual Reality• VR Gaming• 360° Filming,

Production andBroadcasting

• Scene Capture,Processing andEncodingTechnologies

• VR in Health Care• VR for the Aviation

Industry

AugmentedReality• AR in the Military• AR in Warehousing

and Manufacturing• AR in Engineering• AR in Retail• AR for the

Aerospace industry• AR for the

Automotive industry• AR in an Enterprise

Context

Keynote Session: Increasing Industry Stability andAccelerating Market Growth• Inspirational industry keynotes• VR and AR for Sports and Live Events• Head 2 Head Panel Debate: VR versus AR: Which will

Dominate?• Ensuring Best Possible Delivery and Quality of Experience• Investment Panel: Evaluating VR and AR Investment

Potential

Keynote Session: NetworkProvisioning and Quality Assurance• Network Provider keynote case studies• Embracing and Enabling Virtual Reality as a

Mainstream Social Activity • Readying the Networks for VR Live Streaming

and VOD• Standards to Ensure Reliability, Compatibility,

Privacy and User Safety

David RowanEditor

WIRED UK

Nathan Pettyjohn Founder

VR/AR Association

Steve Dann CEO, Amplified Robot and

Founder Augmenting Reality

Meetup Group

Mark Sage Executive Director

AR for Enterprise Alliance(The AREA)

Sol RogersFounder and CEO

REWIND

Lewis Smithingham CTO and Virtual Reality

30 Ninjas

Ron Diorio VP, Business Development

and Innovation/Director,Group Media Lab The Economist

Chris MichaelsHead of Digital and

Publishing British Museum

Christopher NundyInnovation Manager

BBC

For further information, visit: tmt.knect365.com/vr-ar-world @VRARWorld #VRARworld

Co-located with

For information on speaking, contact Georgina Wilczek E: georgina.wilczek@informa.com

To sponsor or exhibit, contactTamas Szuts E: tamas.szuts@informa.com

TOTALADDRESSABLE MARKET2025 Base Case VR/AREstimates

SOFTWARE $35bn• 60% of VR/AR software revenue

will be driven by the consumer(vs. enterprise/ public sector)

• Videogames will be the firstconsumer market to develop

• Beyond videogames, we see realestate, retail and healthcareamong the first marketsdisrupted

HARDWARE $45bn• 4 main devices used to

experience VR/AR: HMDs, hostsystems, tracking systems andcontrollers

• Our forecast is specific to HMDs• Our base case assumes 125mn

annual shipments by 2025

VIDEOGAMES $11.6BN

HEALTH CARE $5.1BN

ENGINEERING $4.7BN

LIVE EVENTS $4.1BN

VIDEO ENTERTAINMENT $3.2BN

REAL E

STATE $2.6BN

RETA

IL $1.6BN

MIL

ITARY $1.4BN

EDUC

ATION $0.7BN

2025 BASE CASE VR/AR SOFTWARE ASSUMPTIONS BY USE CASE

VIDEOGAMES$11.6bn• Estimated users: 216mn• Markets disrupted: videogames

ENGINEERING$4.7bn• Estimated users: 3.2mn• Markets disrupted: CAD/CAM

software

REAL ESTATE$2.6bn• Estimated users: 0.3mn• Markets disrupted:

commissions

HEALTHCARE$5.1bn• Estimated users: 3.4mn• Markets disrupted: patient

monitoring

RETAIL $1.6bn• Estimated users: 32mn• Markets disrupted: e-commerce

LIVE EVENTS$4.1bn• Estimated users: 95mn• Markets disrupted:

live ticket sales

VIP SERVICE – FACE TO FACE INTRODUCTIONSOur VIP Team builds relationships between sponsors and senior level serviceproviders and enterprise player attendees. They work with you to create a bespokewish list of who you want to meet at the event and ensure this happens in exclusiveone-to-one meetings and introductions at the event.Our VIP programme is successful because we develop relationships with our highestcalibre delegates, offering a superior event experience, whilst also ensuring they arehappy to meet with our sponsors and exhibitors.

Central Networking

Hub

Keynote StageSeating & Chill

Out AreaSeminarTheatre

DelegateLunch

Conference track room Start Up

StageStart Up

Innovation Zone

Speaker & VIP Lounge

VR&AR App Developer Hackathon with a prize for the best VR App creation

VR & AR Seminar Theatrefeaturing demonstrations andpresentations by sponsors, creatives,app developers, analysts andacademics throughout the event

Start-Up Innovation Zone featuring a Start-Up Elevator Pitch contest, judged by a panel of topinvestors. The most impressive company will receive the Start-UpInnovation Award 2016.