2019 Sales & Marketing Review | 1

University of Toronto Press

2,948,053

173 33AWARDS WON BY UTP TITLES

286TITLES FEATURED IN PRINT AND DIGITAL

ADVERTISING

350BOOK REVIEWS RECEIVED

RECIPIENTS OF EMARKETING CAMPAIGNS

BOOKS PUBLISHED IN 2019

2019 Sales & Marketing Review

37CONFERENCES

ATTENDED GLOBALLY

7BOOK

TRAILER VIDEOS

PRODUCED

9DIFFERENT SEASONAL AND

SUBJECT CATALOGUES PUBLISHED

252EMARKETING CAMPAIGNS SENT

4AUDIO BOOKS

NOW AVAILABLE

25+EBOOK PARTNERS

5,000+EBOOKS AVAILABLE

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Global Impact Map

Open Access

Science Publishing

New Trade Imprints at UTP

Going Graphic

Rights Sales

Bestsellers in 2019

Award Winners in 2019

Advertising

Social Media

Making a Contribution

Publish with UTP

Online Discounts for UTP Authors

Let’s Keep in Touch

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University of Toronto Press

Building for the Future

2019 was a year of great change at University of Toronto Press and we are entering the 2020s with even more dynamic growth in mind. We continue to take the press in new and interesting directions while maintaining the strengths that have built our global reputation. While it’s impossible to provide a comprehensive review of our recent successes, here are a few milestones:

� The expansion of our role in open access projects through various partnerships, including a new partnership with University of Toronto Libraries

� The launch of two new trade imprints aimed at expanding UTP’s tradition of publishing leading non-fiction but with an emphasis on reaching a wider, general audience

� A continued development of our sales and marketing practices, adding the flexibility to adapt to new markets and the expertise that comes with experimentation

The work that we do is designed to disseminate the work of our authors to the widest possible audience and to advance knowledge for the betterment of society. In this report you’ll find highlights of how we grew to meet these goals throughout 2019 and into a new decade.

Our authors are at the heart of what we do. We hope you enjoy this update and are inspired to work with us in the future!

Visit utorontopress.com to learn more.

Learn how to Reach Your Audience with UTP.

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Global Impact Map

TorontoThe home of our Book Publishing Division is in the downtown core and our warehouse – where we distribute for over 70 publishers and imprints – is located at the north end of the city.

BCHome to several of our Canadian trade

representatives. UTP books are sold into bookstores nationwide by Ampersand Inc.,

which has offices across Canada and sales reps on the ground in every province and

territory. New YorkHome of our northeastern USA trade representatives, Parson Weems. Also home to Book Expo America, which we attend annually! Texas

Home to our southwestern USA trade representatives, Terry & Read.

MexicoIn recent years, we have attended the Guadalajara International Book Fair in

order to increase attention for UTP titles.

BrazilSite of the newest graphic novel in our innovative ethnoGRAPHIC

series, Gringo Love: Stories of Sex Tourism in Brazil by Marie-Eve

Carrier-Moisan.

UTP has established itself in the interdisciplinary field of Latin American Studies, publishing a wide range of books on Latin American politics, history, literature, culture, and environmental issues.

Latin America

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University of Toronto Press

Iberian PeninsulaUTP continues to garner attention and praise for Toronto Iberic, an innovative, interdisciplinary series on topics ranging from the Middle Ages to modern times.

ItalyUTP publishes several innovative scholarly series on Italian history, literature, and culture, including the Lorenzo Da Ponte Italian Library and Toronto Italian Studies.

AngolaThe site of one of our most innovative ethnographies for undergraduate students. From Water to Wine: Becoming Middle Class in Angola by Jess Auerbach tells an important story by focusing on each of the five senses, and incorporating various media such as poetry, recipes, photos, and comics.

Russia and UkraineUTP publishes an award-winning list of scholarly books in Slavic Studies, including everything from Russian history to Ukrainian literature.

ChinaUTP books are sold into the Chinese market by Everest International Publishing Services, located in Beijing.

AustraliaIn 2019, UTP acquired world rights from University of New South Wales Press to publish The Rapids: Ways of Looking at

Mania by Sam Twyford-Moore, a personal memoir of mental illness incorporating reflections on film, literature, art, and

social media.

IndiaUTP is represented in India by Viva Books Private Limited in Delhi.

UKUTP books are sold in the UK by Oxford Publicity Partnership Ltd. The UK is also home to Durnell Marketing Ltd., which represents UTP across Europe.

Our UK and European distributor NBNi has just moved to a new and bigger location in Milton Keynes where they built a state-of-the-art warehouse facility.

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Open Access

In 2019, UTP and the University of Toronto Libraries announced the formation of a new partnership to support the open access publication of three books authored by University of Toronto scholars in each of the next three years. Two books have now been released as part of the University of Toronto Press Open Monographs Collection with the third releasing in April 2020.

Also in 2019, UTP Book Publishing launched a Gold Open Access publishing model available for research monographs. UTP OA Books will be published with a Creative Commons licence (we recommend CC-BY-NC-ND) with a PDF ebook available for download. In most cases, UTP will also produce standard print and ebook versions of OA books to be sold and marketed like other non-OA titles, and authors receive royalties on sales through these channels.

Interested authors should discuss the appropriateness of their book for the UTP OA Books program with their Acquisitions Editor.

Knowledge Unlatched

UTP continues to participate in open access through our partnership with Knowledge Unlatched. There are currently fifteen UTP books openly available, with five more being added in early 2020.

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University of Toronto Press

Science Publishing

Stephen Jones joined UTP in November 2018 as Science and Technology Acquisitions Editor. The press has published in these areas previously, but the creation of this new, dedicated role was a strategic move to bring focus to our editorial direction. Stephen acquires scholarly works, textbooks, and general interest titles across the whole spectrum of science and technology subject areas, including engineering, science and technology studies (STS), geology and earth sciences, chemistry, physics, biology, energy, and mathematics.

Being a Scientist, the first book on Stephen’s list to be published, came out in November 2019 and is a textbook designed to teach soft skills to scientists, covering such topics as ethics, the philosophical bases of scientific methods, library research, peer review, and proposal writing.

Some of the exciting titles currently in the pipeline include The Story of CO2: Big Ideas for a Small Molecule by Geoffrey A. Ozin and Mireille F. Ghoussoub (both at the University of Toronto); a textbook in electrical and computer engineering using the programming language C for making embedded systems; and a heavily illustrated book on plate tectonics and John Tuzo Wilson, who is considered the father of the theory.

“It’s an exciting time to be acquiring for the press,” Stephen says. “I’m lucky enough to meet authors investigating a vast range of hugely fascinating topics such as junk DNA and evolution, the uses and abuses of social media, biomedical engineering for amputees, citizen science and environmental monitoring, and planets that orbit their stars in harmonic resonance. I love talking to authors about their passion and working with them to bring that enthusiasm to a wider audience.”

Stephen Jones can be contacted at sjones@utorontopress.com.

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New Trade Imprints at UTP

In 2019, UTP laid the groundwork for the 2020 launch of two exciting new imprints:

� A non-fiction trade imprint that will publish between four and eight titles annually, all written by established authors from around the globe.

The new trade imprint’s inaugural title is:

Solved: How the World’s Great Cities Are Fixing the Climate Crisis by David MillerWe can’t wait for national leaders to save the planet, says former Mayor of Toronto David Miller. It’s time to pin our hopes for global change on cities. By chronicling the stories of how cities have taken action to meet and exceed emissions targets laid out in the Paris Agreement, Miller empowers readers to fix the climate crisis. Publication Date: October 2020

� New Jewish Press, launching with four new titles in 2020, touches on topics that are timely and rooted in empathy and inclusivity. The goal of the imprint is to bring the Jewish community together with strong, smart books that demand critical thinking and conversation.

The first two titles in the newly-launched NJP imprint are:

The A–Z of Intermarriage by Rabbi Denise HandlarskiIn this wise and witty guide to navigating an interfaith marriage, Handlarski presents real-life anecdotes drawn from her work as a rabbi to show couples how they can have, in her words, “less oy and more joy.” Now Available

The Conflict over the Conflict: The Israel/Palestine Campus Debate by Kenneth S. Stern What is it about the Israel/Palestine conflict that makes people on university campuses go off the deep end? Stern explores this timely question and champions the one thing that can bring the two camps closer together: free speech. Publication Date: March 2020

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University of Toronto Press

Going Graphic

Another exciting area of innovation at UTP is our investment in new books and series in graphic novel form. Starting with the launch of the ethnoGRAPHIC series – and the publication of the first bestselling title in the series, Lissa: A Story about Medical Promise, Friendship, and Revolution by Sherine Hamdy and Coleman Nye – we have continued to experiment with new and interesting ways of combining scholarly research with comics.

Here are a few other examples:

� Things That Art: A Graphic Menagerie of Enchanting Curiosity by Lochlann Jain An artful yet playful look at lists and categories with accompanying commentary. This book includes 59 original drawings and 4 essays.

� Gringo Love: Stories of Sex Tourism in Brazil by Marie-Eve Carrier-Moisan Based on original ethnographic research and presented in graphic form, Gringo Love explores the hopes, dreams, and experiences of women in Brazil against a backdrop of entrenched social inequality.

� Amplify: Graphic Narratives of Feminist Resistance by Norah Bowman In this highly original text – a collaboration between a college professor, a playwright, and an artist – graphic storytelling offers an emotionally resonant way for students to understand and engage with feminism and resistance.

� Diagnosis: Truths and Tales by Annemarie Goldstein Jutel This book shares stories told from the perspectives of those who receive diagnoses and those who deliver them, and includes a powerful section on “The Graphic Diagnosis.”

� Consequential Art: Comics Culture in Contemporary Spain edited by Samuel Amago and Matthew J. Marr While not graphic in form, the essays collected in Consequential Art account for several key ways in which a range of comics practitioners have deployed the image-text connection to interrogate significant cultural issues in Spain.

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Rights Sales

In 2019, we signed fifteen translation rights licenses and three English territorial rights licenses for UTP titles. Jane Kelly travelled to the London Book Fair, and Marilyn McCormack attended From Page to Screen, an event hosted by Ontario Creates to match publishers and producers, and the Frankfurt Book Fair. In Frankfurt, Marilyn met with twenty-five publishers and agencies representing twelve different countries. As always, the new titles in our Rotman-UTP imprint were particularly popular, as were our upcoming trade titles.

Our most-translated title, Claude Lévi-Strauss’s classic Myth and Meaning, this year reached its tenth language, Polish, alongside the existing Chinese (complex), Chinese (simplified), German, Italian, Japanese, Korean, Portuguese, Spanish, and Turkish translations, plus US and UK territorial editions.

Two translations have been licensed for one of our most popular books, The Slow Professor by Maggie Berg and Barbara K. Seeber: Latin-American Spanish and Chinese (simplified).

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University of Toronto Press

The Chinese-language market was very active in 2019, with nine new translation licenses ranging across subject areas:

Business

From Wall Street to Bay Street: The Origins and Evolution of American and Canadian

Finance by Christopher Kobrak and Joe Martin, licensed to China Development Press

Communication and Cultural Studies

Cybersemiotics: Why Information Is Not Enough by Søren Brier, licensed to Social Sciences

Academic Press

The Adman’s Dilemma: From Barnum to Trump by Paul Rutherford, licensed to Maitian

Shiguang Culture & Media Co., Ltd.

Education

The Slow Professor: Challenging the Culture of Speed in the Academy by Maggie Berg and

Barbara K. Seeber, licensed to Beijing Tao Zhi Yao Yao Culture Co., Ltd.

Literature

Of Philosophers and Kings: Political Philosophy in Shakespeare’s Macbeth and King Lear by

Leon Harold Craig, licensed to Huaxia Publishing House Co., Ltd.

Political Science

Cultural Imperialism: Essays on the Political Economy of Cultural Domination edited by

Bernd Hamm and Russell Smandych, licensed to The Commercial Press, Ltd.

The Canadian Regime: An Introduction to Parliamentary Government in Canada, Sixth

Edition by Patrick Malcolmson, Richard Myers, Gerald Baier, and Thomas M.J. Bateman,

licensed to Foreign Language Teaching and Research Publishing Co., Ltd.

Science and Technology

History of Medicine: A Scandalously Short Introduction, Second Edition by Jacalyn Duffin,

licensed to Jiangsu Kuwei Culture Development Co. Ltd.

A History of Science in Society: From Philosophy to Utility, Third Edition by Andrew Ede and

Lesley B. Cormack, licensed to SDX Joint Publishing Company

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Bestsellers in 2019

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University of Toronto Press

Award Winners in 2019

CSA John Porter Tradition of

Excellence Book Award

J.W. Dafoe Book Prize

Ontario Historical Society Fred

Landon Award

Clio Ontario

Society for Literature,

Science, and the Arts Book Award

Pierre Savard Award

Jennifer Welsh Scholarly Writing Award,

Saskatchewan Book Awards

Clio Prairies

CSN/RÉC Prize for the Best Book in Canadian Studies

CHA Best Political History Book

Prize

CAWLS Book Prize

CPSA Prize for Teaching Excellence

International Association for

Feminist Economics Agarwal Book Prize

APSA Lipset Award for 2019

AfAA Elliott P. Skinner Book

Award

Jason A. Hannah Medal, Royal

Society of Canada

Sixteenth Century Society’s Bainton Prize for Reference Work

Canadian Association for

American Studies Robert K. Martin

Prize for Best Book

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Dartmouth Medal for Most

Outstanding Reference Work

The American Association for

Ukrainian Studies Book Award (Translation)

Textbook & Academic Authors

Association Award for Textbook

Excellence (Texty)

CHOICE Outstanding

Academic Title of 2019

CHOICE Outstanding

Academic Title of 2019

CHOICE Outstanding

Academic Title of 2019

CHOICE Outstanding

Academic Title of 2019

The Waterloo Centre for

German Studies Book Prize

AAIS Book Award The North American Catalan Society Prize for an Outstanding

Work in the Field of Catalan Studies

Association of Women in Slavic Studies Barbara

Heldt Prize for Best Translation

CSN/RÉC Prize for the Best Edited

Collection

The Research Society for American

Periodicals Book Prize

AAIS Book Award The American Association for

Ukrainian Studies Book Award

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University of Toronto Press

Advertising

In the past year, UTP promoted its authors and books in both print and digital media. With opportunities to explore large-scale campaigns with the TTC and The Globe & Mail, UTP is reaching new audiences and markets every year. In 2019, UTP advertised in the following venues:

New York Review of Books

London Review of Books

Los Angeles Review of

Books

Claremont Review of Books

Publisher’s Weekly

Shelf Awareness

Harper’s Magazine

The

G

lobe

&

Mai

l

Times Literary Supplement

BBC History

The Economist

Literary Review of Canada

TTC

Library Journal

Foreword Reviews

Choice Magazine C

anadian H

istorical R

eview

Blacklock’s Reporter

Canada’s History

CHA Intersections

Gay & Lesbian Review

Rotman Magazine

BC Bookworld

PMLA

University Affairs

AJS Perspectives

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Social Media

UTP is constantly studying the social media landscape and updating and adjusting our digital strategy. We follow major publishing trends in the academic and trade spheres to ensure that our books are ending up in front of intellectually curious customers. We always welcome input from authors about the social media accounts and trends that are most relevant to your book projects and your online communities!

Steady growth in followers in 2019, at 2,991 currentlyPost reach: 534,807

Impressions: 2,867,000Surpassed 10K followers in 2019! We are currently at 10.1K followers and still growing.

Our Instagram account is our newest social media entity and continues to grow and develop. Our brand performs very well with the key 18-34 demographic, as well as with the 35-54 demographic. Our followers are diverse, but are mainly located in North America and in large metro areas. Each post has a reach in the thousands, with tens of thousands of impressions.

In 2019, our Instagram account reached a milestone of over 14K followers thanks to a successful Back to School giveaway. We anticipate growing our reach even more in 2020 with the launch of our new trade imprint and other exciting new projects!

This year we expanded our marketing activities to include book trailers. In 2019, we launched 7 new book trailers which have received over 65,000 views.

Follow us @utpress

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University of Toronto Press

Making a Contribution

In 2019, we found ways to have fun while also raising money for important charities. Here are a couple of examples:

� June was chock-full of Pride-related activities at UTP: from our redesigned social media account pages to our blog and website, we definitely wore our pride. At the heart of it all, we promoted VIVA MAC: AIDS, Fashion, and the Philanthropic Practices of MAC Cosmetics by Andrea Benoit. The book was successfully launched at Glad Day Bookshop as an official Toronto Pride event, and proceeds of sales in June were donated to Casey House.

For more information about Casey House or to make a donation visit www.caseyhouse.com.

� December typically means holiday baking, and yet again UTP turned good treats into good-will during our annual Great Office Cookie Bake Off. Amateur bakers from across the Book Publishing Division participated in this judged competition, and UTP staff paid for the right to sample the contest entries. All proceeds were donated to the Daily Bread Food Bank.

For more information about the Daily Bread Food Bank or to make a donation visit www.dailybread.ca.

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““Publish with UTP

“Publishing with the University of Toronto Press is an unmitigated delight. Beyond offering a prestigious venue for work in my field, my editors have been unfailingly sharp-eyed, cordial, and efficient. The press’s production values are moreover second to none. UTP not only treats its authors with respect; the end result is a thing of real beauty – a crucial factor when you write, as I do, about visual as well as literary and philosophical art.”

– Christopher Braider

“The press has a marvelous team, with an editorial staff that is meticulous yet open to new ways of doing things and taking risky approaches. The production staff has worked with me to understand my aesthetic goals, and the promotion and marketing people are great listeners. Three words to describe the teams working with the press are caring, responsive, and risk-takers.”

– Rosa Bruno-Jofré

“Working with UTP on my latest book, The Hotel: Occupied Space, has been fantastic. I received strong support from my editor throughout the rigorous evaluation process – which entails expert readers and then UTP’s own Manuscript Review Committee – and then was thrilled by the physical layout and production of the book and its subsequent marketing. UTP receives my highest recommendation.”

– Robert A. Davidson

“All the UTP people I’ve worked with in editorial, production, and marketing have been extremely professional and personable. When thinking about writing textbooks for the North American market, I’ve dabbled with offers from other university and commercial presses, but always come back to UTP. All my experiences here have been very positive.”

– Robert J. Muckle

“Working with UTP is always a pleasure and my experience has been defined by consistent excellence. Supportive and knowledgeable editors and rigorous peer review process combined with a world-class reputation make for an exceptional experience.”

– Jane Nicholas

“My experience with UTP has been consistently positive. From the first query through review and production to promotion, I have always felt well supported. The team is very professional, works diligently to timelines, and is respectful of my input. I have been really pleased with the quality of the artifact produced by the press and regularly brag about the beauty of the cover art.”

– Jenn Stephenson

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University of Toronto Press

Online Discounts for UTP Authors

As a UTP author, you are entitled to a 40% discount on all purchases. Visit utorontopress.com and select “Yes, I am a UTP author” when setting up your online account. If you have already set up an account on our new site, simply email us and we will adjust your account.

Let’s Keep in Touch

Moving forward into a new decade, we hope to continue building valuable relation-ships with all of our authors. Be sure to follow us on social media to find out what we’re up to, check out our events calendar in order to attend book launches or find out what conferences we’ll be attending, and of course please contact any of us with questions or comments. We look forward to another strong year of promoting the excellent work you do!

Lynn Fisher Vice President, Book Publishing Divisionlfisher@utorontopress.com 416-978-2239 ex. 2243

Suzanne RancourtManager, Humanities Acquisitionssrancourt@utorontopress.com 416-978-2239 ex. 2239

Anna Maria Del ColMarketing Manager, Humanitiesadelcol@utorontopress.com 416-978-2239 ex. 4224

Jane KellyDirector, Sales and Marketingjkelly@utorontopress.com 416-978-2239 ex. 2268

Jennifer DiDomenicoManager, Social Sciences Acquisitionsjdidomenico@utorontopress.com 416-978-2239 ex. 2259

Cheryl NoseworthyMarketing Manager, Social Sciencescnoseworthy@utorontopress.com 416-978-2239 ex. 2253