YipitDataUsing Web Data to Answer Key Investor Questions

June 20, 2017

CONFIDENTIAL

YIPITDATA.COM

The following disclosures should be read carefully. All material contained in this presentation is the property of Yipit, Inc. (“YipitData”) unless otherwise indicated. YipitData provides informational services for institutional investors and is not registered as an investment advisor in any jurisdiction. This presentation, and any other information or data conveyed in connection with such presentation, is intended for informational purposes only. Under no circumstances is this presentation, or any information or data conveyed in connection with such presentation, to be considered an offer or solicitation of an offer to buy or sell any securities of any company. Nor may this presentation, or any information or data conveyed in connection with such presentation, be relied on in any manner as legal, tax or investment advice. The information and data is not intended to be used as the primary basis of investment decisions and nothing contained herein or conveyed in connection therewith is, or is intended to be, predictive of the movement of the market prices of the securities of the applicable company or companies. The analyses, research and metrics provided express our opinions, estimates and projections (including forward-looking statements) derived from YipitData’s analytic expertise, assumptions, market knowledge, and use of the data collected. Such opinions may prove to be incomplete or substantially inaccurate and are inherently subject to significant risks and uncertainties beyond YipitData’s control. YipitData provides this presentation, and any information and data conveyed in connection with such presentation, on an “as is,” “as available” basis, without representations or warranties of any kind whatsoever, expressed or implied. Our analyses are subject to change at any time as new or additional data and information is received and analyzed. YipitData undertakes no duty to update its analyses, or to provide supplemental information to any subscriber receiving YipitData’s analyses. YipitData has no authority whatsoever to give any information or make any representation or warranty on behalf of the applicable company or companies, any of their shareholders or any other person in connection therewith and this presentation has not been authorized or approved by said company or companies.

Disclaimer

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YIPITDATA.COM

Pioneers of Web Data for Investors

2010

Launch Yipit, online consumer deal aggregator

2014

Expansion into new datasets / YipitData is born

2011

Report

Start selling Groupon data report to investors

Today

30 Products 80 Employees

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YIPITDATA.COM 4

What is Web Data?

Source: Expedia.com

Pricing $330

Volume“11 people booked this

hotel in the last 48 hours”

Property Location

• Web data are publicly available facts on websites that can be collected and analyzed at scale to provide granular metrics and insights.

YIPITDATA.COM

Translate Terabytes of Web Data Into Clean and Comprehensive Outputs

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Reservation by Destination Active Properties Total Bookable Rooms

YIPITDATA.COM 6

Answering Fundamental Questions with Data-Driven Insights

YIPITDATA.COM

What Our Capabilities Mean for Analysts and Portfolio Managers

1. Understanding quarterly performance and key metrics

2. Granular data to understand fundamental drivers of a business

3. Clarifying one-time events

4. Measuring the success of strategic developments

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YIPITDATA.COM

Understanding Quarterly PerformanceJD Total Core GMV

JD 1Q16 Core GMV Y/Y% Growth

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YIPITDATA.COM

Fundamental Understanding of Business Drivers

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YIPITDATA.COM

Clarifying One-time Events

Brexit Zika Virus

eBay's U.K. Is More Concentrated in Recession-Vulnerable Categories

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YIPITDATA.COM

Strategic Initiatives: eBay’s Structured Data ProgramYipitData built two proprietary systems

1. On-eBay Structured Data Tracking - measure progress

2. Google Result Tracking - to measure impact of initiative

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China InterneteCommerce

BABAJD

ZG

Autos

KMX

Franchised Auto Dealers:AN & GPI

EBAY

MELIETSY

W

PCLN

EXPETRIP

Airbnb & HomeAway

GRPN

PYPL

IMAX

China Brands for:Appliances

Infrant FormulaMobile Phones

Travel

WBCTRP

ALGT

Airlines

ZTO & STO

Salvage Auto Auctions:

CPRT & KAR (IAA)

JBLU GRUB & UberEATS

LC & Prosper

Coverage Summary

Questions? Email: reports@yipitdata.com