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1170 Blog Post Ideas for Your Nonprofit | wiredimpact.com
170 BLOG POST IDEASFOR YOUR NONPROFIT
wiredimpact.com
2170 Blog Post Ideas for Your Nonprofit | wiredimpact.com
We Build Websites for NonprofitsWe know a website can and should be more than simply a pretty place for people to see what you do. It should have a meaningful impact on your organization, such as boosting fundraising, increasing volunteerism, raising awareness, and serving your community.
We are always looking to help new organizations. If you are interested in working with us on a project visit us at wiredimpact.com/get-proposal to request a proposal.
The folks who made this guide
3170 Blog Post Ideas for Your Nonprofit | wiredimpact.com
IntroductionA blog can be an enormous asset to your nonprofit. It’s a great way to establish your authority around your mission. It can have a significant impact on driving more traffic to your website from search engines. It can also serve as a valuable resource to the community you serve.
But blogging takes a lot of time. And one of the hardest parts of consistently maintaining a blog is coming up with ideas to post day after day.
It’s our hope this guide will spur your thinking and get those creative ideas flowing. While you’ll need to tailor many of these topics to your audience and organization, hopefully some of them will become meaningful additions to your nonprofit’s blog.
4170 Blog Post Ideas for Your Nonprofit | wiredimpact.com
Blog Post Categories
Donors and Fundraising Blog Posts 1 – 43
Volunteers and Serving Your CommunityBlog Posts 44 – 89
Your Nonprofit’s EventsBlog Posts 90 – 114
Relevant News and ResourcesBlog Posts 115 – 147
The Problem You’re AddressingBlog Posts 148 – 157
Your Nonprofit’s ImpactBlog Posts 158 – 170
About Wired Impact
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Click on any article name to jump to its page.
5170 Blog Post Ideas for Your Nonprofit | wiredimpact.com
Donors and Fundraising
Posts 1 – 43
Showcase Donor Impact
Show how donation dollars are being spent in your community
Showcase the overall impact your donors have had in the past year
Share the story of one individual in your community and the impact a donation had on their life
Thank corporate donors and talk about their impact Roundup a campaign, sharing the results of that specific campaign
Publish a yearly report of the donation amount and types you’ve received and how they affected the year
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6170 Blog Post Ideas for Your Nonprofit | wiredimpact.com
Info For & About Your Donors
Thank individual donors7.
Q&A with one of your donors
Discuss a big donation from someone famous
Feature 3 different types of donors to your organization, why they chose to donate and their impact (ex. small one-time giver, monthly donor, corporate donor)
Give tips for being a better donor
Provide tips on how to choose a nonprofit to donate to
Share questions donors should ask before donating to a nonprofit
Outline all the various ways people can give based on what feels right to them
Tell the story of one of your donors meeting someone they helped
Ask donors for feedback on campaigns they’d be interested in supporting
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Preview an upcoming campaign, explaining the focus and how donations will be used
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Write about how donors can determine the right amount to give
Share a breakdown of who is giving to your nonprofit including age, gender, etc. along with an explanation of the data and key takeaways
Honor a Donor of the Year
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Highlight Community Needs
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Provide a wish list of items you need at that moment
Outline what items are needed at particular times throughout the year with an explanation of why they’re seasonal
Share what your nonprofit can purchase with different donation amounts and the impact each
has for folks in your community
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Organizational Info on Donations
Show the process from donation to delivery of your goods or services
Describe how you decide where to spend donation dollars
Discuss your future fundraising goals
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Share your difficulties with reaching a fundraising goal and what you’re doing to address those struggles
Highlight unusual or surprising ways folks can give to your nonprofit
Talk about some early donations that helped your organization get started
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Describe a new donation process that you’ve introduced
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Show ways you have thanked donors in the past (ex. an event, thank you notes)
Discuss your organization’s approach to financial responsibility and accountability as well as any accreditations you may have
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Posts Written by Your Donors
Why I decided to donate originally
Why I’ve continued to donate
How my donations have been used
Why I think this organization is different than others
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When I realized I cared about this cause
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My advice for potential donors
How I know I’m making a difference
How I organized a fundraiser for this nonprofit
Ways donating led me to be involved with this nonprofit’s cause (ex. became a volunteer after, signed up for weekly updates)
Why I choose to contribute to my community by donating (can also talk about other organizations they give to)
How my family donates in ways other than financial gifts
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11170 Blog Post Ideas for Your Nonprofit | wiredimpact.com
Volunteers and Serving Your Community
Posts 44 – 89
Showcase Volunteer Impact
Highlight an individual past event, and focus on the difference your volunteers made
Share the story of one member of your community who’s been helped by volunteers
Share short thank you messages to volunteers from those that have been helped in the community
Thank individual volunteers
Thank your volunteers as a whole for all they’ve done
Calculate total volunteer hours throughout the year
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Info About Volunteering with Your Organization
Discuss how you envision your volunteers will make a difference in the future
Share specific goals when it comes to quantity and impact of growing volunteerism
Highlight upcoming volunteer opportunities
Tell volunteers what they need to do to prepare for a volunteer event
Explain the role that volunteers play in your organization
Tell volunteers other ways they can help even when not volunteering
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can be involved in giving to your organization
13170 Blog Post Ideas for Your Nonprofit | wiredimpact.com
Ask volunteers how you can make your volunteer activities better (share some ideas and ask for their feedback)
Ask volunteers for opportunities they’d be interested in supporting Q&A with one of your volunteers
Publish “a year in volunteering” and post photos from volunteer events throughout the year
Describe an introduction or orientation process you use to get volunteers involved in your organization
Write about the steps needed to become a volunteer with your organization
Promote a new volunteer season or application process
Describe the different volunteering opportunities available through your organization
Post photos of your volunteers on the job and describe the work they are doing
Interview a volunteer and a person in the community they have helped side by side
Promote your most popular volunteering opportunities
Promote your least popular volunteering opportunities, focusing on why they matter and what you’re doing to make them more desirable to volunteers
Write bios of some of your newest volunteers describing why they have decided to help your cause
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Write bios of some of your longest standing volunteers describing the impact they have had
Talk about some volunteers who have gone on to support your cause outside of your organization (ex. a tutor that became a teacher)
Collect a group of short testimonials by volunteers describing their favorite part of your organization
Give potential volunteers questions to ask an organization when deciding which nonprofit to support
Outline ways to choose the right nonprofit to volunteer with
Post frequently asked questions you always get about volunteering
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Honor a Volunteer of the Year
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15170 Blog Post Ideas for Your Nonprofit | wiredimpact.com
Posts Written by Your Volunteers
Why I give my time to help this organization
Why volunteers matter in the community we serve
My favorite volunteer event I’ve attended
How I plan to support this cause in the future
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A particularly powerful moment I’ve had while volunteering
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When I realized I cared about this cause
What I’ve learned by volunteering
How volunteering has changed my life in various ways
What this organization does well and what they could do better
My day volunteering (the entire post in photos they took)
Unique challenges and benefits to being a volunteer with this organization
What I look forward to each time I volunteer (ex. when patients’ families visit)
What I look forward to each year (ex. holiday donation drive)
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Your Nonprofit’s Events
Posts 90 – 114
Info About Your Events
Highlight an upcoming event
Discuss what makes your events unique
Showcase who you’re partnering with for an upcoming event and share why they’re so awesome
Thank event attendees and remind them of the difference they’ve made
Ask event attendees to share events they’d be interested in attending
Highlight an upcoming speaker for your event
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Highlight an upcoming breakout session for your event
Highlight the event you just had by the numbers including the number of attendees, number of hours spent learning, number of speakers, etc.
Highlight an event from more than 20 years ago so people can see what the organization used to do
Discuss an event by an organization relevant to your field that your nonprofit supported
Summarize a recent event by sharing the positive feedback of attendees and the people in your organization who contributed to it happening
Share the top three things you’re going to change in next year’s event based on feedback you’ve received
Post a list of your 10 must-go-to events of the year put on by your organization
Post a list of must-go-to events in your community supported by your organization
Do a monthly or yearly wrap up describing the highlights of all of your events
Promote the release of a new calendar of events
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Posts Written by Your Event Attendees
My favorite event I’ve attended
My favorite breakout session I’ve attended
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Why I’d likely attend a future event
What I’d like to see in future iterations of an event
My key takeaways from attending an event
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Why I decided to attend an event
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What makes these events unique
One of the coolest people I met at this event
How attending this event will make me a better donor/volunteer/supporter
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19170 Blog Post Ideas for Your Nonprofit | wiredimpact.com
Relevant News and Resources
Posts 115 – 147
News Related to Your Mission and Organization
Share news of local citizens who are giving back to your community in a helpful way
Highlight local or state legislation that impacts your cause and encourage your readers to take action against or in support of the legislation
Share national news regarding your cause
Share international news regarding your cause
Showcase the impact that a famous individual has had on your cause
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Celebrate a holiday and talk about how it connects to your cause
Share organizational news
Share when your organization has been recognized for its work
Celebrate when a major milestone or goal has been reached (discuss what got you there and where you’ll go from this point)
Share unexpected good news from your community
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Knowledge and Resources Related to Your Cause
Provide ways people can make a difference in their everyday lives
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Share a relevant research study or report and summarize the key findings
Share relevant blogs you routinely read and explain why you like them
Respond to blog posts written by others, sharing what you agree and disagree with
Highlight the work of partner organizations
Answer common questions you get asked about your organization or mission
Share relevant accounts you follow on social media and explain why you like each
Discuss a topical book and highlight your key takeaways
Discuss a topical movie and give your take on the themes it addresses
Embed a YouTube video related to your mission and give your thoughts on it
Create an infographic that quantifies something related to your mission
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Share resources for those interested in learning more about the problem you’re addressing
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Announce the release of your Annual Report and share key information
Interview an expert in your field
Q&A with members of your staff Q&A with members of your board Announce board changes and the impact they’ll have on your organization Ask board members to write about their involvement with your nonprofit Summarize board meetings and discuss what changes are to come in the near future Congratulate new hires, share some biographical info and highlight their reason for joining the organization
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Share a relevant quote and discuss how it relates to the work you’re doing
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Provide a critical review of one of your programs including what worked and what needs to be improved
Feature other organizations who are following your model or using your resources
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The Problem You’re Addressing
Posts 148 – 157
Tell the story of someone facing difficulties in your community (but end by showing there’s hope)
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Share photos or videos from members of your community
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Talk about what would happen in your community if your nonprofit disappeared tomorrow (but again, wrap it up with hope)
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24170 Blog Post Ideas for Your Nonprofit | wiredimpact.com
Run a pop quiz about your area of focus and take submissions via comments (don’t publish them until they’re all submitted - the first person with all the right answers wins a prize)
Run a campaign through your blog such as “7 Days to Save the Environment” and post a new action each reader should take every day
Outline what your work has taught you about your mission
Explain an innovation you’ve made to your field of work
Describe your process when addressing problems in your community
Post news stories that highlight or explain the problem you’re addressing
Share photos or videos recording the problems your organization is helping to solve
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Your Nonprofit’s Impact
Posts 158 – 170
Tell the story of how your organization has positively impacted an individual person’s life
Showcase the completion of a project and discuss the journey to get there
Post a photo-heavy showcase of your services being distributed to the community
Post a photo-heavy showcase of the creative work those you serve have done such as art or photography
Share the impact important organizational news will have on your nonprofit and community
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Illustrate the fulfillment of your mission through a story from your community
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Provide the history of a particular program and discuss what’s changed over the years
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If you’re a national office, link to stories of impact from your local branches
Share statistical change in your community that your nonprofit contributed to
Explain how your organization has changed as a whole to have the most impact on your community
Share accolades other people have given your organization’s work and thank them for the recognition
Discuss in detail some of the most important changes your nonprofit has made in your community
Describe your 1, 5 and 10 year plans for improving your community
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We know a website can and should be more than simply a pretty place for people to see what you do. It should have a meaningful impact on your organization, such as:
• Boosting fundraising by inspiring website visitors to become donors and helping you maintain relationships with past donors
• Increasing volunteerism by connecting you with new volunteers and easing the process of managing volunteer events
• Raising awareness of your organization by publishing content that resonates with potential supporters and making information easy for them to find
• Serving your community by sharing educational content or offering tools your community members rely on
Your website shouldn’t just be an online brochure. It should be helping your nonprofit do more good in the community.
About Wired Impact
28170 Blog Post Ideas for Your Nonprofit | wiredimpact.com
A Bit About Our Team
The following folks at Wired Impact collaborated on this guide:
Jonathan GoldfordJonathan spends the majority of his time focused on web programming and is passionate about encouraging nonprofits to
use the web as a tool to impact the community.
David HartsteinDavid spends most of his time helping nonprofits tell their stories in a more compelling way and using data to measure the benefits an organization can glean from its website.
Twitter | @wiredimpact
Facebook | fb.com/wiredimpact
Nonprofit Tech Blog | wiredimpact.com/blog
Website | wiredimpact.com
Phone | (314) 801.1328
We’re social and quite friendly, so if you have any questions or just feel like reaching out, we’d love to hear from you.
wiredimpact.com/get-proposal
About Wired Impact
29170 Blog Post Ideas for Your Nonprofit | wiredimpact.com
Photo Attributions
Cover Page: “Bandung Trip” by Zhao available at http://www.flickr.com/photos/kodomut/8005745359/ under a Creative Commons Attribution Share-Alike 2.0. Full terms at http://creativecommons.org/licenses/by-sa/2.0/
Page 3: “Day 148: The end of the Line” by Bruce Guenter available at http://www.flickr.com/photos/10154402@N03/8421806383/in/photostream/ under a Creative Commons Attribution Share-Alike 2.0. Full terms at http://creativecommons.org/licenses/by-sa/2.0/
Page 16: “2013 Warrior Games” by EJ Hersom available at http://www.flickr.com/photos/dvids/8744881674/ under a Creative Commons Attribution 2.0. Full terms at http://creativecommons.org/licenses/by/2.0/
Page 19: “United States Capitol Building” by Jeffery Zeldman available at http://www.flickr.com/photos/zeldman/9659664634/ under a Creative Commons Attribution 2.0. Full terms at http://creativecommons.org/licenses/by/2.0/
This guide includes photos from the following sources.
Page 20: “Don’t Forget to Recycle!” by James Wang available at http://www.flickr.com/photos/10037058@N08/3696670712/ under a Creative Commons Attribution 2.0. Full terms at http://creativecommons.org/licenses/by-sa/2.0/
Page 23: “Sharing Smiles II” by Lovin’ Scoopful available at http://www.flickr.com/photos/lovinscoopful/4457542455/ under a Creative Commons Attribution 2.0. Full terms at http://creativecommons.org/licenses/by/2.0/
Page 25: “IMGP7258” by PWRDF available at http://www.flickr.com/photos/45005153@N07/8199960565/ under a Creative Commons Attribution 2.0. Full terms at http://creativecommons.org/licenses/by/2.0/