17 words which differentiate a world class attraction
DESCRIPTION
the results of the Sheriff's Commission trip to the USATRANSCRIPT
USA Trip 2009Tim Garratt
The team
•Sheriff of Nottm - Leon Unczur
•Sheriff’s Lady - Adela Hampson
•Stephen Barker - NCC
•John Lyle - Purple Circle
•Nick Hammond - Castle College
•Tim Garratt - Innes England
Inspiration
•Daniel Libeskind
•17 words
•ted.com
Our 17 words / phrases
•The themes that emerged
•World class differentiation
•Transferable to Nottingham?
words
Authentic
Content
Investor / money
Volunteers
Food
Storytelling
Tactile
Iconic
Holisticism
Art
Views
AttitudeCommunicate
Detail
Educate
Unique
Technology
Money / investor
$1,000,000,000
Technology
Holisticism
Educate
Unique
Tactile
Attitude
Views
Art
Food
Volunteers
Authentic
Detail
Storytelling
Iconic
Content
Communicate
words
Authentic
ContentInvestor / money
Volunteers
Food
Storytelling
Tactile
Iconic
Holisticism
Art
Views
AttitudeCommunicate
Detail
Educate
Unique
Technology
TrailblazersFounders
Benefactors
Visionaries
Patrons
Friends
And the bad?
•Holocaust Museum - unfriendly greet
•Poor dwell time - Alcatraz
•Static - Sci Fi Museum
•Food - Space Needle queues
•Connectedness - Plymouth
•Boredom - the Boredom Trail, Boston
•Silly Rules - Top of the Rocks
Nottingham
Short term
•Robin Hood Trail
•Mayflower 3 planning
•Medieval Market at the Castle / Castle Road
•Volunteer bureau
•Character set - Robin & Merry men
Longer Term
•Create a Robin Hood Centre
•Make it part of a series of attractions
Thank You....