16945092 nokia project
TRANSCRIPT
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INTRODUCTION TO NOKIA
Nokia Corporation (NYSE: NOK) is one of the world's largest
telecommunications equipment manufacturers. With headquarters in
Keilaniemi of Espoo, Finland, this Finnish telecommunications company
is best known today for its leading range of mobile phones. Nokia also
produces mobile phone infrastructure and other telecommunications
equipment for applications such as traditional voice telephony, ISDN,
broadband access, professional mobile radio, voice over IP, wireless LAN
and a line of satellite receivers.
Nokia provides mobile communication equipment for every major market
and protocol, including GSM, CDMA, and WCDMA.
Nokia was established in 1865 as a wood-pulp mill by Fredrik Idestam on
the banks of Nokia rapids. Finnish Rubber Works established its factories
in the beginning of 20th century nearby and began using Nokia as its
brand. Shortly after World War I Finnish Rubber Works acquired Nokia
wood mills as well as Finnish Cable Works, a producer of telephone and
telegraph cables. All three companies were merged as Nokia Corporation
in 1967. The name Nokia originated from the river which flowed through
the town of the same name (Nokia).
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In the 1970s Nokia became more involved in the telecommunications
industry by developing the Nokia DX 200, a digital switch for telephone
exchanges. In the 1980s, Nokia offered a series of personal computerscalled MikroMikko [1], however, these operations were sold to
International Computers, Ltd. (ICL), which was later merged with Fujitsu-
Siemens AG. Nokia also began developing mobile phones for the NMT
network; unfortunately, the company ran afoul of serious financial
problems in the 1990s and streamlined its manufacturing of mobile
phones, mobile phone infrastructure, and other telecommunications areas,
divesting itself of other items, such as televisions and personal computers.
In 2004, Nokia resorted to similar streamlining practices with layoffs and
organizational restructuring, although on a significantly smaller scale.
This, however, diminished Nokia's public image in Finland, and produced
a number of court cases along with, at least, one television show critical of
Nokia.
Recently, Nokia joined other mobile phone manufacturers to embrace
Taiwanese Original Device Manufacturers. Nokia signed a contract with
BenQ, a Taiwanese Original Device Manufacturer, to develop three high-
end mobile phones, which are scheduled to retail by the end of 2005.
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Nokia in the Region of Asia Pacific
A leading player in mobile communications in the Asia Pacific, Nokia first
started operations in the region in the early 1980s. It has since established
a leading brand presence in many local markets, and business has
expanded considerably in all areas to support customer needs and the
growth of the telecommunications industry in the region.
Nokia's regional corporate headquarters is located at Alexandra
Technopark in Singapore. As the regional hub for Nokia, it is a base from
which over 700 staff provide leading-edge technology, product and
solutions support to the 20 diverse markets and Nokia offices in the Asia
Pacific.
Nokia's regional treasury center - Nokia Treasury Asia - operates out of
Singapore as an in-house bank for Nokia subsidiaries in the Asia Pacific
region, while Nokia Research Centre - the corporate research unit - has
offices in Japan and China. Nokia also manufactures products out of three
major facilities in Masan, Korea, and Beijing and Dongguan in China.
As of January 2004, Nokia streamlined its global organizational structure
to strengthen its focus on convergence, new mobility markets and growth.
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To address emerging new business areas in the Mobility era while
continuing to grow its leadership in mobile voice
communications, Nokia has four business groups to best meet the uniquedynamics of each business.
Mobile Phones offers a global range of highly competitive mobile phones
for large consumer segments, and develops mobile phones for all major
standards and customer segments in over 130 countries. It is responsible
for Nokia's core mobile phones business, based mainly on WCDMA,
GSM, CDMA and TDMA technologies. Mobile Phones focuses on
bringing feature-rich, segmented mobile phones to the global market.
Multimedia brings mobile multimedia to consumers in the form of
advanced mobile devices and applications. Its products have features and
functionality such as imaging, games, music, media and a range of other
attractive content, as well as innovative mobile enhancements and
solutions.
Networks continues to offer leading-edge network infrastructure,
technology and related services, based on major wireless standards to
mobile operators and service providers. Focusing on the GSM family of
technologies, the group aims at leadership in GSM, EDGE and WCDMA
radio networks. Our networks have been installed in all major global
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markets that have adopted these standards. Networks is also a leading
provider of broadband access and TETRA networks for professional users
in the public safety and security sector.
Enterprise Solutions provides a range of terminals and seamless mobile
connectivity solutions based on end-to-end mobility architecture,
dedicated to helping businesses and institutions worldwide improve their
performance through extended mobility. Its end-to-end solution offerings
range from business optimized mobile devices on the front end, to a robust
portfolio of mobile business optimized gateways in the back end
including: wireless email and internet, application mobility, message
protection, virtual private networks, firewalls, and intrusion protection.
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Company Profile
Nokia Corporation manufactures mobile devices principally based on
global system for mobile communications, code division multiple access
(CDMA), and wideband CDMA (WCDMA) technologies. The company
operates in three divisions: Multimedia, Enterprise Solutions, and
Networks. The Multimedia division focuses on bringing connected
mobile multimedia to consumers in the form of advanced mobile
devices, including 3G WCDMA mobile devices and solutions. The
Enterprise Solutions division enables businesses and institutions extend
their use of mobility from mobile devices for voice and basic data tosecure mobile access, content, and applications. Its solutions include
business-optimized mobile devices for end users, a portfolio of Internet
portfolio network perimeter security gateways, and mobile connectivity
offerings. The Networks division provides network infrastructure,
communications, and networks service platforms and professional
services to operators and service providers. Nokia connects people to
each other and the information that matters to them with mobile devices
and solutions for voice, data, imaging, games, multimedia, and business
applications. The company also provides equipment, solutions, and
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services for its operator and enterprise customers. It sells its mobile
devices primarily to operators, distributors, independent retailers, and
enterprise customers worldwide. Nokia Corporation is based in Espoo,Finland.
Product Profile
Historically, the thinking was: a good product will sell itself. However
there are no bad products anymore in today's highly competitive markets.
Plus there are many laws giving customers the right to send back
products that he perceives as bad. Therefore the question on product has
become: does the organization create what its intended customers want?
Define the characteristics of your product or service that meets the needs
of your customers.
Functionality:
Quality
Appearance
Packaging
Brand
Service
Support
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Warranty
Some of the Products that Nokia offers to
Customers are:
Nokia N90
Nokia 9300
Nokia 8800
Nokia 7710
Nokia 7280 Nokia 7270 Nokia 6822 Nokia 6681
Nokia 6680 Nokia 6670 Nokia 6630 Nokia 6260
http://www.nokia.co.in/nokia/0,,74107,00.htmlhttp://www.nokia.co.in/nokia/0,,67684,00.htmlhttp://www.nokia.co.in/nokia/0,,72862,00.htmlhttp://www.nokia.co.in/nokia/0,,66118,00.htmlhttp://www.nokia.co.in/nokia/0,,62952,00.htmlhttp://www.nokia.co.in/nokia/0,,62940,00.htmlhttp://www.nokia.co.in/nokia/0,,71601,00.htmlhttp://www.nokia.co.in/nokia/0,,70665,00.htmlhttp://www.nokia.co.in/nokia/0,,70590,00.htmlhttp://www.nokia.co.in/nokia/0,,63895,00.htmlhttp://www.nokia.co.in/nokia/0,,59031,00.htmlhttp://www.nokia.co.in/nokia/0,,59030,00.htmlhttp://www.nokia.co.in/nokia/0,,74107,00.htmlhttp://www.nokia.co.in/nokia/0,,67684,00.htmlhttp://www.nokia.co.in/nokia/0,,72862,00.htmlhttp://www.nokia.co.in/nokia/0,,66118,00.htmlhttp://www.nokia.co.in/nokia/0,,62952,00.htmlhttp://www.nokia.co.in/nokia/0,,62940,00.htmlhttp://www.nokia.co.in/nokia/0,,71601,00.htmlhttp://www.nokia.co.in/nokia/0,,70665,00.htmlhttp://www.nokia.co.in/nokia/0,,70590,00.htmlhttp://www.nokia.co.in/nokia/0,,63895,00.htmlhttp://www.nokia.co.in/nokia/0,,59031,00.htmlhttp://www.nokia.co.in/nokia/0,,59030,00.html -
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Nokia 6255 Nokia 6235
Nokia 6230i Nokia 3230
New Products Launching & Operating Highlights
The Mobile Phones business group increased its consumer offering
during the quarter with the introduction of new models in a range of
form factors and designs. Highlights include:
- Nine new GSM models, including the Nokia 6280, our first mid-
range WCDMA/3G phone.
- Four new CDMA models, growing our mid-range offering in
CDMA.
- Premium category devices: the Nokia 8800 and Nokia 8801
stainless steel slide phones.- The Nokia 6270 slide phone: one of two new models with 2 mega
pixel cameras.
- The Nokia 5140i camera phone: Nokia's first mobile device to
http://www.nokia.co.in/nokia/0,,56183,00.htmlhttp://www.nokia.co.in/nokia/0,,66687,00.htmlhttp://www.nokia.co.in/nokia/0,,71397,00.htmlhttp://www.nokia.co.in/nokia/0,,56183,00.htmlhttp://www.nokia.co.in/nokia/0,,66687,00.htmlhttp://www.nokia.co.in/nokia/0,,71397,00.html -
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comply with upcoming EU environmental legislation.
- Two entry-level mobile phones, the Nokia 1110 and Nokia 1600,
each offering technological features designed to reduce the total costof ownership for users.
Price
How much are the intended customers willing to pay? Here we decide
on a pricing strategy - do not let it just happen! Even if you decide not
to ask (enough) money for a product or service, you must realize that
this is a conscious decision and forms part of the pricing strategy.
Although competing on price is as old as mankind, the consumer isoften still sensitive for price discounts and special offers. Price has also
an irrational side: something that is expensive must be good.
Permanently competing on price is for many companies not a very
sensible approach.
List Price:
Discounts
Financing
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Leasing Options
Allowances.
Price of the Most Selling Mobile Phones of
Nokia In the Market
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Place
Model Price Approx in Rs
Nokia 5800 Rs.14,000
Nokia 7610 Rs.16,000
Nokia 6230 Rs.12,000
Nokia 6630 Rs.22,000
Nokia 9300 Rs.28,000
Nokia 3660 Rs.11,000
Nokia 1100 Rs.3500
Nokia 6610 Rs.6000
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Available at the right place, at the right time, in the right quantities?
Some of the recent major changes in business have come about by
changing Place. Think of the Internet and mobile telephones
Locations:
Logistics
Channel members
Channel Motivation
Market Coverage
Service Levels
Internet
Accessibility
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Promotion
How are the chosen target groups informed or educated about the
organization and its products? This includes all the weapons in the
marketing armory - advertising, selling, sales promotions, Public
Relations, etc. While the other three P's have lost much of their
meanings in today's markets, Promotion has become the most important
P to focus on.
Advertising:
Front Line Service
Public Relations
Message
Direct Sales
Sales
Media
Budget
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People
All people directly or indirectly involved in the consumption of a service are
an important part of the extended marketing mix. Knowledge Workers,
Employees, Management and other Consumers often add significant value to
the total product or service offering.
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Process
Procedure, mechanisms and flow of activities by which services are consumed
(customer management processes) are an essential element of the marketing
strategy.
Nokia has rapidly moved from functionally oriented organisation to a
business process oriented mode, and our information systems have not
followed the change as fast as they should. To fill the gap, IM
organisation must learn and implement working methods which enable
the creation of business process oriented information systems. To satisfy
these business needs, Nokia has introduced a new development approach
for information systems development. These processes have been created
and tested during the SPI.
In 1996, the starting point of software engineering practices in Nokia
Mobile Phones/Information Management was that there were no clearly
defined processes to guide the software development according to the
business needs. Requirement analysis was usually done with an ad-hoc
style without a pre-defined process. For the technical design and
implementation, there was a first version of project manual to follow.
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Technical environment from IT point of view at Nokia is great.
Markets leading brands are utilized in every part of the company and
personnels skill level is high in technical issues. In the SPI project, ICLltd was selected as the vendor to provide a consulting point of view and to
deliver their skills for business analysis and requirements specification
areas.
Business environment in telecommunication industry is fast moving
and quite young, which means big challenges for information
management: timing is crucial. Because of the changing environment, also
organisation is changing rapidly. Change is an every day phenomenon at
Nokia, which helps a lot when changing working practices as a part the
SPI. Skill set needed for the business and requirements analysis and other
parts of the SPI is different from the technical expertise so common at
Nokia. In order to succeed, some time for training was reserved during the
SPI.
The technical target environment for the SPI included a R/3 based
standard package as the baseline project environment, a CASE tool to
support the IM Process and an intranet environment where the results were
shared.
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Pay Packages of the Company
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Key Executives In The Company
Pay Exercis
Mr. Jorma Ollila , 54Chairman, Chief Exec. Officer and Chairman of the Group Exec.Board
$ 4.64M $ 6.00K
Mr. Pekka Ala-Pietil, 48Pres, Head of Customer and Market Operations and Member ofGroup Exec. Board
$ 1.63M $ 0
Mr. Olli-Pekka Kallasvuo , 52Exec. VP, Pres of Mobile Phones, Gen. Mang. of Mobile Phonesand Group Exec. Board Member
$ 1.41M $ 0
Mr. Rick Simonson, 47Chief Financial Officer, Sr. VP and Member of Group Exec.
Board
N/A $ 0
Mr. Pertti Korhonen , 44Chief Technology Officer, Sr. VP and Group Exec. Boardmember
N/A $ 38.00K
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SWOT Analysis of the Company: Nokia
Strengths:
Nokia has largest network of distribution and selling as
compared to other mobile phone company in the world. It is backed
with the high quality and professional team in the HRD Dept. The
financial aspect is very strong in case of Nokia as it has many more
profitable business. The product being user friendly and have all theaccessories one want that is why is in great demand making it No-1
selling mobile phones in the world. Wide range of products for all
class. The re-sell value of Nokia phones are high compared to other
companys product.
Weakness:
Nokia has many strengths and some weakness. Some of the
weakness includes the price of the product offered by the company.
Some of the products are not user friendly. Not concern about the
lower class f the society people. Not targeting promotion toward them.
The price of the product is the main issue. The service centers in India
are very few and scare. So after sales service is not good.
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Opportunity:
Nokia has ample of opportunity to expand its business. With the wide
range in products, features and different price range for different
people, it has an advantage over the competitors around. With the
opportunity like Telecom penetration in India being at the peak time,
Nokia has an opportunity to increase its sales as well as the market
share. As the standard of living in India has increased the purchasing
power of the people as increased as well, so Nokia has to target right
customer at right time to gain the most out of the situation.
Threats:
Nokia has many threats to tackle to maintain its position as market
leader. The threats like emerging of other mobile companies in the
market. The companies like Motorola, Sony Eriksson, Cingular (U.S)
etc. these companies have come to the stand of tough competition
with Nokia in the field of Mobile Phones. Threats can be likeproviding cheap phones, new features, new style and type, good after
sales service etc. So, Nokia has to keep in mind the growing
competition around. Nokia has to make strategies to tackle problems
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in the present and the near future. The growing demand of WLL
network can cause drop in sales for Nokia, as Nokia provides many
less CDMA phones to the customer.
Index
1. About the Company2. Nokia in the region of Asia- Pacific3. Companys Profile4. Product5. Products that Nokia offers6. New Products & Operating Highlights
7.Price8. Price of Some Most Selling Mobile Phones9.Place10.Promotion11.People12.Process13.Pay Package14.SWOT Analysis
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Topic of the Project on:
Efforts for This Project is made by: ASHRITH
Submission on: 25th March 2010
Submitted to: Mr.Guruprasad
This Idea of Connecting People by Nokia provides Service
to people with the help of the Products
SRI SIDDHARTHA INSTITUTE OF BUSINESS
BUSINESS MANAGEMENT