16,200 Screens

20 Major Markets

16.1M Viewers Each Month

Taxi TV Brings Customers to Advertisers

9/13/15

CMT Taxi TV Network Overview

ABC Content with 40% Ad Ratio

Guaranteed Pay Per Play

Captive Audience

Long Dwell Times

Video with Audio & Banner Ads

Ad is 100% viewable

Extended Capabilities

Ability to Geo-Fence

Mobile Device Interface

Content Sponsorship & Integration

Deploy Multiple Creative Executions

Interactivity

Event Targeting

Flexible Scheduling by Day or Time

CMT Viewers Watch…Engage….Recall

HD Screen with Audio & Banner Ads

4 Prime Ad Placements with Varied Ad Lengths:

• SUPER PREMIUM • PREMIUM • GENERAL LOOP • PAYMENT SCREEN

BANNER HD VIDEO

SPEAKER SPEAKER

00:20 City Message

PREMIUM POSITIONS

Plays when meter starts.

GENERAL LOOP

Picks up where it stopped in the previous ride & repeats in longer trips.

PAYMENT

When meter ends

+/- 00:30 01:00 ABC Local News

& Weather

+/- 12:00 Jimmy Kimmel, “Live Well”, “Live with Kelly & Michael”, Jeopardy, Movie Review, Local

Entertainment/Shopping Features, ABC World News Features Payment Screens

Super Premium Ad Placement

Premium Ad Placement

Ad Break :60 of Ads

Ad Break :60 of Ads

Ad Break :60 of Ads

Payment Screen Banner/Video Ad

How it Works

Ad Break :60 of Ads

Geo-Fenced Targeting - All Markets

Create your Own Geo-Fenced Zones

Deploy Different Ads in Different Zones

Target Major Airports in all CMT Markets

played store-specific ads with banners when the taxi was within ¼ mile of a specific store, and played a generic ad when the taxi was north of Canal Street and south of 66th Street but not in a targeted zone.

NEW YORK

&

played ads only when the taxi was north of Grant Park and south of West Division Street, ½ mile from Lake Shore Drive

CHICAGO

&

Targeted fares which began and ended in the Financial District and only on weekdays

SAN FRANCISCO

&

Mobile Interface

Extend consumer engagement to mobile:

• Blue Bite mTAG NFC or QR activation to deliver rich media content, app downloads, coupons or website connection;

• Short text code for universal engagement;

• Audio tagging (Shazam)

In a recent study, over 50% of riders used their smart phones while watching Taxi TV!*

mTAG® Activation

*Source: Edison Media Research, Ad Effectiveness Study, June 13-30, 2014.

Market Coverage and Capabilities

DMA Rank Markets # of CMT Screens

Total # of Screens

Total # of Taxis CMT % of taxis

w/ screen Fares per day per

CMT taxi Ads played per day

per CMT screen Total CMT impressions

per day

1 New York, NY 6,550 13,535 13,535 49% 33 23 217,206

NY Borough Taxis 1,650 6,500 6,500 24% 11 8 19,020

2 Anaheim, CA 519 519 604 95% 11 10 8,190

3 Chicago, IL 2,600 5,200 6,799 50% 20 17 66,780

4 Philadelphia, PA 10 1,575 2,100 20% 19 16 7,280

6 San Francisco, CA 579 825 1,490 68% 18 18 11,760

7 Boston, MA 1,240 1,825 1,825 68% 17 17 26,040

8 Washington DC 1,400 4,200 5,000 33% 11 10 22,950

13 Phoenix, AZ 237 425 600 52% 9 10 2,940

18 Cleveland, OH 130 130 600 100% 6 6 1,274

27 Sacramento, CA 77 99 450 100% 5 6 970

25 Charlotte, NC 46 53 370 100% 6 7 594

31 Kansas City, MO 91 190 470 48% 6 7 1,019

32 Columbus, OH 54 45 470 10% 9 9 720

16 Miami 220 1,440 3,100 15% 9 10 2,970

10 Houston 164 800 2,900 19% 5 6 899

20 Denver 140 325 620 43% 5 6 1,176

23 Portland, OR 300 450 1100 78% 11 11 4,950

41 Las Vegas 65 2,700 4,000 4% 28 26 3,275

38 West Palm Beach 52 52 550 100% 9 9 538

72 Des Moines 60 60 400 100% 6 6 540

148 Palm Springs 28 28 275 100% 11 11 462

Success!

AOL

Campaign Objective: Increase viewing and adoption to various channels.

Execution: Two weeks out of every month ran a combination of :15 and :30 ads that played in the first 30-45 seconds of taxi fares, with another set of :30 ads that played during the Main Loop. Updated ads weekly, with more frequent updates during key market events.

Markets: NYC, Boston, Chicago, San Fran, DC

Smirnoff & Tanqueray

Campaign Objective: Increase OOH presence during key dates in strategic markets.

Execution: Ran Thur – Sun 4p – 2a to reach consumers during peak consumption hours, running all days during holidays.

Markets: NYC, San Fran

Atlantic Records/Christina Perri

Campaign Objective: Maximize exposure to support album debut.

Execution: Small budget, so ran nights in high club areas to reach the target audience. Taxi TV was the only external media support. Album debuted #4 in Billboard’s 200.

Markets: NYC, Boston, Phil

Misericordia

Campaign Objective: Invigorate corporate & public support of its annual Candy Days fund raiser.

Execution: Ran a 3-week program leading into Candy Days with TV ads featuring Mike Ditka. Adding Taxi TV was the only change in prior year marketing. Sales increased 30%. Repeated the program the next year.

Markets: Chicago

Google

Campaign Objective: Increase awareness of Google voice-activated search function on smart phones.

Execution: Rotated two different ads each week to showcase various applications of the Google app. Focus in key urban markets to reach mobile phone users in an intrusive but informative manner.

Markets: NYC, Chicago, Boston, San Francisco, Phil, DC

TJX Brands – Sports Clothing

Campaign Objective: Reach Male sports enthusiasts.

Execution: Ran ads only in fares around baseball stadiums on game days. Saw lift in promoted products in-store and on-line.

Markets: Chicago, Boston, San Fran, Anaheim, Phil

Clients Keep Coming Back…

ADVERTISER CATEGORY CLIENT SINCE

# DIFFERENT CAMPAIGNS

MARKET(S) USED

Serino-Coyne Broadway Shows 2007 156 NY

Live Nation Concerts 2012 135 NY, BOS

Lord & Taylor Retail 2007 93 NY, BOS, CHI, DC

ABC TV Network Entertainment 2012 77 ALL

Guess Fashion 2008 68 NY

Diageo Alcohol 2012 49 NY, SF

AOL Internet Site 2010 42 NY, CHI, BOS, SF, DC

L’Oreal Hair, Skin, Makeup 2008 36 NY, SF, CHI

Estee Lauder Cosmetics 2008 31 NY

Brooks Bros Retail 2010 30 NY, BOS, CHI, PHI, DC

Disney Studios Movies 2012 28 NY, ANA, SF, CHI, BOS, PHI, DC

In2une Music Record labels 2011 27 NY, CHI, BOS, SF, DC

Maybelline Cosmetic 2009 18 NY

Definitions Gym Fitness 2009 17 NY

Macy’s Retail 2013 16 NY

Back To Bed Furniture 2012 15 CHI

Jet Blue Airline 2011 11 BOS, NY

DKNY Fashion 2012 10 NY

Tommy Hilfiger Fashion 2008 9 NY

Handel & Haydn Symphony 2010 8 BOS

Montana Tourism Tourism 2010 7 CHI

Data shown as of 8/4/14

Over 70% of Taxi TV advertisers are

repeat customers!

New Clients Have Come in the past year!

Recap

CMT has Consumers CAPTIVE

We Entertain Them with ABC Programming

Your Ad Plays Where & When you Want It

We can Connect to Mobile Devices

We Guarantee Impression Delivery

Your Ad is 100% Viewable

Our Viewers WATCH, ENGAGE & RECALL

Cost per Ad – CPM Based