16 years of experience
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16 years of 16 years of ExperienceExperience
Launching, growing & restructuring Launching, growing & restructuring revenue streams revenue streams
for long term growthfor long term growth
Christian Leatham
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The beginning…The beginning…
Maintained 35% of overall ad clienteleMaintained 35% of overall ad clientele
Grew overall ad revenue by 30%Grew overall ad revenue by 30%
Introduced color, new regional edition, Introduced color, new regional edition, and swallowed the competition whole.and swallowed the competition whole.
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Launch of b2b magazineLaunch of b2b magazine
Surpassed initial quota by 210%Surpassed initial quota by 210%
22ndnd year sales: +125% year sales: +125%
90% renewal rate90% renewal rate
Increased frequency to bi-monthlyIncreased frequency to bi-monthly
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Print, Online, Sponsorship SalesPrint, Online, Sponsorship Sales
Increased conference booth sales by 40% Increased conference booth sales by 40% Created 3 new revenue streamsCreated 3 new revenue streamsStreamlined advertising process for 3 publications, Streamlined advertising process for 3 publications, CLE programs and annual conference resulting in CLE programs and annual conference resulting in higher renewal rate, and quicker revenue growthhigher renewal rate, and quicker revenue growth
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Launched New England Launched New England For Rent MagazineFor Rent Magazine
Surpassed annual quota in first 3 monthsSurpassed annual quota in first 3 months
Sold $598,000 on $250,000 annual quotaSold $598,000 on $250,000 annual quota
65 new advertisers; 90% renewal rate65 new advertisers; 90% renewal rate
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Out-of-Home (OOH) Out-of-Home (OOH) Sales ManagementSales Management
Record 4Record 4thth quarter in localized ad revenue quarter in localized ad revenue
Built team-like atmosphere across 9 DMAsBuilt team-like atmosphere across 9 DMAs
Acquired first-time CPG advertisers such as Acquired first-time CPG advertisers such as Pepperidge FarmPepperidge Farm
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Leasing/Purchase SalesLeasing/Purchase Sales
$617,760 in new leases signed in 4 months$617,760 in new leases signed in 4 months
Launched New England division, 2009Launched New England division, 2009
Average 2 new clients per weekAverage 2 new clients per week
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Reversed Negative revenue trendReversed Negative revenue trend
Immediately halted a 3-year revenue slide Immediately halted a 3-year revenue slide surpassing #'s every month in 2010 surpassing #'s every month in 2010 Sold 95% of new digital business in 2010Sold 95% of new digital business in 2010Leading company in avg monthly ad revenue, Leading company in avg monthly ad revenue, avg $ per ad, and new business revenue avg $ per ad, and new business revenue every month in 2010 every month in 2010