16 Things

#16ThingsIWish

• Since the last few months, we are only focusing on doing CSR campaigns and we should be focusing more on contests and campaigns that speak more about the services. Below we have listed some ideas that are related to Xpress Money!

• Throughout the period 16 - Digit Xpin number plays a vital role as a part of our services, so I thought of using the number to it's best.

• There we came with an idea of "16 Things"

How do we promote it?

• Everyday we select the lucky tweet and make a creative out of it.

• This is something similar to the Oreo Dunkathoncampaign or The Happiness Page .

• The best about this is the personalized feel the user gets on having his wish being made into a creative.

• We will post this on Facebook and Twitter simultaneously.

How do we promote it?

• The idea is to make the people aware of the number and the use of it. For this we will be creating a video and making images that will inform the users of what it means!

• We use the number 16 and create minimalist images of facts like

• It's the age you can get your driver's license

• It's 4 to the second power

• sixteen is sweet (hence the name sweet sixteen)

• Lincoln was the 16th president

• 16 pieces are used by each player in a game of chess.

• You will find loads of such similar facts -http://www.richardphillips.org.uk/number/Num16.htm

• Basically, everything that runs around tHe number.

#16ThingsIWish

• This would purely be fictional and an idea that we had previously suggested and that could work well, which includes making a virtual bridge of words and messages, we replace the elements.

• The frame would have image of a person standing on one corner of the bridge and another person on other side.

• People have to type a message about things they wish, there will be a pre mentioned hashtag #16ThingsIWish.

• As and when the messages come they will be in the moulded in the shape of a bridge.

• So, the idea is as the people tweet with the hashtag, the entire thing will form a word cloud in the shape of a bridge and the two people connect in the end. (serves the purpose of Bringing Homes Closer)

For YouTube and other channels

• YouTube has been one of the channel that has been underutilized and has the scope of virality and improvement than any other medium.

• We create one major video that will inform the world about the importance of the number and if possible promote it to go viral...

• Creating short and viral videos about the numbers.• Vine is also the next big thing, 6 seconds can do

wonders• A good time for us to start a little bit of Instagram

Twitter• We run a traditional Twitter contest and ask the people to use the

hashtag#16ThingsIWish

• The idea again is to inform the crowd about the number. Our communication will be like , "For us, the 16 Digit X-pin Number is a reason to bring your home closer to you, tweet using #16ThingsIWish and we make that one special dream come true!

Idea 2 - Twitter - Crowd sourced Twitter hashtag

• We keep a hashtag #16DaysOfHOPE where we ask people to tweet with one word related to social awareness,

• For example - I tweet #16DaysOfEducation you say #16DaysOfFood.

• The idea is for the people to get the maximum number of re-tweets for their tweet or message (Education or Food)

• At the end of the day, the tweet that gets the most re-tweets or favourites, we choose that hashtag and run it as a contest the next day.