16 NOVEMBER 2018

2018 ANNUAL GENERAL MEETING

Greg RidderIndependent,

Non-Executive Chairman

Ruslan KoganFounder & CEO

David ShaferCFO & COO

Harry DebneyIndependent,

Non-Executive Director

YOUR BOARD

2

3

CHAIRMAN’S ADDRESS

Greg Ridder, Chairman

4

$412.3mrevenue

$14.1mNPAT

$26.0mEBITDA

13.0 cpsTotal Dividends

42.4% on FY17

110.4% on FY17 Pro Forma

108.0% on FY17 Pro Forma

FY18 RESULTS

5

CEO’S PRESENTATION

Ruslan Kogan, Founder & CEO

STRATEGY DRIVEN RESULTS

6

REVENUE GROSS PROFIT EBITDA1

Notes:1. The FY17 Pro Forma results represent the results of the business after removing the impact of transaction costs relating to the IPO, as set out in Annexure 3 of the FY17 Results Presentation (released to ASX on 18 August 2017). The impact of mark-to-market on unrealised foreign exchange contracts has not been removed from EBITDA in FY17, which is consistent with the treatment in FY18. The FY16 Pro Forma results are consistent with the FY16 Investor Presentation (released to ASX on 23 August 2016).

$m $m $m

FY16 Pro FormaFY16

Pro FormaFY17 FY18FY16

211.2

4.0

32.7

289.512.5

51.7

412.326.080.6

FY17 FY17FY18 FY18150.0 --

200.0 5.0

10.0

250.0 10.0

20.0

300.0 15.0

30.0

350.020.0

40.0

70.0

400.025.0

50.0

80.0

450.0

60.0

90.0

7

GROWTH DRIVERS

Expansion of product offering

Portfolio Strategy

Investment in Brand

Operating Leverage

YoY revenue growth of 40.5% from Product Divisions

Kogan Mobile gross profit of $12.0 million FY17: $3.6 million

YoY Active Customer growth in FY18of 45.3%1, NPS2 of 58.8

EBITDA Margin ▲ 2.0pp to 6.3%

Notes:1. Active Customers: unique customers who have purchased in the last twelve months from 30 June 2017.2. NPS: Net Promoter Score (NPS) is calculated based on answers to the question, “How likely is it that you would recommend Kogan.com to a friend or colleague?” Kogan.com measures its NPS as the percentage of customers who are “promoters” rating its products and services 9 or 10 out of a possible 10, less the percentage of ”detractors”, rating its products and services 0 to 6 out of a possible 10. The maximum possible NPS is 100, and the minimum possible NPS is -100.

8

PORTFOLIO STRATEGY

1,467,000Active Customers

Additional Channels

9

2018 FOCUS

Notes:1. Australia Post estimates that the Australians spent $21.3 billion buying goods online in 2017: https://auspost.com.au/content/dam/auspost_corp/media/documents/2018-ecommerce-industry-paper-inside-australian-online-shopping.pdf2. Source: NBN Corporate Plan 2017 and NBN Weekly Progress Report (8 June 2017)3. Source: KPMG General Insurance Industry Review 2017 – Gross Written Premiums4. Source: IBISWorld Health Insurance – Australia Market Research Report November 20175. Source: IBISWorld Life Insurance - Australia Market Research Report October 20176. Source: Canstar - www.canstar.com.au/pet-insurance/how-much-do-we-spend-on-our-pets/7. Source: https://www.statista.com/statistics/274677/forecast-of-mobile-phone-users-inaustralia/8. Source: http://archive.stats.govt.nz/browse_for_stats/industry_sectors/information_technology_and_communications/isp-2017-mobile-connections-story.aspx9. Source: https://www.ibisworld.com.au/industry-trends/market-research-reports/thematic-reports/mortgages.html10. Source: https://www.superannuation.asn.au/ArticleDocuments/269/SuperStats-Jun2018.pdf.aspx

PORTFOLIO BUSINESS - MARKETPortfolio Business Partner Launch date Market size Achieved greater than

1% market share?

Kogan Retail

Kogan Internet

Kogan Insurance

Kogan Health

Kogan Life

Kogan Pet

Kogan Mobile

Kogan Mobile NZ

Kogan Money Home Loans

Kogan Money Super

n/a

Vodafone

Hollard

Medibank

Greenstone

PetSure

Vodafone

Vodafone

Pepper & Adelaide Bank

Mercer

FY06

Launched 4QFY18

Launched 1QFY18

Launched 3QFY18

Launched 4QFY18

Launched 4QFY18

Launched 2QFY16

FY19

FY19

FY19

$21.3 billion1

10.9m premises2

$43.0 billion3

$26.0 billion4

$66.0 billion5

$490 million6

19.7m users7

3.8m users8

84.0 billion9

28.6 million accounts10

✓

-

-

-

-

-

✓

-

-

-

10

Kogan TVs won the Televisions 2018 ValueFor Money Award

Back to back winner of the People’s Choice Award at theAustralia Post Online Retail Industry Awards (ORIAS)

Kogan has received various awards and recognition in FY18.

SOME RECENT AWARDS

“Aussie brand Kogan was the onlytelevision brand to achieve a five-star

review for value for money”

“Kogan brand steam mops were voted the best overall, receiving 5 out of 5

stars across most categories”

Kogan Steam Mops won the 2017 Most SatisfiedCustomers Award

Over 1,100 Retailers were considered and over 240,000 Australian consumers voted

11

CURRENT TRADING - REVENUE AND MARGINOctober Active Customers of 1,467,000 at 31 October 2018, representing a YoY increase of 37.9%.

YEAR-ON-YEAR REVENUE GROWTH DURING YTD19

Revenue• Exclusive Brand growth accelerated in October, following receipt of

inventory in the lead up to Christmas• Partner Brand growth continues to improve, as new brands are

on-boarded and existing relationships are strengthened• Global Brands continues to decline, as foreign websites continue to evade

GST while increasing their marketing efforts to win market share

Gross margin• YoY gross margin declined in the quarter to September, however margin

in October has seen an improvement above the September quarter and above October 2017

OctoberJuly - September

Exclusive Brands growth

Global Brands growth

Partner Brands growth

Total revenue growth

38.0%

-48.4%

84.1%

12.1%

15.7%

-27.4%

73.0%

9.6%

0

200

400

600

800

1,000

1,200

1,400

1,600

Jun-

16

Sep-

16

Dec

-16

Mar

-17

Jun-

17

Sep-

17

Dec

-17

Mar

-18

Jun-

18

Sep-

18

Oct

-18

ACTIVE CUSTOMERS

12

CURRENT TRADING - NEW VERTICALSKogan Mobile Active Customers continue to grow. Kogan Internet and Kogan Insurance are growing progressively.

KOGAN INTERNET - ACTIVE CUSTOMERS

KOGAN INSURANCE1 – QUARTERLY GROSS WRITTEN PREMIUMS

KOGAN MOBILE AUSTRALIA - ACTIVE CUSTOMERS

Kogan Mobile• Active Customers continue to grow, as a result of the strength of the

Kogan brand, and strong commercial relationship with Vodafone driving compelling short-term plan promotions during the period

• Global roaming is expected to launch in 1HFY19• Commissions are expected to benefit from long-term plan promotions

commencing in the lead up to Christmas

200

400

600

800

1,000

1,200

1,400

1,600

0

GW

P (

$)

2QFY

18

3QFY

18

4Q

FY18

1QFY

19

Notes:1. Kogan Insurance includes General, Pet, Life & Health insurances.2. This represents one month, rather than a full quarter.

Apr

-18

May

-18

Jun-

18

Jul-1

8

Aug

-18

Sep-

18

Oct

-18

2QFY

16

3QFY

16

4Q

FY16

1QFY

17

2QFY

17

3QFY

17

4Q

FY17

1QFY

18

2QFY

18

3QFY

18

4Q

FY18

1QFY

19

Oct

-182

13

CURRENT TRADING - OVERHEADS

Overheads• Marketing Costs have increased above growth in revenue year-on-year primarily as a result of a decline in competitiveness of Global Brand products due

to GST evasion from foreign websites. The Company is taking steps to reduce some wastage, and to improve the ROI on marketing.• Variable Costs increased significantly year-on-year in the September quarter, driven by the Company’s expanding warehousing footprint, but

year-on-year growth in these costs reduced in October.• People Costs and Other Costs have also grown faster than the growth in revenue, and the Company is reviewing certain areas of expenditure that may

be reduced, and certain staff reassigned, given the changing trading conditions in the Global Brands Product Division.• As at 31 October 2018, there is a positive P&L impact of ~$0.8 million in relation to unrealised foreign exchange gains, which has not been reflected in any

of the above commentary or results.

Resolutions

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15

ORDINARY BUSINESS

ITEM 1

The first item of business is to receive and consider the Annual Financial Report together with the Directors’ and Auditor’s Reports for the period ended 30 June 2018.

FINANCIAL STATEMENTS & REPORTS

ORDINARY BUSINESS

ITEM 2 ADOPTION OF REMUNERATION REPORT

To consider and if thought fit pass the following resolution as an ordinary resolution:

“That the Company adopt the Remuneration Report for the year ended 30 June 2018 in accordance with Section 250R (2) of the Corporations Act.”

16

ITEM 2 ADOPTION OF REMUNERATION REPORT

PROXY VOTING RESULTS

Number %2

For

Open - Nominated Chair1

Against

- Other nomination

Abstain

Notes:1. To be voted in favour of the resolution2. Of proxies cast

17

22,900,284

123,238

96.51

0.52

660,740

44,480

1,038,721

2.78

0.19

ORDINARY BUSINESS

ITEM 3

To consider and if thought fit pass the following resolution as an ordinary resolution:

“That David Shafer, who retires in accordance with the Company’s Constitution and, being eligible, be re-elected as a Director of the Company.”

18

RE-ELECTION OF DIRECTOR – DAVID SHAFER

ITEM 3

PROXY VOTING RESULTS

Number %2

For

Open - Nominated Chair1

Against

- Other nomination

Abstain

Notes:1. To be voted in favour of the resolution2. Of proxies cast

19

RE-ELECTION OF DIRECTOR – DAVID SHAFER

48,612,043

123,957

82.36

0.21

10,242,261

44,480

73,921

17.35

0.08

ORDINARY BUSINESS

ITEM 4

To consider and if thought fit pass the following resolution as an ordinary resolution:

“That for the purposes of Listing Rule 7.2 Exception 9(b) and for all other purposes, the Employee Incentive Plan is renewed for a period of three years from the date of this Meeting.”

20

RENEWAL OF EQUITY INCENTIVE PLAN

ITEM 4

PROXY VOTING RESULTS

Number %2

For

Open - Nominated Chair1

Against

- Other nomination

Abstain

Notes:1. To be voted in favour of the resolution2. Of proxies cast

21

RENEWAL OF EQUITY INCENTIVE PLAN

23,530,362

117,138

96.17

0.48

775,473

44,480

516,060

3.17

0.18