16 innovative, interactive, engaging and more effective ways to create print advertisements

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Print Media from Interactivity to Engagement Budapest, November 2012

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A presentation I recently made at the Print Power Conference in Budapest. It shows 16 examples of creative and engaging use of print advertisements, inserts and mailings. Including paper-based examples and also examples using QR codes, Augmented Reality and Near Field Communication.

TRANSCRIPT

Page 1: 16 Innovative, interactive, engaging and more effective ways to create print advertisements

Print Media from Interactivity to EngagementBudapest, November 2012

Page 2: 16 Innovative, interactive, engaging and more effective ways to create print advertisements

E X A M P L E S O F I N N O VAT I O N A N D I N T E R A C T I V I T Y

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Paper

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Paper +

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Click to play

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Bridging Technologies

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