15233747 cadbury-marketing-project
DESCRIPTION
TRANSCRIPT
The sweetest story ever told… or heard
CON TENT
Product Line
Positioning
Brand Equity
Company Overvie
Repositioning
Brand Personality
Research
PLC
SWOT
Brand Essence
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REPORTS ONMARKETING,
MANAGEMENT,ECONOMICS
MARKETING MANAGEMENT,ACCOUNTING,
HUMAN RESOURCE,ORGANIZATIONAL BEHAVIOR,
FINANCIAL MANAGEMENTCOST ACCOUNTING
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COMP ANY OVERVIEW
CADBURY IS CURRENTLY THE WORLD’S BIGGEST CONFECTIONERY COMPANY .
JOHN CADBURY OPENED THIS BUSINESS IN 18 24.
•CADBURY WORK WITH AROUND 35 ,00 0 DIRECT AND
IT EMPLOYEES AROUND 50, 00 0
EVERY DAY MIL LIO NS OF PEOPLE AROUND THE WORLD
CADBURY BEGAN ITS OPERATIONS IN 1948
COMPANY HAVE FIVE COMPANY-OWNED MANUFACTURING UNIT
GROWTH RATES OF 11.5%
CONSUMPTION PATTERN
CAD BURY I N
IT HAS A MARKET SHARE OF 70%.
PRODUC T CHOCOLATES - CADBURY DAIRYMILK, 5 STAR, PERK, ÉCLAIRS, CELEBRATIONS, TEMPTATIONS,GEMS
BEVERAGES - BOURNVITA
MEDICATED CANDY - HALLS
GUMS - BUBBALOO
SNA CKS -
PRODUCT LINE
POSITIONING
CADB URY
CADB URY
DAIRY
RE PO SI TI ONIN
Eg. Cadbury Snack
Eg. Bournvita
Eg. Cadbury Dairy Milk
REPOSITIONING
“Kuch khas hai zindagi mein kya swaad hai zindagi ka”
“Khaane walon ko khaane ka bahana chahiye”
Campaign Campaign 33
Campaign Campaign 22
“Saath rahe har pal”
Campaign Campaign 11
“KUCH MEETHA HO JAAYE”
CAMPAIGN
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