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Master of Arts in Communication :

Corporate Communication Studies

elearning.lspr.edu

Course :

Corporate Social Responsibility (1509CSR05)

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Session Topic : Sustainable Development

Course: Corporate Social Responsibility

By Ida M. Bayuni, M.M.

LSPR eLearning Program

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Powered byHarukaEdu.com - 1509CSR05- S.3

Part 1 The Origins of Sustainable Development

Part 2 Sustainable Business

Part 3 Traditional Business vs. Company Sustainability

Content

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Part1: The Origins of Sustainable Development

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Sustainable Development: Topics

Topics of Discussion

I. The Origins of Sustainable Development

II. Sustainable Development

III. Sustainable Business

IV. Traditional BusinessV. Disciplines, Underlying Concept, Contribution

VI. Circle of Sustainability

VII. Sustainable Community Development

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Sustainable Development: The Origins

I. The Origins of Sustainable Development

a. The theoretical framework for, sustainable development evolved between 1972 &1992 through

a series of international conferences & initiatives.

b. The UN Conference on theHuman Environment,

held inStockholm in 1972,

was the first major international gathering to discusssustainabilityat the

global scale.

c. The conference created considerable momentum, &

a series of recommendations led to the establishment of the UN

Environment Programme (UNEP)

as well as the creation of numerous national environmental protection

agencies at the national level

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Sustainable Development: The Origins (Cont.)

d. The recommendations in the 1980 World

Conservation Strategy a collaboration between the

1. International Union for the Conservation of

Nature,

2. World Wildlife Fund (WWF),

3. UNEP

which aimed to advance sustainable

development by

identifying priority conservation issues & key

policy options.

e. In 1983, the UN convened the WorldCommission on Economic Development (WCED),

chaired by Norwegian Prime Minister Gro

Harlem Brundtland.

Gro Harlem Brundtland

Norway's Prime Minister

in:

1. 1981,

2. 198689, &

3. 199096

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Sustainable Development: The Origins (Cont.)

f. Comprised of representatives from both developed& developing countries,

the Commission was created to address growing concern over

the accelerating deterioration of the human environment & naturalresources &

the consequences of that deterioration for economic & social development

g. 4 years later,

the group produced the landmark publication Our Common Future (or theBrundtlandreport) that

provided a stark diagnosis of the state of the environment.

h. The report popularized the most commonly used definition of sustainable

development:

Development that meets the needs of current generations without

compromising the ability of future generations to meet their own needs

(WCED, 1987, p. 45)

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Sustainable Development: About

Development which meets the needs of the present without compromising theability of future generations to meet their own needs.

-World Commission on Economic Development-

More on Sustainable Development

1. Protection sustainable development is a noble & necessary aspiration.

It,2. is a fluid concept & various definitions have emerged over the past 2

decades.

3. is a visionary development paradigm,

these past 20 years governments, businesses, & civil society have committed

to sustainable development goals.4. has often been compartmentalized as an environmental issue,

while it is intended to encompass 3 pillars

5. calls for a convergence between the 3 pillars of economic development,

social equity, & environmental.

II. More on Sustainable Development

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Sustainable Development: About (Cont.)

6. The first is a commitment to equity & fairness,

in that priority should be given to the improving the conditions of theworlds poorest &

decisions should account for the rights of future generations.

7. The second is a long-term view that emphasizes the precautionary principle,

i.e.,where there are threats of serious or irreversible damage,

lack of full scientific certainty shall not be used as a reason for postponing

cost-effective measures to prevent environmental degradation

8. The third, sustainable development embodies,

integration & understanding & acting on the complex interconnections that

exist between the:

a. Environment,

b. Economy, &c. Society

9. This is not a balancing act or a playing of one issue off against the other,

but recognizing the interdependent nature of these 3 pillars.

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Sustainable Development: About (Cont.)

10. Unsustainable trends continue & sustainable development has not found the

political entry points to make real progress11. As a result, climate change has become the de facto proxy for

implementation of the sustainable development agenda,

but the framework of the climate change negotiations are not always the

appropriate forum for

broader strategic discussions of sustainable development.

12. The new sustainable development paradigm model could chart a

development path that,

truly is concerned with equity, poverty alleviation, reducing resource use, &

integrating economic, environmental, & social issues in decision making.

13. Governments, businesses, & civil society have accepted sustainable

development as, a guiding principle, made progress on metrics, &

improved business & NGO participation in the sustainable development

process

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Sustainable Development: Ismail Serageldin

Sustainable Development

A process whereby future generationsreceive,

as much capital per capita, or more than,

the current generation has a viable.

Ismail Serageldin, World BankIsmail Serageldin

Director of Bibliotheca

Alexandrina (2000-

Present)

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Part2: Sustainable Business

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Sustainable Business: Mel Wilson

III. Sustainable Business

Sustainable business or corporate sustainability (CS),

according to Mel Wilson (2003):

a new & evolving corporate management paradigm,

in that corporate sustainability is an alternative

to the traditional growth & profit-maximization

model.

While corporate sustainability recognizes that corporate

growth & profitability are important,

it also requires the corporation to pursue societal goals,

specifically those relating to sustainable development,a. environmental protection,

b. social justice & equity, &

c. economic development.

Mel Wilson

Leader of Alberta

Sustainable Business

Solutions

PwC Canada

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Sustainable Development: 3 Pillars

Other ways of looking

at the 3 Pillars

3 Pillars

Economy

Society

Environment

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Sustainable Development: 3 Pillars (Cont.)

1. Economic Prosperity

a. Sustainable prosperityb. Protection of local economies

c. Localization

d. Economic protectionism

e. Job losses

2. Environmental Protection

a. Environmental degradationb. Global climate change

c. Deforestation

d. Extinction of plants & animals

e. Invasive species

Resource

f. depletion

g. exhaustion

h. conservation

i. Renewable & non-renewable

resources

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Sustainable Development: 3 Pillars (Cont.)

3. Social Justice

a. Economic disparities among developed & developing nations, Exploitation of developing nations

Labour

b. unions

c. rights

d. Erosion of labor standards

e. Economic inequality/disparity

f. Unfair distribution of the costs,

g. Benefits & burdens of economich. Immigrant& migrant labour

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Part3: Traditional Business vs. Company Sustainability

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Traditional Business: About

Core Value:Economic

Growth

Corporate

Governance

Investors

Satisfaction

Maximize

Stock Value

IV. Traditional Business vs. Company Sustainability

Traditional Business

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Core Value:

SustainableDevelopment

Dynamic &

Sustainable Firm

Governance

StakeholdersSatisfaction &

Engagement

Create

Sustainable Value

Company Sustainability: About

Company Sustainability

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Comparison: Traditional Business vs. Company Sustainability

Traditional Business Company Sustainability

Core Value:

Sustainable

Development

Dynamic &

Sustainable Firm

Governance

Stakeholders

Satisfaction &

Engagement

Create

Sustainable Value

Core Value:Economic

Growth

Corporate

Governance

Investors

Satisfaction

Maximize

Stock Value

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Company Sustainability: Wilson (2003)

No. DisciplineUnderlying

Concept

Contribution to Corporate

Sustainability

1

Economic

Ecologic

Social Justice

Sustainable

Development

Boundaries of,

the subject matter & description

of

a common societal goals

2Moral

Philosophy

Corporate

Social

Responsibility

Ethical Arguments as to,

why corporations should work

towards sustainability goals

3Strategic

Management

Stakeholder

Theory

Business Arguments as to,

why corporations should work

towards sustainability goals

4 Business Law

Corporate

Accountability

Theory

Ethical Arguments as to,

why companies should report

on sustainability performance

COMP

ANYSUSTAIN

ABILITY

V. Discipline, Underlying Concept, Contribution

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Circles of Sustainability: Economics, Ecology, Politics & Culture

VI. Circles of Sustainability

ECONOMICS

Production & Resourcing

Exchange & Transfer

Accounting & Regulation

Consumption & Use

Labour & Welfare

Technology & Infrastructure

Wealth & Distribution

Organization & Governance

Law & Justice

Communication & Movement

Representation & Negotiation

Security & Accord

Dialogue & Reconciliation

Ethics & Accountability

POLITICS

ECOLOGY

Materials & Energy

Water & Air

Flora & Fauna

Habitat & Food

Place & Space

Constructions & Settlements

Emission & Waste

Engagement & Identity

Recreation & Creativity

Memory & Projection

Belief & Meaning

Gender & Generations

Enquiry & Learning

Health & Wellbeing

CULTURE

Vibrant

GoodHighly SatisfactorySatisfactory+SatisfactorySatisfactory-Highly UnsatisfactoryBadCritical

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Sustainable Community Development: About

VII. Sustainable Community Development

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Sustainable Development: Closing

Closing Remarks

a. The Origins of Sustainable Development

What is Sustainable

b. Developmentc. Business & its 3 Pillars

d. How Different Company Sustainability vs. Traditional

Businesse. Underlying Concept of Sustainable Development

f. Sustainable Community Development

Course

:

Corporate Social Responsibility

(

1509CSR05)

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