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  • 1

    Negotiation and Competitive Decision Making

  • Before You Leave Class Today!

    Pick Up Confidential Information for SALT HARBOR: Brims versus

    Easterly

    Identify your negotiating partner

    2

  • Next Class

    DEBRIEF Street Streaker & Alpert-Raiffa

    Experiment

    NEGOTIATE Salt Harbor

    In class matchups

    3

  • Course Objective

    Improve your ability to achieve

    your negotiating objectives in a responsible fashion.

    4

  • 5

    Todays Themes

    HOW WE LEARN

    PREPARATION

    SPLIT THE PIE!

    Distributive Bargaining Principles

    COGNITIVE BIASES

    Anchoring affects negotiation outcomes A first controlled feedback experiment

  • 6

    Negotiation is a Core Competency!

  • 7

    Avoid Negotiation Sand Traps Leigh Thompson Ch 1 page 5

    Leaving money on the table Lose Lose Both parties could do better

    Settling for too little or paying too much The Winners Curse=>You achieve agreement but

    give up too large a portion of the bargaining pie

    Walking away from the table You reject terms that are demonstrably better than any

    other option available

    Settling for terms that are worse than the alternative Agreement bias or you agree to agree even when

    other alternatives are better

  • 8

    How We Will Learn Practice

    Calibrated Feedback and Results Analysis

    To avoid self-reinforcing ineffectiveness

    Outcome Based Evaluation

    Seeing how others See You!

  • Barriers to Effective Negotiation

    Egocentrism

    Self congratulatory views: In Lake Woebegone, all children are above the town average in intelligence

    Confirmation Bias Tendency to see what you want to see when

    appraising your own performance

    9

    Thompson Ch. 1 Pages 6-7

  • Barriers =>Self Reinforcing Incompetence We tend to be blissfully unaware of our own

    incompetence!

    Mergers and Acquisitions CEOs develop overconfidence

    They overly attribute their influence when deals are successful

    This leads to MORE deals that are unsuccessful

    The problem persists even when promised significant financial rewards for accurate appraisal of ones own performance

    10 Thompson Page 7 cites Billet et al MGT SCIENCE (2008)

  • 11

    Myths

    All negotiations are fixed sum Good Negotiators are born

    You need to be either tough or soft

    Experience is a great teacher

  • 12

    Good negotiators take risks: (translation) Good negotiators make threats in a disciplined

    and organized fashion

    Good negotiators know how to balance risks and rewards

    Good negotiators rely on intuition: Usually not! Behavior is often influenced by

    arbitrary and irrelevant aspects of a setting

    Good negotiators are self-aware

    They can articulate the rules that guide them and police against being fleeced

  • 13

    Our focus =>skill building and learning by doing

    Doing negotiations in different substantive contexts sharpens our ability to recognize untested assumptions, alternative explanations

    Increases our sensitivity to what works, what doesnt work and why.

  • 14

    Negotiation in a Nutshell! PARTIES

    Who are the real parties to a negotiation? BATNAS

    What will negotiators do if they dont reach an agreement?

    INTERESTS What are the parties basic needs and

    priorities?

    From Negotiation Analysis: An Introduction by Michael Wheeler HBS 9-801-156

  • 15

    VALUES How can value be created and who is likely to

    get it?

    BARRIERS What are obstacles to agreement and

    maximization of value and how can they be overcome?

    POWER What levers of power does each negotiator

    possess and how should they be deployed?

    ETHICS What is the right thing to do? From Negotiation Analysis: An Introduction by Michael Wheeler HBS 9-

    801-156

  • 16

    TOPICS I. Distributive BargainingSplit the Pie!

    Street Streaker Salt Harbor

    II. Competitive Gaming Oil Price Negotiation Iterative Prisoners

    Dilemma

    III. Fair Division The Rothman Family Art Collection Calculating the Efficient Frontier

    IV. Contingent Contracts Jessie Jumpshot

  • V. Mixed MotiveIntegrative Bargaining Nelson Contracting

    Alphexo vs. Betonn (negotiating an IT venture)

    Winemaster.com (sale of an online wine enterprise)

    CP Hong Kong vs. MegaMarket USA (email or text-message negotiation)

    17

  • 18

    VI Balanced Concerns Negotiations

    Stakes of Engagement

    Aerospace Investments

    VI. Many Party Negotiations

    Teams: Eureka vs Flagship Renegotiate

    Welsh Water Mgt-Union Negotiation

  • SCORING & GRADING

    19

  • 20

    Scoring

    Winemaster HomeBase Outcomes =>Net Gain: $750 K $1,200 K

    Overall Class Statistics

    Average Net Gain: $650 K $1,100 K

    Standard Deviation of

    Net Gain: $1,200 K $1,600 K

    Z-Scores

    ZWinemaster= = .083

    ZHomebase= = .0625 1200$

    )650$750($

  • Preparation Survey

    A Best Effort response will receive a +0.25 Z-score increment

    21

  • Subjective Valuation Survey

    You will be asked to express your opinions about your negotiation counterpart

    You will receive +0.25 Z-score points for completing the survey

    We will summarize responses and feed the summary back to each of you at the course end

    22

  • 23

    How Well Do You Think You

    Did? COUNTS OF ANNOUNCED VS ACTUAL

    Actual Percentile

    0-25th 26-50th 51-75th 76-100th

    0-25 2 0 1 3 6

    Announced 26-50 1 1 1 0 3

    Percentile

    51-75 1 2 5 10

    75-100 4 0 2 9

    7 7 7 7 28

    3

    2

  • Negotiation Dance Records Record the sequence of offers made by you

    and counter-offers made by your counterpart: Amstore versus Nelson

    Stakes of Engagement

    Aerospace Investment

    Enter record using the online survey

    You will receive +0.25 Z-score points for entry

    24

  • The Fog of Negotiation

    Your negotiation dance records will help us decipher why multiple issue negotiation trajectories vary wildly.even when negotiator role information is held fixed

    25

  • 26

    Distributive Bargaining

    Principles and Key Ideas

  • 27

    Outcome

    Who received which tangible goods?

    Net Gains Yours

    Your Negotiating Counterparts

    See-Saw or Tug of War outcome

  • 28

    Key Power Source

    BATNA =

    Best Alternative to No Agreement

  • 29

    Other Sources of Power in Negotiation

    Authority Chain of Command Moral

    Relational Friends, Family, Tribe

    Ability to Reward Ability to Punish Knowledge

  • 30

    Distributive Bargaining Principles

    Target Point=>What do I want?

    Your preferred settlement, taking into account limits imposed by the interests of your counterpart

  • BEST ALTERNATIVE to N0 AGREEMENT = BATNA

    NOT a wish-> Objective Reality determines it! Real World DYNAMIC-> a function of market

    forces, changing environment. Changes as available alternatives change

    31

  • 32

    Bargaining Zone--the region between parties reservation points

    Positive when parties reservation points overlap

    Doesnt exist when there is no overlap

  • 33

    Bargaining Surplus

    Amount of overlap produced by reservation points

    Measures the size of the bargaining zone

  • 34

    Seller Reservation Price

    Buyer Reservation Price

    Bargaining Zone

    Bargaining Zone = Zone of Possible Agreement or ZOPA

    Settlement

    Sellers Surplus

    Buyers Surplus

    Buyers Target

    Buyers Bargaining Range

    Sellers Bargaining Range

    Sellers Target

  • 35

    The Zirconia ZT Sale

    Marcia walks in with no plan: No counter offer to the Zirconia sticker price

    No thought about trade-in value of her car

    No thought about max she will pay for a given bundle of options

    No thought about extras, prep, insurance fee, etc.

    No thought about financing options and trade-offs

  • 36

    Prepare,Prepare,Prepare!

    Determine your BATNA

    Improve your BATNA if possible

    Think through tactics in advance

  • 37

    Understand the interests of your negotiating counterpart(s)

    Self-evident in formal zero-sum and non-zero sum games

    NOT self-evident in multiple issue negotiations where each party possesses private information

    Information about BATNAs usually arrives through the dynamics of negotiation

  • 38

    ANCHORING People make estimates by starting from

    an initial value and adjusting to provide a final answer.

    Adjustments are typically insufficient

  • 39

    Calibration Prior to each of 84 days the U.S. Weather

    Bureau announced a 0.60 probability of rain, snow or both

    It rained or snowed (or both) on 49 of these

    84 days 49/84 = 0.58, close to 0.60

    The Bureau is well calibrated for

    announced probabilities of 0.60.

  • 40

    An initial value is a psychological anchor

    Large and systematic departures from accuracy can occur

    Facts: Unless carefully trained, individuals tend to be

    poorly calibrated.

    Adjustment is almost always insufficient.

  • In Global Catastrophic Risks, eds. Nick Bostrom and Milan Cirkovic

    Eliezer Yudkowsky Singularity Institute for Artificial Intelligence

    Palo Alto, CA

    41

    Despite all dangers and temptations, it is better to know about psychological biases than to not know. Otherwise we will walk directly into the whirling helicopter blades of life.

    But be very careful not to have too much fun accusing others of biases. That is the road that leads to becoming a sophisticated arguer - someone who, faced with any discomforting argument, finds at once a bias in it. The one whom you must watch above all is yourself.

  • Alpert-Raiffa Experiment

    A learn by doing controlled feedback exercise

    42

  • 43

    1. Greater New York Citys Metro Area is more populous than LAs. What is the New York CMSA in 106 people?

    2. What fraction of the Earths surface lies above latitude 66 known as the Circum-Arctic ?

    3. 100 avid basketball fans were asked, Does a player have a better chance of making a shot after having just made his last two or three shots than he does after missing his last two or three shots? What fraction answered YES?

  • 44

    Alpert-Raiffa Experiment

    Individuals are asked to specify 50-50 probability intervals [inter-quartile ranges] for a large number of uncertain quantities such as: NYC Metro Area population in millions

    Circum Arctic as a fraction of Earths surface

    Fraction of basketball fans who believe in the Hot Hand

  • 45

    Fractiles 0.25 Fractile:

    The value x0.25 of an uncertain quantity such that you believe there is a chance that it is less than or equal to x0.25 and a chance that it is greater than x0.25

    0.75 Fractile: The value x0.75 of an uncertain quantity such

    that you believe there is a chance that it is less than or equal to x0.75 and a chance that it is greater than x0.75

  • 46

    (1)

    Announced 50-50 Interval

    True Value Announced 50-50 Interval

    (2)

    True Value

    COUNT

    1

    0

    (3)

    Announced 50-50 Interval

    1

    True Value

  • Outcomes

    47

    Much narrower ranges than 50-50 appear

    Such interval estimates reflect more certainty than is warranted by available knowledge

    36% is a pseudo semi-constant!

  • 48

    Irrelevant numbers can serve as anchors and influence perception of the bargaining zone: Reader Example: 81% of residential real estate

    agents in the survey said they did not use list price to estimate sales price

    Nevertheless, a list price manipulated by 12% and shown to agents resulted in significant differences in their estimates of the propertys sales price

    The average price with a low list price was 15% lower than that for the high list price

  • 49

    First Offers as Anchors

    Does making the first offer lead to a better outcome for you?

    Translation: Does anchoring work?

    Hint: Think interactively!

  • 50

    Subjective Values In Negotiation

    Affective = Feelings and opinions about: The Objective Outcome

    The Process

    Myself

    My Negotiating Counterpart Fairness

    Empathy

    Her outcome

  • Negotiating Sale of the Street Streaker

    Some Big Questions!

    51

  • Reveal your reservation price? No! Unless it is very,very good. Seldom the

    case

    Lie about your reservation price? No! You can back yourself into a corner and

    fail to reach agreement

    Try to convince your counterpart that her BATNA is no good? Probably Not. Only if you have supportable

    evidence that it is really no good Beware of a Boomerang effect: people often do

    the opposite of what you want them to do

  • Tough or Soft?

    You should be neither: Too tough may blow the deal

    Too soft, you give away your bargaining surplus

    Ideal: Try to make an offer in the bargaining zone, not

    outside

    IF you are certain of your counterparts BATNA, offer just slightly better

  • MIT OpenCourseWarehttp://ocw.mit.edu

    15.067 Competitive Decision-Making and NegotiationSpring 2011

    For information about citing these materials or our Terms of Use, visit: http://ocw.mit.edu/terms.

  • Lecture 2 Debrief

    Street Streaker

    Alpert-Raiffa Experiment

    Todays Discussion Themes

    Who should make the first offer?

    Bluffing, Strategic Misrepresentation & Lying!

    Negotiate Salt Harbor

    Private Information and Facts

  • 2

    Who Should Make the First Offer?

    What Should it be?

  • 3

    Is there a universal, reliable advantage to making the first offer?

    Only when we are highly certain of our counterpoints BATNA (reservation (walkaway) price

    We can rarely determine our counterparts reservation point at the outset

  • The first offer can be a powerful anchor

    HOWEVER!

    If we have made an overly generous first offer, we may fall victim to the Winners Curse

    If we have made a ridiculously low offer or ridiculously high offer, we may insult or not be

    taken seriously

  • 5

    Does Making the First Offer Lead to a Better Outcome for You?

    YES!, if you are certain of your counterparts BATNA

    NOT NECESSARILY if you are uncertain

  • 6

    Let Your Counterpart Make the First Offer IF

    She has more market information that you do

    You are unsure about her reservation point

    You suspect that you are strongly influenced by subjectivity, emotion

  • Ethics

    Bluffing, Lying, Speaking the Truth

  • Bluffing

    A respected business person remarked with some heat, You mean to say youre going to encourage managers to bluff? Why, bluffing

    is nothing more than a form of lying!Youre advising them to lie!

    A.Z. Carr Is Business Bluffing Ethical?

    HBR Jan-Feb 1968

  • I agreed that the basis of private morality is a respect for truth and that the closer a

    business person comes to the truth, the more

    he or she deserves respect. At the same

    time, I suggested that most bluffing in

    business might be regarded simply as game

    strategy--much like bluffing in poker, which

    does not reflect on the morality of the bluffer.

    A.Z.Carr in Is Business Bluffing Ethical? HBR 1968

  • We can learn a good deal about the nature of business by comparing it with poker. While both have a large element of chance, in the long run the winner is the individual who plays with steady skill. In both games ultimate victory requires:

    Intimate knowledge of the rules,

    Insight into the psychology of the other players,

    A bold front,

    A considerable amount of self-discipline, and

    Ability to respond swiftly and effectively to chance opportunities.

  • Poker

    In poker it is right and proper to bluff a friend out of the rewards of being dealt a

    good hand. In the words of an excellent

    poker player, President Harry Truman, If you cant stand the heat, stay out of the kitchen. If one shows mercy to a loser in poker, it is a personal gesture, divorced

    from the rules of the game. A.Z.Carr in Is Business Bluffing Ethical? HBR 1968

  • Poker has its special ethics, and here I am not referring to rules against cheating. The players

    who keep an ace up their sleeves or who mark

    the cards are more than unethical; they are

    crooks, and can be punished as such--kicked

    out of the game or, in the Old West, shot.

    A.Z.Carr in Is Business Bluffing Ethical? HBR 1968

  • When Should the Truth be Spoken?

    I quoted Henry Taylor, the British statesman :

    Falsehood ceases to be falsehood when it is understood on all sides that the truth is not expected to be spoken

    In court, everyone from the judge on down takes it

    for granted that the job of the defendants attorney is

    to get their client off, not to reveal the truth; and

    this is considered ethical practice

  • I reminded my friend that millions business people feel constrained every day to say yes when they mean no and this is generally accepted as permissible strategy when the

    alternative might be this loss of a job.

    The essential point is that the ethics of business are game ethics, different from the

    ethics of religion

    Individuals within a company often find it difficult to adjust to the requirements of the

    business game. They try to preserve their

    private ethical standards in situations that call

    for game strategy.

  • 15

    John Rutledge in Forbes

    walk away from a deal, any deal, rather than violate your principles to win

    it.

  • 16

    Ethics in Negotiation

    Reitz, Wall & Love

    Kelly School of Business

    Indiana University

  • 17

    Questionable Tactics

    Lies Statements made in contradiction to

    negotiators knowledge of belief about something material to the negotiation

    Puffery Exaggerating the value of something in the

    negotiation

  • 18

    Deception An act or statement intended to mislead

    the opponent about the negotiators own intent or future actions relevant to the

    negotiation

    Nondisclosure Keeping to oneself knowledge that would

    benefit the opponent without damaging

    your position

    Information Exploitation Using information provided by the

    opponent to weaken him, either in the

    direct exchange or by sharing it with others

  • 19

    What is Permissible?

  • 20

    You are NOT required to disclose personal information that could be harmful to your case:

    Reservation price, amount willing to pay

    But you are NOT permitted to lie about it.

  • Are you permitted to disclose the true value of an object to a misinformed seller?

    There is nothing wrong with being generous

    However, if you are an agent for another, you are required to obtain the best deal possible that is

    legally and ethically permissible, so you cannot

    disclose the true value.

  • 22

    Is it ethical to maximize your payoff at your counterparts expense? Yes, but it depends on the manner in which

    the gain is pursued

    What about a distributive bargain? The Golden Rule says that a negotiator

    should pursue his own interests only as far as

    he would want the opponent to do

  • 23

    Lost Opportunities In integrative and balanced concerns

    bargaining, one has the opportunity to

    assemble packages of offers that, if properly exploited, leads to joint gains by

    all parties to the negotiation

    Unethical behavior, if detected, drives your negotiating partner to withhold information,

    undermining possibilities for generating

    joint gains

  • 24

    In Sum

    Unethical behavior often backfires and leaves you worse off than if you had done

    the right thing

    Recall Rutledges admonition:

    walk away from a deal, any deal, rather than violate your principles to win it.

  • When is it Legal to Lie in Negotiations?

    G.R. Shell

    Sloan Mgt Review Spring 1991

  • 26

    It is a mistake to assume that certain forms of deceptive conduct are legal

    and that ethical sensibilities alone

    should govern negotiating behavior.

    Business negotiation law is infused with the norms of ethical business

    conduct.

    Unethical bargaining practices are often either illegal or become so after

    brought to light. Sloan Mgt Review Spring 1991

  • 27

    When ethically acceptable conduct such as lying about reservation price

    appears to run foul of legal definitions,

    the law adjusts and refuses to penalize

    it.

    an ethical sensibility, far from being a luxury in business negotiations, may be a negotiators best counselor.

    Sloan Management Review Spring 1991

  • 28

    In a business transaction both sides presumably try to get the best deal. That is the essence of bargaining and the free marketNo legal rule bounds the run of business interest. So one cannot characterize self-interest as bad faith

    No particular demand in negotiations could be termed dishonest, even if it seemed outrageous to the other party.

    The proper recourse is to walk away from the bargaining table, not sue for bad faith in negotiation.

    U.S. Court of Appeals for the

    Seventh District

  • 29

    FRAUD!

    when the speaker makes a knowing misrepresentation of a material fact on which the victim reasonably relies and which causes damages.

    A car dealer resets the odometer

    The seller of a business lies about business debts

    A home seller fails to disclose termite infestation

    Ken Lay just prior to Enrons demise

    Prosser and Keaton on The Law of Torts (1984)

  • 30

    Lying About Reservation Price

    Lies about reservation price are so prevalent in bargaining that many professional negotiators do not consider such misstatements to be lies Shell (1991)

  • 31

    Negotiating with Liars Adler in Summer 2007 Sloan Mgt Review

    Prepare!

    Background checks

    Anticipate scenarios

    Commit to high standards

  • 32

    Ask same question differently

    Summarize and demand Yes or No answers

    Ask questions to which you know the answer

    Take notes

    Establish contingent agreements

  • Salt Harbor Negotiation Guidelines

    All numbers are to be taken as FACT. You cannot modify or change them

    If plus or minus x% appears beside a numberIGNORE the range statement and adopt the mid-point as a CERTAINTY

    EQUIVALENT.

  • Your Obligation: KEEP CONFIDENTIAL INFORMATION CONFIDENTIAL.

    Do not show your confidential information to your negotiating counterpart before, during or after the negotiation

    Enter your results in the online survey as soon as you have completed your negotiation.

  • MIT OpenCourseWarehttp://ocw.mit.edu

    15.067 Competitive Decision-Making and NegotiationSpring 2011

    For information about citing these materials or our Terms of Use, visit: http://ocw.mit.edu/terms.

  • Lecture 3

    Salt Harbor, Prisoners Dilemmas & Oil Price Game

  • Debrief Salt Harbor

    Overview of Prisoners Dilemma Situations

    The first PD example

    Analysis of static game

    Iterative Prisoners Dilemma

    Holdup (if time)

    Oil Price Game

  • Hard Hat or Soft Hat?

    What Should it be?

  • Which is Better?

    Black Hat/White Hat: Few early concessions, followed by increasingly larger concessions

    White Hat/Black Hat: Generous early concessions, followed by increasingly smaller concessions

    Hilty and Carnevale found that BH/WH is more effective

  • F

    Prisoners Dilemmas

  • ADAM SMITH

    (The Wealth of the Nations, 1776)

    An individual who intends only his own gain, is, as

    it were, led by an invisible hand to promote the

    public interest.

    (1, 3) (5, 4)

    (4, 1) (6, 8)

  • Prisoners Dilemma

    A striking example of how

    individual rationality and group

    rationality may diverge

  • The Drosophila of the

    social sciences

  • The Prisoners Dilemma

    An important class of non-strictly

    competitive situations where the best

    outcome results when the players refrain

    from trying to maximize his/her own

    payoff.

  • Each player has a dominant strategy and the use of these dominant strategies leads to a bad outcome (i.e., Non-Pareto-Optimal)

  • TWO SUSPECTS ARE TAKEN INTO CUSTODY AND SEPARATED. THE DISTRICT

    ATTORNEY IS CERTAIN THAT THEY ARE GUILTY OF A SPECIFIC CRIME, BUT HE

    DOES NOT HAVE ADEQUATE EVIDENCE TO CONVICT THEM AT A TRIAL.

    HE POINTS OUT TO EACH PRISONER THAT EACH HAS TWO ALTERNATIVES:

    TO CONFESS TO THE CRIME THE POLICE ARE SURE THEY HAVE DONE, OR NOT

    TO CONFESS.

    IF THEY BOTH DO NOT CONFESS, THEN THE DISTRICT ATTORNEY STATES

    HE WILL BOOK THEM ON SOME VERY MINOR PUNISHMENT.

    IF THEY BOTH CONFESS THEY WILL BE PROSECUTED, BUT HE WILL

    RECOMMEND LESS THAN THE MOST SEVERE SENTENCE.

    BUT IF ONE CONFESSES AND THE OTHER DOES NOT, THEN THE CONFESSOR

    WILL RECEIVE LENIENT TREATMENT FOR TURNING STATE'S EVIDENCE

    WHEREAS THE LATTER WILL GET "THE BOOK" SLAPPED AT HIM.

  • Prisoners Dilemma Problem Statement

    Two suspects:

    A

    B

    Two Alternatives:

    Confess => C

    Dont Confess => DC

  • Prisoners Dilemma Payoff Table

    This is a non-zero sum game

    No matter what A does, B comes out ahead confessing.

    No matter what B does, A comes out ahead confessing.

    For A, strategy C dominates DC strategy

    For B, strategy C dominates DC strategy

    If each prisoner chooses his/her dominant strategy, they both lose.

    Both players would be better off if neither confess

    (8, 8) (1/2, 10)

    (10, 1/2) (1,1)

    C

    DC

    C DC

    A

    B

  • Pareto Optimality

    An outcome that is not dominated by any other outcome is called

    Pareto optimal.

    Pareto optimal strategy pairs are (DC,DC) (DC,C) and (C,DC)

    (1,1)

    (1/2, 10)

    (8,8)

    (10, 1/2)

  • What if Prisoners Could Communicate?

    Prisoners might choose strategy (DC,DC).

    This, however, is not an equilibrium pair, since A and B can each do better by making a unilateral change of choice.

    There is incentive to defect, but if both defect, then we are back where we started from.

    Pre-choice communication cannot help in solving the dilemma unless there is some binding force (legal, moral, etc.) that holds the players to their agreement.

  • Prisoners and Paradoxes

    It is rational for each player to confess.

    There is no strategy that is best in all circumstances.

    Problems such as this confuse our notion(s) of

    rationality.

    Collective or group rationality vs. individual rationality

    Forces us to resort to Extra-rational or Meta-rational

    notions (e.g., trust, conscience, etc.)

  • Applying the Prisoners Dilemma

    Economists use Prisoners Dilemma-type problems in analyzing

    market structures and competitive strategy.

    PD-type problems are common in the real world.

    PD creates price rigidity in oligopolistic markets.

    Firms may be reluctant to change prices for fear of setting off a price war.

    Price leadership as a way around the PD.

  • Iterative Prisoners Dilemma

    Removes the static nature of the problem.

    Allows players to:

    Develop reputations

    Study competitors behavior

  • When Individuals Meet Often:

    Axelrod

    Strategy: A rule that determines the probability of cooperate or

    defect as a function of history of interaction.

    WHAT STRATEGIES ARE:

    Initially viable?

    Robust?

    Stable?

  • One Possible Strategy: Tit for Tat

    Tit for Tat:

    First move is to cooperate.

    Thereafter, mimic the last move of opponent.

    Infinite vs. Finite Trials:

    In the infinite case, it always pays to cooperate.

    Cooperative behavior is profitable in expected value

    terms, but depends upon the time horizon in

    question.

  • Why Does Tit for Tat Work?

    Because it is nice (!)

    Zero-sum myopia, i.e., score envy

    Quick to anger, quick to forgive

    Value of provocability

    Value of clear and consistent strategies

  • Axelrods Genetic Algorithm (1985) Simulation of evolution

    Computer tournament

    Round Robin (14 entries)

    2nd round (62 entries)

    WHAT HAPPENED?

    Dont rock the boat! C follows CCC

    Be provocable! D follows CCD

    Forget & forgive! C after DCC

    Accept a rut! D after DDD

    TIT FOR TAT

    DOMINATED!

  • Distinguishing Best and Strategic Practices

    Keith Allred (2000)

    Moves to claim value tend to block moves aimed at

    creating value

    Claiming is competitive and assertive

    The downside of pursuing a cooperative strategy

    aimed creating value is that it often exposes you to

    exploitation

  • Best versus Strategic Practices

    BEST PRACTICES:

    Those that work well irrespective of what your

    negotiating counterparts do

    STRATEGIC PRACTICES:

    Practices that work well in particular situations

    with some counterpart responses and poorly in

    other situations with other responses

  • In a formal game-theoretic framework, equilibrium strategies are often, but not always Best Practice

    Stud Poker bluffing strategies

    Prisoners Dilemma games are an example of cases where equilibrium strategy choice may not be a Best Practice

    Dominance leads to poor outcomes for both parties

    Holdup!

  • Brandenburger op. cit

    Holdup

    Repeated Prisoners Dilemma and

    Monopoly Power

    From Repeated Interaction

    By Adam Brandenburger

    HBS 9-793-116 (1992)

  • Brandenburger op. cit. 27

    Holdup

    Investor A must first decide whether or not to

    make an investment of $1

    If made, $3 (gross) of economic value is

    created.

    B then decides how to divide the $3

    Divide the NET pie of $2 equally: then each gets

    $1

    Grab the $3 so A is $1 out of pocket

  • Brandenburger op. cit.

    Holdup Tree

    Split the Pie

    Grab the Pie

    Dont

    B

    A

    Invest

    $1

    Payoffs

    1 1

    1 3

    0 0

    What is likely if the game is played once?

    Ad infinitum?

  • Brandenburger op. cit. 29

    Time Value of Money

    Suppose that future payoffs are discounted for

    the time value of money

    r is the discount rate

    w = 1/(1+r) is the discount factor

    A constant stream of $1 per time period then has

    a present value of 1/(1-w) = 1/r

  • Brandenburger op. cit.

    As BEST STRATEGY:

    Begin by investing every time

    If B ever takes this whole pie, refuse to I

    invest thereafter.

  • Split the pie yields

    $1(1 + w + w2 + . . . ) = $1/(1-w)

    Take the whole pie once and get nothing after yields $3.

    A jointly beneficial outcome is sustainable if

    1 2

    3 or 1 3

    ww

  • Brandenburger op. cit.

    What happens if B splits the pie n times, then grabs?

    A gets

    $1 (1 + w + w2 + . . . + wn) 1 wn+1 The game stops at n + 1.

    B gets $1 (1 + w + w2 + . . . + wn) + 3 wn+1

    This strategy pays for B

    The same as Take the Whole Pie!

    111 13

    1 11 2

    or 3 or 1 3

    nnw w

    w w

    ww

  • Brandenburger op. cit. 33

    Ways Around This Dilemma

    Coca Cola facilitated investment in bottling plants by

    awarding bottlers fixed-price contracts for

    concentrate

    A computer is designed around a specific micro-

    processor, adoption of a new chip may be

    jeopardized by a computer manufacturers fears of

    being held up

    Intel licensed a new design to a second company (up to

    intro of 80386 micro-processor

  • Brandenburger op. cit. 34

    Holdup: Factors that Facilitate Cooperation

    Size of pie

    The greater the value to be divided, the greater the

    incentive to play tough BUT future losses from

    non-cooperation are also greater!

    Discount factor (factor not rate):

    A higher discount factor w=1/(1+r) means future

    losses from non-cooperation loom larger

  • Brandenburger op. cit. 35

    Frequency of interaction:

    More frequent interaction is equivalent to a

    larger discount factor

    Maintenance of an exclusive relationship

    between buyer and seller can increase

    interaction frequency, an argument for dealing

    only with a few longer term suppliers, for

    example.

    Break down a large transaction into smaller

    ones to achieve more frequent interaction

  • Brandenburger op. cit. 36

    Observation lags:

    If choices are observed with a time lag, future

    losses from non-cooperation are delayed,

    making cooperation harder!

    Noise:

    Noisy signals make it harder to distinguish

    tough from cooperative behavior, inhibiting

    cooperation.

  • Oil Price Game

    Analysis of Payoff Table

    & Instructions

  • Price Charged by BATIA

    $30 $20 $10 $30 A: $11

    B: $11 A: $2 B: $18

    A: $2 B: $15

    ALBA $20 A: $18 B: $2

    A: $8 B: $8

    A: $3 B: $15

    $10 A: $15 B: $2

    A: $15 B: $3

    A: $5 B: $5

  • Iterative Dominance For Alba $ 20 preferred to $30

    For Batia $20 preferred to $30

    $20 Dominates $30

    Price Charged by BATIA

    $30 $20 $10 $30 A: $11

    B: $11 A: $2 B: $18

    A: $2 B: $15

    ALBA $20 A: $18 B: $2

    A: $8

    B: $8

    A: $3

    B: $15

    $10 A: $15 B: $2

    A: $15

    B: $3

    A: $5

    B: $5

  • Now, for Alba, $10 is preferred to $20

    Now, for Batia $10 is preferred to $20

    $10 Dominates $20

    Price Charged by BATIA

    $30 $20 $10 $30 A: $11

    B: $11 A: $2 B: $18

    A: $2 B: $15

    ALBA $20 A: $18 B: $2

    A: $8 B: $8

    A: $3 B: $15

    $10 A: $15 B: $2

    A: $15 B: $3

    A: $5

    B: $5

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  • Lecture 4

    Debrief Oil Price Game

    Intro to Integrative Bargaining

    Negotiate Nelson versus Amstore

    1

  • Nelson vs. Amstore Forms Please fill in your responses to:

    The KUHLMAN AND MARSHELLO MOTIVATIONAL STYLE ASSESSMENT FORM

    and the

    - Amstore vs. Nelson RECORD FORM

    2

  • Pick up confidential information for your role in the Jessie Jumpshot negotiation Jessie Jumpshot

    Boston Sharks Manager

    Jessies Agent

    We will negotiate in the next class meeting

    3

  • TODAYs THEMES Oil Price Game

    The central role of TRUST!

    Win-Win! What it is, What it is NOT

    Power & Persuasion

    Key Information Interests versus Positions

    Negotiation tactics=> Relative Importance

    Indifferent packages 4

  • Oil Price Game

  • Trust in Negotiation

    Rendering oneself vulnerable with the expectation that your counterpart will not take undue advantage and will reciprocate with an offer that benefits both of you.

  • TRUST Personal Business Embedded

    Deterrence

    Based

    Lack of Trust

    Prenuptial

    Surveillance

    Theory X

    Threats,sanctions

    punishments

    Surveillance

    Threats, punishments,

    sanctions

    Knowledge

    Based

    Sympathy

    for the other

    Assessment of clients needs

    Customer-driven

    focus

    Understand,

    appreciate

    partners

    Identificatio

    n

    Based

    True empathy for the other

    Theory Y

    Employees fit in

    corporate culture,

    share values

    Empathy

    Develop

    social identity

    TRUST TAXONOMY- Thompson Table 6-2

    7

  • How does Mistrust Arise? Breach or defection

    Miscommunication

    Dispositional Attribution

    Calling into question another persons intentions or character as a device for

    attributing cause to an incident or behavior

    Thompson Ch. 6

  • Reciprocity

    we feel obligated to return in kind what others have offered or given to us.

    Thompson Ch. 6 p. 134

  • Reciprocity My concessions met with concessions on

    your part

    I share information expecting that you will too

    What I say is truthful and subject to validation

    10

  • Reputation

    Negotiators act much tougher when dealing with someone who has the

    reputation of being a liar

    Tough or manipulative tactics are most often used in a defensive fashion with liars

    and tough negotiators

    Or in an opportunistic fashion with creampuffs

    Thompson Ch. 6 p 141

  • Building Trust

    TRANSFORM personal conflict to task conflict

    AGREE on common goal, shared vision CAPITALIZE on network connections FIND shared problems, shared enemies FOCUS on the future!

    12

  • Repairing Broken Trust Thompson Ch. 6 Box 6-2

    Suggest Personal Meeting

    Focus on Positive Relationship

    Apologize

    Let other side vent

    Dont get defensive 13

  • Ask for clarifying information

    Test your understanding of the other side

    Discuss ways to avoid future problems

    Get feedback with relationship checkup

    14

  • Win-Win!

    Expanding the Pie to be cut

    15

  • What is Win Win?

    It is NOT: Compromise

    Even Split

    Feeling Good

    Building a relationship

    16

  • Win Win

    A negotiation in which

    ALL creative opportunities are surfaced and exploited

    NO resources or payoffs available to negotiating parties are left on the table

    17

  • Win-Win Potential

    Do parties have different Valuations across issues? Probability beliefs? Risk Preferences? Time Preferences?

    18

  • Pyramid Model

    Level I: Agreement exceeds BATNAs or RPs

    Level II: Better for BOTH than some other feasible negotiable agreements

    Level III: Pareto Optimal Agreement

    19

  • Is Level 3 Easy?

    Sounds easy but Hundred of negotiation simulations with executives reveals that:

    Fewer than 25% reach Pareto Optimal agreements

    Approximately 50% of those who do, do so by chance!

    This data is based on executives performance in negotiation simulations that involve (integrative) win-win potential Thompson p73

    20

  • Strategies That Dont Really Work

    Commitment to a Win-Win Deal No guarantee

    False sense of security

    Compromise

    Agreeing to equal concessions or splitting the difference can block expanding the pie

    Focus is then on slicing not expanding the pie

    21

  • Focus on Long term Relationships Absolutely key in some settings

    BUT this does not directly translate into Win-Win in a current negotiation

    It does often smooth the path

    Cooperative Orientation Nice BUT

    Dont let this detract from focus on eliciting/sharing the right information at the right time

    Pruitt and Carnevale (1993) Dual Concern Concern for both other party & own interests

    22

  • What DOES Work?

    23

  • While SHARING information

    Police yourself against the illusion of transparency

    You believe you reveal more than you really are

    You believe others have access to information about you that they dont

    Avoid Haggling

    Avoid haggling over a single issuea tug of war!

    This lures you into compromise agreements

    24

  • Positions vs Interests

    Distinguish Positions from Interests or Priorities

    Position = Stated Demand Interests = Relative Priorities of issues

    25

  • Make Multiple Offers Simultaneously

    Devise multiple issue offers

    Structure these offers so that they are of equal value to you!

    Make them all at one time

    26

  • Why? Avoids sequential split the pie bargaining

    Often works with an uncooperative counterpart

    Helps avoid substantiation: Arguments in favor of ones position or

    against your counterpart that interfere with Win-Win

    27

  • Gains better information

    Allows parties to exchange information and unilaterally deduce counterparts true interests and where joint gains lie

    More persuasive

    Signals priorities more effectively

    28

  • Overcomes concession aversion

    If your counterpart perceives that she has more choicesas opposed to only oneshe may be more likely to comply

    29

  • Contingency Contracts Create Value by Building on Differences in:

    Valuations

    Probabilities

    Time preferences

    Risk attitudes

    Contingency Contracts must be: Enforceable

    Clear, measurable and readily evaluated

    30

  • CLAIMING

    Do not forget about CLAIMING!

    Just expanding the pie is not an effective strategy

    You must also be prepared to claim

    31

  • Metamorphosis

    Old Fashioned negotiator

    Flower Child negotiator

    Enlightened negotiator

    32

  • Opening Gambits and Useful Tactics

    33

  • Which do you Prefer and Why?

    First Gambit: Open by asking for a lot on issues that are

    important to you

    Hold the fort! Dont give in

    Dont immediately reveal the relative importance of issues to you

    Modify the pot with issues that are not very important to you to keep the negotiation going

    But do this slowly 34

  • Second Gambit: Introduce less important issues first and offer

    early concessions on these issues as a lever to:

    Try to discover the relative importance of issues to your counterpart before establishing a public position on issues that are important to you

    Give some, not all information on which issues are really important to you

    Then insist on a fair deal on your important issues

    35

  • Developing a Negotiation Style

    Thompson Chapter 5

    Nice Discussion!

    36

  • Does Style = Tough vs Soft? TOUGH

    Unflinching, makes high, concedes little, holds out until the very end, and often rejects offers within the bargaining zone

    SOFT Offers too many concessions, reveals his or

    her reservation point, and is so concerned that the other party feels good about the negotiation that he or she gives away too much of the bargaining pie.

    Thompson Ch. 5 pp. 96-97

    37

  • MOTIVATIONAL STYLES

    A Broad Taxonomy

    See Thompson Ch. 5 pp 99

    38

  • INDIVIDUALISTIC Her /His Objective

    = SELF-INTEREST

    View of others

    = They are also SELF-INTERESTED

    Situations that trigger this orientation

    = external incentives to

    MAXIMIZE OWN GAINS

    39

  • COMPETITIVE Her /His Objective

    = VICTORY!

    View of others

    = They are COMPETITIVE

    Situations that trigger this orientation

    = GROUP COMPETITION:

    Interpersonal Comparisons are Salient

    40

  • COOPERATIVE Her /His Objective

    = JOINT WELFARE

    View of others

    = SOME COOPERATIVE, SOME

    COMPETITIVE, SOME

    INDIVIDUALISTIC

    Situations that trigger this orientation

    = Social Identity & External Goals

    41

  • Thumbnail Summary

    INDIVIDUALISTIC Maximize ones own gain. Indifferent to how

    much ones counterpart gets

    COMPETITIVE Beat the other side by maximizing the

    difference between ones own profits and those of your counterpart

    COOPERATIVE Seeks to minimize outcome differences

    Thompson Ch. 5 page -99-

    42

  • Assess YOUR Style!

    Motivational Style Assessment Test

    Kuhlman & Marshello (1975) J RES PERSONALITY Vol. 9 240-251

    Cited in Thompson Ch 5 Exhibit 5-4 p 100

    43

  • Nelson Contracting

    Issues and Comments

    44

  • Issues to Negotiate

    Price

    Design Type

    Targeted Completion Time

    Installation

    45

  • Objectives

    Maximize your payoff as measured in points

    Do so in a fashion that engenders respect from your negotiating partner

    Does she want to negotiate again with you?

    46

  • Relative Importance

    How do you discover the importance of an issue to you relative to all others?

    How do you discover the importance of an issue to your negotiating counterpart

    relative to all others?

    47

  • Experiment with Multiple Offers

    Discover counterparts ordinal ordering of preferences by putting two or more offers

    on the table

    Structure these offers so that you are indifferent among them!

    48

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  • Lecture 5

    Present Motivational Style Assessments Discuss Negotiating via Technology

    Debrief Nelson Contracting

    Negotiate Jessie Jumpshot

    1

  • Lecture 5 Themes

    Where did the Internet Age Come From? What works? What Doesnt ? Good Practices?

    Nelson Contracting Logrolling = Multiple Simultaneous Offers

    Measuring Relative Importance

    Outcome Efficiency =>Efficient Frontier

    Contingent Contracts Betting Against the Future

    Jessie Jumpshot Instructions

    2

  • 3

    Negotiation via Technology

    Whats new about negotiation in the Networked Internet Age?

  • 4

    New Technology 1878 First level effect:

    Direct, intended effectefficiency

    Telephone as a replacement for the telegraph

    In 1878 Pittsburgh telephone directly had 12 pages all for businesses

    Telegraph companies emphasized the telephone as a ...recognized instrument for business purposes

    Sproul and Keisler Connections: New ways of working in the networked organization MIT Press 1991

  • 5

    New Technology and the Law of Unintended Consequences

    Second Level Effects -> social systems are affected by new technologies:

    1920s-> Bell System emphasized the social character of the telephone: Friendships path often follows the trail of the telephone wire.

    Today the telephone, internet and web are accepted as an automatic core of social and

    organizational communication

    Technology changes social arrangements in unintended ways! Twitter,YouTube, Facebook

    etc.

  • 6

    Best practices carry over to this medium

    Good interpersonal communication skills are as or more important when it

    is more difficult to judge a counterparts interests because of the absence of

    face to face social cues

  • Wellens (1989) Psychological Distancing Model

    Face to Face Kinetic, Visual, Paralinguistic, Linguistic

    Two-Way TV Visual, Paralinguistic, Linguistic Telephone Paralinguistic, Linguistic Computer Linguistic

    7

  • Paralinguistic

    Refers to the non-verbal elements of communication used to modify meaning

    and convey emotion

    Pitch

    Tone

    Volume

    intonation

    8

  • E-mail Biases-Thompson Ch. 12

    Temporal Synchrony Bias Negotiators behave as if they are

    communicating synchronously but are not

    Much turn taking, back and forth dancing, schmoozing facilitates trust and rapport

    Less of it in email negotiations

    Burned Bridges Bias Politeness rituals are missing

    Threats, demands, ultimatums are more frequent

    9

  • Squeaky Wheel Bias Counter-normal social behavior more likely

    More focus on the task content and less on etiquette

    Flaming much more likely

    Sinister Attribution Bias E-communicators (and Bloggers!) have a

    greater tendency to attribute diabolical

    intentions or malevolent motives (Kramer (1995))

    10

  • 11

    Information Technology, Negotiating Power and Risk

    POWER! The weak get strong Traditional status cues are missing

    Status cues are harder to read

    The absence of cues causes people to respond more openly and less hesitatingly

    PARANOIA! Uncertainty increases paranoia. Along with a decline in social posturing and

    sycophancy comes a decline in politeness and

    concern for others feelings. Bluntness emerges.

  • 12

    Negotiation in the Technological Age

    Who dominates a discussion? Member status is an excellent predictor of

    who dominates in a face to face group

    discussion

    Status cues are amazingly superficial--who sits where, dress, facial expressions

    High status people tend to talk more than low status

  • 13

    Email & Text Messaging-- Great Equalizers!

    Static and dynamic cues about status

    are minimized

    Group dynamics can change dramatically:

    In risky choice situations, groups that meet face to face are generally risk averse for gain choices and risk prone for choices

    that involve losses Groups that decide risky choices by email

    are more often risk prone !

  • IT Effects on Negotiation Outcomes (Thompson Exhibit 12-3)

    E-Negotiation Enhanced vs. Not

    vs. Face-to-face Enhanced E-Negotiaton

    Impasse Rates Brief personal disclosure

    over email reduces

    impasse rate

    Integrative More multi-issue Brief prior telephone call

    Behavior offers improves joint outcomes

    14

  • E-Negotiation

    vs. Face-to-face

    Expanding Mixed Results

    The Pie

    Pie Slicing Computer mediated leads to

    more equal pie slices than

    face-to-face

    15

  • E-Negotiation Enhanced vs. Not

    vs. Face-to-face Enhanced E-Negotiaton

    Distributive Negotiators concerned

    Behaviors about group reputation use more aggressive strategies

    that lead to worse outcomes

    than negotiators focused on

    their own reputation

    Trust Less rapport Brief prior telephone call

    & Rapport increases cooperation &

    relationship quality

    16

  • 17

    Keys to Successful e-mail/text IM Negotiation

    Make your message concise and clear! Dont overestimate other peoples ability to

    understand your message

    It is hard enough in face-to-face negotiation

    Fit your message on a single screen Screen loading (long messages) annoy us A greater number of small exchanges is preferable

    Permits rectification of misunderstandings: you can rectify misperceptions quickly

  • 18

    Keys to Success (contd)

    Watch your Temper!

    Face-to-face groups have behavioral norms that inhibit flaming

    The absence of social context creates a feeling of anonymity

    People react to one another with less politeness, empathy and inhibition if they cannot sense the others social presence

  • 19

    Flaming To speak incessantly and/or rabidly on some

    relatively uninteresting subject or with a

    patently ridiculous attitude

    To attempt to denigrate others character, intelligence and grammar

    Be careful!

    Its easy to send a message that is misunderstood: Humor doesnt always work

  • 20

    Keys to Success (contd)

    If possible, deliver bad news or negative feedback face-to-face Ambiguity, doubt and uncertainty afflict e-mail

    exchanges

    Often, frustration arises.

    Frustration may seemingly be offset by an attempt to control by issuing threats

  • 21

    . e-mail negotiations often move at an unpredictable pace, since people can respond (or not respond) when they like. In group negotiations, those

    who check their e-mail most frequently can end up controlling the

    discussion. Those who never have a chance to contribute may choose not

    to abide by the agreement, to the detriment of the group.

    When facing an important e-mail negotiation with someone youve never met, do whatever you can to meet in person beforehandor, if that isnt possible, talk on the phonewith the goal of building rapport. In her research, professor Janice Nadler of Northwestern University found that

    when pairs of participants engaged in a short, informal phone call prior to

    negotiating the hypothetical sale of a car, they were four times more likely

    to reach agreement than pairs who didnt have the chance to schmooze in advance. Even a little friendly banter at the start of an e-mail message can

    help negotiators work together more creatively.

    Set ground rules for your e-mail negotiations. If consensus is a worthy goal for your group, you might agree to wait 24 or 48 hours for everyone to have

    time to weigh in on a decision. When finalizing an agreement, arrange a

    conference call or a face-to-face meeting to make sure everyone is on

    board. In the Program on Negotiation Newsletter The Negotiation Insider November 9, 2010 Adding Value to e-Negotiation (web access)

  • 22

    Effective Email & Text Messaging Strategies

    MBA course at Northwestern

    Approximately 50% of pairs reached the Pareto efficient frontier. This group

    used:

    Multiple offers of the same value in a single message

    Invited suggestions to decrease hostility and encourage mutual exploration

    Shared information about priorities Thompson and Kurzberg Information technology and the negotiator

    Northwestern working paper

  • 23

    What went wrong? Groups that did not do as well:

    Indulged in offer avoidance: wrote long paragraphs with sweeping general

    statements that did not contain crisp clear

    offers

    Let past issues resurface

    Loaded the screen with irrelevant information

    Made accusations of lying, misrepresentation

    Short fuse: Take it or leave it not supported by a good BATNA

  • Nelson Contracting

    Logrolling, Relative Importance & Dealing Off the Top!

    24

  • Wikipedia on Logrolling

    A practice common in the US Congress in which two or more legislators agree for

    each to trade his vote on one bill he cares

    little about in exchange for the others vote on a bill that is personally much more

    important to him.

    Logrolling is especially common when the

    legislators are relatively free of control by

    their national party leaders and are trying

    to secure votes for 25

  • bills that will concentrate sizable benefits on their own home districts while

    spreading most of the costs out over

    taxpayers in the rest of the country. Local

    projects such as Federally funded dams,

    bridges, highways, housing projects, VA

    hospitals, job training centers, military

    bases and the like are often pushed

    through by logrolling.

    See Pork Barrel Legislation, Appropriation Bill

    26

  • 27

    Contingent Contracts

    Bets Against the Future!

  • 28

    What is a Contingent Contract?

    I believe that the odds are 6 to 4 that the Red Sox will finish ahead of the Yankees

    in the American League East this season

    You say Gordon, you are nuts! The Yankees will dominate the Red Sox.

    The odds that the Red Sox will finish

    ahead of the Yankees are only 2 to 8.

  • 29

    Gordons Assessment

    Expected Value to Gordon = $20

  • 30

    Your Assessment

    Expected Value to You = $60

  • 31

    Differences of Opinion Can Create Ex Ante Joint Gains

    Differences in Valuation

    Diagnosing Deceit

    Reducing Risk

    Motivating Performance

    Bypassing Biases

    Leveling the Playing Field

  • 32

    Bypassing Biases: Over-confidence

    SIC Europe and CED formed a US joint venture

    Market each others product in Europe & US?

    According to SIC ,CEDs announcement of what it can sell in US is, Much too optimistic!.

    According to CED ,SICs announcement of what it can sell in Europe is, Much too optimistic!.

    See Bazerman HBR Sept Oct 1999

  • SIC+CED Contingent Contract

    Key per cent ownership on 1st year sales

    IF both hit targets or both undersell, each gets

    IF one side under-sells & the other hits target, under-seller forfeits a fraction of

    equity See Bazerman HBR Sept Oct 1999

    33

  • 34

    Information AsymmetryLeveling the Playing Field

    L-TEK Case Audio Division owns a magnetic technology best

    commercialized by its Magnets Division

    The two are negotiating technology transfer terms

    Magnets has deep market info; claims annual profits of $14-15 M.

    Audio Division is enamored with its technology but lacking magnet marketing info, claims $40 M

    Magnet discloses its information

    Audio suspects Magnet has skewed announced profits downward

    Arguments and a long delay ensue See Bazerman HBR Sept Oct 1999

  • 35

    Solving the Dispute

    Magnets pays an initial sum for the technology; e.g. $5 M

    Magnets gets profits up to $15 M

    Audio is credited with 50 % of profits above $20 M

    IF $40 M happens

    Audio gets $5 M + $10 M = $15 M.

    If Audio believes its forecast, this looks fair

    See Bazerman HBR Sept Oct 1999

  • 36

    Put Your Money Where Your Mouth Is!

    Uncovering deceit! Your counterpart claims that it is almost

    certain that the profits of the company you are

    negotiating to buy from him will be At least $10 M.

    At $10 M profit both agree the company is worth $18 M.

    You reply, OK. If profits are at or above $10 M we will pay you a bonus of $1 M. If not, you

    reduce the purchase price of $18 M by $5 M See Bazerman HBR Sept Oct 1999

  • 37

    Reducing Risk Catalogue Retailing

    Long lead times for retail goods

    Consumer demand patterns may shift dramatically between catalogue entry of product and arrival at consumers homes.

    Retailer agrees to purchase N units

    Producer delivers a fraction f of N prior to catalogue mailing; 1-f is backup

    After an agreed on time period for observing sales, retailer has option on the remaining (1-f)N

    Option is at an agreed on price

    If retailer cancels remainder, she pays an agreed on penalty to the manufacturer

    See Bazerman HBR Sept Oct 1999

  • Jessie Jumpshot

    Restrictions & Instructions

    38

  • 39

    Jessie and the Sharks each have an opinion about the size of merchandizing profits if the Sharks win the title and if they lose the title:

    The case numbers are to be regarded as FIXED.

    You negotiate salary, bonus, merchandizing profits only

    No other Side Payments are allowed. No negative salaries, bonus or merchandizing profits

    Restrictions

  • MIT OpenCourseWarehttp://ocw.mit.edu

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  • Lecture 6

    Reminder Pick up confidential info for Stakes of

    Engagement from the Black Folder Box

    Debrief Jessie Jumpshot

    Fair Division

    Rothman Art Collection

    1

  • Themes

    Creating value by exploiting differences in Probabilities

    Values

    How to construct an efficient frontier

    What is Fair?

    How do divide up indivisible goods gracefully

    2

  • 3

    Jessie Jumpshot

    Creating Value with Contingent Contracts

  • Raiffas Full Open Truthful Exchange or How to Calculate

    Contracts that are Un-dominated From Lectures on Negotiation

    By Howard Raiffa

    (1996)

    4

  • The Problem

    Janet and Marty must divide 20 items

    Contexts: Dividing an estate

    Dividing a partnership

    Getting a divorce

    5

  • 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 J J M M M M J M M J M M M M J M J M J M

    Number of Contracts = 220 = 1,048,576

    6

  • Full Open Truthful Exchange

    Parties trust each other and are willing to exchange truthful information about their preferences for a list of items.

    They must decide how to divide them.

    7

  • First Steps

    List all items

    Each party allocates points measuring the desirability of each item

    For ease of interpretation: Each possesses 100 points to allocate

    Points are non-zero and sum to 100

    8

  • Items Janet Marty

    1 1 2

    2 1.5 1

    3 8 5

    4 1.5 3

    5 9 7

    6 2 3

    7 3 8

    8 14 30

    9 0..5 1

    10 0 1

    11 7 4

    12 0.5 0.5

    13 25 18

    14 0.5 1

    15 10 5

    16 4.5 3

    17 3 0.5

    18 8 4

    19 0.5 1

    20 0.5 2

    Janet & Marty Must divide 20 Items

    Each allocates 100 points among 20 items

    100 100 9

  • Objective

    Find all un-dominated allocations or contracts An allocation is un-dominated if there does not

    exist an allocation preferred by both parties

    Un-dominated allocations are called efficient or Pareto Optimal after the economist Vilfredo Pareto.

    10

  • Pareto efficient allocations or contracts separate the wheat from the chaff: Separates contracts for which both can do better

    from those for which it is not possible to improve both parties payoffs.

    Shows where value can be created! Enables parties to focus on claiming value

    once we identify all agreements that are not dominated.

    WHY?

    11

  • Steps

    Compute the ratio of scores for Janet and Marty: if Janet assigns 8 points to item 3 and Marty assigns 5 points, the ratio is 8/5 = 1.60.

    12

  • 13

    Figure removed due to copyright restrictions. See Figure 26 from Raiffa, Howard. Lectures on Negotiation Analysis, Program on Negotiation at the Harvard Law School, 1998.

  • Sort the list with the largest ratio for Janet/ Marty at the top and the smallest at the bottom: Ratios in column 4

    14

  • Begin by allocating all items to Marty, so Janet has a score of 0 and Marty a score of 100.

    The largest ratio, say, 6 means that for each point increment we add to Janet for the item at the top of the list, we only decrease Martys score by 1/6: Allocating item 17 to Janet gets her 3 points

    and reduces Martys points by only .5

    15

  • Extreme Efficient Contracts

    If we continue down the list in this fashion, we generate a set of extreme efficient contracts!

    Plot the extreme efficient contracts. You are now on your way to deciding what

    constitutes a fair division of items. No one of these allocations (contracts) are dominated.

    16

  • 17

    Figure removed due to copyright restrictions. See Figure 27 from Raiffa, Howard. Lectures on Negotiation Analysis, Program on Negotiation at the Harvard Law School, 1998.

  • EXTREME EFFICIENT CONTRACTS

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    0 20 40 60 80 100

    JANET

    MA

    RT

    Y

    Add'l

    Items

    to Janet JANET MARTY

    0 100

    17 3 99.5

    15 13 94.5

    18 21 90.5

    11 28 86.5

    3 36 81.5

    16 40.5 78.5

    2 42 77.5

    13 67 59.5

    5 76 52.5

    12 76.5 52

    6 78.5 49

    4 80 46

    9 80.5 45

    14 81 44

    1 82 42

    19 82.5 41

    8 96.5 11

    7 99.5 3

    20 100 1

    10 100 0

    18

  • Extreme Efficient Contracts that Maximize

    the Minimum that a Party Gets

    If party 1 gets S1 and party 2 gets S2 finding Max Min {S1 , S2} is clearly not a linear problem! Finding the set of efficient contracts that

    maximize the minimum any one party gets can be turned into a simple linear programming problem by a clever trick 19

  • Formulation

    n

    i

    ipartytopointstotalijzijciS

    otherwiseequalsandjpartytogoesiitemifijz

    partytoiitemofvaluepointtheisic

    partytoiitemofvaluepointtheisic

    1,

    01

    22

    ;11

    20

  • sijztheonsConstraintLineartoand

    plus2ic

    i2iz2Sand1ic

    i1iz1S

    thatsuchMax

    findthenandvariablenewaDefine

    itemsofnnumbertheequalssijzallofsum

    and2iz11iz,exampleFor

    sijztheonsConstraintLinear

    n

    1i2ic2iz2Sand

    n

    1i1ic1iz1S

    tosubject

    }2S,1S{MinMax

    PROBLEMLPANTONTRANSLATIO

    21

  • Fair Division Schemes

    Nave, Steinhaus, Vickery

    22

  • Fair Division Problem

    An Estate consisting of four indivisible items are to be shared equally by three children

    Each child assigns a monetary worth to each item

    23

  • What is FAIR? (Brahms & Taylor 1999)

    Proportionality

    Envy Freeness

    Equitability

    Efficiency

    24

  • Proportionality

    If division is among N persons, each THINKS he/she is getting at least 1/N

    25

  • Envy Freeness

    No party is willing to give up the portion it receives in exchange for someone elses share For two parties, this = Proportionality

    For more than two parties, Envy Freeness is STRONGER than Proportionality

    Someone may still be getting more than you!

    Envy Freeness is Proportional but not conversely

    26

  • Equitability

    Each party THINKSaccording to her/his individual preferences--that she/he received the same fraction of total value

    Coupled with envy-freeness, each of two parties

    would think that both exceed 50% of value, in their preference terms, by the same amount

    27

  • Efficiency

    There is no other allocation that is better for one party without being worse for one or more other parties.

    28

  • Impossibility Theorem (Brahms & Taylor)

    NO allocation scheme ALWAYS satisfies

    Equitability

    Envy Freeness

    Efficiency

    29

  • (Rijnierse and Potters in Brahms & Taylor)

    Items Ann Ben Carol A 40 30 30 B 50 40 30 C 10 30 40

    30

  • 40-40-40 is both Efficient and Equitable

    However, it is not Envy Free! Ann envies Ben for getting B which is worth 50

    points to her

    Allocating B to Ann and A to Ben (Carol still gets C) is Efficient but is neither Equitable nor Envy Free

    Each now gets a different number of points

    Ben now envies Ann

    31

  • Dividing Indivisible Goods

    Estate Planning

    32

  • Monetary Worth To Children

    Individuals

    Items 1 2 3

    A $10,000 $4,000 $7,000

    B 2,000 1,000 4,000

    C 500 1,500 2,000

    D 800 2,000 1,000 33

  • Side Payments?

    Player Allocated

    to:

    Worth Side

    Payments

    Total

    1

    A 10,000

    2 D 2,000

    3 B & C 6,000

    34

  • Naive

    Player Allocated

    to:

    Worth Side

    Payments

    Total

    1

    A 10,000 -4,000 6,000

    2 D 2,000 +4,000 6,000

    3 B & C 6,000 6000

    Sum = 18,000/3 = 6000 35

  • NAIVE

    Accounts only for item value assigned by person who values that item the most

    36

  • Steinhaus

    Player Allocated

    to:

    Worth Side

    Payments

    Total

    1

    A 10,000

    2 D 2,000

    3 B & C 6,000

    Sum =18,000 37

  • Imagined Disagreement Point Each gets 1/3 of each item (at his/her evaluation) Items 1 2 3 A $10,000 $4,000 $7,000 B 2,000 1,000 4,000 C 500 1,500 2,000 D 800 2,000 1,000 $4,333 $2,833 $4,667 Sum of 1/3 Values = $11,033

    38

  • Allocation of Excess Initially each gets 1/3 of each item (at his/her evaluation)

    Child Disagreement

    Payoff

    Share of

    Excess

    Total

    1

    4,433 2,022 6,455

    2 2,833 2,022 4,855

    3 4,667 2.022 6,689

    Sum of 1/3 of each item = 11,033 Pareto Optimal Sum = 18,000

    EXCESS = 6,067 39

  • 18,000

    Steinhaus

    Player Allocated

    to:

    Worth Side

    Payments

    Total

    1

    A 10,000 -3,544 6,455

    2 D 2,000 +2,855 4,855

    3 B & C 6,000 +689 6,689

    0 18,000 40

  • Vickery Auction High Bidder Wins at 2nd Highest Price

    Player Allocated

    to:

    Worth Side

    Payments

    Total

    1

    A 10,000

    2 D 2,000

    3 B & C 6,000

    41

  • Vickery Auction Side Payments

    Child

    Auction

    Payment

    Share of

    Receipts

    Side

    Payment

    1

    7,000 3,833 -3,167

    2 1,000 3,833 +2,833

    3 3,500 3,833 +333

    Sum =11,500 1/3 of 11,500 to Each 42

  • Vickery Auction

    Engenders HONESTY!

    Does not pay to distort values assigned to individual items

    43

  • 1

    -4,000

    6,000

    -3,545

    6,455

    -3,147

    6,833

    2

    +4000

    6,000

    +2,855

    4,855

    +2,833

    4,833

    3

    0

    6,000

    +689

    6,689

    +333

    6,333

    Side Payment

    Side Payment

    Side Payment

    Total Total Total

    NAIVE STEINHAUS VICKERY

    44

  • PROBLEM!

    None of these schemes DIRECTLY take into account individual (artistic) preferences of participantsonly monetary values

    45

  • Nash-Raiffa Arbitration Scheme

    Informal Summary

    46

  • Nash Theorem

    xx

    xx

    xxX

    x

    ealternativofmetoUtility)(MU

    ealternativofyoutoUtility)(YU

    esalternativpossibleallof Set},N,....,1{

    ealternativnnegotiatioorcontractA

    47

  • Assumptions

    Utility Invariance: If two versions of the same bargaining problem

    differ only in units (scale) and origins of participants utility functions then arbitrated solutions are related by the same utility transformations

    48

  • Pareto Optimality: Given an arbitrated solution, there exists no other

    arbitrated solution for which both parties are better off

    49

  • Symmetry If an abstract version of the game places

    participants in completely symmetric roles, the arbitrated value will give them equal utility payoffs

    50

  • Independence of Irrelevant Alternatives Suppose two games have the same status quo

    (BATNA) points and that the trading possibilities of one are included in the other.

    If the arbitrated solution of the game with the larger set of alternatives is a feasible trade in the game with the smaller set of alternatives then it is also the arbitrated solution of the latter.

    51

  • Nash-Raiffa Theorem

    The allocation scheme that satisfies the four assumptions stated is unique.

    The unique solution is found as follows:

    52

  • ]MU)(MU[]YU)(YU[Max

    satisfying*isSolution

    agreementsfeasibleallofsetThe

    .meforQuoStatusThe"DealNo"ofUtilityMU

    .youforQuoStatusThe"DealNo"ofUtilityYU

    xxXx

    Xx

    X

    53

    Nash Arbitration Scheme

  • Fair Division of An Art Collection

    The Rothman Art Collection

    54

  • Agreed Upon Objectives

    Equal Fair Market Value

    Honest revelation of preferences

    Allow for emotional meaning attached to items

    Avoid strategic thinking

    Avoid post-decisional regret

    Take into account complementarity and substitutability

    55

  • Protocol 1) Explain the process

    2) Compose a list

    3) Split list into manageable size categories

    4) Present a few categories at once. Ask

    parties to state their preferences in any way that is comfortable:

    Encourage them to star important items, rank items, give opinions about trade-offs

    56

  • 5) Follow up statements about preferences.

    Ask questions in a way that provides information without encouraging misrepresentation.

    6) Keep all information presented to you strictly confidential.

    57

  • 7) Construct a preliminary allocation in which items are distributed such that: All parties do about equally well on their own subjective scales and Fair market values of the participants allocations are roughly equal

    58

  • Key to Success: Differences in Relative Preferences

    Give each brother more than he expected while treating each equally in $ allocated.

    A random division by flipping a coin doesnt necessarily yield equal value: One brother receives 1st, 3rd, 5th, 7th

    The other receives 2nd, 4th, 6th, 8th,.

    If Lorin goes first he gets $39K and Paul gets $31K.

    59

  • 60

    Artist Selda Gund

    This allocation is described in the paragraphs below Table 1 in the Rothman Art Collection

    case

    ($1,000) ($1,000)

    Fair Market

    Rank Allocation Market Values Fair Market

    Item Description Value Lorin Paul Lorin Paul Lorin Paul Value

    1 Brown Bear $10 2 2 0 1 $0 $10 $10

    2 Lion $9 1 6 1 0 $9 $0 $9

    3 Pig $8 12 8 0 1 $0 $8 $8

    4 Monkey $6 13 7 0 1 $0 $6 $6

    5 Polar Bear $6 5 9 1 0 $6 $0 $6

    6 Rabbit $6 9 12 1 0 $6 $0 $6

    7 Turtle $6 10 11 0 1 $0 $6 $6

    8 Robin $2 8 13 0 1 $0 $2 $2

    9 Small Bear $2 7 3 0 1 $0 $2 $2

    10 Swallow $9 3 10 1 0 $9 $0 $9

    11 Turkey $3 6 5 1 0 $3 $0 $3

    12 Dog $2 4 4 1 0 $2 $0 $2

    13 Cat $1 11 1 0 1 $0 $1 $1

    I

    Lorin ranks Lion 1, Paul 6: - Lion to Lorin Market Value to Each: $35 $35 $70

    II Paul ranks Cat 1, Lorin 11: Assign Cat to Paul

    III

    Paul states that he likes Cat and Brown Bear much more than the other 11

    paintings .Give Paul Brown Bear

    IV Assign Pig, Monkey, Turtle, Robin & Small Bear to Paul

    V Assign Polar Bear, Rabbit, Swallow, Turkey, & Dog to Lorin

    Lorin gets his 1st,3rd, 4th,5th,6th and 9th ranked painting

    Paul gets his 1st,2nd,3rd,7th,8th,11th and 13th ranked painting

    5 of top 6

    5 of top 8

  • Typical Problems

    Items are really discrete and opinions may be lumpy.

    Both may have similar rankings of preferences.

    Confusing signals: Paul ranked all items in a group but starred some of them. Some starred items were ranked below unstarred items.

    61

  • A star next to an item low in ranking signals that it was worth, to the evaluator, far more than its associated fair market value.

    Complementarity: One brother may insist that a block of painting not be split up while the other wont accept that the entire block go to one party.

    62

  • Diffusing Attention from a Single Painting

    Ask for comparisons of four or five groups of paintings with the disputed painting among some of these groups.

    63

  • Strategic Misrepresentation

    This system is predicated on each brother having complete information about his own preferences, but only probabilistic information about the other brother.

    With only an impressionistic understanding of the other brothers preferences, distorting your own to gain advantage MAY BACKFIRE!

    64

  • The Potential for Strategic Misrepresentation Limits the Usefulness of

    Joint Fact Finding

    Mediators often ask parties to discuss issues face to face to attain convergence of beliefs.

    A skilled analyst can exploit this to her advantage, because she will learn about the preferences of her counterpart.

    This would destroy differences in preferences which we use to generate joint gains.

    65

  • Sense of Loss

    Even when a brother received more than he expected, he wasnt overly enthusiastic.

    Emotional attachment engendered a sense of what was lost.

    Reduce expectations with this was an extremely difficult category to dividebut we did the best we could

    66

  • Gaining Closure

    Get the brothers to sign off on the first half of the estate before moving on.

    This will smooth discussion of the second half if the brothers are pleased with allocations on the first half.

    67

  • Concerns about Finality

    Suggest at the outset that we might meet in a year to discuss trades, a Post-Settlement Settlement.

    68

  • MIT OpenCourseWarehttp://ocw.mit.edu

    15.067 Competitive Decision-Making and NegotiationSpring 2011

    For information about citing these materials or our Terms of Use, visit: http://ocw.mit.edu/terms.

  • Lecture 7

    POWER

    Introduction to Stakes of Engagement

    1

  • THEMES The Rashomon nature of POWER in negotiation

    Epic 1950 Film by famed Director Akira Kurosawa about multiple versions of the truth

    Subjective value in mixed motive bargaining

    Balancing subjective value and objective outcomes Complementary or substitutable?

    2

  • 3

    POWER

  • 4

    POWER in Negotiation More than just a good BATNA

    Having one doesnt mean much if you are not prepared to way away from a poor deal

    A manifestation of complex situational factors

    Power can be turned upside down! Owe the bank $10,000 and you have a problem.

    Owe the bank $10,000,000 and the bank has a problem

    From Micheal Wheeler Negotiation Analysis:An Introduction HBS 2000 p 10

  • 5

    Strength can be weakness and weakness can be strength Teheran 1979->Carter administration

    negotiations with Revolutionary Guards, religious leaders,.

    The Iranians could threaten the United States knowing that its demands would be rationally considered; by contrast, the United States was constantly frustrated by not knowing where to aim its efforts.

    Micheal Wheeler Negotiation Analysis:An Introduction HBS 2000 p 11

  • 6

    ON CONFLICT Conflict is inevitable, but combat is

    optional. -- Max Lucade

    Speak when you are angry and you will make the best speech you will ever regret. -- Ambrose Bierce

    Don't wrestle a pig in a mud hole. You both get all dirty, and the pig enjoys it. ----Anonymous

  • The Roles of Subjective Value in Negotiation

    Curhan, Elfenbein & Xu (2006)

  • Subjective Value Inventory (SVI)

    A research instrument used to measure feelings and perceptions concerning the instrumental outcome, the process, the self, and the relationship in negotiations.

    Curhan, Eifenbein & Xu Journal of Personality & Social Psychology 91, 493-512 (2006)

  • Global Subjective

    Value

    Rapport

    Instrumental

    Self

    Process

    Relationship

    Curhan et al SVI Factor Structure

    0.87

    0.65

    0.86 0.91

    0.88

  • Structural Equation System

    RapportZ

    ipRelationshX

    ProcessX

    SelfX

    alInstrumentX

    ValueSubjectiveGlobalY

    4

    3

    2

    1

    XXZ

    XXZY

    43

    21

    880910

    650870860

    ..

    ...

  • Recursive Structure

    4

    3

    2

    1

    88

    0

    91

    0

    0

    65

    0

    87

    010

    8601

    XX

    XX

    ..

    ..

    Z

    Y

    .

    ..

  • Motivation Subjective value is A good in itself

    O. Henrys The Gift of the Magi: One dollar and eighty-seven cents. That was all. And sixty cents in pennies

    It is a judgmental guide to performance

    We often judge how well we did based on how we feel about the negotiation

    It is a predictor of future objective value It establishes reputation and social capital

    Curhan, Elfenbein & Xu Op. Cit.

  • Rationale

    In many negotiation situations you MUST: Assess the relative importance of objective

    stakes and relationships in planning negotiation strategy

    Assess perceived disagreement over objective stakes against the importance of a future relationship

    Both objective and subjective outcomes are affected by how the relationship evolves during negotiations

  • Situational Matrix

    Balanced Concerns

    (Business Partnership,

    diplomacy, prenuptial)

    Relationships

    (Friendship, Work

    Team)

    Transactions

    (Divorce, House Sale,

    Market Transaction,

    Financial Negotiation)

    Tacit Coordination

    (Driving, Airplane Seating)

    Perceived Conflict over Stakes

    HIGH LOW

    Perceived Importance Of Future Relationships

    HIGH

    LOW

    G. R. Shell: Bargaining for Advantage: Negotiation Strategies for Reasonable People. NYC Penguin Books 1999

  • Reciprocity Code of Conduct Norms Individuals owe one another

    because of what has been previously given to them

    Be trustworthy and reliable

    You have no right to ask of others what you cannot be yourself

    Be fair to those who are fair to you This sustains most productive bargaining relations

    Let others KNOW when you think they treated you

    unfairly! Unfair treatment, left unnoticed or unrequited breeds

    exploitationfollowed by resentment and collapse of the negotiation

    From Shell & Nicholas E. Sabin 2005 PON

  • 16

    Dealing with Difficult People

    Diplomacy is the art of letting someone have your way

    Daniel Vare, Italian Diplomat The fellow who says he'll meet you halfway usually

    thinks he's standing on the dividing line Orlando A. Battista

    William Urys Getting Past NO! William Ury, Bantam Books (1993) Paperback

  • 17

    Urys Strategic Advice Dont React: Go to the balcony

    O. Henry again: The Ransom of Red Chief It looked like a good thingwhen this kidnapping idea

    struck usduring, as Bill expressed it, a moment of temporary mental apparition; but we didnt find that out until later.

    Gentlemen, I hereby make you a counter-proposition, which I am inclined to think you will accept. You bring Johnny home and pay me two hundred and fifty dollars in cash and I agree to take him off your hands. You had better come at night, for the neighbors believe he is lost, and I couldnt be responsible for what they would do to anybody they saw bringing him back.

    Very respectfully, Ebenezer Dorset

    Getting Past NO (Op