150211 fa acc brand guideline
TRANSCRIPT
ACCBrand Guideline Manual
1.0 Brand Identity 2.0 Business Applications 3.0 Miscellaneous
ACC Brand Guideline Manual
Logo Rationale
About the Logo
Logo Proportional Size
Logo Tagline Size
Logo Minimum Space
Logo as Super Graphic
Logo Color Usage
Typography Usage
Do’s and Don’ts
Address Application
Business Card
Letterhead
Standard Size Envelope
Multipurpose Folder
Note Book
Paper Bag
ID Card
Brand Endorsement
Brand Endorsement
on Printed Media
Print AD Vertical
Print AD Horizontal
Billboard
JPO
Roll Banner
Horizontal Banner
T Banner
Car Graphic
1.1
1.2
1.3
1.4
1.5
1.6
1.7
1.8
1.9
1.10
2.1
2.2
2.3
2.4
2.5
2.6
2.7
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
3.10
Contents
1.0Brand Identity
1.1
1.2
1.3
1.4
1.5
1.6
1.7
1.8
1.9
1.10
ACC Brand Guideline Manual
Logo Rationale
About the Logo
Logo Proportional Size
Logo Tagline Size
Logo Minimum Space
Logo as Super Graphic
Logo Color Usage
Typography Usage
Do’s and Don’ts
Address Application
TaglineFont kecil mencerminkan ACC yang humbleSupergraphis dan frame melengkung mencerminkan ACC yg dinamisWarna putih mencerminkan keterbukaan
TerpercayaGaris Tegas dan luwes merefleksikan reputasi ACC yang terpercaya
AntusiasTerlihat dari ekspresi senyum lebar (happy) dan Dasi berkibar yang dibuat lebih jelas dan terangWarna Orange mencerminkan antusias, hangat, bersahabat, mudah dijangkau
ResponsifTerlihat dari ekspresi Image orang yang Responsif, Friendly dan HelpfulDasi yang berkibar
Solusi TerbaikTerlihat dari Jempol yang keatas
ProfesionalTerlihat dari image orang yang menggunakan kemeja dan dasi dengan rapiGaris badan yang tegas, rambut yang tertata rapi dan warna muka yang solid mencerminkan kesan profesionalWarna Biru juga mencerminkan kesan profesional
Brand Identity 1.1 Logo Rationale ACC Brand Guideline Manual
1
Mascot logo (logogram) and logotype
*The stroke on logogram is just used in this occassion to make
it clear in white background
The full signature logoLogo Background (super graphics)
2 3
Brand Identity 1.2 About the Logo ACC Brand Guideline Manual
Your brand colors are essential in building a strong, recognizable brand and can be used throughout your media branding as key colors.
Please do not recreate the ACC logo.
All elements of the complete ACC logo should follow the scale and alignment in the example exhibited.
Use only official artwork provided with this Brand Application Manual.
Logogram/Mascot Logo
Logo
Logotype
Brand Identity 1.2 About the Logo ACC Brand Guideline Manual
PORTRAIT VERSION
LANDSCAPE VERSION
Brand Identity 1.2 About the Logo ACC Brand Guideline Manual
LogotypeLogogram/
Mascot Logo
Logo
Brand Identity 1.2 About the Logo ACC Brand Guideline Manual
C : 100M : 50Y : 0K : 0
C : 60M : 50Y : 50K : 20
C : 2M : 8Y : 32 K : 0
C : 69M : 10Y : 0 K : 0
C : 0M : 50Y : 100K : 0
C : 100M : 30Y : 0K : 0
C : 0M : 50Y : 100K : 40
C : 0M : 0Y : 0K : 0
C : 0M : 0Y : 0K : 100
R : 0G : 113B : 96 R : 102
G : 104B : 104
R : 248G : 229B : 182
R : 31G : 177B : 230
R : 246G : 146B : 30
R : 0G : 136B : 207
R : 162G : 97B : 10
R : 255G : 255B : 255
R : 0G : 0B : 0
Spot colorCoated : Pantone 300 CUncoated : Pantone 300 U Spot color
Coated : Pantone 425 CUncoated : Pantone 426 U
Spot colorCoated : Pantone 7499 CUncoated : Pantone 7499 U
Spot colorCoated : Pantone 306 CUncoated : Pantone 306 U
Spot colorCoated : Pantone 137 CUncoated : Pantone 130 U
Spot colorCoated : Process Blue CUncoated : Process Blue U
Spot colorCoated : Pantone 131 CUncoated : Pantone 131 U
Y
X
5 Y
3.65 Y
0.85 Y
0.50 Y
4 X
5 X
X
X
Y
X
5 Y
3.65 Y
0.85 Y
0.50 Y
4 X
5 X
X
X
Brand Identity 1.3 Logo Proportional Size ACC Brand Guideline Manual
MINIMUM SAFE AREA
x = 1/5 size of the height of ACC logo minimum safe area is X from every side
x and y = 1 cm
LOGO SCALE - PORTRAIT LOGO
Y
X
5 Y
2.65 Y
0.60 Y
0.65 Y
0.60 Y
0.50 Y
18 X
5 X
X
X
Brand Identity 1.3 Logo Proportional Size ACC Brand Guideline Manual
MINIMUM SAFE AREA
x = 1/5 size of the height of ACC logo minimum safe area is X from every sidex and y = 1 cm
LOGO SCALE - LANDSCAPE LOGO
Brand Identity 1.4 Logo Tagline Size ACC Brand Guideline Manual
MINIMUM SAFE AREA
x = 1/4 size of the height of ACC tagline minimum safe area is X from every sidex and y = 1 cm
LOGO TAGLINE
Brand Identity 1.5 Logo Minimum Space ACC Brand Guideline Manual
MINIMUM SIZE
Portrait logo
2 cm x 2.5 cm
The size of the use of ACC brand identity may vary according the application used, however in general ACC Brand Identity should not be any smaller than the sample shown here when used in printed business applications.
There may be some exceptions when the brand identity is applied tobranded merchandise such as pens or small barcoded labels that are placed on equipment.
To ensure ACC brand is clearly viewed, sufficient space must be created between the identity and its surrounding elements. This is noted as the Safe Area, and no graphic, typographic or photographic elements may pass this space.
2.5 cm
2 cm 3,8 cm
1,35 cm
Brand Identity 1.6 Logo as Super Graphic ACC Brand Guideline Manual
Use the ACC logo background as a super graphicwhen you need to brand media in a distinctive and bold way. This treatment should only be used in accordance to the guideline presented.
Texts on the background with super graphic should be in white color.
The ACC logo should be in grayscale on the background with super graphic.
Apply white box for ACC logo in full color when placed on the background with super graphic
LOREM IPSUM DOLOR SIT AMET
Brand Identity 1.6 Logo as Super Graphic ACC Brand Guideline Manual
Sample application of Supergraphic element on portrait object
SUPER GRAPHIC ELEMENTS - PORTRAIT OBJECT
Brand Identity 1.6 Logo as Super Graphic ACC Brand Guideline Manual
Sample application of Supergraphic element on the bottom of portrait object
SUPER GRAPHIC ELEMENTS - NARROW PORTRAIT OBJECT
Re -create the same look of the Supergraphic elements for narrow object to get the consistency of the whole look and feel of the ACC brand.
Brand Identity 1.6 Logo as Super Graphic ACC Brand Guideline Manual
SUPER GRAPHIC ELEMENTS - LANDSCAPE OBJECT
Brand Identity 1.6 Logo as Super Graphic ACC Brand Guideline Manual
SUPER GRAPHIC ELEMENTS - NARROW LANDSCAPE OBJECT
To ensure ACC brand is clearly viewed, sufficient space for supergraphic elements must be created. This is used only in narrow landscape object, with maximum length 5 m.
Using this part of Super Graphic for narrow landscape object.
Brand Identity 1.6 Logo as Super Graphic ACC Brand Guideline Manual
SAMPLE SUPER GRAPHIC ELEMENTS - NARROW LANDSCAPE OBJECT (LANDSCAPE BANNER)
Apply the Super Graphic element with comparison 1/8 from the object height.
5 m
5 m
0.9 m
0.1125 m
Brand Identity 1.6 Logo as Super Graphic ACC Brand Guideline Manual
SUPER GRAPHIC ELEMENTS - NARROW LANDSCAPE OBJECT (BALIGO)
For object with length more than 5 m, multiply the used of Super Graphic element.
16 m
8 m
5 m 5 m 5 m 5 m
1 m
For example in Baligo with length 16 m , multiply the Super Graphic (5 m each) 4 times (5 m x 4 = 20 m) . Cut the last bar of Super Graphics to make it 16 m (20 m - 4 m = 16 m)
Cut the last bar of Super Graphic
Brand Identity 1.7 Logo Color Usage ACC Brand Guideline Manual
Logo usage / presentation is to follow the samples exhibited.
When you cannot print or publish the logo in specified full color, Grey Scale logo is preferred. ( eg. two tones Newspaper )
PRIMARY LOGO
PRIMARY PALET TE
The primary palette indicates ACC corporate colors. When designing corporate communication materials, these colors can be combined with similar tones and accent colors.
LOGO WITH STROKE OUTLINE
The logo may appear in corporate colors background (corporate dark blue or light blue) or on image. Apply thin stroke of white on the logo (1pt stroke for logo with 5 cm width). This allow for more vitality and clarity during the application of the brand.
Brand Identity 1.7 Logo Color Usage ACC Brand Guideline Manual
Brand Identity 1.8 Typography Usage ACC Brand Guideline Manual
Myri ad Pro
myriad pro regularmyriad pro semiboldmyriad pro bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ+@#$%^&*()_:;|\,.0123456789
myriad pro italicmyriad pro semibold italicmyriad pro bold italic
Brand Identity 1.9 Do’s and Don’ts ACC Brand Guideline Manual
Logo usage / presentation is to follow the samples exhibited.
ACC logo is the most important visual element of the brand. The examples shown on the opposite page, represent the improper use of the logo, which should be avoided at all times.
POSITION
The elements of ACC logo cannot be separated in any usage of the logo, unless it is used as a graphic element.
PRIMARY LOGO
ACC
Brand Identity 1.9 Do’s and Don’ts ACC Brand Guideline Manual
DO NOT add any effects/shadows to the logo.
DO NOT attempt to stretch the logo unproportionally
DO NOT attempt to change the colors of the logo
DO NOT attempt to introduce other elements
DO NOT alter the size relationship of the logo elements
DO NOT attempt to replace the official logotype
DO NOT remove any of the logo elements
Brand Identity 1.10 Address Application ACC Brand Guideline Manual
VERTICAL ALIGNMENT HORIZONTAL ALIGNMENT
Address application on business card using the vertical alignment
Astra Credit CompaniesJl. TB Simatupang No. 90 Tanjung BaratJakarta Selatan, 12530
m +62 812 123 456p +62 21 788 590 00f +62 21 788 511 82e [email protected]
Address application on letterhead using the horizontal alignment
Astra Credit CompaniesJl. TB Simatupang No. 90 Tanjung BaratJakarta Selatan, 12530
p +62 21 788 590 00f +62 21 788 511 82www.acc.co.id
2.0Business Applications
Business Card
Letterhead
Standard Size Envelope
Multipurpose Folder
Note Book
Paper Bag
ID Card
2.1
2.2
2.3
2.4
2.5
2.6
2.7
ACC Brand Guideline Manual
Business Applications 2.1 Business Card ACC Brand Guideline Manual
DIMENSION:
90 mm x 50 mm
Business Applications 2.2 Letterhead ACC Brand Guideline Manual
DIMENSION:
210 mm x 297 mm
folding line
folding line
Business Applications 2.3 Standard Size Envelope ACC Brand Guideline Manual
DIMENSION:
220 mm x 110 mmwith 30 mm flap
JOHN DOEDirector
Astra Credit CompaniesJl. TB Simatupang No. 90 Tanjung BaratJakarta Selatan, 12530
m +62 812 123 456p +62 21 788 590 00f +62 21 788 511 82e [email protected]
PT Lorem Ipsum00/PP/2013/PPJalan Fatmawati no. 00Jakarta Selatan, 121212Indonesia
Dear Sir/ Madam,
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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam
Lorem Ipsum,
Dolor Sit Amet
Astra Credit CompaniesJl. TB Simatupang No. 90Tanjung BaratJakarta Selatan, 12530
p +62 21 788 590 00f +62 21 788 511 82www.acc.co.id
Astra Credit CompaniesJl. TB Simatupang No. 90Tanjung BaratJakarta Selatan, 12530
p +62 21 788 590 00www.acc.co.id
Astra Credit CompaniesJl. TB Simatupang No. 90Tanjung BaratJakarta Selatan, 12530
p +62 21 788 590 00www.acc.co.id
Business Applications 2.4 Multipurpose Folder ACC Brand Guideline Manual
DIMENSION:
open : 447 mm x 310 mm including 7 mm spineclosed : 220 mm x 310 mmleft pocket : 100 mm x 310 mmright pocket : 140 mm x 100 mm
Business Applications 2.5 Note Book ACC Brand Guideline Manual
DIMENSION:
135 mm x 205 mm
Business Applications 2.6 Paper Bag ACC Brand Guideline Manual
DIMENSION:
250 mm x 335 mm, 90 mm width
JOHN DOE
4343
Business Applications 2.7 ID Card ACC Brand Guideline Manual
DIMENSION:
85 mm x 55 mm
3.0Miscellaneous
Brand Endorsement
Brand Endorsement on Printed Media
Print AD Vertical
Print AD Horizontal
Billboard
JPO
Roll Banner
Horizontal Banner
T Banner
Car Graphic
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
3.10
ACC Brand Guideline Manual
Business Applications 3.1 Brand Endorsement ACC Brand Guideline Manual
If the ACC logo appears on subsidiary products and websites, they may be locked up together as shown in a 50/50 proportion. In partnership situations where there is no branded product name, the logo will be placed beside a product name in Myriad Pro typeface.
Please be sure to note the minimum required space when endorsing another brand with the ACC logo.
Place the ACC logo in a clear and visible space, and on the left hand side of the endorsed brand.
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ornare adipiscing.
@acckreditmobilwww.acc.co.id acc kredit mobil
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dapibus. Vestibulum vel sodales est. Phasellus hendrerit ornare adipiscing.
www.acc.co.id @acckreditmobilacc kredit mobil
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dapibus. Vestibulum vel sodales est. Phasellus hendrerit ornare adipiscing.
www.acc.co.id @acckreditmobilacc kredit mobil
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Phasellus ut sem eu magna fringilla sodales. Quisque blandit nulla et
metus blandit dapibus. Vestibulum vel sodales est. Phasellus hendrerit
ornare adipiscing.
@acckreditmobilwww.acc.co.id acc kredit mobil
Business Applications 3.2 Brand Endorsement on Printed Media ACC Brand Guideline Manual
Subsidiary logos next toACC logo on Print AD landscape version
Subsidiary logos
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www.acc.co.id acc kredit mobil @acckreditmobil
Phasellus ut sem eu magna fringilla sodales. Quisque blandit nulla et
metus blandit dapibus. Vestibulum vel sodales est. Phasellus hendrerit
ornare adipiscing.
It’s The Partner You TrustLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec el enllus bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu gna.
Phasellus ut sem eu magna fringilla sodales. Quisque blandit nulla et metus blandit
dapibus. Vestibulum vel sodales est. Phasellus hendrerit ornare adipiscing.
www.acc.co.id @acckreditmobilacc kredit mobil
Business Applications 3.3 Print AD Vertical ACC Brand Guideline Manual
DIMENSION:
210 mm x 297 mm
Business Applications 3.4 Print AD Horizontal ACC Brand Guideline Manual
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Phasellus ut sem eu magna fringilla sodales. Quisque blandit nulla et
metus blandit dapibus. Vestibulum vel sodales est. Phasellus hendrerit
ornare adipiscing.
@acckreditmobilwww.acc.co.id acc kredit mobil
DIMENSION:
297 mm x 210 mm
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Phasellus ut sem eu magna fringilla sodales. Quisque blandit nulla et
metus blandit dapibus. Vestibulum vel sodales est. Phasellus hendrerit
ornare adipiscing.
@acckreditmobilwww.acc.co.id acc kredit mobil
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bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu magna. Onsectetur adipiscing
elit bibendum
acc kredit mobil @acckreditmobilwww.acc.co.id
Business Applications 3.5 Billboard ACC Brand Guideline Manual
DIMENSION:
16 m x 8 m
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bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu magna. Onsectetur adipiscing
elit bibendum
acc kredit mobil @acckreditmobilwww.acc.co.id
Business Applications 3.6 JPO ACC Brand Guideline Manual
At Your Side When You’re At The Wheel.Lorem ipsum dolor sit amet, consecteturadipiscing elit. @acckreditmobilwww.acc.co.id acc kredit mobil
DIMENSION:
25 m x 2 m
At Your Side WhenYou’re At The WheelLorem ipsum dolor sit amet, consectetur adipiscing elit.
www.acc.co.id acc kredit mobil @acckreditmobil
Business Applications 3.7 Roll Banner ACC Brand Guideline Manual
Providing Best Credit Solution For a Better Future
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@acckreditmobil
www.acc.co.id
acc kredit mobil
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arcu in tellus bibendum, porttitor lobortis dui dignissim. Phasellus ut
sem eu magna.
Providing Best Credit Solution For a Better Future
Phasellus ut sem eu magna fringilla sodales. Quisque blandit nulla et metus blandit dapibus. Vestibulum vel sodales est. Phasellus hendrerit ornare adipiscing.
@acckreditmobil
www.acc.co.id
acc kredit mobil
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arcu in tellus bibendum, porttitor lobortis dui dignissim. Phasellus ut
sem eu magna.
Providing Best Credit SolutionFor a Better Future
www.acc.co.id acc kredit mobil @acckreditmobil
DIMENSION:
600 mm x 1600 mm
DIMENSION:
5 m x 0.9 m
Business Applications 3.8 Horizontal Banner ACC Brand Guideline Manual
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www.acc.co.id acc kredit mobil @acckreditmobil
At Your Side WhenYou’re At The WheelLorem ipsum dolor sit amet, consectetur adipiscing elit.
www.acc.co.id acc kredit mobil @acckreditmobil
At Your Side WhenYou’re At The WheelLorem ipsum dolor sit amet, consectetur adipiscing elit.
www.acc.co.id acc kredit mobil @acckreditmobil
Business Applications 3.9 T Banner ACC Brand Guideline Manual
Providing Best Credit Solution For a Better FutureLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eleifend arcu in
tellus bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu magna.
Phasellus ut sem eu magna fringilla sodales. Quisque blandit nulla et metus blandit dapibus. Vestibulum vel sodales est. Phasellus hendrerit ornare adipiscing.
www.acc.co.id acc kredit mobil @acckreditmobil
www.acc.co.id acc kredit mobil @acckreditmobil
Providing Best Credit SolutionFor a Better Future
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www.acc.co.id acc kredit mobil @acckreditmobil
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tellus bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu magna.
www.acc.co.id acc kredit mobil @acckreditmobil
Providing Best Credit SolutionFor a Better Future
www.acc.co.id acc kredit mobil @acckreditmobil
Providing Best Credit SolutionFor a Better Future
Providing Best Credit Solution For a Better FutureLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eleifend arcu in
tellus bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu magna.
Phasellus ut sem eu magna fringilla sodales. Quisque blandit nulla et metus blandit dapibu s. Vestibulum vel sodales est. Phasellus hendrerit ornare adipiscing.
www.acc.co.id acc kredit mobil @acckreditmobil
DIMENSION:
1200 mm x 2400 mm
Business Applications 3.10 Car Graphic ACC Brand Guideline Manual
Business Applications 3.10 Car Graphic ACC Brand Guideline Manual
Astra Credit CompaniesJl. TB Simatupang No. 90 Tanjung BaratJakarta Selatan, 12530
www.acc.co.id