15 Ideas to Help You Connect

Personally with Your Network

Put the ‘Social’ Back in Social Media

Content Marketing alone isn’t enough anymore:

“Depending on what study you read, the amount of available web-based content (the supply) is doubling every 9 to 24 months.”

– Mark Schaefer, BusinessesGrow.com

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Content Marketing Shock?

Using your social media channels solely to disseminate links to your content (or anyone else’s) will doom your

business.

Automated sharing is even worse.

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Automation Kills – Just Stop

Without a relationship

to the content creators, potential audiences

won’t be interested enough to read, watch or listen.

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Relationships > Content

…is in the socializing!

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The True Power of Social Media

Deepen Connections

Create

Customers

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15 Ways to Be More Social

Someone shares your content

Someone does something awesome

If you want to REALLY stand out, send a handwritten thank you. Or see this list of other creative thank you ideas: http://list.ly/list/4fi-40-plus-ways-to-show-your-customers-how-much-you-care

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1. Say Thank You When…

Don’t just post "Happy Birthday" on their FB wall! Personalize your message. Or…

Send a private FB message.

Use a different social media channel and post/tag them in an extended birthday wish.

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2. Wish Them Happy Birthday

Did they recently move?

Get a new job?

Launch a big project?

Send a private message and/or use a public status update (tag them!).

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3. Congratulate Them

Share a blog post or article with someone specific.

Include a short note about why you’re sharing it.

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4. Saw This and Thought of You

Did someone you know just move to a new area? Maybe you can introduce to them a friend of yours who lives there.

Do you have two peers in the same field who've

never heard of each other?

Ask yourself every week, which two people do I know that would really hit it off?

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5. Introduce Two People

Sense of humor?

Sense of style?

Generous spirit?

Uber smarts?

Great smile?

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6. Pay Someone a Compliment

Individually, privately.

Could you buy them a coffee?

Would they join you for a virtual coffee (via Skype or Google hangout)?

Is there an event (that someone else is putting on) that you think they'd enjoy too?

These invitations should NOT be sales calls.

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7. Invite Them to Something

When someone specifically asks for help…

Take a few moments to provide an answer (or point them in a good direction).

You can also actively SEARCH for people asking questions on most social media sites and then provide a (non-salesy) answer.

Did you write a blog post about that specific thing? Share a link to it.

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8. Be Helpful

If you’ve Googled it, and not found what you’re looking for, it’s great to let others help YOU.

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9. Ask a Question

Retweet

Repost

Share across all your social media channels

Be sure to add a few words about WHY you’re sharing it

Be sure to tag the person

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10. Share Someone’s Content

Which image or mock-up do folks like best?

Which day of the week is better for your event?

Which social media channel do they prefer?

There are lots of opinions out there – just ASK.

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11. Ask for Opinions

…and comment on what you find

Spend time on the profiles of those who comment

regularly on your blog posts or social media status updates.

Find out if you've got anything in common.

Follow them on other sites.

Let them know you notice them, too.

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12. Learn More About Them

Did you goof? Let people know.

If you need to apologize to

someone personally, a private message or

phone call is best.

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13. Fess Up, Apologize

Google Hangouts on Air

Twitter Chats

Facebook Live

Livestream

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14. Host a Virtual Party

Facebook

LinkedIn

Google (Communities)

Twitter (Lists)

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15. Participate in Groups

Entices People to Play!

Storytelling and content marketing won’t work unless

you have an audience.

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See StoryBistro In Action