15 steps for brands to best use celebrities & social media for consumer engagement
DESCRIPTION
Partnering with a celebrity is one of the best ways for a brand to reach an already engaged and targeted audience, and a strategy that highly influences future purchase decisions based on that association. Today, social media provides brands a cost-effective and quickly activated celebrity campaign platform that results in major marketing impact. This overview will provide a guide to 15 steps brand marketers can take to successfully strategize, select, and procure a celebrity advocate for social media.TRANSCRIPT
15 Steps To Success
#1 Determine The Audience
#2 Determine The Budget
#3 Celebrity Fit
#4 Which Social Platforms
#5 Creating The Post
#6 Photos, Videos & Contests
# 7 Charity Partnerships
#8 The Right Timing
#9 Extend The Campaign
#10 How Many & Where
#11 Reach Out
#12 Make The Offer
#13 Educate
BRAND ESSENCE & FACTS CHEAT SHEET
BRAND SOCIAL MEDIA CHEAT SHEET
#14 Interact
#15 Repurpose Content
Best option to create a successful celebrity partnerships?
Work with an entertainment marketing agency.
Now What?
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