15 smart online public relation pr tips for global paint industries
TRANSCRIPT
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Tip 1: Promote your story and be certain to share any media you receive with your team,
clients and potential clients.
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Tip 3: Using video lets people share short newsworthy stories and post it for others.
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Tip 5: Using video heightens your core audience senses by adding credibility.
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Tip 6: You can draw attention to new company activities by arranging & publicizing
special events such as news conferences, seminars, outings, trade shows, exhibits,
contests, competitions, & anniversaries that will reach the target publics.
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Tip 7: You can build goodwill by contributing money and time to good causes.
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Tip 8: Corporate communication- Promoting understanding of the organization through
internal and external communications.
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Tip 9: Lobbying—Dealing with legislators and government officials to promote or defeat
legislation and regulation.
Tip 10: Counselling—Advising management about public issues, and company positions
and image during good times and bad.
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Tip 11: Building the corporate image in a way that reflects favourably on its products.
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Tip 12: You can rely extensively on published materials to reach and influence your target
markets. These include annual reports, brochures, articles, company newsletters,
magazines, & audio-visual materials.
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Tip 13: PR consultants offer services, information and advice that can help you
position your business.
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Tip 14: You can promote your brands and corporate name by sponsoring and publicizing
sports and cultural events and highly regarded causes.
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Tip 15: Your company executives must field questions from the media or give talks at trade associations or sales meetings, and
these appearances can build the company’s image.