15 qr code ideas to blow your customers' minds

105
Sunday, November 20, 11

Upload: justin-ferrell

Post on 17-May-2015

8.649 views

Category:

Technology


0 download

DESCRIPTION

Slides from my M3 session on QR code usage and user experience.

TRANSCRIPT

Page 1: 15 QR Code Ideas to Blow Your Customers' Minds

Sunday, November 20, 11

Page 2: 15 QR Code Ideas to Blow Your Customers' Minds

Sunday, November 20, 11

Page 3: 15 QR Code Ideas to Blow Your Customers' Minds

http://www.m3conf.com/@m3conf

Founding:

Gold:

Silver:

Bronze: Partners:

Sunday, November 20, 11

Page 4: 15 QR Code Ideas to Blow Your Customers' Minds

Sunday, November 20, 11

Page 5: 15 QR Code Ideas to Blow Your Customers' Minds

JUSTIN FERRELLMOBILE DEVELOPER

Sunday, November 20, 11

Page 6: 15 QR Code Ideas to Blow Your Customers' Minds

Sunday, November 20, 11

Page 7: 15 QR Code Ideas to Blow Your Customers' Minds

Sunday, November 20, 11

Page 8: 15 QR Code Ideas to Blow Your Customers' Minds

Sunday, November 20, 11

Page 9: 15 QR Code Ideas to Blow Your Customers' Minds

@MOBILE_JUSTIN

Sunday, November 20, 11

Page 10: 15 QR Code Ideas to Blow Your Customers' Minds

#15QR

Sunday, November 20, 11

Page 11: 15 QR Code Ideas to Blow Your Customers' Minds

15 QR CODE IDEAS TO BLOW YOUR CUSTOMERS’ MINDS

Sunday, November 20, 11

Page 12: 15 QR Code Ideas to Blow Your Customers' Minds

MIND BLOWING = _____________

Sunday, November 20, 11

Page 13: 15 QR Code Ideas to Blow Your Customers' Minds

Sunday, November 20, 11

Page 14: 15 QR Code Ideas to Blow Your Customers' Minds

LET THE EXPERIENCE DICTATE THE TECHNOLOGY, NOT THE OTHER

WAY AROUND

Sunday, November 20, 11

Page 15: 15 QR Code Ideas to Blow Your Customers' Minds

Sunday, November 20, 11

Page 16: 15 QR Code Ideas to Blow Your Customers' Minds

EXPERIENCE

Sunday, November 20, 11

Page 17: 15 QR Code Ideas to Blow Your Customers' Minds

Sunday, November 20, 11

Page 18: 15 QR Code Ideas to Blow Your Customers' Minds

Sunday, November 20, 11

Page 19: 15 QR Code Ideas to Blow Your Customers' Minds

Sunday, November 20, 11

Page 20: 15 QR Code Ideas to Blow Your Customers' Minds

WHAT IS A QR CODE?

Sunday, November 20, 11

Page 21: 15 QR Code Ideas to Blow Your Customers' Minds

“ A TWO-DIMENSIONAL MATRIX BAR CODE THAT IS USED TO IDENTIFY PRODUCTS. IT CAN STORE UP TO 4,296 ALPHANUMERIC OR 7,089 NUMERIC CHARACTERS.”

- PCMAG.COM

Sunday, November 20, 11

Page 22: 15 QR Code Ideas to Blow Your Customers' Minds

Sunday, November 20, 11

Page 23: 15 QR Code Ideas to Blow Your Customers' Minds

A WAY TO ATTACH DIGITAL CONTENT TO REAL LIFE MEDIA.

Sunday, November 20, 11

Page 24: 15 QR Code Ideas to Blow Your Customers' Minds

ENGAGEMENT

Sunday, November 20, 11

Page 25: 15 QR Code Ideas to Blow Your Customers' Minds

MEASUREMENT

Sunday, November 20, 11

Page 26: 15 QR Code Ideas to Blow Your Customers' Minds

DYNAMIC CONTENT

Sunday, November 20, 11

Page 27: 15 QR Code Ideas to Blow Your Customers' Minds

Sunday, November 20, 11

Page 31: 15 QR Code Ideas to Blow Your Customers' Minds

IF YOU HAVE SEEN A QR CODE, HAVE YOU EVER USED ONE?

MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/

0

13

25

38

50

Yes No Don’t Know

Sunday, November 20, 11

Page 33: 15 QR Code Ideas to Blow Your Customers' Minds

HOW LIKELY IS IT THAT YOU WOULD REMEMBER AN AD WITH A QR

CODE?

MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/

0

20

40

60

80

Likely Unlikely

Sunday, November 20, 11

Page 35: 15 QR Code Ideas to Blow Your Customers' Minds

WHY WOULD YOU BE INTERESTED IN USING A QR CODE?

MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/

0

23

45

68

90

Coupon Contest Content Purchase More Info

Sunday, November 20, 11

Page 36: 15 QR Code Ideas to Blow Your Customers' Minds

WOULD YOU BE INTERESTED IN USING A QR CODE AGAIN OR FOR

THE FIRST TIME?

MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/

Sunday, November 20, 11

Page 37: 15 QR Code Ideas to Blow Your Customers' Minds

WOULD YOU BE INTERESTED IN USING A QR CODE AGAIN OR FOR

THE FIRST TIME?

MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/

0

18

35

53

70

Yes No Don’t Know

Sunday, November 20, 11

Page 38: 15 QR Code Ideas to Blow Your Customers' Minds

ADOPTION

Sunday, November 20, 11

Page 39: 15 QR Code Ideas to Blow Your Customers' Minds

AWARENESS

Sunday, November 20, 11

Page 40: 15 QR Code Ideas to Blow Your Customers' Minds

BAD EXAMPLES

Sunday, November 20, 11

Page 41: 15 QR Code Ideas to Blow Your Customers' Minds

USES

Sunday, November 20, 11

Page 42: 15 QR Code Ideas to Blow Your Customers' Minds

15 QR CODE IDEAS TO BLOW YOUR CUSTOMERS’ MINDS

Sunday, November 20, 11

Page 43: 15 QR Code Ideas to Blow Your Customers' Minds

ONE

Sunday, November 20, 11

Page 44: 15 QR Code Ideas to Blow Your Customers' Minds

VIDEO CONTENT

Sunday, November 20, 11

Page 45: 15 QR Code Ideas to Blow Your Customers' Minds

BANDWIDTH

Sunday, November 20, 11

Page 46: 15 QR Code Ideas to Blow Your Customers' Minds

ENCODING

Sunday, November 20, 11

Page 47: 15 QR Code Ideas to Blow Your Customers' Minds

HIGH DEFINITION

Sunday, November 20, 11

Page 48: 15 QR Code Ideas to Blow Your Customers' Minds

COMMENTING

Sunday, November 20, 11

Page 49: 15 QR Code Ideas to Blow Your Customers' Minds

SHARING

Sunday, November 20, 11

Page 50: 15 QR Code Ideas to Blow Your Customers' Minds

Sunday, November 20, 11

Page 51: 15 QR Code Ideas to Blow Your Customers' Minds

CHRISTMAS CATALOG

Sunday, November 20, 11

Page 52: 15 QR Code Ideas to Blow Your Customers' Minds

TWO

Sunday, November 20, 11

Page 53: 15 QR Code Ideas to Blow Your Customers' Minds

HTML5

Sunday, November 20, 11

Page 54: 15 QR Code Ideas to Blow Your Customers' Minds

INPUT TYPE=”NUMBER”

INPUT TYPE=”EMAIL”

INPUT TYPE=”URL”

Sunday, November 20, 11

Page 55: 15 QR Code Ideas to Blow Your Customers' Minds

STANDARD EMAIL

URL PHONE

Sunday, November 20, 11

Page 56: 15 QR Code Ideas to Blow Your Customers' Minds

THREE

Sunday, November 20, 11

Page 57: 15 QR Code Ideas to Blow Your Customers' Minds

SOCIAL PORTALS

Sunday, November 20, 11

Page 58: 15 QR Code Ideas to Blow Your Customers' Minds

PIES & PINTS

Sunday, November 20, 11

Page 59: 15 QR Code Ideas to Blow Your Customers' Minds

FOUR

Sunday, November 20, 11

Page 60: 15 QR Code Ideas to Blow Your Customers' Minds

APPS

Sunday, November 20, 11

Page 61: 15 QR Code Ideas to Blow Your Customers' Minds

BROWSER SNIFFING

Sunday, November 20, 11

Page 62: 15 QR Code Ideas to Blow Your Customers' Minds

IF “IPHONE”

Sunday, November 20, 11

Page 63: 15 QR Code Ideas to Blow Your Customers' Minds

IF “ANDROID”

Sunday, November 20, 11

Page 64: 15 QR Code Ideas to Blow Your Customers' Minds

FIVE

Sunday, November 20, 11

Page 65: 15 QR Code Ideas to Blow Your Customers' Minds

SCAN TO VOTE

Sunday, November 20, 11

Page 66: 15 QR Code Ideas to Blow Your Customers' Minds

THEATRE

Sunday, November 20, 11

Page 67: 15 QR Code Ideas to Blow Your Customers' Minds

SIX

Sunday, November 20, 11

Page 68: 15 QR Code Ideas to Blow Your Customers' Minds

FOOD

Sunday, November 20, 11

Page 69: 15 QR Code Ideas to Blow Your Customers' Minds

CHOCOLATE

Sunday, November 20, 11

Page 70: 15 QR Code Ideas to Blow Your Customers' Minds

SEVEN

Sunday, November 20, 11

Page 71: 15 QR Code Ideas to Blow Your Customers' Minds

TELEPHONE LINK

Sunday, November 20, 11

Page 72: 15 QR Code Ideas to Blow Your Customers' Minds

TEL:+PHONE-NUMBER

Sunday, November 20, 11

Page 73: 15 QR Code Ideas to Blow Your Customers' Minds

EIGHT

Sunday, November 20, 11

Page 74: 15 QR Code Ideas to Blow Your Customers' Minds

REQUEST PRINT MATERIAL

Sunday, November 20, 11

Page 75: 15 QR Code Ideas to Blow Your Customers' Minds

BROCHURE

Sunday, November 20, 11

Page 76: 15 QR Code Ideas to Blow Your Customers' Minds

NINE

Sunday, November 20, 11

Page 77: 15 QR Code Ideas to Blow Your Customers' Minds

WEB SERVICE

Sunday, November 20, 11

Page 78: 15 QR Code Ideas to Blow Your Customers' Minds

WHEREYOUSHOULD.BE

Sunday, November 20, 11

Page 79: 15 QR Code Ideas to Blow Your Customers' Minds

WHEREYOUSHOULD.BE

Sunday, November 20, 11

Page 80: 15 QR Code Ideas to Blow Your Customers' Minds

TEN

Sunday, November 20, 11

Page 81: 15 QR Code Ideas to Blow Your Customers' Minds

GOOGLE MAPS

Sunday, November 20, 11

Page 82: 15 QR Code Ideas to Blow Your Customers' Minds

ATTRACTIONS

Sunday, November 20, 11

Page 83: 15 QR Code Ideas to Blow Your Customers' Minds

ELEVEN

Sunday, November 20, 11

Page 84: 15 QR Code Ideas to Blow Your Customers' Minds

YOUR WEBSITE

Sunday, November 20, 11

Page 85: 15 QR Code Ideas to Blow Your Customers' Minds

PRODUCT INFO PAGE

Sunday, November 20, 11

Page 86: 15 QR Code Ideas to Blow Your Customers' Minds

PRODUCT INFO PAGE

Sunday, November 20, 11

Page 87: 15 QR Code Ideas to Blow Your Customers' Minds

TWELVE

Sunday, November 20, 11

Page 88: 15 QR Code Ideas to Blow Your Customers' Minds

FREE CONTENT

Sunday, November 20, 11

Page 89: 15 QR Code Ideas to Blow Your Customers' Minds

EVENT PROMOTION

Sunday, November 20, 11

Page 90: 15 QR Code Ideas to Blow Your Customers' Minds

THIRTEEN

Sunday, November 20, 11

Page 91: 15 QR Code Ideas to Blow Your Customers' Minds

ANDROID APP DOWNLOAD

Sunday, November 20, 11

Page 92: 15 QR Code Ideas to Blow Your Customers' Minds

ANDROID APP DOWNLOAD

Sunday, November 20, 11

Page 93: 15 QR Code Ideas to Blow Your Customers' Minds

BETA TESTING

Sunday, November 20, 11

Page 94: 15 QR Code Ideas to Blow Your Customers' Minds

BETA TESTING

Sunday, November 20, 11

Page 95: 15 QR Code Ideas to Blow Your Customers' Minds

FOURTEEN

Sunday, November 20, 11

Page 96: 15 QR Code Ideas to Blow Your Customers' Minds

DIGITAL + PRINT

Sunday, November 20, 11

Page 97: 15 QR Code Ideas to Blow Your Customers' Minds

HOTEL CHANNELS

Sunday, November 20, 11

Page 98: 15 QR Code Ideas to Blow Your Customers' Minds

FIFTEEN

Sunday, November 20, 11

Page 99: 15 QR Code Ideas to Blow Your Customers' Minds

DISCOUNTS

Sunday, November 20, 11

Page 100: 15 QR Code Ideas to Blow Your Customers' Minds

WHY WOULD YOU BE INTERESTED IN USING A QR CODE?

MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/

0

23

45

68

90

Coupon Contest Content Purchase More Info

Sunday, November 20, 11

Page 101: 15 QR Code Ideas to Blow Your Customers' Minds

WHY WOULD YOU BE INTERESTED IN USING A QR CODE?

MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/

0

23

45

68

90

Coupon Contest Content Purchase More Info

Sunday, November 20, 11

Page 102: 15 QR Code Ideas to Blow Your Customers' Minds

DISCOUNT CODE

Sunday, November 20, 11

Page 103: 15 QR Code Ideas to Blow Your Customers' Minds

SUMMARY

Sunday, November 20, 11

Page 104: 15 QR Code Ideas to Blow Your Customers' Minds

Sunday, November 20, 11

Page 105: 15 QR Code Ideas to Blow Your Customers' Minds

Sunday, November 20, 11