“15 paid and free ideas to distribute your content”
TRANSCRIPT
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15 Ways to DISTRIBUTE Content.But FIRST! Why Thoughtful Distribution is Key to Successful Engagement
@BarbraGago [email protected]
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THOUGHTFUL DISTRIBUTION
Content distribution is a discipline that needs to be integrated with content creation, SEO and management strategies, not thought about after the fact.
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UNIQUE EXPERIENCES
We’ve bought into the idea of developing different content for different buyers (buyer personas), the next step is to facilitate unique experiences.
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• Your WEBSITE• Your BLOG(s)• SOCIAL Media• Email (DATABASE)• e-SIGNATURE•COMMENT Threads•Discussion FORUMS• EVENTS (Live/Virtual)•DOCUMENT-SHARING •MULTI-MEDIA Sites•Mobile APPLICATIONS
MANUAL DISTRIBUTION
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•Company NEWSFLASH• INFLUENCERS/Bloggers• PUBLIC RELATIONS• Social BOOKMARKING• SOCIAL NEWS Sites • Leverage PARTNERS
COMMUNITYDISTRIBUTION
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• WIDGETS• eNEWSLETTERS• Lead NURTURING• Syndication/RSS
AUTOMATED DISTRIBUTION
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1. Write a BLOG POST
2. Use key points to create a SLIDESHOW
3. Read/record for an .mp3 and AUDIO PODCAST
4. Mash .mp3 and slideshow to make a VIDEO
5. Curate related blog posts, and publish an eBOOK
6. Use pieces of your post as RESPONSES to questions
7. Snip article into value-add TWEETS
7 WAYS TO USE A BLOG POST
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[email protected] YOU!