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4. AmouageThis fragrance house has royalty to thank for its formation, being founded by the Sultanof Oman in 1983.

With tradition and luxury at its heart, the label still uses the same rich ingredients fromaround the world in its products, including garwood, incense, musk, rose and spices.

Its bottles pack a punch too, with each scent contained in beautifully embellished, shelf- worthy vessels.

Available at Selfridges .

5. IlluminumBritish fragrance house Illuminum is all about self-expression and discovery, approaching its scents as “an open-ended adventure”.

Since launching in 2011, the brand has continued to expand its vast range of unisexproducts, offering a more fluid, playful and creative take on the traditional ideals of thefragrance industry.

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Available at House of Fraser .

6. NasomattoIf you like feeling surprised by a fragrance, you need to check out Amsterdam-based scentcreator Nasomatto. The brand keeps most of its ingredients a secret, aiming to evokefeelings and memories rather than link its products directly with a certain smell.

Prepare yourself for innovative and alternative fragrances in equally unorthodox bottles.

Available at Liberty London .

7. James HeeleyDespite being founded by an Englishman, this boutique fragrance house adheres totraditional French production processes – the European country that the brand now callshome.

Each element, from the fragrance to its recyclable packaging, is created in-house andoverseen by James Heeley himself, who remains the sole owner of this self-namedindependent label.

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Available at Browns Fashion .

8. Ex IdoloEach scent by British perfumery Ex Idolo is hand-bottled in Mayfair, London, giving thisartisanal label even more of a luxurious appeal.

Its breakout fragrance ‘Thirty-Three’, released in 2013, is one of the only modernfragrances to use wild-harvested Chinese oud and rose oil, adding to a vintage basedistilled back in the 1980s.

Available at The Scent City .

9. ByredoFormer basketball player Ben Gorham is the driving force behind Stockholm-basedByredo, starting up the fragrance house in 2006 after a chance meeting with perfumerPierre Wulff.

Heavily inspired by the link between scents and memories, each of the brand’s fragrancesdraw on Gorham’s past experiences, be it a trip to a faraway land or childhood memoriesof his father.

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Available at Liberty London .

10. SlumberhouseDescribing its product inventory as “fine improper perfumes”, Portland-basedSlumberhouse is not one for tradition.

Inspired by street art, hip-hop and urban culture, the brand brings fragrance fans a rangeof unique scents for men and women, with ingredients ranging from tobacco and honey tocognac and patchouli.

Available at Roullier White .

11. Maître Parfumeur et GantierTranslating as ‘Master Perfumer and Glovemaker’, this French fragrance house is inspired

by its 17th century predecessors, when scented gloves were a sweeping trend.

Since then, it has kept up both the glove and fragrance making, producing luxurious,high-end scents for classic and refined gents.

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Available at Les Senteurs .

12. Penhaligon’sStarting out life as a barbershop, this British scent maker made its first foray intofragrance back in 1872. Since then, Penhaligon’s has collected two Royal Warrants, withmany of its traditional scents still best sellers today.

The brand’s simple, elegant packing adds to the old-school sense of refinement, with eachscent coming in a glass bottle finished with a small ribbon bow.

Available at House of Fraser .

13. CreedTransforming from a British tailoring brand to a French fragrance house, historic brandCreed’s history is rich and varied. It has served royalty from King George III to QueenVictoria, with Empress Eugenie of France being the reason for its relocation.

Today, it remains a family-owned business, with a sixth generation Creed father and sonbeing the two perfumers behind its fresh scents.

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Available at Harrods .

14. Roja ParfumsGuerlain alumni Roja Dove founded his own-name fragrance house in 2001 after working as the French luxury label’s chief nose for twenty years.

Using the highest quality (and most costly) ingredients, the British expert now createsluxurious and sensual scents without compromise, resulting in some of the finestfragrances in the industry.

A real indulgence for the high-end fragrance fan.

Available at Harrods .

15. Frederic MalleThis Parisian fragrance house hit the market in 2000, with its namesake learning his craftat famed perfume lab Roure Bertrand Dupont.

Prioritising substance over style – bucking the trend for heavily marketed designer scentsat the time – Malle gathered the best perfumers from around the world to produce

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original fragrances without limits; an approach the label has since stuck to, turning itscreations into cult products.

Available at Liberty London .

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