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15 MINUTE WEBINARS PRESENTS:PREDICTIVE ANALYTICS 101

Brought to you by Whereoware #WOWWEBINAR

Private and Confidential. Property of Whereoware, LLC.

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MEET OUR SPEAKER

BRYAN SAUKATWEET USING #WOWWEBINAR

Business Analyst

BRYAN SAUKA

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ABOUT US

• Award-Winning Digital Agency

• 18 Years Of Experience

• Personalized Websites

• Email Campaigns

• SEO and Digital Advertising

• Visual Design

• Digital Products

• Mobile Applications

• Data Integration

• Analytics

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PREDICTIVEANALYTICS

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“Nearly 50% of CMOs who used marketing intelligence experienced improved customer

satisfaction”

- Forrester Consulting, 2017

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WHAT IS PREDICTIVE ANALYTICS

COMMUNICATION

STATISTICALMODEL

CONSUMERBEHAVOIR

MACHINELEARNING

PATTERNS

SCORING

VISUALIZATION

PREDICTIVEBEHAVOIR

DECISIONMAKING

PREDICTIVEANALYTICS

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WHY IS PREDICTIVE ANALYTICS IMPORTANT?

Organizations are turning to predictive analytics to help solve difficult problems and uncover new

opportunities. Common uses include:

DETECING FRAUD OPTIMIZING MARKETING CAMPAIGNS

IMPROVING OPERATIONS

REDUCING RISK

GETTING STARTED

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1. DEFINE YOUR OBJECTIVE

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What are your initial ideas about the objective?

INITIAL IDEAS

What do you want to understand and predict?

UNDERSTAND AND PREDICT

DRIVEN BY INSIGHTS

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What do you want to know about the future based

on the past?

FUTURE BASED ON PAST

What will be done with the predictions?

USE OF PREDICTIONS

What actions will be taken?

NOW WHATWhat decisions will be driven by the insights?

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2. GATHER, DEFINE, AND CLEANSE YOUR DATA

Gather + Store Data Visualize DataDefine + Cleanse Data

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GATHER YOUR DATA

• Transactional Systems

• Sensor Data

• Third-party Information

• Call Center Notes

• Web Logs

• Data integration

• Analytics

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DEFINE YOUR DATA

What are the data sources?

What are the unique ID’s from each source?

How can these ID’s link the multiple data sources?

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CLEANSE YOUR DATA

VLOOKUPManual

Prone to ErrorsInvested Time: Days

DOMOAutomated

AccurateInvested Time: Minutes

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VISUALIZE YOUR DATA

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3. BUILD, TEST, & DEPLOY THE MODEL

DATA ANALYST IT SUPPORT

BUSINESS ANALYST

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YOU DON’T NEED A DATA SCIENTIST

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OUT OF THE BOX PREDICTIVE PLATFORMS

Actionable insights for optimized customer

journeys and behavior-triggered touches

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• 4. put the model to work

CASE STUDY

Challenge: Identify + re-engage “at-risk” customers (likely to churn).

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DATA DEEP DIVE

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WHAT PREDICTIONS CAN BE MADE?

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VISUALIZE + ACT ON THE DATA

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MEET END GOAL

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LESSONS LEARNED

DEFINE YOUR OBJECTIVE

GATHER, DEFINE, & CLEAN YOUR DATA

BUILD, TEST, & DEPLOY YOUR MODEL

PUT IT TO USE – START PREDICTING!

QUESTIONS? ASK BRYAN

14399 Penrose Pl #450, Chantilly, VA 20151

(877) 521-7448

info@whereoware.com

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