15 mb of fame
DESCRIPTION
Fame used to seem far off. We all want it in some way shape or form. There is a new Cult of Celebrity and you are driving it!TRANSCRIPT
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 1
ON: Your 15MB of
People Are Media “Everyone will have 15MB of Fame.” – Joanna Peña-Bickley
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 2
"In the future, everyone will be world-famous for 15 minutes.” - Andy Worhal 1969
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 3
Understanding Fame
[ WHAT I DO ] [ WHO KNOWS IT ]
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 4
The need for esteem drives our desire to be recognized for our individuality.
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 5
So, you want to be POPULAR…
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 6
How many friends do you have?
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 7
53
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 8
53 FRIENDS(the average number of friends youth have)
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 9
Fame is the next step in popularity
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 10
America started as a classless society. We are a society that lauds connectivity. “it’s not what you know, it’s who you know”
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 11
even you could be president.
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 12
We understand fame from an early age
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 13
In the US the famous are royalty
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 14
What is making fame mainstream?
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 15
From Rags to….
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 16
From Rags to Riches
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 17
What is making fame easier?
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 18
Who Isn’t?
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 19
250,000 New Users A Day Source: facebook
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 20
People are media. Technology facilitates fame.
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 21
Mainstream media highlights web content and fuels mass distribution.
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 22
Social networks fuel the NEW cult of celebrity.
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 23
Forwarding Culture
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 24
Celebrities Are Brands
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 25
Influence + Reach = The Celebrity Factor
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 26
The new celebrity is a powerful influencer
Photo: http://flickr.com/photos/12037949715@N01/110957444/
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 27
Who do you influence?
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 28
Your Entourage
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 29
Your Entourage = Your Friends
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 30
Out of Touch = “ L” Loser
“Staying away from my “friends” means I’m in
danger of losing my fame”
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 31
Be Yourself! Be Your Own Brand.
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 32
Control your fame.
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 33
“Everyone will have 15MB of fame.” – Joanna Peña-Bickley
ON: Digital + Marketing | http://joannapenabickley.typepad.com | Joanna Peña-Bickley | Slide 34
“Everyone will have 15MB of .”
– Joanna Peña-Bickley