15 B2B COMPANIES THAT “POACH” THEIR COMPETITORS BRANDED KEYWORDS

Will Marlow Agency

B2B AdWords AdsPoaching Branded Keywords

Founded in 2011 Facebook Ad Specialists Google AdWords Premier Partner (2x) Search & Display Bing & Yahoo Accredited Google Analytics Certified Specialize in data-driven marketing for organizations

Will Marlow Agency

B2B AdWords AdsPoaching Branded Keywords

What follows is a slide-by-slide list of examples of B2B companies who are targeting their competitors branded trademarks – in other words, they’re trying to “poach” leads from their competitors.

This is often good strategy, especially in the following circumstances:

Your competitor has high name recognition + low customer loyalty

Your product has a compelling advantage that’s easy to communicate (cheaper, better, etc.)

Your customer is in the middle of a PR crisis of some kind

Presentation

B2B AdWords AdsPoaching Branded Keywords

Each slide presents ads highlighted in blue that show an ad being targeted at a competitor’s branded keyword.

You may refer to this slide deck for inspiration in creating your own “poaching” strategy.

The companies that follow are:

• Marketo, Oracle, Qlik, Insperity, Zero, RingCentral, Hatchbuck, Lifesize, MakeOffices, Regus, Uber, DaVinci Virtual, Adobe, BigCommerce.

Presentation

B2B AdWords AdsPoaching Branded Keywords

B2B AdWords AdsPoaching Branded Keywords

B2B AdWords AdsPoaching Branded Keywords

B2B AdWords AdsPoaching Branded Keywords

B2B AdWords AdsPoaching Branded Keywords

B2B AdWords AdsPoaching Branded Keywords

B2B AdWords AdsPoaching Branded Keywords

B2B AdWords AdsPoaching Branded Keywords

B2B AdWords AdsPoaching Branded Keywords

B2B AdWords AdsPoaching Branded Keywords

B2B AdWords AdsPoaching Branded Keywords

B2B AdWords AdsPoaching Branded Keywords

B2B AdWords AdsPoaching Branded Keywords

B2B AdWords AdsPoaching Branded Keywords

Will Marlow

will@willmarlow.com m. 202.577.3350

Thank you.