1 | C4I

Parallel with

www.c4i.at

Platform for digitisation within industrial value chain

15 – 17 May 2018

C4I – Connectivity for Industry – is the first port of call for ma-

nufacturing companies that want to secure their competitiveness

through digitalising and connecting their value chain. C4I brings

together providers of IT and system solutions for industrial appli-

cations with decision makers and users from manufacturing com-

panies’ production, planning, maintenance and IT units. In addition to

face-to-face meetings and the opportunity to share knowledge at

exhibition stands, the specific benefits of digitalised and connected

production facilities are brought to life by means of real examples

of the applications at work, connected process chains, and talks

with a strong practical focus.

Major industrial companies and SMEs alike can learn about the so-

lutions on offer at first hand, and discover how to stay competitive

by digitalising their value chain.

ON THE BUTTON. THE CONCEPT.

C4I complements existing side-by-side fairs SMART Automation Austria and INTERTOOL.

Firmly anchored in the industries covered by both, C4I forms a natural part of a com-

prehensive approach to informing SMEs, which make up the largest and most important

visitor segment.

The parallels between the three events form an integrated whole, making connectivity

more tangible. Visitors benefit from the resulting combined know-how in industrial auto-

mation, manufacturing engineering, and digitisation and connected processes. Join us on

our mission – become part of C4I.

PERFECT SYNERGY.THE MISSION.

To explain, demonstrate and bring

to life all aspects of industrial value

chain digitisation for companies of all

sizes.

THE C4IMISSION

C4I | 2

3 | C4I

Industry software

Infrastructure and data networks

BIG Data / cloud

IT security

Smart factory

M2M

IT and energy

Cyber physical systems

ROUND THING. EXHIBITOR CATEGORIES.

We are specifically targeting visitors

from the following sectors:

Manufacturing and

processing industries Mechanical and plant engineering

Design engineering

Research facilities and institutes

AN AFFINITY FOR TECHNOLOGY. THE VISITORS.

Comprehensive connectivity is stil l in

its infancy in the mechanical and plant

engineering sector, where the much

vaunted fourth industrial revolution

could be better described as digital evo-

lution, realised step-by-step in numerous

sub-processes.

Efficient data exchange, digital labelling

of products and analysis, evaluation and

interpretation of data for production

management are at the centre of this

development. The key decision makers

and influencers – and the core target

group for C4I – are senior managers in

all areas of companies, primarily CTOs

and COOs, heads of production, IT, and

R&D, engineers, and system integrators

and developers.

One of the major challenges is the trans-

formation from ‘big data’ to ‘smart data’

C4I | 4

Armin Pehlivan, Beckhoff “Digitisation in indunstry is a reality. Initial ideas from the past

few years have since become real-life solutions which allow machines to be used more

productively. Digitisation makes it possible to deploy existing and new equipment more

effectively in terms of both quality and quantity, enhancing competitiveness along the

way. For me, expanding the existing SMART Automation/Intertool fair line-up to include

C4I is the logical next step in today’s industrial landscape.”

Marcus Schellerer, Rittal “No company can afford to ignore the digital transformation;

Industry 4.0 is permanently changing production management and processes in manufactu-

ring. Big data is the big topic. In an industrial context, this means there is an ever increasing

need for IT applications that allow manufacturing companies to respond to new require-

ments rapidly with maximum flexibility. Rittal and its partners offer many solutions to these

new challenges, which is why we are in favour of C4I entering the market in 2018 in parallel

with SMART Automation/Intertool, as it focuses exclusively on digital opportunities in the

industrial environment.”

Gebhard Aberer, DMG Mori “In order to continue to provide the best possible service

for our customers, we at DMG MORI as leading innovators in tool machine building, rely

greatly on the availability of highly qualified manpower in the fields of connectivity, di-

gitisation and industrial information technology. This expertise is a necessity if we are

to keep pace with the rapid developments being experienced in digital technology within

industrial contexts. We look forward to getting together with a wide variety of educati-

onal and on-going training institutions at the INTERTOOL, SMART Automation Austria and

C4I – Connectivity for Industry, and to intensive interaction with numerous well-trained

specialists and the employees of tomorrow.”

Mario Schirnhofer, Schirnhofer Werk-

zeugmaschinen “The structure of in-

dustry in Austria tends to be shaped by

small and medium-sized enterprises –

and this is reflected in the visitor profile

at the nation’s industrial trade fair. As

a long-standing Intertool exhibitor we

are very happy that these companies

are being given the opportunity to find

out everything they need to know about

connected manufacturing and digitisa-

tion first-hand at C4I – Connectivity for

Industry. Visitors have the chance to see

applications that have already been im-

plemented and the value that digitisation

adds in a manufacturing value chain.

WHAT COMPANIES SAY. INDUSTRY TESTIMONIALS.

Independent solutions will replace

proprietary systems in the long term

5 | C4I

Walter Eichner, Pilz “All industrial appli-

cations are being confronted by the topic

of digitisation, particularly with regard to

innovations in technological processes and

business models. The technologies offe-

red by Pilz support modular automation

solutions in line with the requirements of

Industry 4.0. We want to proactively dis-

cuss the future challenges that digitisation

and connected manufacturing in industry

will bring with other visitors at the new

SMART Automation/Intertool/C4I fair trio,

and develop solutions towards finding out

what the smart factory of tomorrow will

look like.”

Johannes Riha, GGW Gruber “Ongoing

digitisation in industry and in individual

value chains has serious implications for

the competitiveness of Austrian compa-

nies and for the country as a business

location per se. That is why we, as a

long-established Austrian company and

Intertool exhibitor, have supported the

new C4I – Connectivity for Industry 2018

format from the outset. Fully automated

industrial processes, connected manu-

facturing and, as a result, increased ef-

ficiency are the key strategic challenges

right now. We need to talk about these to-

pics in their wider context and help carry

them forward, so that we are in a positi-

on to continue to meet the requirements

of the market.

Gerhard Melcher, Boehlerit “Boehlerit is synonymous with delivering customer-specific

solutions and services – and proximity to customers is essential to this. Whenever I

talk to our customers about the current key drivers in industrial production, such as

digitisation, connected manufacturing, big data, security, etc., the overriding viewpoint

is positive and open. However, there are still lots of open questions, particularly in small

and medium-sized enterprises, regarding the effects of digitisation on business models,

value chains and customer relationships. As an exhibitor at Intertool , Boehlerit is pleased

to see that connectivity and digitisation in industrial contexts have been given their own

platform in the shape of C4I – Connectivity for Industry. It makes the industrial trade

show in Vienna focusing on production engineering even more interesting for visitors

from all sectors of industry.”

Andreas Hinterschweiger, Westermo “C4I – Connectivity 4 Industry has the potential

to become a new flagship fair in Austria for Westermo and a fixed entry in our annual

exhibition calendar, particularly as its motto, “Your key to the digital future”, is similar

to ours in many ways. It’s great that C4I, held in parallel with SMART Automation Vienna/

Intertool , adds a separate show specifically catering to all areas surrounding industrial

data communication. The future challenges in this segment call for a clearly defined

platform where exhibitors can present their product innovations and solutions to expert

international visitors from industry. This industry platform in Vienna is also a gateway

to Eastern Europe, offering us an opportunity to expand our network of customers and

build on existing business relationships.”

Data security is one of the biggest

challenges of industrial digitisation

A perfect match

Almost 22,000 trade visitors from manufacturing operations attended SMART and INTERTOOL in 2016.

Enormous demand

In a survey of exhibitors and visitors at SMART and INTERTOOL, 95% of respondents are involved in digitisation in their companies.

Major investment

Austria’s industrial companies are set to invest over 4 billion euros annually in industry 4.0 applications to 2020.

Digitisation on the rise

The degree of digitisation in product portfolios will increase to 80% over the next three years.

Significant targets

Companies expect the internet of things to bring a 13% rise in revenue on average

High expectations

In mechanical and plant engineering, additional value creation in the period up to 2020 is forecast at an annual 2.2%.

Importance clearly recognised

73% of surveyed exhibitors and visitors see the topic of digitisation as important or very important.

STRAIGHT TALKING.IT’S ALL IN THE NUMBERS.

C4I | 6

7 | C4I

C4I is located in Hall A, at the heart of SMART Automation Aus-

tria and adjacent to INTERTOOL – in a prominent, high footfall

area. Companies exhibiting at the show can choose between four

packages, which, in addition to exhibition space, include exclusive

digital and above-the-line advertising services. These turnkey,

‘plug and play’ presentation spaces are ready to go. There is also

plenty of time for meetings and discussions, as well as high-level

networking, at numerous side events and talks.

AN OPTIMISED MIX. EXHIBITOR PACKAGES.

BASIC: For companies that are new to the market and are not in a position to bring in their

own customers. As their brands are still unknown, exhibitors benefit from direct contact with

passing visitors at the fair.

BOOST YOUR BRAND: For customers that already have an established presence on the

market as well as experience of exhibiting, and value the extra services on offer.

INCREASE BRAND AWARENESS & LEADS: For established companies with a well-known

brand name that already have a strong presence in other IT sectors, and would like to

expand their activities in industrial applications.

MAXIMIZE BRAND REPUTATION & LEADS: For key players in the sector looking to increa-

se their market presence and further strengthen their image.

from EUR 3,930

Unmissable for manufacturers who

want to discover the possibilities

opened up by digital innovations

C4I | 8

Data comes from an independent visitor survey conducted by leading market research firm “market Institut Linz”, www.pwc.at/industrie40, survey on digital transformation through industry 4.0 and new business models, June 2016, (On behalf of the Federal Ministry for transport, innovation and technology and the Austrian Rese-arch Promotion Agency)

All contents subject to typesetting and printing errors. | Fotos ©: Reed Exhibitions Messe Wien & Shutterstock.com

WHEN. 15-17 May 2018 Tuesday to Thursday 9am – 6pm

WHERE. Messe Wien, Hall A Entrance A, Messeplatz 1, 1020 Vienna U2 station: Messe-Prater

ORGANISER. Reed Messe Wien GmbH Messeplatz 1, A-1020 Vienna

EXPO TEAM. Category Manager Alexander Eigner , MA T: +43 1 727 20 – 2105

Event Coordinator Christina Zotter , MBA T: +43 1 727 20 –2136

Event Coordinator Christoph Schrammel (Ing.) T: +43 1 727 20 – 2104 F: +43 1 727 20 – 2185 E: c4i@reedexpo.at

REGISTRATION. www.c4i.at/registration

Beginning stand allocation /

Closing date: September 30, 2017

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HALLE / HALL A HALLE / HALL B HALLE / HALL C HALLE / HALL D

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PRESSCENTER

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AT A GLANCE. KEY INFO.