14th annual public relations executives meeting · auburn bell director june 11, 2014 . aum page 1...

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Brandywine Global ClearBridge Investments Legg Mason Global Equities Group Permal QS Investors Royce & Associates Western Asset Management 14th ANNUAL PUBLIC RELATIONS EXECUTIVES MEETING Innovative & Out-of-the-Box Partnerships Auburn Bell Director June 11, 2014

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Page 1: 14th ANNUAL PUBLIC RELATIONS EXECUTIVES MEETING · Auburn Bell Director June 11, 2014 . AUM Page 1 Legg Mason’s History 2006 to 2009 2010 to Present 1975 to ... Data as of March

Brandywine Global • ClearBridge Investments • Legg Mason Global Equities Group • Permal • QS Investors

Royce & Associates • Western Asset Management

14th ANNUAL PUBLIC RELATIONS EXECUTIVES MEETING

Innovative & Out-of-the-Box Partnerships

Auburn Bell

Director

June 11, 2014

Page 2: 14th ANNUAL PUBLIC RELATIONS EXECUTIVES MEETING · Auburn Bell Director June 11, 2014 . AUM Page 1 Legg Mason’s History 2006 to 2009 2010 to Present 1975 to ... Data as of March

AUM

Page 1

Legg Mason’s History

2006 to 2009

2010 to Present

1975 to 2006

1899 to 1974

100+ Years

Brokerage

and Asset Manager

Combined

Asset Mgmt

Streamlined

Asset Mgmt

Page 3: 14th ANNUAL PUBLIC RELATIONS EXECUTIVES MEETING · Auburn Bell Director June 11, 2014 . AUM Page 1 Legg Mason’s History 2006 to 2009 2010 to Present 1975 to ... Data as of March

• A Diversified Global Asset Management Firm

• Serving Individual and Institutional Investors for Over a Century

• Approximately 2,800 Employees with Offices Around the World

• Headquartered in Baltimore, Maryland

• Ticker: LM (NYSE)

Page 2

1 As of May 21, 2014 2 As of April 30, 2014. Effective April 1, 2014, certain client assets previously reported as AUM have been reclassified to Assets Under Advisement (AUA). As a result of this change $12.4B of AUM are excluded from AUM for the month of April

Legg Mason Today

Page 4: 14th ANNUAL PUBLIC RELATIONS EXECUTIVES MEETING · Auburn Bell Director June 11, 2014 . AUM Page 1 Legg Mason’s History 2006 to 2009 2010 to Present 1975 to ... Data as of March

Page 3

Asset & Revenue Diversity

Total AUM $702B

FYTD 2014 Gross Revenues $2,742M

Data as of March 31, 2014

52%

27%

21%

Fixed Income Equity Liquidity

61%

39%

US Non-US

73%

27%

Institutional Retail

37%

45%

13%

5%

Fixed Income Equity Alternative Liquidity

By Asset

Class By Client

By Asset

Class

By Client

Domicile

Page 5: 14th ANNUAL PUBLIC RELATIONS EXECUTIVES MEETING · Auburn Bell Director June 11, 2014 . AUM Page 1 Legg Mason’s History 2006 to 2009 2010 to Present 1975 to ... Data as of March

Legg Mason’s Philanthropic Focus & Priorities

Page 4

Category FY12 FY13 FY14 FY15

Education 45% 62% 65% 71%

Health/Human 27% 21% 27% 23%

Community Dev. 17% 8% 3% 1%

Environment 5% 8% 2% 0%

Arts/Culture 6% 1% 3% 0%

TBD 0% 0% 0% 5%

FY12 FY13 FY14 FY15

# of Partners 129 126 120 75

Increased Focus on Education Related Initiatives

A Deeper & More Narrow Focus With Our Partners

• Education is our priority, focused on at-risk youth.

• Annual budget is $1.7 million allocated to Baltimore, NY & Stamford, Ct.

Page 6: 14th ANNUAL PUBLIC RELATIONS EXECUTIVES MEETING · Auburn Bell Director June 11, 2014 . AUM Page 1 Legg Mason’s History 2006 to 2009 2010 to Present 1975 to ... Data as of March

For internal use only. Not for distribution to the public.

STRATEGIC FRAMEWORK FOR DEFINING

KEY PHILANTHROPIC PARTNERS

Page 7: 14th ANNUAL PUBLIC RELATIONS EXECUTIVES MEETING · Auburn Bell Director June 11, 2014 . AUM Page 1 Legg Mason’s History 2006 to 2009 2010 to Present 1975 to ... Data as of March

Education Related Programs are the Most Popular Program Area of Support for CECP Members

Corporate Giving Standard (CGS) 2012 Data.

Based on average percentages of CECP members, N=172

0%

5%

10%

15%

20%

25%

30%

35%Non-Profit Category

Page 6

Page 9: 14th ANNUAL PUBLIC RELATIONS EXECUTIVES MEETING · Auburn Bell Director June 11, 2014 . AUM Page 1 Legg Mason’s History 2006 to 2009 2010 to Present 1975 to ... Data as of March

Page 8

Swings For Scholars Program Support

On-Field Check Presentation LM Facebook Page

Scoreboard Promotional Support

Page 10: 14th ANNUAL PUBLIC RELATIONS EXECUTIVES MEETING · Auburn Bell Director June 11, 2014 . AUM Page 1 Legg Mason’s History 2006 to 2009 2010 to Present 1975 to ... Data as of March

Page 9

Swings For Scholars Program Support

Legg Mason partners with the Orioles on scholarship fund for city students Baltimore Business Journal - by Ryan Sharrow Staff

Program Launch Media Relations

Page 11: 14th ANNUAL PUBLIC RELATIONS EXECUTIVES MEETING · Auburn Bell Director June 11, 2014 . AUM Page 1 Legg Mason’s History 2006 to 2009 2010 to Present 1975 to ... Data as of March

Page 10

Baltimore Marathon – School Spirit Contest

• LM is a title sponsor of the Baltimore Marathon / Running Festival.

• School Spirit Contest provides for $20k in unrestricted school contributions.