14i - increase your database iq and make it work for...
TRANSCRIPT
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Increase Your Database IQ
and Make It Work For You
Session #14I
and Make It Work For You
Technology Training Room Sponsored by
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Presenter
Michael Tritthart
� Tech Coordinator in Plano, Texas
� Full-time instructor/webmaster
� Investor in Little Rock, Arkansas, and Fairfax, Virginia Market Centers
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Virginia Market Centers
� KWU International Master Faculty
� Has enhanced more than 4,500 websites for real estate agents
� www.michaeltritthart.com
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Increase Your Database IQ
Truth
Your database is the engine that drives
your business.
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Your database is the engine that drives
your business.
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Increase Your Database IQ
Make Your Database Work For You
1. Build and feed your database.
2. Clean up your database.
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3. Organize your database systematically.
4. Automate your database activities.
5. Be aware of database do’s and don’ts.
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1. Build and Feed Your Database
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Consolidate your contacts in one place
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1. Build and Feed Your Database
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Use the eEdge
Custom Import
Template
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1. Build and Feed Your Database
Your Sphere of Influence
Inner Circle
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Inner Circle
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1. Build and Feed Your Database
Your Sphere of Influence
Hidden Circles
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1. Build and Feed Your Database
Lead Sources
Neighborhood events
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Customer service
providers
(Mike Brodie) PTO or parents of your child’s
friends/teammates
(Carolyn Thompson and Todd Kough)
Fellow members of
volunteer organization
(Juli Lieberman Clifford)
Neighborhood events
(Tommy Thompson)
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1. Build and Feed Your Database
More Lead Sources
Open house visitor
registration on iPad
(Kris Reid Coutant)
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Facebook ads
(Caroline Simmons)
Send property inquiry callers
to eEdge website
(Christina Sanchez Hood)
Comments on your Facebook posts
(Carolyn Thompson)
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2. Clean Up Your Database
1. Verify that information is current.
2. Complete missing information.
3. Combine duplicates.
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2. Clean Up Your Database
How to Fill in the Blanks
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3. Organize Your Database Systematically
Strategic Model for Generating Leads and Building Relationships
Your Strategy −−−−
Generate leads and
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Generate leads and
move people into
your Inner Circles
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3. Organize Your Database Systematically
Strategic Model for Generating Leads and Building Relationships (cont.)
Everyone in your Met
Group first goes into
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Group first goes into
an 8 x 8 program.
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3. Organize Your Database Systematically
Strategic Model for Generating Leads and Building Relationships (cont.)
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Next, put Met Group on
a 33 Touch program.
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3. Organize Your Database Systematically
Put your Target Group
Strategic Model for Generating Leads and Building Relationships (cont.)
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Put your Target Group
on a 12 Direct program.
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3. Organize Your Database Systematically
Break Out Your Contacts into Groups
8 x 8 Buyers 33 Touch
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8 x 8 Sellers 12 Direct
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3. Organize Your Database Systematically
Create Groups in eEdge myContacts
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3. Organize Your Database Systematically
Import Contact Groups into eEdge
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8 x 8 Buyers
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4. Automate Your Database Activities
Contact
Marketing plans
Marketing materials
Contact information
Contact history
Reminders
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Contact
Management
SystemDashboard
Email integration Lead sourcing
Lead tracking
Transaction management
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4. Automate Your Database Activities
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myLeads
myContacts
4. Automate Your Database Activities
• Easy to retrieve, edit, and add
contact information and history
• Integrates contact database with
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myMarketing
my
Transactions
• Integrates contact database with
lead capture, marketing activities
and sales transactions
• Prioritizes your activities and
prompts you when it is time to
complete them
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5. Be Aware of Database Do’s and Don’ts
Do
1. Immediately put new contacts on touch programs.
2. Hold your database accountable; track the source of your leads.
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source of your leads.
Don’t
1. Send spam.
2. Delete anyone from your database until it’s large enough to warrant it.
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To download a free copy of this presentation,
go to www.familyreunion.kw.com/downloads
or MichaelTritthart.com
Downloads
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Session #14I