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THE MORTGAGE GROUP

MEDIA PLANNER2011

2 | 2011 MEDIA PLANNER

Mortgage CoMMunities

integrated Marketing solutions

in Print WeB sites eneWslettersMortgage Banker CoMMunityNational Mortgage News NationalMortgageNews.com National Mortgage News Daily Briefing National Mortgage News Weekend & Week Ahead Fraud and Prevention ReportMortgage Technology Mortgage-Technology.com National Mortgage News Daily Handheld Version Mortgage Technology Newsletter

serviCing CoMMunity Mortgage Servicing News MortgageServicingNews.com Mortgage Servicing News eBulletin

ManagingREO.com Managing REO Newsletter

Mortgage originations CoMMunity Origination News OriginationNews.com Origination News Daily Newsletter

MortgageGrapevine.com

aBout the Mortgage grouPSourceMedia’s Mortgage Group has provided readers with unmatched mortgage industry coverage for over 30 years. Our audience

turns to us for credible, high quality news and information. Our publications help you reach and target any segment of the mortgage

industry —whether it’s mortgage bankers or brokers, originators or servicers.

There’s no more effective, affordable way to get your message out to mortgage industry professionals than advertising with our

flagship publications and Web sites, like NationalMortgageNews.com and OriginationNews.com. With our Web sites, eNewsletters and

live conferences, we offer integrated multi-channel opportunities to access and influence top mortgage industry decision-makers.

With SourceMedia’s family of mortgage-related publications and Web sites, you get the benefit of more than 100 years of editorial

expertise and excellence, coupled with the pioneering, entrepreneurial spirit of our sales and marketing team. Read on for details about

how we can be your partner as you work to grow your business.


2011: the reBound year?

Record low mortgage interest rates in 2010 spurred a refinancing boom that helped make the year another step on the road to recovery. Continued low rates combined with more government support could make it a rebound year for the mortgage business.

Meanwhile, the short sales and REO markets are booming, prompting new partnerships between lenders and realtors to move real estate either before or after a default. In a real paradigm shift, lenders now sell more houses than homebuilders do.

Fannie Mae, Freddie Mac and FHA continue to dominate residential mortgage lending, with other areas remaining mired in tight credit. But 2010 saw the first private label securitizations in several years, so 2011 may see a loosening of the liquidity squeeze in the jumbo mortgage markets.

“SourceMedia’s mortgage publications and Web vehicles have been valuable tools in helping us to build a strong, consistent brand awareness for Flagstar and continue to expand our market share. We like the way SourceMedia’s vehicles allow us to target different segments of our industry audience with different key messaging; that targeting and variety of media offerings have given us useful channels to connect with our audience on an ongoing basis in the most cost-effective manner. Though the industry has continued to change significantly and quickly, SourceMedia’s diversified vehicles and responsiveness have helped us to remain highly visible and to continue to build brand leadership.” - David S. Joyce,First Vice President & Director, Flagstar Bank


Mortgage Banking CoMMunity

For over three decades the Mortgage Group has served the Mortgage Banking sector with in-depth, up-to-the-minute industry coverage with publications like National Mortgage News, making it an indispensable resource in the mortgage industry. Now, with our growing collection of focused Web sites and enewsletters, we offer more opportunities to reach and influence top mortgage banking executives.

We expand National Mortgage News’ coverage with Mortgage Technology—uniquely poised to provide high-quality, exclusive coverage of its focused segment. Our reach also extends online and via email, with highly trafficked sites like NationalMortgageNews.com and Mortgage-Technology.com and our daily and weekly enewsletters.

Let us tailor a custom marketing solution for you today—see why more than 82% of industry professionals* surveyed call National Mortgage News the most useful among its competitors.

“Source Media’s Mortgage Group has been a strong partner and advisor to help us maximize our promotional dollars. It is an effective resource to utilize a variety of print and online publications to target important segments of our industry.” - Diane Roman Fusco, Director of Public Relations, Safeguard Properties

*Source: Readership Study, October 2010


industry leaders look to national Mortgage neWsfor CrediBle, CoMPrehensive CoverageNational Mortgage News provides insight on the critical issues and trends that

affect the mortgage and banking industries, proving to be an essential tool for

mortgage professionals.

Offering in-depth coverage—in print and online—on the primary and secondary

mortgage markets, lending, servicing, loss mitigation and technology, National

Mortgage News provides readers with one source to keep them fully informed.

Also, our proprietary data helps readers successfully analyze market trends and plot

their future course of business. Our editorial has become a source readers rely on to

successfully do business. For 34 years, National Mortgage News has been the media

choice for mortgage professionals, dedicated to providing readers with a well-rounded

outlook on the industry.

National Mortgage News delivers your message to over 20,000 potential clients.Source: Subscriber fi les, September 2010, includes pass-along readership.

80% say our editorial coverage is the best when compared with competitors.Source: Readership Study, October 2010

Sub-ServicingFHA LendingTechnology to WatchMortgage ServicingMortgage InsuranceAppraising & Valuing AssetsDocument ServicesCommercial Lending

regularlyfeatured toPiCs

31% Mortgage Bank 20% Finance Company 15% Other Paid Circulation11% Commercial Bank 10% Mortgage Broker 8% Consulting, Gov’t, Others 5% Savings Bank/Credit Union

suBsCriBers By industry

CirCulation: 8,000Pass-along rate: 2.6

total reaCh: 20,729Source: Subscriber Files and Readership Study, October 2010


29% Chairman, CEO, President 25% EVP, SVP, VP21% Manager15% Other Paid Circulation

suBsCriBers By title



the industry’s leading inforMation sourCeeverything you need to get a resPonse

our readers have PurChasing PoWer…

78% of National Mortgage News readers are involved in advising, recommending,

specifying or approving the purchase of new products or services.

NatioNal Mortgage News ranks the highest aMong readers When CoMPared With our CoMPetitors.

Source: Readership Study, October 2010

Which one publication has the BEST EDITORIAL COVERAGE?

80% 11% 4% 2% 2%

National Mortgage News

Mortgage Banking Magazine

Housing Wire

DS News

Secondary Marketing Executive

If all of these publications arrived on your desk the same day, which would you pick up FIRST?

84% 8% 3% 2% 2%

National Mortgage News

Mortgage Banking Magazine

Housing Wire

DS News

Secondary Marketing Executive

80%

84%

How do you respond to an advertisement that interests you in National Mortgage News?76% Visit the company’s Web site 14% Call the company for more information10% Email the company for more information12% Contact an industry associate to find

out more about the company 17% File the advertisement for

future reference

19% Discuss the advertisement with others23% Visit the company’s booth at an

industry tradeshow

The average reader spends over 30 minutes reading an issue of National Mortgage News

Mortgage Banking CoMMunity eDitoriaL CaLenDar


Month Issue Date

Ad Close

Materials Due

Special Features Conferences/Bonus Distribution

JANUARY1/3 12/22 12/271/10 12/29 1/3 New England Mortgage Expo in the Sun1/17 1/5 1/10 Managing the Appraisal Process1/24 1/12 1/141/31 1/19 1/24

FEBRUARY 2/7 1/26 1/31 Evaluating Loan Level Risk Midwinter Housing Conference2/14 2/2 2/72/21 2/9 2/14 MBA National Mortgage Servicing Conference & Expo2/28 2/16 2/18 Selling Distressed Portfolios

MARCH3/7 2/23 2/28 Identifying Potential Buy Backs3/14 3/2 3/7 Data Issue: Top Servicers 2010 Q4 MBA-NJ 28th Annual Regional Conference3/21 3/9 3/14 Data Issue: Top Mortgage Lenders 2010 Q43/28 3/16 3/21 Best Execution for Asset Disposition MBA National Technology In Mortgage Banking Conference

APRIL4/4 3/23 3/28 REOMAC Spring Conference4/11 3/30 4/4 Lender Placed Insurance

4/18 4/6 4/11 IL Mortgage Bankers Association Midwest Lending Conference*4/25 4/13 4/18 Assignments and Reconveyance

MAY5/2 4/20 4/25 MBA National Secondary Market Conference

FEMA 2010 National Flood Conference5/9 4/27 5/25/16 5/4 5/9 Legal Hurdles in Foreclosure and Defaults5/23 5/11 5/165/30 5/18 5/23 Outsourcing

JUNE6/6 5/25 5/27 Data Issue: Top Servicers 2011 Q16/13 6/1 6/6 Reverse Mortgage Lending6/20 6/8 6/13 Data Issue: Top Mortgage Lenders 2011 Q16/27 6/15 6/20 Transforming the Business Through Technol-

JULY7/11 6/29 7/1 CA Mortgage Bankers Association Western Secondary

Market Conference7/18 7/6 7/11 Lending Compliance 7/25 7/13 7/18

AUGUST8/1 7/20 7/25 Mortgage Fraud8/8 7/27 8/1 16th Annual Western States Loan Servicing Conference*

CA Mortgage Bankers Association Annual Convention

8/15 8/3 8/8 Title Insurance8/22 8/10 8/158/29 8/17 8/22

SEPTEMBER9/5 8/24 8/29 Identifying Potential Buy Backs TX Association of Mortgage Professionals Annual Convention*

New England MBA Annual Conference*

9/12 8/31 9/2 Data Issue: Top Servicers 2011 Q2 The Five Star Default Servicing Conference

9/19 9/7 9/12 Electronic Document Systems9/26 9/14 9/19 Data Issue: Top Mortgage Lenders 2011 Q29/28 9/14 9/19 MBA Pre-Convention Issue

OCTOBER10/3 9/21 9/26 Hazard Insurance10/10 9/28 10/3 MBA Annual Conference10/17 10/5 10/7 REOMAC Fall Summit10/24 10/12 10/17 Outsourcing10/31 10/19 10/24

NOVEMBER11/7 10/26 10/31 National Reverse Mortgage Lending Annual Conference (NRMLA)*11/14 11/2 11/4 Training & Career Development

11/28 11/16 11/17 Advancements in Loan Origination SystemsDECEMBER

12/5 11/23 11/28 Data Issue: Top Servicers 2011 Q312/12 11/30 12/5 Servicing Compliance12/19 12/7 12/12 Data Issue: Top Mortgage Lenders 2011 Q3

*Estimated Dates The editorial calendar and bonus distribution are subject to change. Please contact your sales manager for current schedule.



PUBLISHER RESERVES THE RIGHT TO CHANGE RATES UPON THIRTY (30) DAYS NOTICE

General rate Policy 1. advertising copy, including illustrations, is subject to approval of the publisher.

2. advertising which, in the opinion of the publisher, simulates editorial format will be labeled “advertisement.”

3. advertisers will be short-rated if the contract space is not used within the period upon which their billing is based.

4. all cancellations must be in writing prior to the run date. cancellations received after the 5th day of the month will incur a 25% cancellation fee.

5. the publisher is not responsible for failure to publish or to circulate all or part of any issue or issues, because of strikes, work stoppages, accidents, fires, acts of God, or any circumstances outside the publisher’s control.

6. the publisher reserves the right to reject or cancel any advertisement any time before run date.

7. Pre-payment required for first-time advertisers.

commission: agency commission to recognized advertising agencies: 15% of gross billing for space, color and special position.

short rate: advertisers will be short-rated if, within a 12-month period from date of first insertion, they do not use the amount of space (frequency) upon which their billings have been based. advertisers will be rebated if, within a 12-month period from date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed. rebates will be offered as a credit toward future advertising scheduled or as a cash reimbursement.

cancellation: cancellations are accepted only before final date for reservation and must be in writing. 90-day advanced written notice is required for preferred positions and 120-day advanced written notice is required for all custom publishing projects. cover positions are noncancellable. advertisers will be responsible for late cancellations.

frequenCy disCountsBased on the number of insertions within a 12-month period. A spread counts as two insertions. Apply the following discounts to space only:

6x 12x 26x 52x 104x5% 10% 12% 15% 20% Classified$200 per column inch

Column Widths: 1 column = 2 1⁄4”

2 columns = 4 3⁄4”

All classified ads will be placed on the Classified Page of our Web site for 30 days at no extra charge.

PreMiuM Positions Pages 2-15: Right Page Extra $700 Pages 2-15: Left Page Extra $550 Center Spread Extra $1,350 Back Cover Extra $1,200 Any Other Call Position Extra $500 COLOR RATES Standard 2-color (CMYK) Extra $425/page Matched 2-color (PMS) Extra $900/page 4-color process Extra $1,100/ page Bleed: Not available MarketPlaCeOne-time annual cost. Column width: 3” Bold All Cap Listing* $1,095 1” box $2,995 1 1⁄2” box $3,995 2” box w/logo $4,8953” box w/logo $5,995*Additional lines available at $195 each. Marketplace advertising is non-commissionable.

Tabloid Page Size B/W Rate w x h

Full Page Spread $ 11,495 20 1⁄2 x 12 3⁄4

Full Page $ 6,350 10 x 12 3⁄4

1/2 Page Junior Spread $ 8,295 16 x 10

Junior Vertical $ 4,500 7 1⁄2 x 10

Junior Horizontal

$ 4,500 10 x 7 1⁄2

1/3 Page Square $ 3,800 7 1⁄2 x 7 1⁄2

Vertical $ 3,800 5 x 10

1/4 Page Vertical $ 3,000 5 x 7 1⁄2

Horizontal $ 3,000 7 1⁄2 x 5

1/6 Page Square $ 2,350 5 x 5

Vertical $ 2,350 2 1⁄4 x 10

1/8 Page Island $ 1,900 5 x 3 1⁄2

Horizontal $ 1,900 7 1⁄2 x 2 1⁄4

Vertical $ 1,900 2 1⁄4 x 7 1⁄2

disPlay advertising

Printing Process: Web offset, SWOP standards apply

Binding Method: Fold

triM size: 11 3⁄8 x 13 3⁄4



the PreMier industry resourCe for Mortgage teChnology neWs

Mortgage Technology reaches industry insiders at all levels, from senior executives

assessing overall business and technology goals, to technology managers who

implement technology solutions. Whether their intent is to increase effi ciency, improve

sales processes, or strictly gain a competitive edge, Mortgage Technology offers these

individuals the critical information necessary to achieve success in their business.

Through their exclusive high-level access to technology leaders and mortgage

technology events, Mortgage Technology’s editorial staff provides readers the insight

they need to navigate the fast paced world of mortgage technology.

Data Security AdvancesAutomating Loss Mitigation Compliance TacticsImproving Customer RetentionAutomating FHAFraud Detection Strategies REO & Foreclosure Prevention Risk Mitigation StrategiesE-Mortgage Adoption

Mortgage Technology delivers your message to almost 17,000 potential clients.Source: Subscriber fi les, October 2010, includes pass-along readership.



total reaCh: 16,653Source: Subscriber Files and Zoomerang Readership Study, October 2010

38% Mortgage Bank13% Commercial Bank13% SAL, Community Bank, Credit Union13% Finance Company10% Mortgage Brokerage6% Tech Vendor3% Consulting Firm14% Other

suBsCriBers By industry



ConneCt With teChnology deCision-Makers in Print and online

everything you need to get a resPonse

83% of Mortgage Technology readers are involved in advising, recommending,

specifying or approving the purchase of new products or services

How do you respond to an advertisement that interests you in Mortgage Technology?87% Visit the company’s Web site43% Visit the company’s booth at an industry tradeshow19% Email the company for more information19% File the advertisement for future reference17% Discuss the advertisement with others10% Call the company for more information

The average Mortgage Technology reader spends at least half an hour reading the magazine and visiting Mortgage-Technology.com several times per week.*

*Source: Readership Study, October 2010



Month Ad Close

Materials Due


JANUARY: DIGITAL12/21 12/27 JAN 2011 Technology Outlook:

Mergers and Acquisitions, Winners and Losers

FEBRUARY: PRINT1/19 1/24 Servicing Technology: Technology for Loan

Mods, Short Sales and REO Disposal MBA National Mortgage Servicing Conference & Expo

MARCH: PRINT2/17 2/22 M&A Outlook: Is Aggregation Stifling

the Entrepreneurial Specialists in Mortgage Technology?

MBA-NJ 28th Annual Regional Conference MBA National Technology in Mortgage Banking Conference

APRIL: DIGITAL3/24 3/29 The Shifting Role of Fannie and Freddie

in Mortgage TechnologyFEMA 2010 National Flood Conference IL Mortgage Banking Midwest Lending Conference*MBA National Secondary Market Conference

MAY: DIGITAL4/21 4/26 PPE Update: What Makes Best of Breed

Product-and-Pricing Engines?

JUNE: DIGITAL5/25 5/31 Can Technology Revive Wholesale Lending? CA Mortgage Bankers Association Western Secondary

Market Conference

JULY: PRINT6/22 6/27 Top 50 Mortgage Technology

Service Providers 16th Annual Western States Loan Servicing*

AUGUST: DIGITAL7/21 7/26 Update On REO Disposal Tools and Websites

SEPTEMBER: PRINT8/25 8/29 Top 25 Tech Savvy Lenders The Five Star Default Servicing Conference*

New England Mortgage Bankers Conference*

OCTOBER : PRINT9/8 9/13 MT Awards Issue MBA Annual Conference

REOMAC Fall Summit

NOVEMBER: DIGITAL10/20 10/25 Business Intelligence: Measuring the Benefits

of Technology Systems

DECEMBER: DIGITAL11/22 11/29 e-Mortgage Update:

How is MISMO Doing Under MERS?


editorial Calendar






2 columns = 4 1⁄4”


PreMiuM Positions Pages 2-15: Right Page Extra $700Center Spread Extra $1,350Back Cover Extra $1,200Inside Front Cover Extra $900Inside Back Cover Extra $600Any Other Call Position Extra $500 COLOR RATES Standard 2-color (CMYK) Extra $425/page Matched 2-color (PMS) Extra $900/page 4-color process Extra $1,100/page Bleed: Not available MarketPlaCeOne-time annual cost. Column width: 3 1⁄4” 1” box $8951 1⁄2” box $1,350 2” box w/logo $1,795 Marketplace advertising is non-commissionable.

Page Size B/W Rate Dimensions

Non-Bleed (w x h)

Dimensions

Bleed (w x h)

Full Page Spread $ 7,695 15 x 10 16 1⁄2 x 10 3⁄4

Full Page $ 4,350 7 x 10 8 1⁄8 x 10 3⁄4

2/3 Page Vertical $ 3,700 4 1⁄2 x 10

1/2 Page Island $ 3,000 4 1⁄2 x 7 1⁄2

Horizontal $ 3,000 7 x 5

1/3 Page Square $ 2,300 4 1⁄2 x 4 7⁄8

Vertical $ 2,300 2 1⁄8 x 10

1/4 Page Island $ 1,800 4 1⁄2 x 3 3⁄4

Horizontal $ 1,800 4 1⁄2 x 3 3⁄4

Vertical $ 1,800 2 1⁄8 x 7 1⁄2










short rate: advertisers will be short-rated if, within a 12-month period from date of first insertion, they do not use the amount of space (frequency) upon which their billings have been based. advertisers will be rebated if, within a 12-month period from date of first inser-tion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed. rebates will be offered as a credit toward future advertising scheduled or as a cash reimbursement.


disPlay advertising

PRINTING PROCESS: Web offset, SWOP standards apply

BINDING METHOD: Saddle stitch

triM size: 7 7⁄8 x 10 1⁄2



online advertising oPPortunities

eneWsletters national Mortgage neWs daily Briefing More than 35,000 opt-in mortgage professionals read this critical enewsletter every

day. It’s the primary source for daily breaking news in the industry.

Frequency: Daily Circulation: 35,743

rectangle $3,000*

leaderboard $5,000*

Full Banner $4,000*

text ad $4,500*

national Mortgage neWs Weekend & Week ahead Understanding the critical events shaping the industry is easy for our 35,000+

opt-in subscribers. Extend your reach by delivering your message as part

of this must-read weekly enewsletter.

Frequency: Weekly Circulation: 35,743rectangle $2,000

leaderboard $3,000

Full Banner $2,500

text ad $2,750

Site Site Visits Unique Visits Page Views

NationalMortgageNews.com 71,630 33,577 139,679

Mortgage-Technology.com 3,398 1,894 5,422

WeBsites: average Monthly traffiC

Rates (per month) Rectangle Leaderboard

NationalMortgageNews.com $3,000 $5,000

Mortgage-Technology.com $1,250 $2,000

rates

* Rates are per week. Per week rates include 5 issues except during a holiday week. We do not publish on holidays.



national Mortgage neWs handheld version Nearly 7,000 opt-in mortgage professionals read this enewsletter every day on their

handheld devices. For breaking news on the go, this is your top resource.


text ad $3,000 per week*

national Mortgage neWs fraud and Prevention rePort Effective management of fraud and prevention has never been more important

than today. This weekly enewsletter provides the must-read information that nearly

9,000 opt-in subscribers count on.

Frequency: Weekly Circulation: 8,991

rectangle $2,000

leaderboard $3,000

Full Banner $2,500

text ad $2,750

Mortgage teChnology neWsletter More than 9,800 opt-in subscribers turn to this important enewsletter for

breaking news relating to the technologies that keep the business running.


rectangle $1,000

leaderboard $2,500

Full Banner $2,000

text ad $2,250

standard WeBsite Banner units

Rectangle Banner

180w x 150h pixels

Max File Size: 20k

Leaderboard Banner

728w x 90h pixels

Max File Size: 30k

standard eneWsletter Banner units

Leaderboard Banner

728w x 90h pixels

Max File Size: 30k

Full Banner

468w x 60h pixels

Max File Size: 20k

Rectangle Banner

180w x 150h pixels

Max File Size: 20k

Text Ad

25 word limit

JPGs or GIFs only for banners; no rich media



Mortgage serviCing CoMMunity

Only SourceMedia has the breadth and depth of industry coverage to help you target the growing community of mortgage servicers.

With the essential brands that make up our Mortgage Serving Community, including Mortgage Servicing News and Managing REO, we deliver your message to the right audience for your products and services.

The industry turns to these reliable sources for comprehensive, insightful and timely coverage of the issues that keep borrowers on track and servicers in the black. When these brands are added to our servicer-specific online properties such as MortgageServicingNews.com and the Mortgage Servicing News Bulletin, you have the means to reach every decision-maker in the space.



Mortgage serviCing neWs Provides essential inforMation for More effiCient and ProfitaBle oPerationsWith its vast coverage, Mortgage Servicing News is the most widely read publication

in the servicing industry, both online and off. Striving to provide critical information

on how to operate more effi ciently and profi tably, Mortgage Servicing News’ editors

consistently offer comprehensive, timely coverage of the issues that keep borrowers

updated on the latest programs, asset valuation and disposition and managing REO.

Our history of covering topics such as outsourcing, technology, fraud detection,

collections and default remediation has made Mortgage Servicing News and

our Mortgage Servicing online product industry professionals depend on to

facilitate success.

Included in every issue of Mortgage Servicing News is Managing REO, a multi-page

section dedicated to default and REO issues that have become a large part

of the servicing landscape.

Managing REOEvaluating Credit Prepayment & Default Speeds Loan Modifi cations Mortgage FraudLoss MitigationRecent Appraisal IssuesDelinquency Issues

Mortgage Servicing News delivers your message to over 30,000 potential clients.*Source: Subscriber fi les, October 2010, includes pass-along readership.


Managing REO is also a weekly enewsletter

that covers the default, foreclosure and real

estate-owned arena. Our editors deliver

practice management stories that discuss

strategies on how asset managers are

effectively disposing of REO assets.


total reaCh: 30,346Source: Subscriber Files and Readership Study, October 2010

suBsCriBers By industry39% Mortgage Bank 23% independent/specialty servicer 6% Commercial Bank/Credit union 6% asset Management 5% Consulting 3% law firm 2% savings Bank/sal2% insurance firm 4% Paid Circulation 10% other



Mortgage serviCing neWs is a CritiCal resourCeeverything you need for guaranteed lead generation

The average reader spends over half an hour reading each issue of Mortgage Servicing News


86% of Mortgage Servicing News readers are involved in advising, recommending,


Mortgage serviciNg News ranks the highest aMong readers When CoMPared With our CoMPetitors.

Source: Zoomerang Readership Study, October 2010


81% 9% 4% 3% 3%

Mortgage Servicing News

Servicing Management

Housing Wire

DS News

REO Insider

79% 8% 6% 5% 2%

Mortgage Servicing News

Servicing Management

DS News

Housing Wire

REO Insider

81%

79%

How do you respond to an advertisement that interests you in Mortgage Servicing News?81% Visit the company’s Web site21% Visit the company’s booth at an

industry tradeshow 20% Email the company for more information 18% Discuss the advertisement with others 17% File advertisement for future reference 16% Call the company for more information12% Contact an industry associate to find out

more about the company

If all these publications arrived on your desk the same day, which would you pick up FIRST?

PriMary area of resPonsiBility43% REO/Foreclosure/Default17% General Management11% Servicing8% Operations/DP/MIS4% Inventory Portfolio Management3% Secondary Marketing14% Other



Month Ad Close

Materials Due


JANUARY12/3 12/8 Data Issue: Top Subservicers 2010 Q3

FEBRUARY12/30 1/5 Field Services;

Data Issue: Top Servicers 2010 Q3Connecticut Mortgage Bankers Association "Expo in the Sun"

MARCH1/28 2/2 Managing Your Real Estate Exposure;

Data Issue: Top Sub-Prime Servicers 2010 Q3MBA National Mortgage Servicing Conference & Expo

APRIL2/25 3/2 Short Sales - How to Tell if They Make Sense;

Data Issue: Top Subservicers 2010 Q4MBA National Technology in Mortgage Banking Conference MBA-NJ 28th Annual Regional Conference REOMAC Spring

MAY3/25 3/30 REO Marketing;

Data Issue: Top Servicers 2010 Q4FEMA 2010 National Flood Conference IL Mortgage Bankers Association Midwest Lending Conference* MBA National Secondary Market Conference

JUNE4/29 5/4 Managing The Appraisal Process;

Data Issue: Top Sub-Prime Servicers 2010 Q4Buying & Selling Distressed Mortgage Portfolios*

JULY5/26 6/1 Lender Placed Insurance;

Data Issue: Top Subservicers 2011 Q1

AUGUST6/22 6/28 Field Services;

Data Issue: Top Servicers 2011 Q1CA Mortgage Bankers Association Western Secondary Market Conference

SEPTEMBER7/29 8/3 Legal Hurdles in Defaults and Foreclosures;

Data Issue: Top Sub-Prime Servicers 2011 Q1TX Association of Mortgage Professionals Annual Convention and Marketplace 16th Annual Western States Loan Servicing Conference* CA Mortgage Bankers Association 2010 Annual Convention*

OCTOBER9/1 9/7 Staying in Compliance;

Data Issue: Top Subservicers 2011 Q2New England MBA Annual Conference* The Five Star Default Servicing Conference*

NOVEMBER9/23 9/28 Loss Mitigation Techniques;

Data Issue: Top Servicers 2011 Q2REOMAC Fall Summit MBA Annual Conference

DECEMBER10/28 11/2 Outsourcing Services;

Data Issue: Top Sub-Prime Servicers 2011 Q2National Reverse Mortgage Lending Annual Conference (NRMLA)*


editorial Calendar

















2 columns = 4 3⁄4”


PreMiuM Positions Pages 1-7 Extra $700Center Spread Extra $1,350Back Cover Extra $1,200Any Other Call Position Extra $500 COLOR RATES Standard 2-color (CMYK) Extra $425/page Matched 2-color (PMS) Extra $900/page 4-color process Extra $1,100/page MarketPlaCeOne-time annual cost. Column width: 3”Bold All Cap Listing* $7951” box $1,895

1 1⁄5” box $2,395 2” box w/logo $3,095

3” box w/logo $3,995*Additional lines available at $195 each. Marketplace advertising is non-commissionable.

Tabloid Page Size B/W Rate w x h

Full Page Spread $7,750 20 1⁄2 x 12 3⁄4

Full Page $4,600 10 x 12 3⁄4

1/2 Page Junior Spread $5,795 16 x 10

Junior Vertical $3,400 7 1⁄2 x 10

Junior Horizontal $3,400 10 x 7 1⁄2

1/3 Page Square $2,750 7 1⁄2 x 7 1⁄2

Vertical $2,750 5 x 10

1/4 Page Vertical $2,300 5 x 7 1⁄2

Horizontal $2,300 7 1⁄2 x 5

1/6 Page Square $1,850 5 x 5

Vertical $1,850 2 1⁄4 x 10

1/8 Page Island $1,550 5 x 3 1⁄2

Horizontal $1,550 7 1⁄2 x 2 1⁄4

Vertical $1,550 2 1⁄4 x 7 1⁄2

disPlay advertising



Combined Solution Rates: Special discount rates available in Managing REO when advertising in Mortgage Servicing News.

triM size: 11 3⁄8 x 13 3⁄4




eneWsletters: Mortgage serviCing neWs eBulletin When it comes to keeping mortgage loan borrowers on track, more than 10,000 U.S.

mortgage servicers opt-in to this weekly enewsletter. Sponsorship puts you in direct

contact with key executives in this critical sector.


rectangle $1,500

leaderboard $3,000

Full Banner $2,000

text ad $2,250

Managing reo This opt-in enewsletter provides business and marketing tips, regulatory

and legal updates, as well as news and analysis to 12,844 servicing and

asset management professionals.


rectangle $1,500

leaderboard $2,500

Full Banner $2,000

text ad $2,250


MortgageServicingNews.com 9,054 6,334 18,946

ManagingREO.com 3,733 2,566 5,492



MortgageServicingNews.com $1,250 $2,000

ManagingREO.com $1,000 $1,500

rates:


Rectangle Banner

180w x 150h pixels

Max File Size: 20k

Leaderboard Banner

728w x 90h pixels

Max File Size: 30k


Leaderboard Banner

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Full Banner

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Max File Size: 20k

Rectangle Banner

180w x 150h pixels

Max File Size: 20k

Text Ad

25 word limit



Mortgage origination CoMMunity

Reach thousands of mortgage originators daily and monthly with SourceMedia’s focused mortgage originator products—including essential titles such as Origination News.

Originations are the foundation of the mortgage industry, and our mortgage broker community offers access to those professionals who can utilize your services or products. In conjunction with unparalleled online properties such as MortgageGrapevine.com or OriginationNews.com we provide advertisers with a platform to achieve real, measureable results—from brand awareness to lead generation and increased sales.


PraCtiCal inforMation and innovative ideas for Mortgage originators

Origination News delivers unrivaled editorial coverage dedicated to mortgage loan

originations, positioning itself as one of the largest distributed publications serving the

industry. Providing a combination of strategic information and fresh, innovative ideas,

Origination News is a proven must-have resource for industry professionals seeking

business growth.

Origination News’ content addresses the direct interests of mortgage brokers, bankers,

retail loan offi cers and lenders, reporting on the latest loan program information,

marketing ideas, regulatory changes, industry trends, technology advancements and

overall developments.

FHA LendingLoss MitigationDocument ServicesLead GenerationAsset ValuationsLoan Modifi cation Systems Fraud Prevention and DetectionReverse Mortgage Lending Origination TechnologyWarehouse Availability

Origination News delivers your message to almost 37,000 potential clients.*Source: Subscriber fi les, October 2010, includes pass-along readership.



total reaCh: 36,940

suBsCriBers By industry45% Mortgage Broker 40% Mortgage Banker 4% SAL, Community Bank, Credit Union 3% Commercial Bank 8% Law, Insurance fi rm, Consultants, Others Source: Subscriber Files and Readership Study, October 2010




origination neWs reaChes key deCision Makerseverything you need to get resPonse


76% of Origination News readers are involved in advising, recommending,


origiNatioN News ranks the highest aMong readers When CoMPared With our CoMPetitors.

When compared to our competitors,

84% of our readers say that Origination

News has the best editorial coverage.

Source: Readership Study, October 2010

87% 10% 6% 3%

Origination News

National Mortgage Professional

Niche Report

Scotsman Guide

87% 12% 3% 1%

Origination News

National Mortgage Professional

Scotsman Guide

Niche Report

87%

87%

How do you respond to an advertisement that interests you in Origination News?84% Visit the company’s Web site21% Call the company for more information21% Email the company for more information21% File advertisement for future reference18% Visit the company’s booth at an

industry tradeshow

13% Contact an industry associate to find out more about the company

10% Discuss the advertisement with others


If all these publications arrived on your desk the same day, which would you pick up FIRST?

The average reader spends over half an hour reading each issue of Origination News



Month Ad Close

Materials Due


JANUARY 12/16 12/20 Fraud Prevention Techniques;

Data Issue: Top Wholesale Lenders 2010 Q3New England Mortgage Expo in the Sun

FEBRUARY1/13 1/18 Branch Opportunities;

Data Issue: Top Warehouse Lenders 2010 Q3Midwinter Housing Conference

MARCH2/10 2/14 Reverse Mortgage Lending;

Data Issue: Top Correspondent Lenders 2010 Q3

MBA-NJ 28th Annual Regional Conference MBA National Technology in Mortgage Banking

APRIL3/18 3/22 Staying Compliant;

Data Issue: Top Wholesale Lenders 2010 Q4IL Mortgage Bankers Association Midwest Lending Conference MBA National Secondary Market Conference FEMA 2010 National Flood Conference

MAY4/14 4/18 Streamlining Loan Originations;

Data Issue: Top Warehouse Lenders 2010 Q4

JUNE5/13 5/17 Top Mortgage Brokers and

Top Mortgage Brokerage Companies; Data Issue: Top Correspondent Lenders 2010 Q4

JULY6/17 6/21 Improving the Back Office;

Data Issue: Top Wholesale Lenders 2011 Q1CA Mortgage Bankers Association Western Secondary Market Conference* FL Association of Mortgage Brokers Annual Convention "Let's Make a Deal" NJ Brokers Tri-State Wholesale Lending

AUGUST7/15 7/19 Title Services;

Data Issue: Top Warehouse Lenders 2010 Q1CA Mortgage Bankers Association Annual Convention*

SEPTEMBER8/12 8/16 MSA Leaders;

Data Issue: Top Correspondent Lenders 2011 Q1

TX Association of Mortgage Professionals Annual Convention New England MBA Annual Conference* 3rd Annual Northeast Conference of Mortgage Brokers*

OCTOBER9/16 9/20 Branch Opportunities;

Data Issue: Top Wholesale Lenders 2011 Q2MBA Annual Conference AZ Association of Mortgage Professionals Mortgage Mar-

NOVEMBER10/14 10/18 Managing The Appraisal Process;

Data Issue: Top Warehouse Lenders 2011 Q2National Reverse Mortgage Lending Annual Conference (NRMLA)*

DECEMBER11/11 11/15 Data Issue: Top Correspondent Lenders

2011 Q2National Association of Mortgage Professionals/West 2011*


editorial Calendar

















2 columns = 4 3⁄4”


PreMiuM Positions Pages 2-15: Right Page Extra $700Pages 2-15: Left Page Extra $350 Center Spread Extra $1,350Back Cover Extra $1,200Any Other Call Position Extra $500 COLOR RATES Standard 2-color (CMYK) Extra $425/page Matched 2-color (PMS) Extra $900/page 4-color process Extra $1,100/page MarketPlaCeOne-time annual cost. Column width: 3”Bold Listing* $8951” box $1,895

1 1⁄2” box $2,395 2” box w/logo $3,095

3” box w/logo $3,995*Additional lines available at $195 each. Marketplace advertising is non-commissionable.

disPlay advertising



triM size: 10 7⁄8 x 13 3⁄4

Tabloid Page Size B/W Rate Dimensions

Non-Bleed (w x h)

Dimensions

Bleed (w x h)

Full Page Spread $ 8,235 21 x 12 3⁄4 22 1⁄4 x 14

Full Page $ 4,680 10 x 12 3⁄4 11 1⁄2 x 14

1/2 Page Junior Spread $ 6,660 15 1⁄8 x 10

Junior Vertical $ 3,560 7 1⁄2 x 10

Junior

Horizontal

$ 3,560 10 x 7 1⁄2

1/3 Page Square $ 2,880 7 1⁄2 x 7 1⁄2

Vertical $ 2,880 5 x 10

1/4 Page Vertical $ 2,320 5 x 7 1⁄2

Horizontal $ 2,320 7 1⁄2 x 5

1/6 Page Square $ 1,640 5 x 5

Vertical $ 1,640 2 1⁄4 x 10

1/8 Page Island $ 1,400 5 x 3 1⁄2

Horizontal $ 1,400 7 1⁄2 x 2 1⁄4

Vertical $ 1,400 2 1⁄4 x 7 1⁄2




eneWsletters: origination neWs daily neWsletter Nearly 30,000 opt-in subscribers tune in each day to receive the latest news

and trends in the origination sector.


rectangle $2,000*

leaderboard $3,500*

Full Banner $2,500*

text ad $2,750*


OriginationNews.com 116,950 56,052 444,181

Includes MortgageGrapevine.com



OriginationNews.com $3,000 $4,500

rates:


Rectangle Banner

180w x 150h pixels

Max File Size: 20k

Leaderboard Banner

728w x 90h pixels

Max File Size: 30k


Leaderboard Banner

728w x 90h pixels

Max File Size: 30k

Full Banner

468w x 60h pixels

Max File Size: 20k

Rectangle Banner

180w x 150h pixels

Max File Size: 20k

Text Ad

25 word limit




2011 Mortgage industry Buyer’s guideThe 2011 Mortgage Industry Buyer’s Guide is the most comprehensive collection of

contact information on products and services available to the mortgage industry. This

vast wealth of information is organized in convenient categories, making it an easy to

use invaluable resource.

With its broad distribution, the Mortgage Industry Buyer’s Guide print and online

version will be seen by mortgage bankers, brokers, mortgage departments within

commercial banks, savings institutions, credit unions, insurance companies, pension

funds and government sponsored entities, and at every tradeshow we attend, providing

advertisers with the opportunity to make year-long impression on every segment of

the industry.

online Buyer’s guide An electronic version of the buyer’s guide will be available on our Web site,

providing the opportunity to gain even greater exposure while establishing

a cost-effective online presence.

Color

2-Color Standard add $425

2-Color Matched add $900

4-Color Processed add $1,100

frequenCy disCounts: Regular advertisers in National Mortgage News, Origination News, Mortgage Servic-

ing News, and/or Mortgage Technology receive the following discounts on Buyer’s

Guide display advertising only:

Agency Commission: 15% (applies to display ads only)

To advertise in the MIBG, please call Steve Gallego at 866.752.7966 or email [email protected].

listing rates Web Site/Electronic Buyer’s Guide: $150

Print ads and listings will be electronically formatted and displayed for one year.

Option 1 – Additional categories $50 each

Option 2 – Boldface all your listings $250

Option 3 – 1” box $300,

additional boxes $150 each

Option 4 – 1 1/2” Logo Box $425,


Option 5 – 2” Logo Box $575,


Option 6 – Color Banner Ad in Web Site Guide

$800 in select categories onlyCall for discounted rates for multiple banners.

NOTE: Only those who choose the Web site option will be in the Online Buyer’s Guide.Buyer’s guide rates

B/W Space Unit

2-Page Spread $7,695

Full Page (7” x 10”) $4,3501⁄2 Page Horizontal (7” x 5”) $3,0001⁄2 Page Vertical (3 3⁄8” x 10”) $3,0001⁄4 Page (3 3⁄8” x 5”) $1,800

12x 26x 52x

10% 15% 20%


Mortgagestats.CoM the Mortgage industry’s Most CoMPrehensive researCh toolFinally, there’s a place you can go for current mortgage industry data.

MortgageStats.com provides everything you need to know about the mortgage

industry with frequent updates to keep you current with this constantly changing

and turbulent market. Access quarterly call report data for financial institutions,

information from our proprietary surveys, along with an 11-year history of mortgage

news, to give you a full picture of the mortgage industry.

Top 400 residential lenders with contact infoTop 300 residential servicersTop 150 Ginnie Mae issuers and servicersTop 30 residential subservicersA listing of the nation’s most active loan officers with contact infoTop 10 warehouse lenders to non-banks with contact infoHome Mortgage Disclosure Act data on the nation’s 8,000 lendersThe nation’s Top 100 commercial mortgage lenders and servicersBank, S&L, and credit union holdings of mortgage productsNews updates from MortgageWire on firms listed in MortgageStats.com

get instant aCCess to ...

Advertising on MortgageStats.com is

included in National Mortgage News

online advertising.


teCh aWards

Since Mortgage Technology’s Tech Awards program was launched in 2000, it has become the mark of distinction for outstanding leadership, innovation and technological excellence in the mortgage industry. The awards spotlight industry professionals, as well as leading vendors and mortgage lenders, who are moving the mortgage technology sector of the industry forward. Become a sponsor and show that your company supports innovation and forward-thinking.

The best source for the latest mortgage information and data continues to be Mortgage Servicing News, National Mortgage News and Managing REO. In the spring of 2011, join us for our 5th Annual Mortgage Servicing Conference. This event is specifically designed for CEOs, COOs and senior executives in mortgage servicing. Focusing on servicing, best practices, regulatory issues, case studies from the top servicers, and loss mitigation techniques, this dynamic program combines expert speakers, peer networking, cutting edge content and interaction with solution providers.

How will mortgage professionals stay ahead and turn today’s problems into opportunities? In an era of overdues, defaults and foreclosures, loss mitigation has taken center stage in lender efforts to stem losses due to the implosion of the market. Mortgage Servicing News offers you the opportunity to hear industry experts discuss the latest issues at the Best Practices in Loss Mitigation Conference.

Mortgage Servicing News offers servicing professionals an unparalleled opportunity to learn the industry’s best practices for REO and short sales. This event offers best practices for dealing with foreclosed properties and how to get more for your efforts.

live events – ConneCt With your target audienCe

our Mortgage ConferenCes let you: netWork with industry leaders

and Mortgage Group editors

aCCess information on the latest tools,

trends, technologies and strategies

share ideas and hear success stories

from industry executives

Meet “face-to-face” with potential

customers through sponsorship and

exhibit opportunities

PartiCiPate in speaker and

advisory boards shaping the future

of the marketplace

gather industry research

and feedback

Contact Adam Dadich at 212.803.6089 or [email protected] for information about conference opportunities.


integrated and online Marketing solutionsProvide oPtions designed to Meet your every need.BRAnd AwAREnESS STudiES

our research staff develops a custom course of inquiry that produces effective data. Brand awareness

studies help you to determine your competitive position and facilitates adjusting your marketing message

to maximize interest.

CASE STudiES

reach an audience of industry decision-makers to show how your business solution is yielding tangible

results through this custom email campaign.

CLASSifiEd AdvERTiSing

classified advertising is a cost-effective way to reach a high volume of potential customers and

generate significant responses from one small message. Generate leads, test elements of larger display

advertisements, build prospect databases and generate direct contact.

CO-BRAndEd EmAiLS

leverage the power of our brand recognition through a co-branded email. your message is sent out under

the brand name of the list you rent, highlighting your association with our publication.

COnfEREnCE dAiLiES

industry events are packed with information. Dailies provide an opportunity for you to funnel

developments into a tangible custom piece that attendees can use for reference on-site and beyond for

long-term retention of your message.

COnfEREnCE SpOnSORShipS

We deliver the highest quality information, speakers, presenters, networking opportunities and venues to

help our readers make sound business decisions and achieve outstanding results.

CuSTOm EvEnTS

Present your company’s solutions on the

topic of your choice in the cities you want. We

provide an expert team to produce targeted

custom meetings and conferences based on

your needs to help build client relationships.

CuSTOm puBLiShing

custom printed pieces have staying power.

they are shared, distributed and discussed. our

experienced staff provides a range of services

tailored to meet your marketing objectives.

CuSTOm RESEARCh

custom research solutions allow your firm to

discover ways to measure how products and

services are selling. Get invaluable information

on how your products or services are

perceived by your customers.


dOnOR SuBSCRipTiOn pROgRAm

reach National Mortgage News’ PDF subscribers with our Donor subscription Program. PDF issues of the

paper are sent to a specific number of recipients labeled as “compliments of XyZ company.”

EBOOkS

eBook sponsorship programs incorporate a complete marketing package to drive your audience to a

required registration page for visitors. you get these leads as part of this powerful program.

ExECuTivE ROundTABLES

We host a number of exclusive roundtables geared to the c-level client. they are by invitation only

and consist of senior executives who share their successes, challenges and ideas in a confidential

environment.

LiST REnTALS

marketing to decision-makers is easy when using our rental list of over 30,000 mortgage industry

professionals. our readers are highly targeted, top-level executives among the world’s leading firms.

mARkETpLACE BuyER’S guidES

showcase your products and services in the industry’s most comprehensive buyer’s guide, which offers

integrated print and online listings, searchable and organized by key categories.

miCROSiTES

a microsite includes content from archives, repositories and custom information. microsites are hosted for

a 1-year minimum and include a full marketing package.

OnLinE AdvERTiSing

the mortgage Group offers a strong editorial environment with proven roi for your online

marketing campaign.

OnLinE SuRvEyS

Whether you are undertaking a competitive analysis, positioning a new product or interested in gathering

more market data, an online survey is a valuable element to any marketing program.

pOdCASTS

engage potential customers with a monthly series using our editorial team to record interviews and

discussions with content experts and client case studies.

REpRinT SERviCES

custom reprints complement existing marketing

programs and are a valuable communication tool.

they are high-quality reproductions designed to

meet customized marketing needs.

RESEARCh LiBRARy/whiTE pApERS

our custom media group can write your white

paper using our editorial resources. it’s then posted

and promoted in our online library and marketed

to our readers.

RiCh mEdiA

interactive media includes streaming video, audio

and animation. it allows site visitors access to more

information and an opportunity to interact with your

brand. extensive usage reports are included.

SpOnSOREd SuppLEmEnTS

Distinguish your company as an industry thought

leader through participation in a custom supplement

that accompanies our publications and reaches

thousands of subscribers.

vidEOCASTS

our editorial team will record a compelling segment

in a studio, for broadcasting on demand. it’s a great

branding opportunity with logo placement and a

video clip pre-roll opening.

wEB SEminARS

communicate live, online with an audience.

in addition to a full marketing package, the 1-hour

session includes 45 minutes of a slide presentation

and a 15-minute Q&a session, with real-time

polling capability.


ONLINE AD SPECIFICATIONS

DIGITAL AD SPECIFICATIONSPDF SpecificationsWe prefer to receive digital advertising files in Adobe’s PDF format created from an Adobe application using the PDF/X1a:2001 specification. Typically, PDF files are created from Postscript files utilizing Adobe Acrobat Distiller, but PDF’s created directly from InDesign will work as well. We do NOT recommend exporting PDF files directly from your native operating system, Quark or other non-Adobe applications. The results of exporting from non-Adobe applications can be unreliable and will not meet our specifications because the profiles listed below were not used in the creation process. Creating PDFs from InDesignFrom the File –> Adobe PDF Presets menu, choose PDF/X-1a:2001. Then choose Export from the File menu.

Creating PDFs from QuarkFirst you will need to create a Postscript file from Quark and then create the PDF with Acrobat Distiller using the PDF/X-1a:2001 settings. There are two files you should download and utilize in the creation of both your PostScript and PDF files from our FTP site.

Postscript and PDF ChecklistPrior to making the Postscript file, please check your file to make sure that it meets the following SourceMedia’s specifications:

Check Page Size q Page size should not be larger than the maximum allowable dimensions. Maximum

single page image area is: 11" W X 17" H and maximum spread image is: 22" W X 17" H. q All pages should be built to trim size. All bleed elements should extend 1/8” or more

Check Colors Used q Ensure all color NOT intended to

separate as a spot color is defined as process color (CMYK)

Check Fonts q Ensure that all fonts used are PostScript type 1 or Open Type fonts.

We do not accept TrueType or MultipleMaster fonts.

Check Images 1. All images must be CMYK or Grayscale TIFF or EPS, with a minimum

resolution of 240 DPI for newsprint ads and 300 DPI for magazine ads. 2. Do not nest EPS file into another EPS file. 3. Do not embed ICC profile with images. 4. Total ink density should not exceed 280% for magazine ads, or 240% for newsprint.

ProofsAll color documents must include a SWOP standard color proof. We will attempt to color-match on press, as closely as possible, to what is provided. All B/W documents must include a composite laser.

FIleS Can be Sent on CD-DVD RoM oR FtP FTP Information: (with proofs sent to the indicated address)Set your FTP Client software to the following configuration:FTP Site Address: ftpfiles.sourcemedia.comUser Name: AdDropPassword: rainbowUpload files to: /dropbox/AdMaterialsWhen files are uploaded, please notify Production Department.

accepted banner Formats • Static GIF • Animated GIF • JPEG • SourceMedia also accepts redirects from a variety of DART approved third-party

Rich Media Agencies such as Atlas, Mediaplex, Point Roll, EyeBlaster, etc. • All files must be 20K or less, with the exception of 30k for leaderboards • Max looping: indefinite • Max animation: :15 • Max frame rate for flash: 18fps • Audio must be user initiated

* Please note for enewsletters we cannot serve any rich media redirect tags or Flash files.

** Also note while we accept animated .gif files for newsletters users of Outlook '07 will not be able to view them correctly. We recommend making the first frame of any animated ad strong enough to stand alone as a precaution.

Adobe Flash: We support up to Flash version 10Please include the following: • Compressed Flash file (*.swf) • A backup GIF or JPEG image file

Compiling your *.fla file into a *.swf file. 1. Create the Flash ad in the form of a button.In the button object Action (TOP LAYER):Use clickTag command as part of the getURL and check the URL Expression box. •TheclickTagvariablemeansthatyoudonotneedtohardcodeaclickthroughURLor

click command into the .swf file. The clickTag variable is given a value in the Rich Media code in DART, which is passed into the clickTag variable in the .swf file once the ad is clicked on.

•SetthetargetWindowas_blank.DonotchecktheWindowExpressionbox. •SettheVariablesas“Don'tSend.”2. Use a single click-through URL for your campaign. Button Object Action getURL example: on (release) {

getURL(_level0.clickTag,"_blank"); }

3. All files should begin with the same file name and may not exceed 12 characters excluding the extension name. For example, abc468x60.fla, abc.468x60.swf and abc468x60.gif

4. In order to preview the background color of your .swf file in DART for Publishers, ensure it is not set in Flash. Instead, set the bottom/last layer to have a graphic that spans the complete movie, so no matter what the background color is set to the user will always see the background color.

note: When submitting a Macromedia Flash banner(s), you must supply a compiled .swf file and a standard GIF or JPEG image file used as backup for non-Rich Media enabled browsers. Please include the URL for each ad campaign.

Submission Informationone-pixel border: SourceMedia highly recommends inserting a one-pixel border around the ads that have a white background so the user may be able distinguish it from white background areas of the site.Referring URl/link and tracking: SourceMedia will not schedule any campaigns with inactive referring URL/link (destination page/site).email or FtP Information: Send materials and files using the following FTP. Please use the name of the folder or the subject line of the email to specify the name of the product where your ad will run. Email your online ad traffic coordinator at [email protected] Site address: ftpfiles.sourcemedia.comUsername: aduserPassword: fulcrum29

Send files with proofs to: SourceMedia/Publication Name n One State Street Plaza, 27th Floor n New York, NY 10004 n Attn: Publication Name: Trafficking

SourceMedia uses DART for Publishers to serve ads to its web sites. DART for Advertisers clients are encouraged to send Internal Redirects to expedite the ad traffic process.


advertising ContaCts

Steve Schloss

Northeastern Sales Manager

Phone: 212.803.8829

Fax: 212.843.9678

[email protected]

John Cahill

Midwestern/Southeastern Sales Manager

Phone: 773.519.5092

Fax: 773.519.5092

[email protected]

Mark Majors

Western Sales Manager

Phone: 312.282.8312

Fax: 212.843.9678

[email protected]

Steven Gallego

Classified/Marketplace Sales Manager

Buyer’s Guide/Classified

Phone: 866.752.7966

List Rentals Phone: 212.803.8822

Fax: 866.274.1954

[email protected]

Tim Murphy

VP & Group Publisher

Phone: 212.803.8760

Fax: 212.843.9678

[email protected]

THE MORTGAGE GROUP

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