1,413 114,413 97.93% 52.92% 40.84% - amazon web services · gender, age and ethnicity gender split...
TRANSCRIPT
©2018DeepSocial
AudienceData
97.93% 52.92% 40.84%
AgeandGenderSplit 79.10% 20.90%
@allieballiemakeup May09,2018
1,413 114,413
Allie LosAngeles
Engagements Followers AudienceCredibility NotableEngagements PaidPostPerformance
Female Male
11.15%2.22%
13—17
39.98%
7.91%
18—24
25.85%
5.91%
25—34
3.63% 1.55%
35—44
1.08% 0.73%
45—64
Popular#and@#Makeup @Tartecosmetics
#Beauty @Benefitcosmetics
#Wakeupandmakeup
@Toofaced #Makeupoftheday
@Smashboxcosmetics
#Vegas_nay
@Urbandecaycosmetics
#Makeupbyme @Maybelline
#Motd @Wakeupandmakeup
#Cosmetics
@Hypnaughty_makeup
#Beautyguru @Ipsy
InfluencerBrandAffinity AudienceBrandAffinity LocationbyCountryAlexandAni
Forever21
Victoria'sSecret
UGG
UrbanOutfitters
MACCosmetics 20.55%
AnastasiaBeverly… 19.09%
NYXCosmetics 17.10%
UrbanDecayCos… 16.25%
Apple 16.17%
UnitedStatesofA… 46.96%
Italy 5.91%
UnitedKingdom 5.32%
InfluencerInterests AudienceInterests LocationbyCityShopping&Retail
Television&Film
Beauty&Cosmetics
Clothes,Shoes,Handbag…Jewellery&Watches
Clothes,Shoes,Han…65.80%
Beauty&Cosmetics 63.72%
Camera&Photogra… 46.61%
Restaurants,Food… 41.87%
Travel,Tourism&A… 41.50%
LosAngeles 7.27%
NewYorkCity 5.25%
London 2.72%
Toronto 1.42%
Milan 1.10%
GENDER,AGEANDETHNICITYGendersplit
Ethnicity
AgesplitGender Percent Followers Engagements
Male 20.9% 23,907 295Female 79.1% 90,506 1,118
Group Percent Followers Engagements
White/Caucasian 76.36% 87,368 1,079AfricanDescent 4.49% 5,139 63HispanicAmerican 7.41% 8,480 105Asian 11.73% 13,425 166
Age Percent Followers Engagements
13-17 13.37% 15,297 18918-24 47.89% 54,791 67725-34 31.76% 36,332 44935-44 5.18% 5,923 7345-64 1.81% 2,069 26
FemaleAgeSplit MaleAgeSplitAge Percent Followers Engagements
13-17 11.15% 12,754 15818-24 39.98% 45,744 56525-34 25.85% 29,571 36535-44 3.63% 4,154 5145-64 1.08% 1,232 15
Age Percent Followers Engagements
13-17 2.22% 2,544 3118-24 7.91% 9,048 11225-34 5.91% 6,761 8335-44 1.55% 1,769 2245-64 0.73% 837 10
©2018DeepSocial May09,2018—@allieballiemakeup 1
INFLUENCERSPOPULAR#HASHTAGSAND@MENTIONS
Toprecent#Hashtags Toprecent@MentionsHashtag Percent
#makeup 99.50%#beauty 98.99%#wakeupandmakeup 98.99%#makeupoftheday 98.49%#vegas_nay 98.49%#makeupbyme 98.49%#motd 98.49%#cosmetics 94.97%#beautyguru 91.46%#beautyblog 90.95%
Mention Percent
@tartecosmetics 75.25%@benefitcosmetics 72.22%@toofaced 66.16%@smashboxcosmetics 58.08%@urbandecaycosmetics 57.58%@maybelline 47.47%@wakeupandmakeup 46.46%@hypnaughty_makeup 45.45%@ipsy 44.95%@makeuptutorialsx0x 43.94%
©2018DeepSocial May09,2018—@allieballiemakeup 2
LOCATIONBYCOUNTRY
Category Criteria Percent Followers Engagements
Location:byCountry UnitedStatesofAmerica 46.96% 53,731 664Location:byCountry Italy 5.91% 6,764 84Location:byCountry UnitedKingdom 5.32% 6,084 75Location:byCountry Canada 4.71% 5,394 67Location:byCountry Germany 3.94% 4,506 56Location:byCountry Australia 3.17% 3,629 45Location:byCountry Brazil 2.24% 2,564 32Location:byCountry France 2.11% 2,416 30Location:byCountry Spain 1.88% 2,150 27Location:byCountry India 1.43% 1,637 20Location:byCountry Mexico 1.37% 1,568 19Location:byCountry Netherlands 1.18% 1,351 17Location:byCountry Indonesia 1.04% 1,193 15
©2018DeepSocial May09,2018—@allieballiemakeup 3
LOCATIONBYUSSTATE
Category Criteria Percent Followers Engagements
Location:byUnitedStatesofAmericastate California 13.05% 14,929 184Location:byUnitedStatesofAmericastate NewYork 6.16% 7,050 87Location:byUnitedStatesofAmericastate Florida 4.13% 4,723 58Location:byUnitedStatesofAmericastate Texas 2.92% 3,343 41Location:byUnitedStatesofAmericastate Arizona 2.75% 3,146 39Location:byUnitedStatesofAmericastate Illinois 1.28% 1,459 18Location:byUnitedStatesofAmericastate Georgia 1.19% 1,361 17Location:byUnitedStatesofAmericastate NewJersey 1.02% 1,164 14Location:byUnitedStatesofAmericastate Pennsylvania 0.85% 976 12Location:byUnitedStatesofAmericastate Washington 0.77% 878 11Location:byUnitedStatesofAmericastate Nevada 0.72% 828 10Location:byUnitedStatesofAmericastate NorthCarolina 0.71% 809 10Location:byUnitedStatesofAmericastate Ohio 0.62% 710 9Location:byUnitedStatesofAmericastate Tennessee 0.61% 700 9Location:byUnitedStatesofAmericastate Massachusetts 0.6% 690 9
©2018DeepSocial May09,2018—@allieballiemakeup 4
LOCATIONBYCITY
Category Criteria Percent Followers Engagements
Location:byCity LosAngeles 7.27% 8,313 103Location:byCity NewYorkCity 5.25% 6,005 74Location:byCity London 2.72% 3,116 38Location:byCity Toronto 1.42% 1,627 20Location:byCity Milan 1.1% 1,262 16Location:byCity Chicago 0.88% 1,006 12Location:byCity Paris 0.82% 937 12Location:byCity Dubai 0.78% 897 11Location:byCity Phoenix 0.77% 878 11Location:byCity Miami 0.76% 868 11Location:byCity Melbourne 0.72% 828 10Location:byCity SanFrancisco 0.72% 818 10Location:byCity SanDiego 0.72% 818 10Location:byCity Atlanta 0.61% 700 9Location:byCity Sydney 0.56% 641 8
©2018DeepSocial May09,2018—@allieballiemakeup 5
LOCATIONBYCITY
Category Criteria Percent Followers Engagements
Location:byCity Vancouver 0.55% 631 8Location:byCity SãoPaulo 0.52% 592 7
©2018DeepSocial May09,2018—@allieballiemakeup 6
LANGUAGESOFAUDIENCE
Category Criteria Percent Followers Engagements
Nativelanguage English 73.43% 84,013 1,038Nativelanguage Spanish 3.6% 4,116 51Nativelanguage Italian 3.42% 3,907 48Nativelanguage German 2.5% 2,855 35Nativelanguage Portuguese 2.15% 2,460 30Nativelanguage Chinese 1.61% 1,842 23Nativelanguage Russian 1.37% 1,571 19Nativelanguage Swahili 1.35% 1,547 19Nativelanguage French 1.29% 1,478 18Nativelanguage other 1.06% 1,207 15Nativelanguage Arabic 1.02% 1,168 14
©2018DeepSocial May09,2018—@allieballiemakeup 7
INFLUENCERBRANDAFFINITY
Category Criteria
Brands:Jewellery&Watches AlexandAniBrands:Clothes,Shoes,Handbags&Accessories Forever21Brands:Clothes,Shoes,Handbags&Accessories Victoria'sSecretBrands:Clothes,Shoes,Handbags&Accessories UGGBrands:Clothes,Shoes,Handbags&Accessories UrbanOutfittersBrands:Clothes,Shoes,Handbags&Accessories AmericanEagleBrands:Clothes,Shoes,Handbags&Accessories SteveMaddenBrands:Beauty&Cosmetics AnastasiaBeverlyHillsBrands:Beauty&Cosmetics BHCosmeticsBrands:Beauty&Cosmetics BenefitCosmeticsBrands:Beauty&Cosmetics MakeUpForEverBrands:Beauty&Cosmetics HudaBeautyBrands:Beauty&Cosmetics TooFacedCosmeticsBrands:Beauty&Cosmetics GLAMGLOWBrands:Beauty&Cosmetics NYXCosmetics
©2018DeepSocial May09,2018—@allieballiemakeup 8
INFLUENCERBRANDAFFINITY
Category Criteria
Brands:Beauty&Cosmetics MaybellineBrands:Beauty&Cosmetics ILOVEMAKEUPBrands:Beauty&Cosmetics NUDESTIXBrands:Beauty&Cosmetics MilaniCosmeticsBrands:Beauty&Cosmetics BeautyblenderBrands:Beauty&Cosmetics CaudalieBrands:Beauty&Cosmetics KylieCosmeticsBrands:Beauty&Cosmetics CliniqueBrands:Beauty&Cosmetics SmashboxBrands:Beauty&Cosmetics BOXYCHARMBrands:Beauty&Cosmetics L'OréalParisBrands:Beauty&Cosmetics NARSCosmeticsBrands:Beauty&Cosmetics UrbanDecayCosmeticsBrands:Beauty&Cosmetics SephoraBrands:Beauty&Cosmetics GerardCosmetics
©2018DeepSocial May09,2018—@allieballiemakeup 9
INFLUENCERBRANDAFFINITY
Category Criteria
Brands:Beauty&Cosmetics RealTechniquesBrands:Beauty&Cosmetics MACCosmeticsBrands:Beauty&Cosmetics ULTABeautyBrands:Beauty&Cosmetics TarteCosmeticsBrands:Beauty&Cosmetics Clean&ClearBrands:HomeDecor,Furniture&Garden CrateandBarrelBrands:Television&Film NetflixBrands:Shopping&Retail WalmartBrands:Shopping&Retail TargetBrands:Shopping&Retail Hudson'sBayBrands:Shopping&Retail Macy'sBrands:Activewear NikeBrands:Activewear LululemonAthleticaBrands:Electronics&Computers Apple
©2018DeepSocial May09,2018—@allieballiemakeup 10
AUDIENCEINTERESTS
Category Criteria Percent Followers Engagements
Interest Clothes,Shoes,Handbags&Ac… 65.8% 75,284 930Interest Beauty&Cosmetics 63.72% 72,899 900Interest Camera&Photography 46.61% 53,330 659Interest Restaurants,Food&Grocery 41.87% 47,909 592Interest Travel,Tourism&Aviation 41.5% 47,480 586Interest Friends,Family&Relationships 39.98% 45,738 565Interest Shopping&Retail 36.52% 41,782 516Interest Toys,Children&Baby 32.65% 37,361 461Interest Art&Design 32.46% 37,137 459Interest LuxuryGoods 32.01% 36,628 452Interest Electronics&Computers 31.47% 36,003 445Interest Television&Film 30.41% 34,797 430Interest HealthyLifestyle 28.88% 33,047 408Interest Music 27.42% 31,376 387Interest Fitness&Yoga 26.63% 30,465 376
©2018DeepSocial May09,2018—@allieballiemakeup 11
AUDIENCEINTERESTS
Category Criteria Percent Followers Engagements
Interest Jewellery&Watches 24.96% 28,554 353Interest Wedding 24.93% 28,518 352Interest Coffee,Tea&Beverages 24.29% 27,786 343Interest Sports 22.82% 26,107 322Interest Pets 22.25% 25,455 314Interest Activewear 20.21% 23,124 286Interest Cars&Motorbikes 18.41% 21,061 260Interest Beer,Wine&Spirits 15.39% 17,604 217Interest HomeDecor,Furniture&Garden 14.36% 16,434 203Interest Business&Careers 11.2% 12,817 158Interest Healthcare&Medicine 8.32% 9,521 118Interest Gaming 7.09% 8,110 100
©2018DeepSocial May09,2018—@allieballiemakeup 12
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:Beauty&Cosmetics MACCosmetics 20.55% 23,508 290Brands:Beauty&Cosmetics AnastasiaBeverlyHills 19.09% 21,847 270Brands:Beauty&Cosmetics NYXCosmetics 17.1% 19,569 242Brands:Beauty&Cosmetics UrbanDecayCosmetics 16.25% 18,587 230Brands:Music;Electronics&Computers Apple 16.17% 18,497 228Brands:Beauty&Cosmetics Sephora 16.16% 18,488 228Brands:Beauty&Cosmetics HudaBeauty 14.26% 16,318 202Brands:Beauty&Cosmetics Maybelline 13.69% 15,666 193Brands:Beauty&Cosmetics TooFacedCosmetics 13.61% 15,577 192Brands:Beauty&Cosmetics TarteCosmetics 13.6% 15,559 192Brands:Toys,Children&Baby;Clothes,Shoe… Zara 13.35% 15,273 189Brands:Friends,FamilyandRelationships;To… WaltDisney 11.76% 13,451 166Brands:Beauty&Cosmetics BenefitCosmetics 10.2% 11,674 144Brands:Activewear;Clothes,Shoes,Handba… Nike 9.41% 10,763 133Brands:Coffee,Tea&Beverages Starbucks 8.66% 9,905 122
©2018DeepSocial May09,2018—@allieballiemakeup 13
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:LuxuryGoods;LuxuryApparel;Cloth… ChristianDior 8.49% 9,709 120Brands:Beauty&Cosmetics MakeUpForEver 8.27% 9,458 117Brands:LuxuryGoods;LuxuryApparel;Cloth… Gucci 7.93% 9,074 112Brands:Beauty&Cosmetics L'OréalParis 7.35% 8,414 104Brands:Beauty&Cosmetics NARSCosmetics 6.92% 7,913 98Brands:Beauty&Cosmetics KylieCosmetics 6.91% 7,904 98Brands:Travel,Tourism&Aviation;Camera&…Travelgram 6.84% 7,824 97Brands:Shopping&Retail;Clothes,Shoes,H… ASOS 6.64% 7,601 94Brands:Electronics&Computers Amazon 6.6% 7,556 93Brands:Jewellery&Watches;LuxuryGoods;… Chanel 6.37% 7,288 90Brands:Television&Film Netflix 6.3% 7,208 89Brands:LuxuryGoods;LuxuryApparel;Cloth… YvesSaintLaurent 6.21% 7,110 88Brands:Beauty&Cosmetics BHCosmetics 6.07% 6,940 86Brands:Activewear Adidas 5.83% 6,672 82Brands:Beauty&Cosmetics Smashbox 5.51% 6,306 78
©2018DeepSocial May09,2018—@allieballiemakeup 14
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:Beauty&Cosmetics EsteeLauder 5.5% 6,288 78Brands:Beauty&Cosmetics Clinique 5.43% 6,216 77Brands:Clothes,Shoes,Handbags&Accesso…SunniesStudios 5.28% 6,038 75Brands:Beauty&Cosmetics ULTABeauty 5% 5,725 71Brands:Clothes,Shoes,Handbags&Accesso…Forever21 4.95% 5,663 70Brands:Shopping&Retail;Clothes,Shoes,H… Influenster 4.75% 5,430 67Brands:Beauty&Cosmetics MilaniCosmetics 4.5% 5,145 64Brands:Beauty&Cosmetics Revlon 4.45% 5,091 63Brands:Activewear;Clothes,Shoes,Handba… Converse 4.36% 4,984 62Brands:Shopping&Retail;Beauty&Cosmet… BeautyGramInc 4.32% 4,939 61Brands:Jewellery&Watches;LuxuryApparel…MarcJacobs 4.29% 4,912 61Brands:Beauty&Cosmetics BobbiBrownCosmetics 4.2% 4,805 59Brands:Jewellery&Watches DanielWellington 4.14% 4,734 58Brands:Beauty&Cosmetics Lancôme 3.91% 4,475 55Brands:Beauty&Cosmetics Beautyblender 3.86% 4,421 55
©2018DeepSocial May09,2018—@allieballiemakeup 15
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:LuxuryGoods;LuxuryApparel;Cloth… LouisVuitton 3.78% 4,323 53Brands:Clothes,Shoes,Handbags&Accesso…Vogue 3.76% 4,305 53Brands:Clothes,Shoes,Handbags&Accesso…Guess 3.68% 4,207 52Brands:Art&Design;Camera&Photograph… Coachella 3.62% 4,144 51Brands:Clothes,Shoes,Handbags&Accesso…Vans 3.57% 4,082 50Brands:Shopping&Retail NORDSTROM 3.57% 4,082 50Brands:Beauty&Cosmetics BareEscentuals 3.38% 3,867 48Brands:Television&Film DCEntertainment 3.28% 3,751 46Brands:Beauty&Cosmetics HouseofLashes 3.19% 3,653 45Brands:Beauty&Cosmetics RealTechniques 3.04% 3,483 43Brands:Beauty&Cosmetics SigmaBeauty.com 3.01% 3,448 43Brands:Clothes,Shoes,Handbags&Accesso…Topshop 3.01% 3,448 43Brands:Clothes,Shoes,Handbags&Accesso…Victoria'sSecret 2.97% 3,394 42Brands:Beauty&Cosmetics GLAMGLOW 2.94% 3,367 42Brands:Camera&Photography;Electronics… Canon 2.86% 3,269 40
©2018DeepSocial May09,2018—@allieballiemakeup 16
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:Beauty&Cosmetics LimeCrime 2.84% 3,251 40Brands:Jewellery&Watches;Clothes,Shoes,…MichaelKors 2.73% 3,126 39Brands:Clothes,Shoes,Handbags&Accesso…boohoo 2.69% 3,081 38Brands:Beauty&Cosmetics Lush 2.69% 3,072 38Brands:Shopping&Retail Walmart 2.6% 2,974 37Brands:LuxuryGoods;LuxuryApparel;Beau… TOMFORD 2.55% 2,921 36Brands:Beauty&Cosmetics Rimmel 2.52% 2,885 36Brands:LuxuryGoods;LuxuryApparel Burberry 2.51% 2,876 36Brands:Jewellery&Watches SWAROVSKI 2.49% 2,849 35Brands:Shopping&Retail Target 2.48% 2,840 35Brands:Television&Film StarWars 2.48% 2,840 35Brands:Restaurants,Food&Grocery Nutella 2.47% 2,822 35Brands:Clothes,Shoes,Handbags&Accesso…Levi's 2.45% 2,805 35Brands:HomeDecor,Furniture&Garden;Sh… Anthropologie 2.41% 2,760 34Brands:Jewellery&Watches;LuxuryGoods Tiffany&Co 2.37% 2,715 34
©2018DeepSocial May09,2018—@allieballiemakeup 17
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:Clothes,Shoes,Handbags&Accesso…CalvinKlein 2.37% 2,706 33Brands:Camera&Photography Polaroid 2.36% 2,697 33Brands:LuxuryGoods;LuxuryApparel;Cloth… ChristianLouboutin 2.33% 2,662 33Brands:Beauty&Cosmetics GerardCosmetics 2.32% 2,653 33Brands:LuxuryGoods;LuxuryApparel;Cloth… Armani 2.29% 2,617 32Brands:Television&Film HBO 2.25% 2,572 32Brands:LuxuryGoods;Clothes,Shoes,Hand… GIVENCHY 2.23% 2,554 32Brands:LuxuryGoods;LuxuryApparel;Cloth… Prada 2.22% 2,537 31Brands:Jewellery&Watches Swatch 2.19% 2,510 31Brands:Activewear Puma 2.18% 2,492 31Brands:Television&Film HarryPotter 2.17% 2,483 31Brands:Clothes,Shoes,Handbags&Accesso…Primark 2.15% 2,465 30Brands:Camera&Photography Nikon 2.14% 2,447 30Brands:Clothes,Shoes,Handbags&Accesso…Ray-Ban 2.13% 2,438 30Brands:Cars&Motorbikes;Cars Mercedes-Benz 2.1% 2,403 30
©2018DeepSocial May09,2018—@allieballiemakeup 18
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:Shopping&Retail Etsy 2.08% 2,385 29Brands:Fashion&Style;Clothes,Shoes,Han… OOTDMagazine 2.04% 2,331 29Brands:Shopping&Retail;Clothes,Shoes,H… FashionNova 2.01% 2,295 28Brands:Shopping&Retail;Clothes,Shoes,H… FreePeople 1.95% 2,233 28Brands:Jewellery&Watches Pandora 1.92% 2,197 27Brands:Clothes,Shoes,Handbags&Accesso…GAP 1.91% 2,188 27Brands:Music SpotifyMusic 1.9% 2,170 27Brands:Cars&Motorbikes;Cars BMW 1.9% 2,170 27Brands:Shopping&Retail;Clothes,Shoes,H… REVOLVE 1.88% 2,153 27Brands:Beauty&Cosmetics Garnier 1.84% 2,108 26Brands:LuxuryGoods;LuxuryApparel;Cloth… Hermès 1.83% 2,090 26Brands:Beauty&Cosmetics Neutrogena 1.8% 2,063 25Brands:LuxuryApparel;Clothes,Shoes,Han… Versace 1.8% 2,054 25Brands:Shopping&Retail;Clothes,Shoes,H… UrbanOutfitters 1.77% 2,027 25Brands:Camera&Photography GoPro 1.76% 2,010 25
©2018DeepSocial May09,2018—@allieballiemakeup 19
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:Beauty&Cosmetics essie 1.75% 2,001 25Brands:Gaming ActivisionBlizzard 1.73% 1,983 24Brands:Beauty&Cosmetics TheBodyShop 1.73% 1,974 24Brands:Clothes,Shoes,Handbags&Accesso…SteveMadden 1.73% 1,974 24Brands:Shopping&Retail;Beauty&Cosmet… BOXYCHARM 1.71% 1,956 24Brands:Cars&Motorbikes;Cars Porsche 1.68% 1,920 24Brands:Television&Film MarvelEntertainment 1.67% 1,911 24Brands:Shopping&Retail;Clothes,Shoes,H… MISSGUIDED 1.66% 1,902 23Brands:Clothes,Shoes,Handbags&Accesso…UGG 1.63% 1,867 23Brands:Beauty&Cosmetics SugarpillCosmetics 1.61% 1,840 23Brands:LuxuryGoods;LuxuryApparel;Cloth… Dolce&Gabbana 1.61% 1,840 23Brands:Cars&Motorbikes;Cars Lamborghini 1.61% 1,840 23Brands:Beauty&Cosmetics Guerlain 1.58% 1,813 22Brands:Clothes,Shoes,Handbags&Accesso…KateSpade 1.58% 1,813 22Brands:Beauty&Cosmetics KKWBeauty 1.58% 1,804 22
©2018DeepSocial May09,2018—@allieballiemakeup 20
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:Beauty&Cosmetics Clarins 1.58% 1,804 22Brands:Television&Film Showtime 1.58% 1,804 22Brands:Beauty&Cosmetics Kiko 1.54% 1,760 22Brands:Cars&Motorbikes;Cars Audi 1.49% 1,706 21Brands:Clothes,Shoes,Handbags&Accesso…TommyHilfiger 1.45% 1,661 21Brands:Electronics&Computers Sony 1.44% 1,652 20Brands:Cars&Motorbikes;Cars Ferrari 1.44% 1,643 20Brands:Travel,Tourism&Aviation Geocaching 1.44% 1,643 20Brands:Camera&Photography AGameofTones 1.43% 1,634 20Brands:Shopping&Retail;Beauty&Cosmet… Liveglam 1.42% 1,626 20Brands:Beauty&Cosmetics SeneGence 1.41% 1,617 20Brands:Beauty&Cosmetics Opi 1.41% 1,617 20Brands:Beauty&Cosmetics RimmelLondon 1.41% 1,617 20Brands:Shopping&Retail Macy's 1.41% 1,617 20Brands:Beauty&Cosmetics Caudalie 1.38% 1,581 20
©2018DeepSocial May09,2018—@allieballiemakeup 21
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:Gaming;Toys,Children&Baby;Tele… Pokemon 1.38% 1,581 20Brands:Television&Film NationalGeographic 1.37% 1,572 19Brands:LuxuryGoods;LuxuryApparel;Cloth… Fendi 1.33% 1,518 19Brands:Beauty&Cosmetics ArmaniBeauty 1.3% 1,492 18Brands:Business&Careers Paypal 1.3% 1,492 18Brands:Coffee,Tea&Beverages Coca-Cola 1.28% 1,465 18Brands:HomeDecor,Furniture&Garden;Sh… IKEA 1.28% 1,465 18Brands:Beauty&Cosmetics Lorac 1.27% 1,456 18Brands:Clothes,Shoes,Handbags&Accesso…PoloRalphLauren 1.25% 1,429 18Brands:Travel,Tourism&Aviation Airbnb 1.24% 1,420 18Brands:Beauty&Cosmetics Dermalogica 1.23% 1,411 17Brands:Beauty&Cosmetics Shiseido 1.23% 1,411 17Brands:Electronics&Computers SamsungGroup 1.23% 1,411 17Brands:Beauty&Cosmetics OFRA 1.22% 1,393 17Brands:Clothes,Shoes,Handbags&Accesso…OLDNAVY 1.21% 1,384 17
©2018DeepSocial May09,2018—@allieballiemakeup 22
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:Clothes,Shoes,Handbags&Accesso…SheInside 1.2% 1,375 17Brands:Clothes,Shoes,Handbags&Accesso…Accessorize 1.2% 1,375 17Brands:Electronics&Computers BeatsElectronics 1.19% 1,367 17Brands:Beauty&Cosmetics DODOLASHES 1.18% 1,349 17Brands:LuxuryApparel;Clothes,Shoes,Han… Moschino 1.18% 1,349 17Brands:LuxuryGoods;LuxuryApparel;Cloth… Valentino 1.18% 1,349 17Brands:LuxuryGoods;LuxuryApparel BALMAIN 1.18% 1,349 17Brands:Sports TheOlympicGames 1.16% 1,322 16Brands:Beauty&Cosmetics Olaplex 1.15% 1,313 16Brands:Restaurants,Food&Grocery McDonald's 1.15% 1,313 16Brands:Electronics&Computers LIKEtoKNOW.it 1.14% 1,304 16Brands:Art&Design PantoneInc 1.14% 1,304 16Brands:Beauty&Cosmetics Illamasqua 1.13% 1,295 16Brands:Jewellery&Watches;LuxuryGoods Rolex 1.12% 1,286 16Brands:Travel,Tourism&Aviation;Electronic…Google 1.12% 1,277 16
©2018DeepSocial May09,2018—@allieballiemakeup 23
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:Cars&Motorbikes;Cars Bentley 1.1% 1,259 16Brands:Beauty&Cosmetics ColourPop 1.09% 1,250 15Brands:Beauty&Cosmetics Oribe 1.07% 1,224 15Brands:Beauty&Cosmetics GLAMSQUAD 1.04% 1,188 15Brands:Jewellery&Watches;LuxuryGoods;… Cartier 1.04% 1,188 15Brands:Clothes,Shoes,Handbags&Accesso…Stradivarius 1.03% 1,179 15Brands:Shopping&Retail T.J.Maxx 1.03% 1,179 15Brands:Electronics&Computers musical.ly 1.03% 1,179 15Brands:Fashion&Style;Clothes,Shoes,Han… WhoWhatWear 1.03% 1,179 15Brands:Sports NFL 1.02% 1,170 14Brands:Beauty&Cosmetics SkinFood 1.01% 1,161 14Brands:Shopping&Retail;Clothes,Shoes,H… J.Crew 1.01% 1,161 14Brands:Beauty&Cosmetics Soap&Glory 1.01% 1,152 14Brands:Cars&Motorbikes;Cars Volkswagen 1% 1,143 14Brands:Restaurants,Food&Grocery ChipotleMexicanGrill 1% 1,143 14
©2018DeepSocial May09,2018—@allieballiemakeup 24
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:Television&Film Universal 0.99% 1,134 14Brands:Activewear LululemonAthletica 0.99% 1,134 14Brands:Camera&Photography Selfiegram 0.99% 1,134 14Brands:Restaurants,Food&Grocery OREO 0.98% 1,125 14Brands:Clothes,Shoes,Handbags&Accesso…Supreme 0.96% 1,099 14Brands:Clothes,Shoes,Handbags&Accesso…Bershka 0.95% 1,090 13Brands:Beauty&Cosmetics MaxFactor 0.93% 1,063 13Brands:Clothes,Shoes,Handbags&Accesso…RiverIsland 0.92% 1,054 13Brands:Healthcare&Medicine;Shopping&… Walgreens 0.92% 1,054 13Brands:Beauty&Cosmetics Bourjois 0.91% 1,045 13Brands:Shopping&Retail;Clothes,Shoes,H… AmericanEagle 0.91% 1,045 13Brands:Cars&Motorbikes;Cars Chevrolet 0.91% 1,045 13Brands:Beauty&Cosmetics Clarisonic 0.91% 1,036 13Brands:Shopping&Retail;Clothes,Shoes,H… Madewell 0.91% 1,036 13Brands:LuxuryGoods;LuxuryApparel Balenciaga 0.9% 1,027 13
©2018DeepSocial May09,2018—@allieballiemakeup 25
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:Clothes,Shoes,Handbags&Accesso…ToryBurch 0.89% 1,018 13Brands:Shopping&Retail;Beauty&Cosmet… Bath&BodyWorks 0.89% 1,018 13Brands:Gaming PlayStation 0.89% 1,018 13Brands:Cars&Motorbikes;Cars Ford 0.88% 1,009 12Brands:Travel,Tourism&Aviation;Electronic…Travelstoke 0.88% 1,009 12Brands:Coffee,Tea&Beverages Coffeegram 0.88% 1,009 12Brands:Beauty&Cosmetics L'Occitane 0.87% 991 12Brands:Television&Film Marvel 0.86% 982 12Brands:Music SoundCloud 0.85% 974 12Brands:Sports;Gaming NBA 0.85% 974 12Brands:Beauty&Cosmetics Avon 0.84% 965 12Brands:Beauty&Cosmetics Pixi 0.84% 965 12Brands:Clothes,Shoes,Handbags&Accesso…Pull&Bear 0.84% 965 12Brands:Cars&Motorbikes;Cars Toyota 0.84% 965 12Brands:Activewear;Shopping&Retail Sneakerhead 0.84% 956 12
©2018DeepSocial May09,2018—@allieballiemakeup 26
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:Beauty&Cosmetics Nivea 0.83% 947 12Brands:Jewellery&Watches Cluse 0.83% 947 12Brands:Beauty&Cosmetics GlitterEyes 0.82% 938 12Brands:Clothes,Shoes,Handbags&Accesso…CharlotteRusse 0.81% 929 11Brands:Cars&Motorbikes;Cars Honda 0.81% 929 11Brands:Cars&Motorbikes;Cars Nissan 0.81% 929 11Brands:Travel,Tourism&Aviation JetSetter 0.81% 929 11Brands:HomeDecor,Furniture&Garden;Sh… HomeGoods 0.81% 929 11Brands:Beauty&Cosmetics NUDESTIX 0.8% 920 11Brands:Clothes,Shoes,Handbags&Accesso…Calzedonia 0.8% 920 11Brands:Shopping&Retail Marshalls 0.8% 920 11Brands:Jewellery&Watches;Clothes,Shoes,…BaubleBar 0.8% 920 11Brands:Activewear Reebok 0.8% 920 11Brands:Shopping&Retail;Beauty&Cosmet… Birchbox 0.8% 911 11Brands:Toys,Children&Baby Babybump 0.8% 911 11
©2018DeepSocial May09,2018—@allieballiemakeup 27
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:Beauty&Cosmetics TONYMOLY 0.79% 902 11Brands:Travel,Tourism&Aviation Bellagio 0.79% 902 11Brands:LuxuryGoods;LuxuryApparel;Cloth… JimmyChoo 0.78% 893 11Brands:Television&Film CBS 0.78% 893 11Brands:LuxuryGoods Mulberry 0.77% 884 11Brands:Beauty&Cosmetics Girlactik 0.77% 875 11Brands:Electronics&Computers;Shopping… eBay 0.77% 875 11Brands:Shopping&Retail Harrods 0.76% 866 11Brands:Jewellery&Watches;Clothes,Shoes,…STYLEWATCHMagazine 0.75% 857 11Brands:Beauty&Cosmetics Vichy 0.74% 848 10Brands:Beauty&Cosmetics Aveda 0.73% 831 10Brands:Shopping&Retail Costco 0.73% 831 10Brands:Toys,Children&Baby Lego 0.71% 813 10Brands:Cars&Motorbikes;Cars Maserati 0.71% 813 10Brands:Clothes,Shoes,Handbags&Accesso…NewLook 0.7% 804 10
©2018DeepSocial May09,2018—@allieballiemakeup 28
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:Beauty&Cosmetics Ecotools 0.69% 795 10Brands:Music;Television&Film MTV 0.69% 795 10Brands:Shopping&Retail;Beauty&Cosmet… FabFitFun 0.68% 777 10Brands:Clothes,Shoes,Handbags&Accesso…BananaRepublic 0.67% 768 9Brands:LuxuryGoods;LuxuryApparel;Cloth… MiuMiu 0.67% 768 9Brands:Shopping&Retail Kohl's 0.67% 768 9Brands:Beauty&Cosmetics Ciaté 0.66% 759 9Brands:Television&Film SummitEntertainment 0.65% 741 9Brands:Television&Film CBSTelevisionStudios 0.65% 741 9Brands:Cars&Motorbikes;Cars McLaren 0.65% 741 9Brands:Clothes,Shoes,Handbags&Accesso…Bloomingdales 0.64% 732 9Brands:LuxuryApparel;Clothes,Shoes,Han… KARLLAGERFELD 0.64% 732 9Brands:Shopping&Retail Bloomingdale's 0.64% 732 9Brands:Art&Design;Electronics&Computers Adobe 0.64% 732 9Brands:Clothes,Shoes,Handbags&Accesso…DonnaKaran 0.63% 723 9
©2018DeepSocial May09,2018—@allieballiemakeup 29
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:Cars&Motorbikes;Cars Bugatti 0.63% 723 9Brands:Beauty&Cosmetics GoldenRose 0.62% 715 9Brands:Beauty&Cosmetics MotivesCosmetics 0.62% 715 9Brands:Shopping&Retail;Clothes,Shoes,H… Abercrombie&Fitch 0.62% 715 9Brands:Camera&Photography Fujifilm 0.62% 715 9Brands:Gaming;Electronics&Computers Nintendo 0.62% 715 9Brands:Sports;Television&Film WWE 0.62% 715 9Brands:Coffee,Tea&Beverages RedBull 0.62% 706 9Brands:Shopping&Retail;Beauty&Cosmet… Glossybox 0.61% 697 9Brands:Beauty&Cosmetics LaRoche-Posay 0.59% 679 8Brands:Beauty&Cosmetics ElizabethArden 0.59% 679 8Brands:Restaurants,Food&Grocery Dunkin'Donuts 0.59% 679 8Brands:Beauty&Cosmetics Bioderma 0.57% 652 8Brands:Beauty&Cosmetics Schwarzkopf 0.57% 652 8Brands:Shopping&Retail;LuxuryGoods Selfridges 0.57% 652 8
©2018DeepSocial May09,2018—@allieballiemakeup 30
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:Restaurants,Food&Grocery PizzaLover 0.57% 652 8Brands:Clothes,Shoes,Handbags&Accesso…Timberland 0.56% 643 8Brands:Sports UFC 0.56% 643 8Brands:Beauty&Cosmetics SkinCeuticals 0.55% 634 8Brands:Beauty&Cosmetics Moroccanoil 0.55% 634 8Brands:Beauty&Cosmetics MaryKay 0.55% 634 8Brands:Clothes,Shoes,Handbags&Accesso…HollisterCo 0.55% 634 8Brands:Clothes,Shoes,Handbags&Accesso…KENZO 0.55% 634 8Brands:Beauty&Cosmetics Younique 0.55% 625 8Brands:Shopping&Retail;Clothes,Shoes,H… ShopStyle 0.55% 625 8Brands:Restaurants,Food&Grocery Lindt 0.55% 625 8Brands:HealthyLifestyle;Beauty&Cosmetics Herbalife 0.55% 625 8Brands:Beauty&Cosmetics Wella 0.54% 616 8Brands:Clothes,Shoes,Handbags&Accesso…DianevonFurstenberg 0.54% 616 8Brands:Clothes,Shoes,Handbags&Accesso…Lacoste 0.54% 616 8
©2018DeepSocial May09,2018—@allieballiemakeup 31
AUDIENCEBRANDAFFINITY
Category Criteria Percent Followers Engagements
Brands:LuxuryGoods;LuxuryApparel AlexanderMcQueen 0.53% 607 8Brands:Television&Film ParamountPictures 0.53% 607 8Brands:Cars&Motorbikes;Cars LandRover 0.53% 607 8Brands:Activewear UnderArmour 0.52% 598 7Brands:Activewear NewBalance 0.52% 598 7Brands:Cars&Motorbikes;Cars Rolls-Royce 0.52% 598 7Brands:Restaurants,Food&Grocery Ferrero 0.52% 598 7Brands:Beauty&Cosmetics TrendMood 0.52% 589 7Brands:Clothes,Shoes,Handbags&Accesso…Hunter 0.52% 589 7Brands:Cars&Motorbikes;Cars Cadillac 0.52% 589 7Brands:Coffee,Tea&Beverages Pepsi 0.52% 589 7Brands:Activewear;Clothes,Shoes,Handba… TheNorthFace 0.51% 581 7
©2018DeepSocial May09,2018—@allieballiemakeup 32
SPONSOREDPOSTS
YASSS#pressplayFORSOMEAMAZING@clinique#skincare Bigthankyouto@cliniquemacysvalenciaforsendingmeallthesegoodies!!!!!SOAMAZING ProductsIused(all@clinique )-TakeTheDayOffMakeupRemover-CliniqueSmartCustomRepairEyeTreatment-FreshPressedDailyBooster-MoistureSurgeHydratingSuperchargedConcentrate#sponsored#wakeupandmakeup#makeupartist#instamakeup#motd#fotd#Clinique#instamakeup#beauty#beautyblogger#makeup#beautyguru#makeupjunkie#makeuplover#makeupbyme#makeupoftheday#sephora#cosmetics#makeupblogger#makeupforbarbies#ipsy#makeuptutorial#beautyblog#makeuplook#beautyaddict#makeupclips#instatutorial#vegas_nay@[email protected]@hollamakeup@makeuptutorialsx0x@glamvids
…
Likes402
Comments13
Date(UTC)21March201804:02
EXCITINGNEWS!Ipartneredwith@cleanandclear#pressplayTOSEEANAWESOME#facemask YouguysknowIamafacemaskjunkyandIamalwaystryingoutnewones,butthisnew@cleanandclearNightRelaxingJellyEyeSheetMask&NightRelaxingDetoxClayMasktakesthecake!Ilovehowcleanmyskinfeelsafterthedetoxmaskandafter20minutesoftheJellyMaskmyeyesfeelsomuchbetter!It’sdefinitelygoinginmyweeklyroutine!#ad#cleanandclear#wakeupandmakeup#makeupartist#instamakeup#motd#fotd#instamakeup#beauty#beautyblogger#makeup#beautyguru#makeupjunkie#makeuplover#makeupbyme#makeupoftheday#skincare#cosmetics#makeupblogger#makeupforbarbies#ipsy#makeuptutorial#beautyblog#makeuplook#beautyaddict#makeupclips#instatutorial#vegas_nay
…
Likes691
Comments26
Date(UTC)07March201810:02
Obsessedwiththe@maybelline#SuperStayMatteInkinshadePhilosopher!☂itlastsallday,isn’tdryinganditistheperfectcolor!alsoyoucangetthison@amazon#sponsored#mynylook#maybelline#mnyitlook#lipstick#makeupaddict#motd#mnyitlook#instagood#beauty#beautyblogger#makeup#beautyguru#makeuplover#makeupbyme#makeupoftheday#wakeupandmakeup#cosmetics#makeupblogger#amazon#makeuptutorial#beautyblog#vegas_nay#dressyourface#instamakeup#tartecosmetics#makeuptutorial#liquidlipstick
…
Likes549
Comments39
Date(UTC)11February201802:30
©2018DeepSocial May09,2018—@allieballiemakeup 33
POPULARPOSTS
NaturalSunday’sarethebest #makeup#beauty#skincare#Sunday#tartecosmetics#rethinknatural#wakeupandmakeup#vegas_nay#ipsy#smileby@allieballiemakeup
…
Likes1,797
Comments18
Date(UTC)25March201811:57
TAGAFRIENDWHOLOVESANEWFOUNDATION #pressplayforthisamazing@hudabeautyFauxFilterFoundation&Primer!!CHECKITOUT!#hudabeautyfauxfilter#wakeupandmakeup#makeupartist#instamakeup#motd#fotd#hudabeauty#instamakeup#beauty#beautyblogger#makeup#beautyguru#makeupjunkie#makeuplover#makeupbyme#makeupoftheday#makeuptutorialsx0x#cosmetics#beautyblender#makeupblogger#foundation#makeupforbarbies#ipsy#makeuptutorial#beautyblog#makeuplook#beautyaddict#vegas_nay#sephora@[email protected]@hollamakeup@makeuptutorialsx0x@glamvids@makeup_clips@bellaglamup@makeupforbarbies@bombtutorial@instamakeupfile@ipsy@vegas_nay@wakeandbakemakeup
by@allieballiemakeup…
Likes1,756
Comments16
Date(UTC)25March201801:16
WHENEVERYDAYIS#glowday#pressplaytoseemysuper#highlightlook!P.SENTERMY#GIVEAWAY Productsused:-@smashboxcosmeticsCaliContourKit-@ciatelondonSummerLoveGlow-GoIlluminatingBlush-@maybellineFacestudioMasterChromeMetallicHighlightetMoltenRoseGold-@hudabeauty3DHighlight-@tatchaLuminousDewySkinMist-@makeuprevolutionusa/@makeuprevolutionBrighterThanYourFutureHighlightPalette#wakeupandmakeup#makeupartist#motd#fotd#makeuprevolution#instamakeup#beauty#allieballiemakeup#makeup#beautyguru#makeupjunkie#makeuplover#makeupbyme#makeupoftheday#mnyitlook#cosmetics#hudabeauty#makeupblogger#maybelline#makeupforbarbies#ipsy#makeuptutorial#beautyblog#makeuplook#beautyaddict
by@allieballiemakeup…
Likes1,648
Comments15
Date(UTC)02April201804:04
©2018DeepSocial May09,2018—@allieballiemakeup 34
POPULARPOSTS
Okay#glowIseeyou Wearing@makeuprevolutionusa/@makeuprevolutionBrighterThanMyFuturePalette,@ciatelondonPalmIslandBronzer,@lanolips101Ointment,@benefitcosmeticsGoofProofBrowPencil&GimmeBrowPencil,@gerardcosmeticsSlayAllDaySettingSpray,@smashboxcosmeticsPhotofinishPrimer,@maybellineCityMiniPaletteInRooftopBronzes,@tartecosmeticsShapeTapeConcealer,@toofacedPerfectPeachFoundation&PeachBeachBlush#revolutionbeautyusa#makeupaddict#motd#benefit!#beauty#makeuprevolution#makeup#beautyguru#makeuplover#makeupbyme#makeupoftheday#wakeupandmakeup#cosmetics#makeupblogger#tartecosmetics#makeuptutorialsx0x#beautyblog#vegas_nay#dressyourface#instamakeup#lipstick#maybelline
by@allieballiemakeup…
Likes1,565
Comments28
Date(UTC)27March201810:00
NeverbeafraidtofaceyourdemonsPrimer-@smashboxcosmeticsPhotofinishMoisturizer-@tartecosmeticsBrighterDaysFoundation-@hudabeautyFauxFilterConcealer-@tartecosmeticsShapeTapeSettingPowder-@maybellineFitMeLooseFinishingPowder&@urbandecaycosmeticsTheIlluminizerBronzer-@toofacedSweetiePieBlush-@toofacedSomethingAboutBerryHighlight-@hudabeauty3DHighlightBrows-@benefitcosmeticsStyleNaturalusedPreciselyMyBrowPencil&GimmeBrowGelLashes-@tartecosmeticsLightsCameraLashesSettingSpray-@gerardcosmeticsSlayAllDayEyeshadow&Lipstick-@urbandecaycosmetics#Backtalk #makeuptutorialsx0x#makeupaddict#motd#benefit!#beauty#beautyblogger#makeup#beautyguru#makeuplover#makeupbyme#makeupoftheday#wakeupandmakeup
by@allieballiemakeup…
Likes1,511
Comments18
Date(UTC)24March201808:00
Browsfordays!TransformedmybrowstotheCrisp&WispstyleusingBenefitCosmeticsPreciselyMyBrowPencil,GimmeBrowGel,3DBrowtones,HighBrow,&24-HRSetter #benefit!#benefitcosmetics#eyebrows#benefitbrowsearch#benefitbrows#BenefitCanada
by@allieballiemakeup…
Likes1,501
Comments5
Date(UTC)26March201809:33
©2018DeepSocial May09,2018—@allieballiemakeup 35
POPULARPOSTS
Tagababewithamazingbrows Wearingmy@benefitcosmetics#benefitbrowsinstyleNatural usedTheGoofProofBrowPencil&GimmeBrowGel alsoused@anastasiabeverlyhillsStrippedLiquidLipstick,@tartecosmeticsRainforestOfTheSeaFoundation,@toofacedSweetiePieBronzer,@ciatelondonBabyDollBlush,@smashboxcosmeticsPrimerizer,@toofacedBetterThanSexMascara,@lorealmakeupShimmerista,&@gerardcosmeticsSlayAllDaySettingSpray #benefitbrowsearch#makeupaddict#motd#benefit!#beauty#beautyblogger#makeup#beautyguru#makeuplover#makeupbyme#makeupoftheday#wakeupandmakeup#cosmetics#makeupblogger#tartecosmetics#makeuptutorial#beautyblog#vegas_nay#dressyourface#instamakeup#smashbox#lipstick#hudabeauty#mnyitlook#toofaced
by@allieballiemakeup…
Likes1,497
Comments10
Date(UTC)20March201810:00
#glowgetter Wearing@lorealmakeupShimmerista,@toofacedSweetiePieBronzer,@benefitcosmeticsPreciselyMyBrowPencil&GimmeBrowGel,@anastasiabeverlyhillsStrippedLiquidLipstick,@maybellineTotalTemptationEyeshadowPalette,@smashboxcosmeticsPrimerizer,@tartecosmeticsRainforestOfTheSeaFoundation,&@gerardcosmeticsSlayAllDaySettingSpray #sephora#makeuptutorialsx0x#makeupaddict#motd#benefit!#beauty#beautyblogger#makeup#beautyguru#makeuplover#makeupbyme#makeupoftheday#wakeupandmakeup#cosmetics#makeupblogger#tarte#beautyblog#vegas_nay#dressyourface#instamakeup#BenefitCanada#lipstick#hudabeauty#maybelline#toofaced#anastasiabeverlyhills#ipsy#benefitbrows#makeupforbarbies
by@allieballiemakeup…
Likes1,460
Comments15
Date(UTC)21March201810:00
Tagyoursassiestfriend Don’tforgettoentermy#giveawayforTHISpaletteWearing@urbandecaycosmetics#BacktalkEyeshadowPalette&Lipstick,@hudabeautyFauxFilterFoundation,@tartecosmeticsShapeTapeConcealer,@benefitcosmeticsPreciselyMyBrowPencil,@urbandecaycosmeticsTheIlluminizer,@toofacedSweetiePieBronzer&@gerardcosmeticsSlayAllDaySettingSpray #UrbanDecay#makeupaddict#motd#benefit!#beauty#beautyblogger#makeup#beautyguru#makeuplover#makeupbyme#makeupoftheday#wakeupandmakeup#cosmetics#makeupblogger#tartecosmetics#makeuptutorial#beautyblog#vegas_nay#dressyourface#instamakeup#lipstick#eyeshadow#maybelline#hudabeauty#toofaced#ipsy#eyebrows#makeupforbarbies
by@allieballiemakeup…
Likes1,438
Comments24
Date(UTC)22March201810:00
©2018DeepSocial May09,2018—@allieballiemakeup 36
GLOSSARY&FAQ
DeepSocial.Aninfluencerranking,discoveryandanalyticsplatformprovidingin-depthinsightsintodemographic&psychographicdataof43,388,760Instagraminfluencersandtheiraudience.
AudienceData.Ourdataisbasedonlyonactiveengagedaudience(likes)forthelast30daysfromthedatespecifiedatthebottomofthisreport.Engagedusersaretheoneswhoactivelyengagewiththeinfluencercontentandaremorelikelytoreacttopromotionsandtakeactionssuchaspurchase.Hence,ourdatacouldbedifferentfromofficialInstagramaudienceinsightsasInstagramuserinsightsforaudience-relatedmetricsarebasedonhistoricalfollowers,onlyavailableforbusinessaccountsandonlyforlifetimetimeframe.Moreover,accordingtoourresearchofInstagramaudiencehalfofhistoricalfollowersjustpassivelyfollowandeitherdon'tuseInstagramanymoreoruseitunderadifferentaccount.Pleasenotethataudiencedataforinfluenceraccountsisupdatedeachmonthforfree.AudienceDataisalsoavailableviaAPIinJSONformat.PleaserefertoAPIdocumentationathttps://docs.deep.social/.
Influencers.Instagramaccountswithmorethan1,000followers.
Engagements.Theaveragesumoflikesandcommentsonthelast30posts.
Rankings.CurrentlyDeep.SocialranksmostinfluentialInstagramaccountsbytheabsolutesizeoftheiractiveengagedaudiencefor5,276differentlocations,genderandlocation-gendersegments.Rankingsarealsosplitbyaccountsizelikeweightcategoriesinboxingrangingfrom1kto>1mfollowers.AccordingtoourresearchofInstagramaudienceinApril2018thereare[459,000]Instagramaccountsthathaverankedintop100indifferentcategories.YoucanfindouthowyourfriendsandfavouriteInstagrammersrankbyenteringtheirInstagram@handleathttps://ranking.deep.social/
AudienceCredibility.Toestablishtheaudiencecredibilityscoreforactiveengagedaudiencewetakeintoaccountfactorssuchasaccount’savatarandbiodescription,numberofposts,numberofaccountsfollowedvsfollowingratio,numberoflikesreceivedvsnumberoflikesgivenratio.Pleasenotethattheaudiencecredibilityisbasedonlyonactiveengagedaudience(likes)i.e.ahighcredibilityscoredoesnotnecessarilyindicate"realfollowers"-theaccountmaystillhaveboughtfakefollowers,theengagementratecouldbeverylowbutthosefewengagementsarerealandthereforethecredibilityscorecouldstillbehigh.Influencerswithgenuineaudiencewillattainscoresof80orabove.
©2018DeepSocial May09,2018—@allieballiemakeup 37
GLOSSARY&FAQ
NotableEngagements.Showswhatpercentageofengagementsisfrominfluencers.NotableEngagementsfor0.99quantilecanlargelydifferfrom3%to61%
PaidPostPerformance.Showshowdisclosedsponsoredpostsperformcomparedtoorganicpostsintermsofaveragenumberofengagementstheyreceive.PaidPostPerformancefor0.99quantilecanlargelydifferfrom11%to276%whichmeansthatsometimesyoucanoverpay9timesforapostifyoubaseyourpricingonaverageengagementsas,forexample,insteadofusualaverage10,000engagementsyoumightgetjust1,100onyoursponsoredpost.PleasenotethatwetakeintoaccountdisclosurebothbyInstagramPaidPartnershipsfeatureandby38sponsoredpostsincluding#ad,#sponsored,#paidandothers.
BrandAffinity.Wedeterminebrandaffinitiesbyanalyzingpostsforcaptiontexts,@mentions,#hashtagsandlocationtags.
Interests.Wedeterminebrandaffinitiesbyanalyzingpostsforcaptiontexts,@mentions,#hashtagsandlocationtags.
Ethnicity.Wedetermineengagedaudienceethnicitybyanalyzingprofilepicture,textinprofiledescription(bio)andselfiesintherecentposts.Onlyavailablefortheaudienceasanaggregatedpercentage.
Age.Wedetermineengagedaudienceagebyanalyzingprofilepicture,textinprofiledescription(bio)andselfiesintherecentposts.Onlyavailablefortheaudienceasanaggregatedpercentage.
Gender.Wedetermineengagedaudiencegenderbyanalyzingprofilepicture,name,textinprofiledescription(bio)andselfiesintherecentposts.
Location.Wedetermineengagedaudiencelocation(country,state,city)byanalyzinglocationtags,languageandcaptionoftherecentpostsandtextinprofiledescription(bio).
©2018DeepSocial May09,2018—@allieballiemakeup 38
GLOSSARY&FAQ
Language.Wedetermineengagedaudiencelanguagebyanalyzingcaptionoftherecentposts
Popular#hashtags.Mostfrequentlyused#hashtagsonthelast30posts.
[email protected]@mentionsonthelast30posts.
SponsoredPosts.PostsdisclosedeitherbyInstagramPaidPartnershipsfeatureorby38sponsoredposts’hashtagsincluding#ad,#sponsored,#paidandothers.
PopularPosts.Mostpopularpostsbytheabsolutenumberofengagementstheyreceived.
Influencercontactdetails.Accesstoinfluencercontactinformationincludingemail,phone,WhatsApp,Skype,Snapchat,Facebook,Twitter,YouTube,Viber,BBM,Telegram,WeChat,KikMessenger,LINEandsuch.FeatureisonlyavailablethroughAPItothosesubscribedto1,000accountsormore.PleasenotethatcontactdetailsmightbenotavailableforsomeinfluencersaswedisplayonlypublicinformationthatcanbefoundonInstagramprofile.
Haveanyfurtherquestions?PleaserefertoourFAQsectionathttps://help.deep.social/.
©2018DeepSocial May09,2018—@allieballiemakeup 39