1400 words copywriting results

pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite

cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BYbsorb, solve, question, WRESTLE, outthink, conceive, derive, understand, assimilate, You? envision, gauge, pick up, Ar

st, correlate, lyrical, energetic, weigh, humorous, creative, check out, rationalize,intuit, gu

UBATE, eloquent, POWERFUL recollect, dig, sor t out, peppy, THINK through, surmise, concl

1 4 0 0W O R D S

Words with the power to change your world.

Q U I T





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Contrary to popular belief,marketing isn’t about selling products or services.





Q U I T

Contrary to popular belief,marketing isn’t about selling products or services.

It’s about building relationships.





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With that thought in mind, we must ask you...





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• Are your customers the most productive members of your sales force?





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• Are your employees your most powerful advertisement?





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• Are your suppliers your most enthusiastic ambassadors?





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• Are your suppliers your most enthusiastic ambassadors?

• Do your investors share your vision, as well as your profits?





If you answered “yes” to all of these questions, your marketing is in very capable hands.

Thanks for your time! If you want to exit, just click here.

If, however, your relationships aren’t hitting on all cylinders, click here to find out how we can help!





Q U I T

We’d Like to Introduce 1400 Words

• We are different from any other writing source available.

• Our track record proves that the right messaging can make a difference.

• We’d like to become a strategic resource for you.





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Our Word Power is Unmatched

• 1400 Words is a team of smart, strategic, award-winning writers.

• We have a depth and breadth of industry experience no individual writer can match.

• We are experienced in the full range of business media.

• One call gets you the writer – or group of writers – your project requires.





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We’re Multilingual

We know how to speak to your various audiences.

• Customers (B2C and B2B)

• Decision-makers and Influencers

• Employees

• Shareholders

• Strategic partners and suppliers





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We’re Media Maniacs

We understand the nuances of, and differences between, today’s business media.

• Marketing collateral

• Annual reports

• Web sites

• Print & broadcast advertising

• Web-based direct mail

• Conventional direct mail

• Video & film

• Interactive multimedia

• Catalogs

• Trade show performance scripting

• White papers

• Computer-based training





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We’re Industry Savvy

We’re experienced in a variety of industries.

• Telecommunications

• Manufacturing / Industrial

• Retail & Consumer Goods

• Computers / Software

• Entertainment / The Arts

• Travel / Tourism

• Professional Services

• Aviation

• Health care

• Real estate

• Recruitment

• Oil & Gas / Mining

• Finance / Banking

• Hospitality





Q U I T

We’ve Worked for Some of the Best

This is just a small sampling of our client list.

Alcatel • American Airlines • AT&T Wireless • Baylor Health Care System • Bell Helicopter • BellSouth

• Blockbuster Inc. • Brinker Corporation • Centex • Cessna • Coca-Cola • Compaq • Dallas Symphony

Orchestra • Dell • DocuCorp • EDS • Ericsson • Florida Grand Opera • Frito Lay • IBM • JCPenney •

Johnson & Johnson • Jose Cuervo • JPMorgan Chase • Kaiser Permanente • Kennecott Energy • Lowe's

• National Constitution Center • Nestlé • Nokia • Nortel • Oracle • Overhead Door • Paymentech •

Phillips Petroleum • Qwest Communications • Rent-A-Center • The Rosewood Company • The City of

San Diego • San Diego Museum of Art • Smithsonian Institution • Southwestern Bell • Texas Instruments





Q U I T

And We Understand the Issues.

We know how to adapt your strategy, message, and “voice,” depending on whether your goal is to:

✔ Launch a product or business✔ Create or enhance a brand✔ Simplify message ✔ Create an experience✔ Build relationships✔ Generate sales✔ Build market share✔ Create a buzz





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But don’t take our word for it...





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View Our Case Histories

Click on the projects below to see the results we’ve helped generate.

ORACLE KAISER PERMANENTE JOHNSON & JOHNSON QWEST COMMUNICATIONS

DALLAS SYMPHONY ORCHESTRA CAMEL COMPANY ERICSSON LEBOEUF

NOKIA BLOCKBUSTER PARKER GUITARS FIRST STATE BANK





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Words to Ponder

“The truth isn’t the truth until people believe you…and they can’t believe you if they don’t know what you’re saying…and they can’t know what you’re saying if they don’t listen to you…

and they won’t listen to you if you’re not interesting…and you won’t be interesting unless you say things imaginatively,

originally, and freshly.”

~ Bill Bernbach

Founder, CEO, Doyle Dane Bernbach Advertising

Advertising Hall of Fame





Q U I T

1400 Words Has Generated Measurable Results

For lots of companies. In lots of industries.

We’d love to do the same for you.





Q U I TVIEW AGAIN

When can we start?

1400 Words, Inc.

2 1 4 - 7 4 4 - 1 4 0 9www.1400words.com





Oracle

Challenge: Attract an international C-levelaudience to a new, unproven event.

Media: Web-based & conventional direct mailProjects: Theme development, marketing, attendee

solicitation, and event Web site for Oracle’sfirst international “Apps World” eBusinessApplications Conference.

Results: Exceeded attendance projections by more than 15 percent.

✔ Launch a product or business✔ Create or enhance a brand✔ Simplify message ✔ Build relationships✔ Generate sales✔ Build market share✔ Create a buzz





Kaiser Permanente

Challenge: Build brand recognition and membershipin a new geographic region.

Media: Broadcast and print advertisingProjects: Comprehensive campaign for the North

Texas division.Results: Generated an average of 100 inquiry

calls per day every time the advertisingran – an increase in response of 200 percent.






Johnson & Johnson

Challenge: Build brand awareness and take market share from several other established competitors.

Media: Print advertising, collateral, and multimediaProjects: Trade campaigns, brochures, direct mail,

and trade show multimedia for the company’s orthodontic division.

Results: Catapulted them from a distant #5 position in the industry to a dead heat for #1 in less than three years.






Qwest Communications

Challenge: Increase small-business sales in anextremely competitive marketplace whereQwest, as the incumbent, suffered from anegative brand image.

Media: Direct mailProjects: Several targeted letter campaigns for

Qwest’s Small Business customer segment.Results: Our direct mail letters generated

response rates from small business customers ranging from an enviable 11 percent to as high as 94 percent.






Dallas Symphony Orchestra

Challenge: Reverse declining ticket sales and increase both season subscriptions and single-performance purchases.

Media: CollateralProjects: Subscription collateral, season

programs, and brand messaging.Results: Reversed a three-year decline in

ticket sales and revenues within the firstyear of our partnering with them.Post-implementation research procured by the DSO

confirmed that our theme, “Rejuvenate Your Soul”

captured to the word the single, most overwhelming

reason why arts patrons choose to spend discretionary

dollars on the symphony.






The Camel Company

Challenge: Increase sales of branded and collectible merchandise.

Media: Direct mailProjects: Catalogs for branded merchandise.Results: Increased sales by 25 percent over

the previous year.






Ericsson

Challenge: Although well-known in Europe, Ericssonsuffered from low brand awareness in theU.S. During the telecom boom years, itstruggled for market share against severalU.S.-based competitors.

Strategy: A revolutionary, enclosed, 10,000-sq. ft.“Main Street” that captured and retainedattendees, and linked Ericsson technologyto the everyday needs of consumers.

Media: Booth graphics, supporting collateral, multimedia, and live performance within a revolving, 360-degree enclosed theater.

Results: Attendance beyond expectations, multipleindustry awards. Exhibitor magazinecalled our booth “The most memorable theater presentation across all industries.”Telephony magazine hailed it as “sensational” and “…a new standard in performance.”






LeBoeuf

Challenge: A formerly well-known but neglected brand of collector-quality pens was resurrected and re-introduced to the marketplace. Our dual challenge was to position the brand as one of highest quality and prestige while also generating sales.

Media: Magazine advertising, collateralProjects: Trade campaign, consumer campaign,

product brochure/catalog.Results: Sales, in fact, did take off. Simultaneously,

one of the most respected editors in thepen industry described our materials as“the finest marketing materials [he’d] ever seen.”






Nokia

Challenge: Provide retailers who sell Nokia wirelessphones with training materials that willhelp their employees understand the features, benefits, and target customer ofthe company’s new offerings, and sell themmore effectively.

Media: Computer-based training, including product presentations, testing, and review mechanisms

Results: Our solutions were so effective, Nokiaimplemented them for all new phones.Additionally, the Society for TechnicalCommunications awarded our e-learningtop honors, calling it “engaging,” “effective,” “well thought out,” and “excellent overall.”






Blockbuster

Challenge: Provide the managers and employees ofBlockbuster stores with training materialsthat would be engaging, relevant, effective, and easy to use.

Media: Training posters, trainer manuals, role-playscripts, and employee pocket guides –sometimes for multiple markets withunique prices and parameters.

Results: Our approach to the training materials was deemed so effective, and the process ofworking with us so smooth, Blockbusterhas used us on numerous training initiatives.






Parker Guitars

Challenge: Rejuvenate a brand. Ten years ago Parkerrevolutionized the guitar industry with itshigh performance guitars. Over the yearshowever, their story had lost some of itsfocus. There was a disconnect betweenParker's me-too image and the astoundingquality and sound range of its guitars.

Media: New product brochure, educational hangtags, trade show support materials

Results: The new Parker materials increased dealer sign-ups, decreased dependency onin-store sales personnel, and resulted in an immediate 70% increase in sales.






First State Bank

Challenge: Position an independent New Mexicobank as a leader in the southwest to anational financial community.

Media: Multiple annual reports, radio advertising.Results: In the four years 1400 Words was

involved in marketing First State Bank andwriting its annual report, the bank’s valueincreased from 1.5 million to 1.6 billion.


1400 words copywriting results

Business

appetite purposeful

powerful advertisement

e gauge

enthusiastic ambassadors

productive members

words wrestle

sales force

marketing isnt