14. vrf reader guide- writing captions 11

8/4/2019 14. VRF Reader Guide- Writing Captions 11

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GUIDE: CAPTION

WRITING FOR THE VRFUNIT 3: VRF SUPPORT MATERIALGraphic Design and Advertising Photography and Digital Imaging Jewellery and Applied ArtsNew Media DesignTV and Broadcast Media

Animation

WRITING CAPTIONS FOR YOUR VRF IMAGES

1. Caption proforma to draft your explanation2. Style Keywords to explain your selections

3. Three caption examples (with mistakes)4. Three corrected caption examples

5. Supporting three images6. Checklist: common writing errors

MIKE DE-VERE


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CAPTION PROFORMA

Photocopy this page and use it to draft out your explanations that set outthe reasons why you have chosen your examples

TIP : only make colour copies when your choice is final and your example needs it

TIP : record the attribution details and the image location on the back of the image:eg. Photography for Pop from Warhol by A. Livingstone, 1995, Phaidon

STYLE IN QUESTION:

VRF CATEGORY:

Maker:Media:Date:Source:(author/title/site/address/date)

Explanations:

This example has been influenced by...............

The evidence to support this view is (using the keywords):

1.

2.

3.

This is a strong/weak example because.

My view of this work is that


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SURREALISM subconscious rules (thought dictation) super-realityautomatic and verist versions dreamlikemeaning from suggestion, association erotic

multiple methods (frottage, montage) illusionsdisturbing suggestive

POP ART low culture (popular, everyday) figurativetransient and throwaway commercialhumour and irony sexy, glamorousmultimedia (Ben Day dots) comics

analysis of the media bright colours

EXPRESSIONISM exaggerated shapes and colour distortionbreak rules to convey feelings aggressive lineshandmade, honest, direct masklike featuresdisturbed brushstrokes (handwriting) angst, alienationdarkness, caricatures childlikefeelings not beauty


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THREE CAPTION EXAMPLES WITH MISTAKES

1. RANK THESE: which does its job the best ?

2. FIND AND CIRCLE the dozen mistakes included (refer to thechecklist at the end of this pack)

IMAGE 1: Theo Van Doesberg , Alphabet , 1919 (Typography); from Graphic Styles

I have chosen this as an example of abstract typography it was made by a friendof Mondrian, the abstract painter, in the de stijl group and, like the painterswork, its geometric. It is dominated by verticals and horizontals, with no curvesor diagonals. It is very minimal too, with no serifs or decoration and with only

one primary colour used. I think, therefore, that this is a good example althoughit doesnt work well for me, especially when you look at the letters R, Z and Y.

IMAGE 2: A M Cassandre , Grand Sport , 1925 (2D Design); from Graphic Styles

This poster is, I think, an example of 2D design that can be said to be influenced by cubism. Cassandre is famous for his Art Deco posters and the cubists werewell known for there trademark use of different viewpoints, seen here in the waythe ear jaw pipe nose and eye are all treated. Also, typical of cubism is thelimited monochrome colour, the shorthand way of indicating things and the

blurring of foreground and background. It isnt the best of examples, though, because it isnt fragmented, faceted or collaged; but I like the stylish effect thathes created.

IMAGE 3: Herbert Bayer , Lonely City Dweller , 1932 (Photography; from Icons of Photography: the Twentieth Century

This photograph is a photomontage and I think that its an example of Dada. Typical of Dada artists, he has used readymade photographs, cut them up and rearranged

parts of them to create a shocking or disturbing city image. It suggests an idea or

message that people can see how helpless they are in the city, or, you cancover your eyes but you cant stop seeing.

The image might be nihilistic because it seems to attack modern life. However, becauseof the date, I think that this example may be considered Surealism (and to dowith its inner dream world) because it isnt as lo-fi and aggressive as much of Dada. I think that it is very effective though and as someone said is a remarkableand captivating metaphor for urban life.


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THREE CAPTION EXAMPLES : CORRECT VERSION

USE THESE AS MODELS for your own caption writing in the VRF


I have chosen this as an example of abstract typography. It was made by a friendof Mondrian, the abstract painter in the De Stijl group and, like the painterswork, its geometric. It is dominated by verticals and horizontals with no curvesor diagonals. It is very minimal too, with no serifs or decoration and with onlyone primary colour used. I think, therefore, that this is a good example althoughit doesnt work well for me, especially when you look at the letters R, Z and Y.


This poster is, I think, an example of 2D design that can be said to be influenced by Cubism. Cassandre is famous for his Art Deco posters and the Cubists werewell known for their trademark use of different viewpoints, seen here in the waythe ear, jaw, pipe, nose and eye are all treated. Also typical of Cubism is thelimited monochrome colour, the shorthand way of indicating things and the

blurring of foreground and background. It isnt the best of examples, though, because it isnt fragmented, faceted or collaged; but I like the stylish effect thathes created.


This photograph is a photomontage and I think that its an example of Dada. Typical of Dada artists he has used readymade photographs, cut them up and rearranged

parts of them to create a shocking or disturbing city image. It suggests an idea or message that people can see how helpless they are in the city or you can cover your eyes but you cant stop seeing.

The image might be nihilistic because it seems to attack modern life. However, becauseof the date, I think that this example may be considered Surealism (and to dowith its inner dream world) because it isnt as lo-fi and aggressive as much of Dada. I think that it is very effective though and as someone said is aremarkable and captivating metaphor (Miller, 1999) for urban life.


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SUPPORTING THREE IMAGES





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TEN POINT CHECKLIST OF COMMON STUDENT MISTAKES Understand these and most of your writing will be free of errors

1. Have you avoided basic spelling errors ?

incorrect : Cubists were well-known for there trademark use of different viewpointscorrect : Cubists were well-known for their trademark use of different viewpoints

2. Have you used capitals for proper nouns and names ?

incorrect: The impressionists techniques were taken up by other artists.correct: The Impressionists techniques were taken up by other artists.

3. Have you avoided using apostrophes for plurals ?

incorrect: The Futurists embraced new technologys and inventions.correct: The Futurists embraced new technologies and inventions.

4. Have you used commas in your lists ?

incorrect: Artists writers designers performers and musicians worked together.correct: Artists, writers, designers, performers and musicians worked together

5. Have you used the correct its/its ? (its = it is)

incorrect: The reporting of its death was premature.correct: The reporting of its death was premature.incorrect: Escapism its a part of the mood of the Twenties.

correct: Escapism its a part of the mood of the Twenties.

6. Have you used the possessive apostrophe correctly ?

incorrect: Is Duchamps Urinal an influential piece of work ?correct: Is Duchamps Urinal an influential piece of work ?


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7. Have you correctly spelled the names of the art styles?

8. Have you written in clear, complete sentences ? (with a verb)

9. Have you surrounded your quotes in quotation marks ?

10. Have you proofread your work ? (spot your mistakes)

14. vrf reader guide- writing captions 11

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