14 dec russell sutton final
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TRANSCRIPT
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Our Clients
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Sorry your baby is ugly.
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How you see your website...
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and your customer’s view.
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How can website analytics help?
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What is web analytics?
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Web Analytics Is:
1. The analysis of qualitative and quantitative data from your website and the competition
2. To drive a continual improvement of the online experience that your customers, and potential customers have
3. Which translates into your desired outcomes (online and offline)
Avinash Kaushik
Elvis of Analytics
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Web analytics is about
actionable insights
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and outcomes
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Don’t use your web analytics as
a rear view mirror
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Instead, achieve this
and you’ll gain a huge competitive advantage:
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Warning!You don’t need
analytics software you
need a website analytics
programme
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Putting together a web analytics ‘programme’
• Analytics team• Set your goals• Training• Custom reports• Insight• Actions
= Uplift
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using google analytics for local authority websites
Part Two
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Google Analytics...
1. Is a powerful website analytics tool
2. Is used by 50% of the world’s top 1million websites
3. In the right hands can help councils to get actionable insights
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5 Benefits
of Google
Analytics
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Powerful Reportin
g
100+
reports
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Highly Intuitive
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There are no
infrastructure costs
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Highly Scalable
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It’s Free(but not cheap)
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10:90 Rule
• Our Goal: Highest value from Web Analytics implementation
• Cost of analytics tool & vendor professional services: $10
• Required investment in “intelligent resources/analysts”:$90
Avinash Kaushik
Elvis of Analytics
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10:90 Rule
• Our Goal: Highest value from Web Analytics implementation
• Cost of analytics tool & vendor professional services: $10
• Required investment in “intelligent resources/analysts”:$90
Lets just call it the Rooney rule!
Lets just call it the Rooney rule!
90%
10%
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If it’s free is it any good?
“Can I really present Google Analytics as a serious solution to senior management?”
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If it’s free is it any good?
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Google classes Google Analytics data as confidential information.
What about Google reading my data?
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What about Google reading my data?
1. No data-sharing without consent2. On-going investment in security3. Policy enforcement with compliance audits
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What about data privacy laws?
It’s important to consider Personally Identifiable Information (PII)
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Personally Identifiable Informatio
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1. DPA makes specific provisions for obtaining, holding and disclosing of PII
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Personally Identifiable Informatio
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2. The crucial aspect of the Act is the transfer of personal data outside of the EU
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Personally Identifiable Informatio
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3. Google specifically prohibits the storing of PII in Google Analytics
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