14CRAFTY WAYS TO MORE APP DOWNLOADS

PRESENTED BY:

KONSTANT

INFOSOLUTIONS

Did You Know?

Instagram registered a staggering 17% increase in monthly active users from 600 to 700 million users in just four months.

Why to Invest in Mobile App Marketing?

Before we present you the list of how to attract more users to download your apps, here is a quick rundown of why you need to invest in app marketing.

Mobile Trend

Mobile Trend

The World is looking up to mobile solutions, so should you and market your business app more aggressively.

Customer-Centric Market

Customers look for easy solutions to get the things done and the app is an ideal way. So, app marketing holds the key to reaching them.

Fierce Competition

The market is already flooded with apps and now you, entering the app jungle, require a comprehensive marketing plan to sustain.

Instant Results

Call-to-actions help in instant results driving users to the desired page, unlike other marketing mediums.

The App Market is on the Rise

Smartphone adoption has increased 394% in the last four years. Invest now and reap the benefits for long.

How to Increase App Downloads?

With already thousands of apps available for download, a clever ploy can do the trick for you. Here are 14 useful ways encouraging users to download your app.

1.Make an App That Adds Value

Make users believe that they can’t do without your app by advocating its prime features and functionalities.

2.Market Your Services

Instead of the brand, market the core functionality of the app. Users can relate to the services directly and not the brand name.

3. Reach Users Via Text Message

Send a text message to users with a catchy promotional phrase, an enticing deal in addition to the direct link to your app.

4.Download Deals

Lure users with offers for downloading your app which can be a sign-up bonus, referral discounts, trial service, gift coupon and more.

Include all the essential aspects of your app in a captivating and interactive 2-minute video and market it to gain more users.

5. Make a Demo Video

6.Write a Blog Post

Along with a call-to-action button include features, high-quality screenshots, benefits and video of your app.

7.Use Welcome Emails to Good Effect

Email is an effective marketing medium. Make most of it by including the app’s downloadable link in the welcome emails.

8.Highlight the Pain Point

Make sure you point out the problem that gets eradicated from users’ lives in emails, text messages, blog post and others.

9.Website Pop-ups

Include pop-ups on your website with exclusive offers and deals. This invites the user to download the app for availing the same.

10.Social Media PromotionPromote your app via

social channels as the users are active there and reach can be extended to targeted audience.

11.Benefits of App Download

Market the app benefits up front making users aware why exactly they need to download it on their smart devices.

12.App Store Optimization

Like SEO for websites, we have ASO for applications. Optimize your app in order to get featured on the first page of app search results.

13.Paid App Marketing

Devise paid campaigns for channels like Facebook, Instagram for wider reach and popularity that encourage more downloads.

14.Affiliate Marketing

Run cost-per-install (CPI) campaigns and get connected to influential marketing groups for quality views and audience.

ASO(App Store Optimization)

It’s a vital aspect for your app to be visible on the first page of the app search results page on the Play Store as well as on the App Store.

Here’s what can be done to achieve it:

App Title- Make it short, simple and memorable

App Description- Target keywords and discoverable words

App Icon- Should be striking as well as pleasing from the word go

App Screenshots- High-quality images with etched description

Review and Rating- Positive reviews encourage more downloads

Closure

The app market is ballooning with every passing day. There are a lot of business opportunities that entrepreneurs or business houses can look at and skyrocket their existing success cycle. If you are looking for a development partner to build awe-inspiring apps or want to know the secret to 1 million downloads, then you can reach out to us for a free consultation. Our experts would be glad to assist you.

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