1.4 case study: hurricane sandy response
TRANSCRIPT
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Case Study: Hurricane Sandy Response
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• Greater amount of feedback through social channels
• Urgency to respond in real time• Self organizing communities that can
coordinate mutual aid independently of and more nimbly than established relief organizations
Pain points for disaster response
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Our social tools for disaster responseDigital Command Center Engagement Console
Insights Dashboard
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• Red Cross chapters and NHQ shared critical safety info at all stages of the storm
• Social one of the best sources of info right after storm hit
• Over 2.5 million posts pulled in for review• 2,386 responses sent via Radian6• 31 digital volunteers• 19 daily digiDOC briefs sent to Disaster Services and
partners
Social during Sandy
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First step: listening
Setting up keywords:
- Emergency aid- Volunteers- Shelters- Safe and Well- Damage Reports - Blood- Fundraising- Recovery
Categories:- Need for help/service- Situational report- In kind donations- Complaint- Compliment- Eyewitness
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digiDOC briefs
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Engagement examples
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• 229 posts about needs in affected areas sent to Mass Care team
• 88 posts resulted in action on the ground
• Gained valuable feedback on challenges in highly urban environment, critical need for better data
Social during Sandy
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• More training for every worker who can use social
• Real time data collection and reporting• Volunteer management and capacity
building – local and national• True integration with disaster operations,
including established processes for gathering/sharing data on needs
The path forward