1330 david stott - slatteryit · colt rated as leader for laas offering by both idc and experton ....
TRANSCRIPT
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S I M P L I F Y I N G Y O U R D E L I V E RY
Persona Grata
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The People
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The Product
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We were working in a very technical domain
and it was CONFUSING!
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“A persona is a user archetype you can use to help guide decisions about product, features, navigation, interactions and even visual design.”
W W W. C O O P E R . C O M
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JESS ICA
M A N A G E R
O P E R AT O R
SCOTT
JAMES
P R O C U R E R
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P E R S O N A
J E S S I C A
S T O R I E S
U S E R J O U R N E Y S
M A N A G E V M
F E AT U R E S
M A N A G E S T O R A G EJ E S S I C A V I E W V M
J E S S I C A C R E AT E V M
S C O T T V I E W V M
S P E C I F I C AT I O N
TA G G E D F O R J E S S I C A
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We thought we were done
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“ Y O U W I L L D E P L O Y T O S TA G I N G ”
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Dev And Ops
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Operations “Baked-in”
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Our Customers were not using
many of our Features
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How can we switch this on?
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Remember Guerrilla HCI?
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We were missing opportunities
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Another “Learning Opportunity”
R U B E N WA N T E D C O M P L E X
S O L U T I O N S
M A R K D E M O E D
J O H N N Y D E S I G N E D &
S O L D
S T U A RT C O N F I G U R E D
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What’s Next?