13076482 mcdonald s presentation
TRANSCRIPT
Team 11
McDonald’s:
Introduction
Introduction
Introduction
HR Issues
HR Role
Problem
Conclusion
Video
Q&A
•Strongest International Presence•120 Countries
•Brand Mc Donald’s
•Leader in Quick Service Sandwich Industry•World’s Largest Burger Chain
•Over 30,000 Stores, $41 billion in sales
•Employee Base•Total employees (excluding franchisee staff = 47500•57% of staff are male•43% of staff are female
•Variety Sources of Income•Franchise – Rent and %-of-Sales•Company-owned Restaurants•Brand Portfolio of Restaurants
Issues &Solution
HR issues
HR Issues
HR Role
Problems
issues &Solution
Conclusion
Video
•Poor Employee Management
•Customer Service Level•Slow Service at Drive Through Windows •Poor Order Accuracy
Q&A
•Heavy working hours•Employees do not want to work for longer period•Low Salary
HR Role
HR Issues
HR Role
Problems
Issues &Solution
Conclusion
Video
•As an Employee Advocate
•To create a better work environment•Goal Setting
•As a Strategic Partner
•Job Designing•Hiring•Reward
•As a Champion Change
•Should be able to execute strategies
Q&A
Issues at Hand
HR Issues
HR Role
Problems
Issues &Solution
Conclusion
Video
TWO
ONE
THREE
FOUR
Employee Grievances
Problems
Q&A
AttritionTWO
ONE
THREE
FOUR
HR Issues
HR Role
Problems
Issues &Solution
Conclusion
Video
Issues at Hand
Problems
Q&A
TWO
ONE
THREE
FOUR
HR Issues
HR Role
Problems
Issues &Solution
Conclusion
Video
Issues at Hand
Problems
Health & Environmental issues
Q&A
Customer Satisfaction
TWO
ONE
THREE
FOUR
HR issues
HR Role
Problem
Issues &Solution
Conclusion
Video
Issues at Hand
Problems
Q&A
EMPLOYEE GRIEVANCE
HR Issues
HR Role
Problems
Issues &Solution
Conclusion
Video
Q&A
HR ISSUES RELATED TO SALARY
HR Issues
HR Role
Problems
Issues &Solution
Conclusion
Video
•Issues•Underpaid and overworkerd•Monotonous nature of job
•Crew Members•In House employees•They tend to customers, prepare and serve orders
•Recommendations •HR must give a clearly outline the duties of its employees•Incentive based compensation •Create a schedule with timely breaks alloted for employees
Q&A
HR ISSUES RELATED TO SALARY
HR Issues
HR Role
Problems
Issues &Solution
Conclusion
Video
•Issues•Demand higher salaries as they are employed on a short term basis •Hence there is no scope for promotions and job development.
•Non Crew Members•Are hired from external agencies•They include security personnel, delivery boys, party entertainers
•Recommendations •HR should track performance and reward them with bonuses•Make provisions to absorb performers into the organisation
Q&A
HR ISSUES RELATED TO SALARY
HR Issues
HR Role
Problems
Issues &Solution
Conclusion
Video
•Issues•Dissatisfaction due to varying pay scales•Resistance from the crew working at the restaurant
•Salaried Managers•Each restaurant has approx. 3 managers•May either be hired, or an existing employee of the restaurant may be promoted
•Recommendations •HR should standardize the basic pay package for all the manager•Provide performance based incentives, bonuses as a motivational factor for better results•Create programs for employee development
Q&A
Attrition
HR Issues
HR Role
Problems
Issues & Solution
Conclusion
Video
• Singaporean students, men went for better paying, higher social value jobs
•Mc job – low pay, low prestige, insignificant breaks, high work hours
• Mc job – no growth potential •41% youth today want to progress and grow faster in their jobs.•Maximum head of crew position
• No quality employees want to apply, hence company suffers• Company needs to be an
Employee advocate.Q&A
• Kitchen floor, rudeness of customers, unfit for educated people
Solution
HR Issues
HR Role
Problems
Issues &Solution
Conclusion
Video
• Crew employees promoted to managerial levels. • ensure part of senior management –
employees who joined at crew level • Increase progress potential - Provide training, sponsor education, develop mindset.• Future promotions – managerial levels
recruits at par with those who worked their way up. • Employee birthday scheme – shares award money with a lucky customer.
Q&A
Solution
HR Issues
HR Role
Problems
Issues &Solution
Conclusion
Video
• Image creation of quality employees• Company recruits only those individuals with the right attitude and potential to grow, even at the crew level.
• This should be put into practice also
• Higher social image of the crew employees
•Change perception of the Mc job through – • benefit based advertisements strengthening
employer brand
• Someone with the right attitude and skills, who understands the company’s culture, has potential to be the future that runs the org.
• This will get quality employees to apply and increase job satisfaction of those in employment.
Q&A
Burn-out & stress
HR Issues
HR role
Problems
Issues & solutions
conclusion
video
Q & A
• Constantly introducing new products, new technology and innovating• Employee expected to perform greater responsibilities, cant adapt to change, hence under pressure
•‘Fast’ food is the USP- employees to complete a range of tasks in a limited amount of time.
•Senior management under pressure to get results for such a global company
• Hard working, driven employee emotionally, physically exhausted.• Cant afford to lose such employees – star performers.• Some employees work overtime – 24 hrs model
•Changing requirements
•Death due to burnout – straits times case
Solution
HR Issues
HR Role
Problems
Issues &Solutions
Conclusion
Video
Q & A
Job rotation
Reward crunch time
For specific amount of hours logged in – reward with benefitsMembership to gyms or facilities for physical exercise in the organization.
Align work with capability
Work in sync with employee goals, Increase shifts & Social interaction like retreats.
Better health benefits.
Improved Customer Interaction
•Low customer satisfaction
•Staff is slow(in terms of service)•Inefficient at Value Added Services.•Absence of Senior Staff•Harsh in their approach•Language Barrier•Employment of old people- slow and inefficient services
Solution - Training
•Increasing Commitment level of Employee.• Flexible workers assume Varied responsibilities.•Improves interpersonal skills•Productivity to achieve desired goals•Healthy Work Environment•Improves the image of the company
Team 11
McDonald’s:
Thank You.